What Confiserie Bachmann does

Confiserie Bachmann is a fourth-generation, family-owned Swiss confectionery and bakery founded in 1897 and headquartered in Lucerne. The company produces handmade chocolates, pralines, truffles, cakes, pastries, breads, and Apéro items using natural ingredients without chemical additives or preservatives, with signature lines including Schutzengeli® angel-shaped truffles, Grand Cru chocolate made from Venezuelan Criollo cocoa (recognized as World's Best Premium Chocolate), Luzerner WasserturmStein® Lucerne Water Tower chocolates, and Luzerner Chatzestreckerli® cat-shaped cookies. It offers over 600 cake varieties, including customizable photo cakes built through an in-house digital configurator.

The business operates a hybrid D2C and B2B model. Twenty-two owned retail stores across Switzerland (Luzern, Zürich, Zug, Aargau, Nidwalden and surrounding cantons) drive walk-in and café revenue, while a nationwide e-commerce shop supports home delivery (postal delivery from CHF 8.90; free above CHF 60) with same-day pickup and next-day delivery windows. Pricing is per-unit across small-ticket chocolates (individual pralines from CHF 1.00), mid-range assortment boxes (CHF 18-36), and large configurable platters (CHF 71-237). A separate B2B vertical delivers branded corporate gifts (logo pralines, logo packaging, logo cakes) through dedicated sales contacts and an annual catalog, alongside a corporate lunch and bread delivery subscription in Luzern.

Reporting and admin functions, payment flows (Twint, PostFinance, major cards, CembraPay invoice, PayPal), and product configuration are handled in-house; the company has no external investors, subsidiaries, or M&A activity disclosed and is operated by Matthias and Raphael Bachmann as legal representatives of Confiseur Bachmann AG (VAT CHE105802958).

Name

Confiserie Bachmann

Legal name

Confiseur Bachmann AG

Website

https://confiserie.ch

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Confiserie Bachmann is a fourth-generation Swiss confectionery founded in 1897 in Lucerne, producing handmade chocolates, pralines, truffles, cakes, breads, and Apéro items for retail consumers and corporate gifting clients across Switzerland via 22 stores and an online shop.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Baked Goods Retailers (445291), Retail Bakeries (311811), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Chocolatiers & Confectionery (CRAHAGAH)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Chocolate & Chocolate Confectionery (CRADABAA), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Patisseries & Dessert Boutiques (CRAHAGAB), Confectionery (Candy & Chocolate) Wholesale (AFAIAFAC)

Keywords

• Artisanal chocolate confectionery
• Swiss bakery products
• Handmade pralines truffles
• Custom celebration cakes
• Corporate gifting services

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail stores across 22 locations in Switzerland selling chocolates, pralines, cakes, pastries, bread, and snacks directly to consumers. Stores include café concepts at select locations.
2. E-commerce / Online Shop: Online ordering with home delivery across Switzerland. Products include chocolates, truffles, cakes for shipping, and gift items. Postversand ab CHF 8.90 with free delivery over CHF 60.
3. B2B Corporate Gifts: Customized corporate gifts for business clients including logo pralines, branded packaging, logo cakes, and personalized treats. Serves as a significant B2B revenue stream with dedicated sales contacts.
4. Catering & Events: Apéro services, party platters, canapés, and event catering. Includes tasting events and confectioner workshops for team building.
5. Lunch Delivery Service: Sandwich service and lunch delivery with online ordering system. Orders must be placed by 4pm for next-day delivery between 11:00-14:00.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Confiserie Bachmann manufactures and retails handmade Swiss chocolates, pralinés, truffles, Grand Cru premium chocolates, an extensive cake/torten line (over 600 varieties including customizable photo cakes), apéro catering products, and artisan bread and snacks. Products are sold through 22 owned retail stores across Switzerland, a national e-commerce shop with home delivery, and a dedicated B2B corporate gifting division offering logo-branded pralinés, cakes, and packaging.

Product overview

Confiserie Bachmann is a Swiss confectionery company operating as a multi-category food and gifting business. The core product portfolio centers on chocolate specialties including handmade pralinés, truffles, and Grand Cru premium chocolates, complemented by seasonal specialties (macarons, Luzerner Chatzestreckerli®, Luzerner WasserturmStein®), an extensive cake/torten line with over 600 varieties including customizable photo cakes and wedding cakes, Apéro catering products, and a bread & snacks delivery service. The company serves both B2C retail customers and B2B corporate gifting segments through its 22 physical store locations and online shop. Notable signature products include the Schutzengeli® brand (crispy truffles available in multiple variants), Grand Cru chocolate (using Venezuelan Maracaibo cocoa awarded World's Best), and the Luzerner Chatzestreckerli® (regional specialty). The online platform enables product customization (photo/text on cakes, personalized corporate gifts with logos) and operates on a next-day delivery model for bread/snacks and mail-order shipping for chocolate products.

Differentiator

Problem solved

Functional benefit

Brands

• Schutzengeli: A signature product - zartschmelzende Knuspertruffes (delicately melting crispy truffles), available in multiple varieties including milk, dark, caramel, and strawberry.
• Bachmann Brot
• Grand Cru Schokolade
• Luzerner Chatzestreckerli
• Luzerner WasserturmStein

Products and services

• Schutzengeli® Truffles Signature crispy melting truffles in guardian-angel shape, the company's flagship registered trademark product, available in multiple varieties (milk, dark, caramel, strawberry) and box sizes (4er, 12er, 16er). Made by hand daily from natural ingredients.
• Grand Cru Premium Chocolates Premium chocolate line using Grand Cru Maracaibo Criollo cocoa from Venezuela, awarded World's Best premium chocolate. Includes Apricot, Framboise, Nougat 1897, Noir 65%, and Lait 38% varieties in 10er sticks and 16er boxes.
• Gemischte Truffes (Mixed Truffles) Handmade mixed truffles available in 9er and 16er box sizes, made daily from exquisite natural ingredients following traditional recipes.
• Gemischte Pralinés (Mixed Pralines) Handmade mixed pralinés in various box sizes (20er, 30er, 40er) and 10er stick formats, available with or without alcohol.
• Luzerner WasserturmStein® Chocolate Specialty Iconic Lucerne Water Tower-shaped chocolate specialty, a registered trademark product representing local Lucerne heritage.
• Luzerner Chatzestreckerli® Traditional Lucerne cat-shaped cookies, a regional specialty with registered trademark status.
• Torten (Cakes) Over 600 cake varieties including store cakes, flip cakes, photo cakes (standard, maxi, with frame, custom text, graphics), shipped cakes, birthday cakes (children, adults, design, number flip), occasion cakes (baptism, communion, Mother's Day, Valentine's, Halloween, Easter, Christmas), heart cakes, cupcakes, and wedding cakes.
• Fototorten (Photo Cakes) Custom photo-printed cakes (Standard, Maxi) with frame, custom text, or graphic designs, configurable via the online Cake Configurator tool.
• B2B Kundengeschenke (Corporate Gifts) Customized corporate gifts for business clients including logo pralinés, logo packaging, personalized sweets, logo cakes, printed biscuits (rectangular, square, heart, star shapes), and holiday-themed B2B products (Santa, Christmas, Easter). Annual B2B catalog with minimum order quantities.
• Apéro Catering Products Culinary aperitif offering including bruschette, canapés, mini breads, salads, platters, and desserts for events and gatherings.
• Brot & Snacks Lieferservice (Lunch Delivery) Bread, sandwiches (classics and hot panini), menus, bowls, salads, soups, pastries, snacks, desserts, muesli, and beverages with next-day delivery service in Switzerland. Orders must be placed by 4pm for delivery between 11:00-14:00 the following day.
• Schokoladen-Tafeln (Chocolate Bars) Chocolate bars in various formats, part of the Tafeln & Frischschokolade (Chocolate Bars & Fresh Chocolate) product line.
• Macarons Summerly colorful and light macarons, crispy and creamy simultaneously; available in various classic and seasonal varieties.
• Custom Präsent Platters (Gift Plates) Customizable praline gift platters (square, heart, photo) with handmade pralinés, truffles, and macarons. Configurable with text or photo printing, cellophane-wrapped with Bachmann bow.
• Gutscheine & Kundenkarte (Gift Cards and Loyalty Cards) Gift cards and customer loyalty cards redeemable for retail purchases and gifting across all Confiserie Bachmann channels.

Quantifiable outcome

• Over 600 cake varieties available for custom orders
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

One partnership is on record.

• Molki StansminorOthersLocal partner relationship with Molki Stans, described as a local partner in their news section. Molki Stans is referenced as a local supplier/partner in the Stans area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teuscher: Teuscher is a Zurich-based premium Swiss chocolatier famous for its Champagne Truffle, operating a small number of high-end stores. It is directly comparable to Bachmann as a heritage artisanal chocolatier with flagship signature products and a tourist-oriented retail model.
• Sprüngli: Sprüngli is a heritage Swiss confectioner and café operator headquartered in Zurich, selling premium chocolates, truffles, pralines, Luxemburgerli (macarons), and patisserie. It is a direct competitor to Bachmann across retail confectionery, gift boxes, and café-augmented shopping experiences.
• Läderach: Läderach is a premium Swiss chocolatier competing directly with Bachmann in handmade truffles, pralines, and fresh chocolate, with a growing global retail footprint. Both brands emphasize artisanal Swiss craftsmanship and target similar gifting and premium consumption occasions.

Emerging players

• Camille Bloch: Camille Bloch is a Swiss family-owned chocolatier best known for Ragusa and Torino, focused on hazelnut praline specialties. It overlaps with Bachmann's praline and chocolate specialty categories but concentrates on a narrower specialty portfolio with strong national brand recognition.

Broad incumbents

• Lindt & Sprüngli: Lindt is the global Swiss chocolate incumbent with mass and premium lines (Lindor, Excellence, Master Chocolatier). It competes with Bachmann at the premium tier via Lindt Master Chocolatier boutiques and benefits from a global marketing and distribution platform that Bachmann lacks.
• Max Felchlin: Felchlin is a Swiss premium chocolate couverture manufacturer supplying bakeries and confectioners, including Grand Cru couvertures from origins such as Maracaibo. It overlaps with Bachmann's Grand Cru Maracaibo product line and represents a comparable Swiss premium chocolate sourcing and quality ethos.
• Cailler (Nestlé): Cailler is Switzerland's oldest chocolate brand (owned by Nestlé), producing mass-market and premium Swiss chocolate including the Maison Cailler experience in Broc. It competes for Swiss chocolate gifting occasions and tourist-channel share with Bachmann but at larger scale and lower price points.
• Villars Maître Chocolatier: Villars is a Swiss chocolate manufacturer founded in 1901 in Fribourg, producing tablets, pralines, and gift boxes. It competes with Bachmann in the Swiss chocolate gifting and specialty retail segment, though with broader mass-market distribution and less focus on fresh handmade products.
• Frey Chocolatiers: Frey is a Swiss chocolate manufacturer owned by Migros, producing tablets, pralines, and seasonal gift assortments. It competes with Bachmann primarily through price-tiered gifting and seasonal chocolate products distributed across the Swiss grocery channel.

Others

• Halba (Coop): Halba is the Swiss organic and fair-trade chocolate manufacturer owned by Coop, producing couvertures and finished chocolate products. While not a direct retail competitor, it overlaps with Bachmann in Swiss-origin chocolate production and could be considered an adjacent/competing supplier in the specialty chocolate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/confiseriebachmann
• LinkedInlinkedin.com/company/confiseur-bachmann-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confiserie Bachmann