Pneumax Co.

What Pneumax Co. does

Pneumax Co., Ltd. (บริษัท นิวแม็ก จำกัด) is a privately held Thai industrial equipment distributor and system integrator founded in 1976, headquartered in Bangkok with a six-branch national network covering Thailand's key industrial corridors, and employing approximately 250 staff. The company imports, distributes, and integrates internationally branded pneumatic, hydraulic, vacuum, automation, filtration, and piping equipment for Thai industrial customers, holding authorized distribution rights for premium brands including Camozzi (pneumatics), HIWIN (linear motion), Bosch Rexroth (hydraulics and automation), Becker (oil-free rotary vane vacuum pumps including Series X with 20,000-hour vane life), Walvoil (cast iron hydraulic gear pumps and motors), Leybold (vacuum), ASCO (solenoid valves), Milton Roy (metering pumps), Schneider Electric (Easyline), Superlok (instrumentation fittings), Haskel (high-pressure pumps), and DAB (water pumps). Its product portfolio spans air compressors, automation systems, hydraulic units including Walvoil gear pumps up to 300 bar, UPIPE aluminum piping systems offering 70-80% faster installation versus steel and up to 7% energy savings, Becker vacuum pumps for clean-room and food-packaging use, BLUE.MAXX fuel filtration for biodiesel B20, Celludisc varnish-removal depth filtration, aluminum honed tubes and chrome-plated rods for pneumatic cylinders, and double-diaphragm and peristaltic pumps.

Pneumax monetizes through three revenue streams: (1) hardware sales of distributed equipment, (2) technical services covering installation support, preventive maintenance, spare parts supply, and consulting, and (3) system design and integration including OEM vacuum system design. Pricing is predominantly quote-based, with selective promotional pricing on Pipes & Accessories and Hydraulic categories and multi-year service contracts. The go-to-market motion is hybrid: sales-led through technically credentialed sales engineers located at all six branches; event-driven through consistent participation in Thailand's major industrial exhibitions (Assembly & Automation Technology, ProPak Asia, Food Pack Asia, Thaifex Anuga, Oil & Gas Thailand, Metalex); and community-led through recurring customer seminars and technical training on compressed-air energy savings, pneumatic fundamentals, vacuum technology, and hydraulic systems. Marketing channels combine the corporate website, seven product-line-specific LINE Official Accounts, and a Facebook page to support mid- and top-of-funnel engagement.

The customer base spans four vertical segments: manufacturing factories (primary, sourcing pneumatic, hydraulic, vacuum, and automation equipment), food and beverage (vacuum packaging and oil-free pumps for hygiene-sensitive lines), electronics and semiconductor (high-purity vacuum for clean rooms, PCB assembly, and chip mounting), and oil and gas (high-pressure pumps and corrosion-resistant valves). Pneumax positions itself as a one-stop industrial equipment solutions provider, differentiating through branch network density, technical sales engineering, value-added system design, and an evolving product portfolio that in 2025 introduced Walvoil hydraulic cast iron gear motors, BLUE.MAXX biodiesel filtration, and aluminum honed tubes with chrome-plated steel rods.

Name

Pneumax Co.

Legal name

บริษัท นิวแม็ก จำกัด (Pneumax Co., Ltd.)

Website

https://pneumax.co.th

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Pneumax Co., Ltd. is a Thai industrial equipment distributor and system integrator, founded in 1976, that imports and supports pneumatic, hydraulic, vacuum, automation, filtration, and piping products from premium international brands for Thailand's manufacturing, food-and-beverage, electronics, and oil-and-gas factories through a six-branch national technical sales network.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Other General Purpose Machinery Manufacturing (3339), Fluid Power Cylinder and Actuator Manufacturing (333995), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI), Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Industrial equipment distribution
• Pneumatic systems
• Hydraulic components
• Vacuum pump solutions
• Factory automation supplies

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Equipment Distribution: Import and distribution of industrial machinery components including pneumatic, hydraulic, vacuum, and automation equipment from international brands for sale to Thai industrial customers.
2. Technical Services and After-Sales Support: Provides installation support, maintenance services, spare parts supply, and technical consulting for sold equipment.
3. System Design and Integration: Custom system design and integration services for vacuum systems and compressed air solutions including OEM vacuum system design.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Pneumax Co., Ltd. imports and distributes industrial machinery components — including pneumatic, hydraulic, vacuum, filtration, and automation equipment — from international brands (Becker, Camozzi, HIWIN, Rexroth, Leybold, Walvoil, ASCO, DAB, Milton Roy, Superlok, Haskel) to Thai industrial factories. The company also provides system design, installation, and after-sales technical support through a nationwide branch network.

Product overview

Pneumax Co., Ltd. (บริษัท นิวแม็ก จำกัด) is a Thai industrial equipment distributor and system integrator founded in 1976, serving factories with approximately 250 employees. The company operates as a comprehensive portfolio of product categories rather than a single unified platform: Air Compressor systems, Automation equipment, Filtration (including BLUE.MAXX fuel filtration and Celludisc varnish removal filters), Hydraulic systems (featuring Walvoil cast iron gear pumps and motors from Italy), Pipe & Accessories (including UPIPE aluminum piping systems), Pneumatic equipment (including Camozzi products and aluminum honed tubes), Vacuum Pump solutions (featuring Becker oil-free rotary vane pumps including the advanced Series X, plus Leybold components), and Valve & Pump products (including DAB water pumps, double diaphragm pumps, metering pumps, and industrial valves from OMAL). The company distributes internationally branded products primarily from Germany, Italy, and other countries, offering design, installation, and after-sale service support through branch offices covering major Thai industrial zones.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Compressor Systems Industrial air compressors and related equipment for compressed air systems in manufacturing facilities.
• Automation Equipment Industrial automation equipment and systems for manufacturing process enhancement, including HIWIN linear motion products.
• Filtration Systems Industrial filtration equipment including fuel filtration, hydraulic filtration, and filter media such as BLUE.MAXX fuel filtration for biodiesel B20 and Celludisc varnish removal filters.
• Walvoil Hydraulic Cast Iron Gear Pumps & Motors High-quality cast iron gear pumps and motors from Italy (Walvoil) including Group 2 and Group 3 series with displacement from 4-79 cc/rev and max pressure up to 300 bar for heavy industrial applications.
• Hydraulic Systems Hydraulic equipment including pumps, valves, and accessories for industrial hydraulic systems from Rexroth and Walvoil.
• UPIPE Aluminum Pipe System Aluminum pipe systems for compressed air, vacuum, and gas applications. Features include 100% rust-free operation, energy savings up to 7%, 70-80% faster installation vs. galvanized steel, and a 10-year quality guarantee.
• Aluminum Honed Tubes & Chrome Plated Steel Rod Pneumatic cylinder components including aluminum honed tubes (ID 32-200mm, max 10 bar, max length 2500mm) and C45 chrome plated steel rods (diameter 12-40mm) for air cylinders and accumulators in pneumatics, packaging, feeding, and automation applications.
• Camozzi Pneumatic Equipment Italian pneumatic equipment including cylinders, filters, regulators, lubricators, pneumatic valves, and accessories from Camozzi.
• Becker Rotary Vane Vacuum Pumps German oil-free dry-running rotary vane vacuum pumps including VT series (2.8-28 CFM, 61-72 dB), KVT series (55-154 m3/h), and VTLF series (178-570 m3/h). Uses carbon vane technology for clean room, food packaging, CNC routing, medical, and printing applications.
• Becker Series X Vacuum Pumps Advanced oil-free vacuum pumps with 20,000 hour vane carbon lifespan, near-zero carbon dust for clean room standards, low-pulsation operation, and VARIAIR intelligent frequency inverter. Includes VX, KVX, and VXLF series for high-precision manufacturing applications.
• Leybold Vacuum Components & Systems Vacuum pump components, systems, and central vacuum solutions from Leybold for industrial and scientific applications.
• Vacuum Pump Solutions Complete vacuum pump solutions including oil-free rotary vane pumps, liquid-ring blowers, side channel blowers, industrial vacuum pumps, vacuum gauges, high-vacuum valves, and after-sale service.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Becker (Gebr. Becker GmbH)coreTechnology or Integration · 1 January 1885Official distributor and service center for Becker vacuum pumps in Thailand since 1976. Represents Becker's complete range including VT, KVT, VTLF series and Series X oil-free vacuum pumps. Provides spare parts, maintenance services, and technical support with branches near major industrial zones for rapid response.
• WalvoilcoreTechnology or IntegrationAuthorized distributor of Walvoil hydraulic cast iron gear pumps and motors (2XPW, 3TPW, 2XMW, 3TMW series) from Italy. Products feature displacement from 4-79 cc/rev, max pressure up to 300 bar for heavy industrial applications.
• CamozzicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Camozzi pneumatic equipment for the Thai market. Products include pneumatic cylinders, valves, and system components.
• HIWINcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of HIWIN automation products including linear motion systems for industrial automation applications.
• Rexroth (Bosch Rexroth)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Rexroth hydraulic and automation products for industrial applications in Thailand.
• DAB (DAB Pumps)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of DAB water pumps for building water systems, apartments, hotels, and residential applications. Provides sales and technical support for ESYBOX and vertical multistage pumps.
• ASCOcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ASCO solenoid valves for industrial fluid control applications.
• Milton RoycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Milton Roy metering pumps for precise fluid dosing applications in various industries.
• LeyboldcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Leybold vacuum pumps, components, and systems for industrial and scientific vacuum applications.
• Schneider Electric (Easyline)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Schneider Easyline Innovation products for automation applications.
• Superlok (I-FITTING & Valves)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Superlok fittings and valves for instrumentation and process piping applications.
• Haskel (High Pressure Pump Technology)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Haskel high-pressure pumps for specialized high-pressure applications in oil & gas and industrial processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DKSH (Thailand): DKSH is a large regional market-expansion services and industrial distribution platform in Southeast Asia, distributing industrial equipment and machinery across multiple product categories - a broader-scale, regional analogue of Pneumax's distribution model.
• Atlas Copco (Thailand): Atlas Copco is a broad global incumbent in compressors, vacuum, and industrial tools with a Thailand subsidiary that competes with Pneumax in compressed-air, vacuum, and pneumatic equipment while serving a much wider product portfolio.
• Bosch Rexroth (Thailand): Bosch Rexroth is a global hydraulics, electric drives, and factory automation incumbent. While Pneumax is an authorized Rexroth distributor, Rexroth also sells direct in Thailand, competing for the same hydraulics and automation budgets.
• Camozzi (Direct Thailand presence): Camozzi is one of Pneumax's key principals and could expand its own Thailand direct-sales footprint, making it both a partner and a strategic competitor to Pneumax in the pneumatic components category.

Direct peers

• Parker Hannifin (Thailand): Parker's Thailand operation sells motion and control technologies including pneumatics, hydraulics, and filtration - directly overlapping with Pneumax's pneumatic, hydraulic, and filtration product categories for the same Thai industrial customer base.
• SMC Corporation (Thailand): SMC is the global leader in pneumatic components (cylinders, valves, FRLs, actuators) and operates a Thailand subsidiary directly competing with Pneumax's core pneumatic distribution business to the same Thai industrial factory customer base.
• Festo (Thailand): Festo is one of the largest global pneumatics and automation suppliers with a Thailand presence, directly competing in pneumatic cylinders, valves, and automation components - the same core product mix Pneumax distributes through Camozzi and HIWIN.

Regional players

• Marco (Thailand): Marco distributes fluid handling and industrial equipment to factories; in Southeast Asia its presence overlaps with the kind of value-add fluid handling distribution that Pneumax provides with DAB, Milton Roy, and similar principals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pneumaxcompany
• LinkedInlinkedin.com/company/pneumax-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pneumax Co.