What 3ni Infotech does

3ni Infotech (legal entity NITECH DIGITAL SERVICES LLP) is an India-based digital and branding company headquartered in Surat, Gujarat, with an additional branch office in Bhavnagar. Founded in 2016, the firm provides web development, mobile application development, UI/UX design, SEO and digital marketing, and custom business software (GST billing, accounting, inventory, school and hospital management) to SMB and mid-market clients. Co-founders Jitendra Bhalani (CEO), Nikunj Savani (CTO), and Shailesh Virani (COO) lead a team of 11–50, with named functional heads covering data, HR, and mobile delivery.

The company's strategic centerpiece is its 'Diamond Solution' product line — a vertically integrated suite for the diamond and jewelry trade that includes a B2B Diamond Trading Website with live stock, supplier API integration, and Rapnet price publishing; Diamond Inventory & Account Management ERP with sales/purchase invoicing, multi-currency support, and Rapnet integration; The Diamond Store and The Jewelry Store e-commerce platforms; a 2D Jewelry Virtual Try-On visualization tool; and Android/iOS mobile apps. Underlying technology is conventional web and mobile application development using mainstream stacks; product differentiators are domain specialization and workflow fit rather than novel architecture. Integration with the Rapaport Diamond Trading Network (RapNet) provides distribution-level embedding for the inventory product.

Revenue is generated through three streams: custom development services billed per project (starting at Rs. 4,999 per engagement); product licensing and deployment of the Diamond Solution suite (typically quoted enterprise-style for diamond merchants); and tiered SaaS subscriptions priced in USD ($9–$49/month) for SMB customers. Go-to-market is website-led direct sales with WhatsApp inquiry capture and consultative positioning as an 'IT partner'; the firm claims 215 satisfied customers, 350 completed projects, and 10 industry awards. No external funding has been raised and the company remains privately held by its founders.

Name

3ni Infotech

Legal name

NITECH DIGITAL SERVICES LLP

Website

https://3niinfotech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

3ni Infotech is a Surat-based digital services firm offering web, mobile, and software development alongside a specialized product suite — Diamond Trading Website, diamond inventory ERP, jewelry e-commerce, and virtual try-on — for the diamond and jewelry industry.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design Services (541512), Software Publishers (5132)

akta.pro primary industry

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)

Keywords

• Diamond trading software
• Custom software development
• Web development services
• Mobile app development
• Digital marketing services

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke web, mobile, and software development services billed as one-time projects or recurring contracts. Services start from Rs. 4,999 per engagement.
2. SaaS Subscription Plans: Tiered monthly and annual subscription plans (Basic $9/mo, Premium $19/mo, Corporate $49/mo) providing project credits, API access, storage, and support.
3. Product Licensing (Diamond Industry ERP): Licensing of proprietary diamond industry software products including Diamond Trading Website, Diamond Inventory & Account Management, and Jewelry Store solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

3ni Infotech is a digital and branding company that develops software products and delivers IT services including web development, mobile app development, UI/UX design, and SEO/digital marketing. Its flagship is the Diamond Solution suite of proprietary software for the diamond and jewelry industry, covering B2B diamond trading, inventory and account management ERP, jewelry e-commerce storefronts, 2D virtual try-on, and mobile applications. It also offers custom enterprise applications and SaaS subscription plans.

Product overview

3ni Infotech is a digital and branding company offering a comprehensive suite of IT solutions. Their flagship offering is the Diamond Solution product line, which includes the Diamond Trading Website (B2B platform for diamond trading), The Diamond Store (e-commerce for diamonds), The Jewelry Store (e-commerce for jewelry), Diamond Inventory and Account Management Software (ERP system), Mobile Apps for the diamond industry, 2D Jewelry View (virtual try-on feature), and E-Mail Marketing tools. Additionally, they offer web development, mobile app development, UI/UX design, SEO/digital marketing services, and custom web applications for sectors like school and hospital management. The company also provides Simple GST for GST processing. The products operate both as standalone solutions and integrated modules, with the Diamond Solution products sharing common capabilities like inventory management and API integration.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Solution: A specialized suite of business applications for the diamond and jewelry industry, including Diamond Trading Website, Diamond Online Store, Jewelry Online Store, Diamond Inventory and Account Management Software, Mobile Apps for diamond business, Digital Marketing services, and a 2D jewelry try-on feature.

Products and services

• Diamond Trading Website A B2B diamond trading platform with live inventory management, supplier API integration, Excel upload, customer login with discount facility, diamond comparison, cart and purchase workflow, and Rapnet price publishing. Built for diamond traders and suppliers.
• The Diamond Store E-commerce website solution for selling diamonds internationally with attractive design, payment gateway integration, diamond catalog management, customer order handling, multi-currency support, and live stock availability.
• The Jewelry Store E-commerce platform for selling jewelry globally with secure payments, marketing research tools, daily updates, and system integration capabilities for jewelry retailers.
• Diamond Inventory and Account Management Software End-to-end ERP system for the diamond industry providing real-time inventory management, sales/purchase invoicing, accounting, outstanding management, multi-currency support, analytics with charts, and Rapnet integration for publishing inventory globally.
• Mobile Apps for Diamond Industry Mobile applications for Android and iOS providing live stock management, fast confirmation, and supplier API integration for managing diamond business on-the-go.
• 2D Jewelry View Virtual try-on feature allowing customers to visualize rings, earrings, and pendants in 2D with adjustable diamond shape, size, carat weight, style, skin tone, and gender parameters for jewelry retailers.
• E-Mail Marketing Web Application Digital marketing tool for email campaigns supporting secured transactions and bill planning for diamond and jewelry businesses.
• Simple GST A product helping clients simplify their GST (Goods and Services Tax) processing and billing, targeted at Indian SMBs requiring GST compliance.
• School Management Web Application Custom web application for school administration and management, offered as a software product to educational institutions.
• Hospital Management Web Application Custom web application for hospital administration and management, offered as a software product to healthcare facilities.
• GST Billing Software Billing and accounting software for GST compliance, targeted at Indian businesses needing tax-compliant invoicing.
• Accounting Software Accounting software for financial management targeted at SMBs requiring bookkeeping and financial tracking.
• Inventory Management Software

Quantifiable outcome

• 350 completed projects delivered to date
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• RapNetcoreTechnology or IntegrationRapNet integration enables the Diamond Inventory & Account Management system to automatically publish diamond inventory on RapNet (the Rapaport Diamond Trading Network), connecting the software to a global network of diamond traders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• JewelCloud: Cloud-based platform for the jewelry industry offering inventory management, e-commerce, and customer relationship tools. Emerging player with similar target customer (SMB jewelry retailers) and partially overlapping product suite.
• Tracr: Blockchain-based diamond traceability and provenance platform backed by De Beers. Emerging player tackling diamond chain-of-custody — an adjacent workflow to 3ni's inventory ERP and trading platform.

Broad incumbents

• Stuller: Major US-based jewelry industry supplier and technology provider offering extensive digital solutions, including manufacturing software, e-commerce platforms, and supply chain tools. Broad incumbent with significantly larger scale and broader product portfolio than 3ni.

Direct peers

• Cygnet Infotech: Indian IT services company providing software development, digital marketing, and enterprise solutions. Similar tier, India-based IT services competitor with overlapping service portfolio targeting SMB and mid-market clients.
• MindInventory: Indian IT services and product development company offering web, mobile, and custom software development. Direct comparable on the general IT services side — similar size, geography (India), and service offering to 3ni's non-diamond business.
• Sarine Technologies: Israeli diamond technology company providing diamond scanning, planning, grading, and traceability solutions. Direct vertical peer with significantly larger scale, serving the same diamond midstream with complementary (and more advanced) software products.
• TatvaSoft: Custom software development and IT services company based in India. Comparable scale and offerings — web development, mobile apps, and enterprise software — competing for the same general SMB/mid-market IT services opportunities as 3ni.
• Polygon (formerly IDEX Online): Online B2B diamond and jewelry trading platform connecting retailers with global suppliers. Direct competitor in the same B2B diamond marketplace category that 3ni's Diamond Trading Website targets.
• GemFind: Jewelry e-commerce and digital marketing platform serving independent jewelers in North America. Direct peer in jewelry retail e-commerce technology with overlapping customer type (SMB jewelry retailers).

Others

• RapNet (Rapaport): The Rapaport Diamond Trading Network — the global B2B diamond marketplace that 3ni's ERP integrates with. Acts as a partner/infrastructure layer rather than a direct competitor, but its continued dominance shapes the trading platform category in which 3ni operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3ni_infotech
• Facebookfacebook.com/3niinfotech
• LinkedInlinkedin.com/company/3niinfotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3ni Infotech