Daily Yamazaki

What Daily Yamazaki does

Daily Yamazaki is a franchise convenience store chain operating in Japan as a wholly-owned subsidiary/division of Yamazaki Baking Co., Ltd. The chain runs approximately 1,450 stores across three formats — Daily Yamazaki (large), New Yamazaki Daily Store (medium), and Yamazaki Shop (small) — under a franchise model headquartered in Ichikawa, Chiba Prefecture, with more than 20 regional area offices. Its core differentiator versus standard Japanese convenience store competitors is the "Daily Hot" in-store cooking system, which produces fresh bread, handmade onigiri (rice balls), bento boxes, and sandwiches on-premises daily. Standard store monthly sales targets are 12 million yen or higher.

The business model is franchise-based, with revenue derived from multiple contract tiers: Type A royalties of 30-32% of gross profit, Type C royalties of 40-65%, and Daily Hot royalties of 18-27%, alongside supply margins on proprietary bakery goods sourced from parent Yamazaki Baking. Daily Yamazaki operates self-managed chilled (since 2015) and dry (since 2016) logistics infrastructure inherited and extended from the parent's nationwide bakery distribution network. The chain also generates incremental revenue from in-store partnerships including Baskin-Robbins ice cream counters (since 2016), Quo Card Pay digital payments (2023), KDDI/povo telecom retail (2022), and Rakuten digital coupons, as well as from the renewed Daily365.net e-commerce platform (2023).

Daily Yamazaki serves mass-market Japanese consumers seeking fresh, daily-prepared convenience food. Following its 2013 merger into Yamazaki Baking Co., Ltd., Daily Yamazaki is no longer a separately listed entity; revenue is not publicly disclosed. The chain pursues ESG positioning through sustainability partnerships including Kaneka Green Planet bio-based straws (2025), Ichikawa Food Bank surplus food donation (2025), Kawasaki Port cooking-oil recycling, and a long-running World Vision/FIDR collaboration.

Name

Daily Yamazaki

Legal name

山崎製パン株式会社 (Yamazaki Baking Co., Ltd.)

Website

https://daily-yamazaki.jp

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Daily Yamazaki is a Japanese franchise convenience store chain operating approximately 1,450 stores nationwide, differentiated by its Daily Hot in-store cooking system producing fresh bread, bento, and onigiri. It operates as a wholly-owned division of Yamazaki Baking Co., Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Royalty Fees: Daily Yamazaki generates franchise royalty income from store operators based on gross profit sharing. For Type A (owner-provided store/equipment): 30-32% of gross profit for regular sales up to 5M yen, 23-25% above that, with an additional 18% on Daily Hot gross profit. For Type C (company-provided store/equipment): 40-65% tiered sharing plus 27% on Daily Hot gross profit. A minimum annual gross profit guarantee of 16.8M yen is provided.
2. Opening Fee & Training Charges: One-time franchisee entrance fees including training fees (500K-900K yen depending on Daily Hot inclusion), opening preparation fee (1M yen), and change fund (300K yen). Initial product stock purchased at 4.5M-5.5M yen.
3. Retail Product Sales: The primary revenue stream is from sales of bread, onigiri, bento, sandwiches, sweets, noodles, beverages, and daily necessities to end-consumers through franchised retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Daily Yamazaki operates a franchise convenience store chain across Japan selling freshly baked bread, handmade onigiri, bento lunches, and sandwiches prepared on-site through its proprietary Daily Hot cooking system, alongside beverages, snacks, sweets, daily necessities, and co-branded offerings such as Baskin-Robbins ice cream. The chain also provides in-store services including Yamato Transport Takkyubin drop-off and QUO Card Pay digital gift card acceptance, and operates the Daily365.net online store for reservations and gift orders.

Differentiator

Problem solved

Functional benefit

Brands

• ヤマザキベストセレクション (Yamazaki Best Selection): 素材や原材料にこだわったオリジナルブランド商品ライン。パン・米飯・麺類・菓子・飲料などバラエティ豊かな商品をご用意。(Original brand focusing on quality ingredients and raw materials, offering diverse products including bread, rice dishes, noodles, confectionery, and beverages.)
• デイリーホット (Daily Hot)

Quantifiable outcome

• Daily Yamazaki standard store monthly sales of 1,200万 yen or more
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Kaneka Corporation (カネカ)minorStrategic or Co-development Partner · 12 May 2025Kaneka Corporation supplied its biodegradable biopolymer 'Green Planet' for use as drinking straws in Daily Yamazaki stores. Starting May 13, 2025, approximately 180 stores in the Tokyo and Kanagawa areas began using Kaneka Green Planet straws for freshly brewed iced coffee. Green Planet is 100% plant-derived and biodegrades in soil and seawater into CO2 and water, addressing marine microplastic pollution.
• Quo Card Pay (クオカード)minorGTM or Marketing Partner · 18 July 2023Quo Card Pay digital gift cards became usable at all Daily Yamazaki, New Yamazaki Daily Store, and Yamazaki Daily Store locations nationwide from July 18, 2023. A launch campaign included mobile phone number raffles (5,000 winners of 300 yen Quo Card Pay) and Twitter/X promotional campaigns.
• KDDI Corporation (KDDI)minorGTM or Marketing Partner · 1 September 2022Daily Yamazaki partnered with KDDI for the 'povo Gig活' data charging promotion. At all ~1,450 Daily Yamazaki stores nationwide, customers paying with auPAY for purchases of 500 yen or more receive 300MB of data charging. This promotes both KDDI's povo mobile platform and auPAY usage at Daily Yamazaki.
• Ichikawa City Social Welfare Council (市川市社会福祉協議会)minorStrategic or Co-development PartnerSince 2025, Daily Yamazaki donates food and products to the Ichikawa City Social Welfare Council's 'Ichikawa Food Bank' (いちかわフードバンク) to support people in need. This is part of the chain's food waste reduction and social contribution activities.
• World Vision Japan & FIDR (ワールド・ビジョン・ジャパン・FIDR)minorStrategic or Co-development PartnerSince 1990, Daily Yamazaki has collected donations through 'Love Loaf' (ラブ・ローフ) donation boxes at stores. Proceeds support World Vision Japan and FIDR for school construction, medical aid, and food assistance in Asia and Africa. Also used for disaster relief (e.g., Noto Peninsula earthquake 2024, Turkey-Syria earthquake 2023).
• Kawasaki City Port Decarbonization Project (川崎港における船舶等への脱炭素燃料供給実証事業)minorStrategic or Co-development PartnerUsed cooking oil from the Daily Yamazaki Kawasaki Marien store is recycled as raw material for a ship decarbonization fuel demonstration project at Kawasaki Port. This is a sustainability-focused partnership linking food waste recycling to alternative fuel development.
• Rakuten (楽天)minorGTM or Marketing PartnerDaily Yamazaki participates in the Rakuten Point Card program and the Rakuten Check-in app. Customers earn Rakuten points at stores and can earn points by checking in via the Rakuten Check app before visiting. Launched January 2021.
• Baskin-Robbins Japan (サーティワンアイスクリーム)minorGTM or Marketing PartnerDaily Yamazaki began selling Baskin-Robbins premium ice cream products from July 2016, available at participating stores. This adds an additional product category and brand appeal to the convenience store offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FamilyMart: One of Japan's top convenience store chains (~16,000 stores) operating franchise retail of bento, onigiri, baked goods, and daily essentials. Closely comparable to Daily Yamazaki across product mix, target consumer (commuters, residents), and franchise GTM motion.
• Poplar: Japanese convenience store chain with ~1,000 stores focused on regional networks and franchise retail. Directly comparable to Daily Yamazaki on franchise model and convenience store format, but smaller scale and mostly eastern/central Japan footprint similar to Daily Yamazaki's.
• Lawson: Major Japanese convenience store chain (~14,000 stores) offering fresh food, bento, onigiri, and branded products. Directly competes with Daily Yamazaki in the same product/customer category, with comparable format economics but stronger digital app and loyalty infrastructure.
• Seven-Eleven Japan: Japan's largest convenience store chain with ~21,000 stores, operating 24/7 retail of fresh food, beverages, and daily necessities under the 7-Eleven brand. Directly comparable to Daily Yamazaki on format, customer base, and GTM (franchise retail), though lacking Daily Yamazaki's in-store fresh-baking system at scale.
• Ministop: Japanese convenience store chain owned by Aeon, combining CVS retail with in-store fresh food preparation including fried chicken and pasta. Comparable to Daily Yamazaki on hybrid grocery/fresh-food convenience positioning, though smaller store count and different in-store capabilities.

Regional players

• Seicomart: Hokkaido-focused convenience store chain operating under a franchise model with proprietary fast-food offerings (hot dog, in-store cooked food). Directly comparable to Daily Yamazaki on the in-store cooking system and franchise structure, but concentrated in a different geography.

Emerging players

• Lawson Store 100: Discount-focused small-format convenience store chain under Lawson, offering basic groceries and food at lower price points. Comparable to Daily Yamazaki's smaller Yamazaki Shop format and New Yamazaki Daily Store format, serving value-oriented convenience consumers.

Broad incumbents

• Aeon (TopValu / Ministop parent): Japan's largest retail group operating supermarkets, drug stores, financial services, and convenience stores (via Ministop). Broadly comparable as a food retailer serving Japanese consumers with daily essentials, but operates across many formats rather than specializing in the convenience store niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dy_campaign
• LinkedInlinkedin.com/company/daily-yamazaki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Yamazaki