Retail Data Acquisition Services
RDAS is an Australia-based retail data collection agency that uses a 400+ person national field team to conduct mystery shopping, competitor pricing audits, and benchmarking services for enterprise retail brands across Australia and New Zealand.
- Company typePrivate
- Founded2012
- HeadquartersBurnley, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Retail Data Acquisition Services does
Retail Data Acquisition Services (RDAS Pty Ltd) is an Australia-based retail data collection and market research agency operating across Australia and New Zealand. Founded in 2012 and headquartered in Burnley, Victoria, the company positions itself as Australia's largest retail data collection agency, employing a national field team of more than 400 people that visits over 3,000 retail stores monthly and collects more than one million data points per month. RDAS serves enterprise retail brands seeking competitive visibility, pricing intelligence, and customer experience measurement through three integrated service modules: Mystery Shopping, Competitor Intelligence, and Benchmarking & Insights.
The company's underlying technology stack is built around real-time data capture and delivery, supported by a dedicated in-house BI team that provides live reporting and customized analysis tailored to each client's program requirements. Data collected by field evaluators across thousands of retail locations flows into dashboards enabling brand-side monitoring of competitor pricing, promotional activity, ranging, share of shelf, and customer experience metrics. The company explicitly avoids off-the-shelf SaaS templates, stating it tailors every program, model, and solution to individual client requirements.
RDAS operates a B2B sales-led go-to-market model, engaging directly with major brands and retailers through consultative, contact-based sales (phone, email, contact form with a 24-hour response commitment). Revenue is generated through professional services engagements for mystery shopping programs, pricing and ranging audits, and benchmarking studies, with pricing not publicly disclosed and structured per client program. The firm is a privately held proprietary limited company with no disclosed external funding, acquisitions, or ownership changes.
Retail Data Acquisition Services firmographics
Firmographics- Name
- Retail Data Acquisition Services
- Legal name
- RDAS Pty Ltd
- Website
- https://rdas.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RDAS is an Australia-based retail data collection agency that uses a 400+ person national field team to conduct mystery shopping, competitor pricing audits, and benchmarking services for enterprise retail brands across Australia and New Zealand.
- Ownership category
- akta.pro rank
Retail Data Acquisition Services industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where Retail Data Acquisition Services is headquartered
LocationHeadquarters
- HQ city
- Burnley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Retail Data Acquisition Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Mystery Shopping Services: Mystery shopping services including retailer brand advocacy, customer experience assessment, retail brand health audits, and net promoter score measurement. Services are tailored to client requirements and delivered by trained field evaluators.
- Competitor Intelligence Services: Data collection services for pricing audits, ranging audits, competitor pricing and promotional data collection. Includes price collection, promotional checks, comparative product price analysis, and competitor range tracking.
- Benchmarking and Insights Services: Retail analysis services including industry benchmarking (perfect store metrics), live reporting with data analysis, retail brand health audits, product audits, and service audits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Retail Data Acquisition Services product offering
Product offeringCore offering
RDAS is Australia's largest retail data collection agency, providing mystery shopping, competitor intelligence, and benchmarking & insights services. The company operates a national field team of more than 400 people across Australia who collect millions of data points per month from over 3,000 retail stores, delivering real-time pricing, ranging, promotional, and customer experience data to major brands and retailers in Australia and New Zealand.
Product overview
RDAS offers a unified retail data acquisition platform consisting of three integrated service modules: Mystery Shopping for customer experience evaluation, Competitor Intelligence for pricing and ranging audits, and Benchmarking & Insights for industry benchmarking and live reporting. The services are designed to work together, with data collected from field teams (400+ people nationwide) feeding into real-time reporting and analysis to give brands competitive visibility across Australian and New Zealand retail environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Mystery Shopping
Quantifiable outcome
- Over 1 million data points collected each month
- +2 more outcomes
Companies that use Retail Data Acquisition Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Retail Data Acquisition Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Retail Data Acquisition Services partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Retail Data Acquisition Services competitors and assessment
Company assessmentDirect peers
- Intouch Insight: Customer experience measurement company specializing in mystery shopping, retail audits, and CX benchmarking. Operates dedicated field teams and offers analytics layers similar to RDAS's reporting products, serving overlapping enterprise retail clients.
- Ipsos: Global market research and customer experience firm operating a significant mystery shopping, retail audit, and customer experience measurement practice. Directly comparable to RDAS across mystery shopping, retail audits, and brand health measurement for enterprise clients.
- Reality Based Group: Retail mystery shopping and merchandising audit specialist serving brands across multiple geographies. Directly comparable to RDAS on mystery shopping, retail audits, and competitive retail intelligence offerings.
- BARE International: Global mystery shopping and customer experience provider with field evaluators across multiple geographies. Directly comparable to RDAS on mystery shopping methodology, evaluator networks, and enterprise client base.
- Market Force Information: Long-established mystery shopping and customer experience measurement firm serving retailers and consumer brands. Closely comparable to RDAS's mystery shopping and brand audit service line on offering, customer profile, and delivery model.
Regional players
- Roy Morgan Research: Long-established Australian-owned market research and consumer insights company covering retail, media, and consumer behavior. Comparable to RDAS on enterprise research and ANZ retail insights but with a different methodological focus (survey-led vs. field-led).
- TRA (formerly The Research Agency): Australia and New Zealand-based insights and research consultancy focused on retail, shopper, and category insights. Regionally comparable to RDAS on retail market research and enterprise retail brand clientele within ANZ.
Broad incumbents
- Kantar: Global research, insights, and consulting firm offering retail measurement, brand tracking, and shopper research at scale. Overlaps with RDAS's competitor intelligence and benchmarking work but as part of a much broader portfolio of services.
- NielsenIQ: Global leader in retail measurement, pricing intelligence, and consumer insights serving major brands and retailers. Comparable to RDAS on competitor pricing and ranging audit offerings but with vastly larger scale and syndicated data assets.
- GfK: Global market research and consumer insights firm offering retail intelligence, shopper insights, and brand experience measurement. Broad incumbent comparable to RDAS on retail insights and benchmarking services across a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Retail Data Acquisition Services social profiles
Digital presenceRetail Data Acquisition Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retail Data Acquisition Services leadership team
Management profileNumber of profiles
Retail Data Acquisition Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retail Data Acquisition Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retail Data Acquisition Services
What does Retail Data Acquisition Services do?
RDAS is Australia's largest retail data collection agency, providing mystery shopping, competitor intelligence, and benchmarking & insights services. The company operates a national field team of more than 400 people across Australia who collect millions of data points per month from over 3,000 retail stores, delivering real-time pricing, ranging, promotional, and customer experience data to major brands and retailers in Australia and New Zealand.
Is Retail Data Acquisition Services a public or private company?
Retail Data Acquisition Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retail Data Acquisition Services founded?
Retail Data Acquisition Services was founded in 2012. It employs 101 to 250 people.
Where is Retail Data Acquisition Services based?
Retail Data Acquisition Services is headquartered in Burnley, Australia, in the Oceania region.
How does Retail Data Acquisition Services make money?
Three revenue lines are on record. Mystery Shopping Services are the primary driver. The others are competitor Intelligence Services and benchmarking and Insights Services.
Who are Retail Data Acquisition Services's main competitors?
Direct peers on record are Intouch Insight, Ipsos, Reality Based Group, BARE International and Market Force Information. Regional players are Roy Morgan Research and TRA (formerly The Research Agency). Broad incumbents are Kantar, NielsenIQ and GfK.
Does Retail Data Acquisition Services have an API?
No public API is recorded for Retail Data Acquisition Services.
What industry is Retail Data Acquisition Services in?
Retail Data Acquisition Services's product category is Market Research Services. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM). Its NAICS code is 541910 and its SIC code is 7374.