Safe and Sound

What Safe and Sound does

Safe & Sound, Inc. is a Milwaukee-based 501(c)(3) nonprofit organization founded in 1998 by former Mayor John Norquist, Senator Herb Kohl, and U.S. Attorney Tom Schneider to reduce crime and violence through community-based intervention. The organization operates a single integrated service model rather than a discrete product portfolio, structured around a three-pronged strategy: partnerships with law enforcement (Milwaukee Police Department districts 2, 3, 4, 5, and 7, plus the Milwaukee County Sheriff's Office and the District Attorney's Community Partnership Unit), community organizing (door-to-door outreach through Neighborhood Organizers), and youth development (Youth Organizers and programs such as Barbershop Monday and SMILE & Slay). Service delivery is anchored by a district-based team structure of Neighborhood Safety Coordinators, Neighborhood Organizers, and Youth Organizers deployed across five MPD priority neighborhoods and, since 2022, in Racine.

The organization's underlying 'technology' is primarily relational rather than digital: a community organizing platform, neighborhood safety coordination systems, and coalition convening infrastructure that connects residents to youth-serving organizations, social services, housing groups, faith institutions, police, and local businesses. The collective impact backbone model convenes cross-sector partnerships with working groups and steering committees; complementary programs include the Pre-DNS Alert blight-prevention service (in partnership with the Department of Neighborhood Services) and a Resident Leader Training cohort. No proprietary software products, AI capabilities, or commercial technology platform are disclosed.

Safe & Sound's business model is that of a mission-driven nonprofit: services are delivered free of charge to residents and rely on a hybrid revenue base of individual donations (structured as the 'Good Neighbor Impact Circle' monthly giving program at $5-$250 per month) and institutional funding from government agencies and foundations. Distribution occurs through direct field outreach, an annual fundraising breakfast ('Hope Has an Address'), community events (National Night Out, Safe Summer Kickoffs), and digital channels (Facebook, X/Twitter, Instagram, LinkedIn, YouTube, monthly email newsletter). The organization operates from its headquarters at 4422 W. Leon Terrace, Milwaukee, and reports approximately 30-40 staff members.

Name

Safe and Sound

Legal name

Safe & Sound, Inc.

Website

https://safesound.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe & Sound is a Milwaukee-based 501(c)(3) nonprofit, founded in 1998, that reduces neighborhood crime through partnerships with law enforcement, community organizing, and youth development across five Milwaukee Police Department districts and Racine. Programs are delivered free to residents and funded by donations and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Donations and Monthly Giving: The organization accepts donations through its Good Neighbor Impact Circle monthly giving program, with suggested amounts ranging from $5 to $250 per month. Donations support outreach, prevention programs, and community-building events.
2. Government and Foundation Grants: Funding from government agencies, foundations, and institutional donors. The organization has been operational since 1998, suggesting sustained institutional support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

No source data was provided to describe Safe and Sound's core offering. The input block between "Information starts here" and "Information ends here" contained no extractable source content with resolvable source IDs.

Product overview

Safe & Sound is a community-based nonprofit organization operating as a single, integrated service model rather than a platform-plus-modules architecture. The organization offers neighborhood safety coordination, community organizing, and youth development services structured around three core pillars, delivered through district-based teams consisting of Neighborhood Safety Coordinators, Neighborhood Organizers, and Youth Organizers. Core programs include Barbershop Monday (mentoring for youth and men), SMILE & Slay (mentoring for young women), the Collective Impact Initiative (coalition-building for neighborhood change), Pre-DNS Alert Services (neighborhood beautification), and Resident Leader Training (community capacity building). These services are delivered directly in Milwaukee Police Department Districts 2, 3, 4, 5, and 7, and in Racine, through year-round outreach and organized community events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Neighborhood coalitions established across 5 MPD districts and Racine
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Milwaukee County Sheriff's Office (MCSO)coreStrategic or Co-development PartnerCollaborative partnership for community safety events including National Night Out and Community Pop-Ups. MCSO works with Safe & Sound to bring neighbors and law enforcement together for relationship building and community connection.
• The Dunmore Project InccoreStrategic or Co-development PartnerJoint programming partner for violence prevention and youth empowerment events. Collaborated on 'Fighting For Our Futures Without Fears' event bringing together organizations, advocates, and families.
• Milwaukee Police DepartmentcoreStrategic or Co-development PartnerCore partnership with MPD districts 2, 3, 4, 5, and 7. Safe & Sound serves as liaison between residents and police, supporting community forums, block watch meetings, and nuisance abatement processes.
• Milwaukee County District Attorney's OfficecoreStrategic or Co-development PartnerPartnership through the Community Partnership Unit (CPU) program, bringing together prosecutors, police, Probation and Parole, and community organizations to reduce crime and improve quality of life.
• Department of Neighborhood Services (DNS)coreStrategic or Co-development PartnerPartnership for Pre-DNS Alert program where Safe & Sound organizers identify blight issues and inform residents before city inspections to prevent fines.
• Owen's PlaceminorStrategic or Co-development PartnerYouth programming partner offering resources and opportunities for youth in Milwaukee neighborhoods.
• The Kellogg PEAK InitiativeminorStrategic or Co-development PartnerYouth development partner supporting youth programming and engagement in the community.
• Hunger Task ForceminorStrategic or Co-development PartnerPartner for food resource distribution through Mobile Market schedule and emergency food resources.
• Discovery WorldminorStrategic or Co-development PartnerVenue partner for the annual Hope Has an Address Breakfast event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cure Violence: National nonprofit that treats violence as a public health issue and uses trained interrupters and outreach workers in high-crime neighborhoods — directly comparable to Safe & Sound's community-based violence prevention model.
• Roca: Massachusetts-based nonprofit focused on young people involved in violence through high-intensity outreach, behavioral change, and workforce development — overlapping Safe & Sound's youth intervention and neighborhood engagement work.
• Chicago CRED: Chicago nonprofit that brings together street outreach, victim services, and youth programs to reduce gun violence in priority neighborhoods — directly analogous three-pronged structure to Safe & Sound's law-enforcement, community, and youth pillars.
• Youth Guidance: Chicago-based nonprofit providing school- and community-based programs including Becoming a Man and Working on Womanhood — directly comparable to Safe & Sound's SMILE & Slay and Barbershop Monday youth mentoring programs.

Regional players

• Frontline Group (NOLA): New Orleans-based collective impact organization coordinating violence reduction and youth opportunity initiatives across city agencies — closely comparable collective-impact backbone model to Safe & Sound's Collective Impact Initiative.
• Mile High Youth Corps / Rocky Mountain Youth Corps: Regional youth service and conservation corps — adjacent youth-engagement, neighborhood-improvement model comparable to Safe & Sound's youth-organizer community beautification work, but operating in a different geography.

Others

• Tides Foundation: Major intermediary funder and capacity-builder for social justice and community nonprofits — relevant as a peer-level ecosystem participant since Safe & Sound depends on similar philanthropic infrastructure for sustainability and scale.

Broad incumbents

• Cities of Service: National nonprofit that supports city halls in deploying resident-led service and safety strategies — comparable city-partnership approach to Safe & Sound's work with MPD and Milwaukee city agencies.
• National Network for Safe Communities: John Jay College initiative that promotes focused deterrence, group violence intervention, and community partnerships — operates in the same field as Safe & Sound's community-prosecutor-driven nuisance abatement work.
• My Brother's Keeper Alliance: Obama Foundation initiative focused on opportunity and safety for boys and young men of color — adjacent mission and similar funder ecosystem to Safe & Sound's youth leadership work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SafeSoundInc
• YouTubeyoutube.com/user/SafeSoundInc
• Facebookfacebook.com/safesoundinc
• LinkedInlinkedin.com/company/safesoundinc
• Instagraminstagram.com/safesoundinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Safe and Sound