What Crested Butte Mountain Resort does

Crested Butte Mountain Resort (CBMR) is a year-round mountain resort located in Crested Butte, Colorado, founded in 1962 and owned and operated by Vail Resorts Management Company. The resort offers 1,500 acres of skiable terrain, 2,700 vertical feet, and a peak elevation of 12,162 feet, marketed as the North American birthplace of inbounds extreme skiing and riding. Beyond winter skiing, CBMR operates a Mountain Bike Park (established 2009) with 30+ miles of lift-served singletrack, an Adventure Park, a Nordic Center, and summer activities positioning the property as a four-season destination in the Gunnison Valley.

CBMR delivers a vertically integrated mountain experience through lift-access products (Epic Pass, Epic Local Pass, Epic Day Pass, Keystone Crested Butte 4-Pack), three signature lodging properties (Lodge at Mountaineer Square with 130 units, The Grand Lodge, and The Plaza Condominiums), equipment rentals, the Ski & Ride School, six on-mountain dining venues, retail outlets, and 32,000+ square feet of meeting and wedding space. The technology backbone is the My Epic mobile app for digital passes, trail maps, lift line status, and the Epic Mountain Rewards loyalty program offering 20% discounts on food, lodging, lessons, and rentals.

The business model is direct-to-consumer, monetized through season passes (annual subscriptions), daily lift tickets, lodging bookings, lessons, rentals, F&B, retail, and group events. Distribution is concentrated through Vail Resorts' EpicPass.com platform, skicb.com, the My Epic app, on-site ticket offices, and a dedicated group sales team. Customer segments include ski/snowboard enthusiasts, families, corporate groups, wedding parties, summer outdoor enthusiasts, and group travel organizers. CBMR sits within Vail Resorts' network of 17 mountain resorts across North America, Australia, and Canada, with the Epic Pass providing access to 90+ resorts worldwide.

Name

Crested Butte Mountain Resort

Legal name

Vail Resorts Management Company

Website

https://skicb.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crested Butte Mountain Resort is a Colorado ski and snowboard resort owned by Vail Resorts, offering winter skiing, summer mountain biking, lodging, dining, lessons, and event services across 1,500 acres to individual travelers, families, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (71392)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Mountain recreation services
• Season pass products
• Mountain lodging hospitality
• Ski and snowboard instruction

Headquarters

HQ city

Crested Butte

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets & Season Passes: Primary revenue from daily lift tickets and Epic Pass season passes. Pass holders receive additional discounts on resort services. Epic Pass provides access to 90+ resorts worldwide.
2. Lodging: Direct booking of resort properties including Grand Lodge, Lodge at Mountaineer Square, Plaza Condominiums, and various rental properties. Pass holders receive additional 20% off lodging.
3. Equipment Rentals: Ski and snowboard rentals, bike rentals in summer, with free delivery service available.
4. Ski & Ride Lessons: Group lessons, private lessons, and specialty programs including ski with an Olympian and women's programs.
5. Food & Beverage: Multiple dining venues including Butte 66, Paradise Warming House, Uley's Cabin, Umbrella Bar at Ten Peaks, and more.
6. Retail: Resort retail stores including CB Mountain Outfitters, Thin Air Sports, and Logo'd Gift Shop selling apparel and gear.
7. Meetings & Events: Over 32,000 square feet of function space for corporate events, weddings, and group bookings. Venues include Mountaineer Conference Center (5,000 sq ft Grand Ballroom), Ten Peaks, Butte 66, and Red Lady Stage.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Crested Butte Mountain Resort is a ski and snowboard destination offering lift access through Epic Pass and daily lift tickets, ski/snowboard and bike rentals, instructional lessons, on-mountain lodging, dining, retail, and year-round mountain recreation. The resort spans 1,500 acres of skiable terrain with 2,700 vertical feet and is part of Vail Resorts' integrated Epic Pass network providing access to 90+ resorts worldwide.

Product overview

Crested Butte Mountain Resort is a ski and snowboard resort operated by Vail Resorts, offering a comprehensive mountain recreation ecosystem centered on winter skiing and summer mountain biking. The resort provides lift access through multiple pass products (Epic Pass, Epic Local Pass, Epic Day Pass, Keystone Crested Butte 4-Pack), equipment rentals (ski/snowboard and bike), and award-winning ski and ride instruction through the Ski & Ride School. Accommodations include three signature properties: Lodge at Mountaineer Square (luxury), The Grand Lodge (full-service hotel), and The Plaza Condominiums. On-mountain dining features six venues including Butte 66 Restaurant, The Umbrella Bar at Ten Peaks, Paradise Warming House, Uley's Cabin, Coal Breaker Coffee, and Highlife Crust & Crafts. Retail operations include CB Mountain Outfitters, Crested Butte Rental & Demo Center, and Thin Air Sports. Summer activities center on the Mountain Bike Park (established 2009) with 30+ miles of singletrack, an Adventure Park, and Nordic Center in winter. The resort supports group events with over 32,000 square feet of meeting space and mountain wedding venues. Technology offerings include the My Epic App for mobile lift access and mountain information, integrated with the EpicPass ecosystem and Epic Mountain Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Pass Multi-resort season pass offering unlimited access to Crested Butte and 80+ other Vail Resorts properties worldwide, with benefits including Epic Friend Tickets and Epic Mountain Rewards discounts.
• Epic Local Pass Regional season pass offering access to Crested Butte and select Vail Resorts properties with some blackout dates, at a lower price point than the full Epic Pass.
• Epic Day Pass Flexible day pass allowing purchase of specific days (with 4-day minimum) with tiered pricing based on availability for Crested Butte and other Vail Resorts.
• Keystone Crested Butte 4-Pack Combined pass offering 4 days of access at both Keystone and Crested Butte resorts.
• Daily Lift Tickets Single-day lift access tickets with discounts available for advance purchase 7+ days ahead; prices vary by date and are refundable if plans change.
• Summer Lift Tickets Bike haul and scenic lift ride access during summer season for mountain biking and sightseeing.
• Ski & Snowboard Rentals Full-service rental program offering skis, snowboards, poles, and boots with free delivery to lodging properties and up to 20% savings when booking online.
• Bike Rentals Mountain bike and equipment rentals for summer trail access, with pickup at convenient base area locations and advance booking discounts.
• Ski & Ride School Award-winning ski and snowboard instruction program offering group lessons, private lessons, and signature programs including Mountain Sports Team, Kids Winter Programs, Women's Programs, and Ski with an Olympian.
• Lodge at Mountaineer Square Upscale mountain lodge featuring 130 accommodation units from standard king rooms to four-bedroom suites, with conference center, indoor/outdoor heated pool, hot tub, fitness center, and underground parking.
• The Grand Lodge Full-service hotel 200 yards from ski base area offering rooms and suites with kitchenettes, indoor/outdoor heated pool, restaurant/bar, spa, fitness room, and business center.
• The Plaza Condominiums Atrium-style condominiums 100 yards from Silver Queen Express lift, offering spacious two and three-bedroom suites with on-site check-in, restaurant/bar, covered parking, and hot tubs.
• Butte 66 Restaurant Full-service on-mountain dining venue with deck offering panoramic views of Mt. Crested Butte, featuring lunch, dinner, and après options.
• The Umbrella Bar at Ten Peaks Alpine bar at top of Painter Boy Lift featuring Colorado valley views and family-friendly food options, open year-round.
• Paradise Warming House Mid-mountain dining location at base of Paradise Lift offering burgers, soups, chili, and grab-and-go items with outdoor patio seating.
• Uley's Cabin Rustic cabin dining at bottom of Peanut Run off Red Lady Express lift, offering classic mountain cuisine with reservations recommended.
• Coal Breaker Coffee Co. Coffee and espresso venue offering hot breakfast sandwiches, pastries, and snacks for fueling mountain days.
• Highlife Crust & Crafts Breakfast and pizza venue at Grand Lodge offering made-to-order breakfast and hand-tossed pizza with craft beers.
• CB Mountain Outfitters Base area retail location offering technical gear and logo apparel for all ages, located in Treasury Center.
• Crested Butte Rental & Demo Center One-stop shop for ski/snowboard rentals and demos, located in Treasury Building next to CB Mountain Outfitters.
• Thin Air Sports Boutique apparel shop at Mountaineer Square offering unique clothing and accessories for mountain and town adventures.
• Crested Butte Mountain Bike Park Mountain bike park established in 2009 offering 30+ miles of singletrack with lift access, catering to beginners through gravity experts.
• Adventure Park Family-friendly park featuring gem panning at Tin Cup Mining Co., rock climbing, bungee trampoline, and other warm-weather activities.
• Nordic Center Winter activity center offering Nordic skiing, snowshoeing, ice skating, and related activities.
• Meetings & Conferences Meeting and event services with over 32,000 square feet of function space across multiple venues including Mountaineer Square Conference Center, Grand Ballroom, and on-mountain sites.
• Weddings Mountain wedding services with venues including Ten Peaks (up to 180 guests) and Mountaineer Square Ballroom (up to 300 guests), featuring alpine scenery and comprehensive event planning.
• My Epic App Mobile companion app enabling hands-free lift access via Mobile Pass, real-time lift line status, interactive trail maps, live webcams, weather updates, operational alerts, personal stats tracking, and Find My Friends location sharing.
• Epic Mountain Rewards Loyalty program providing Epic Pass holders with 20% discounts on food, lodging, group lessons, and gear rentals at participating Vail Resorts properties.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Vail ResortscoreOthersCrested Butte Mountain Resort is owned and operated by Vail Resorts Management Company. The resort is part of Vail Resorts' network of 17 mountain resorts across North America, Australia, and Canada.
• HuluminorGTM or Marketing PartnerHulu and Epic Pass partnership to Present: The Epic Adventure inspired by Paradise TV series. Scavenger hunt at select mountain resorts with prizes including Epic Passes.
• American AirlinesminorGTM or Marketing PartnerAirline partner providing direct flights to Gunnison-Crested Butte Regional Airport (GUC) during winter season.
• United AirlinesminorGTM or Marketing PartnerAirline partner providing direct flights to Gunnison-Crested Butte Regional Airport (GUC) during winter season.
• Mountain ExpressminorGTM or Marketing PartnerFree ground transportation throughout Crested Butte and Mt. Crested Butte. Main transit hubs at Old Town Hall, 4-Way Stop, and Mountaineer Square base area. New First Tracks App for on-demand rides.
• Gunnison Valley RTAminorGTM or Marketing PartnerFree ground transportation throughout Gunnison, Almont, Crested Butte South, Crested Butte and Mt. Crested Butte. Main hubs include Gunnison County Library, Red Mt. Park, and Mountaineer Square.
• BustangminorGTM or Marketing PartnerState-run transit running from Denver to Crested Butte with stops in Pine Junction, Fairplay, Buena Vista, Salida, Monarch Mountain, Gunnison, and Almont.
• Alpine ExpressminorGTM or Marketing PartnerAirport shuttle service providing transportation from Gunnison-Crested Butte Regional Airport to Crested Butte.
• Dolly's Mountain ShuttleminorGTM or Marketing PartnerAirport shuttle service providing transportation from Gunnison-Crested Butte Regional Airport to Crested Butte.
• Rocky RidesminorGTM or Marketing PartnerAirport shuttle service providing transportation from Gunnison-Crested Butte Regional Airport to Crested Butte.
• Black Canyon LimominorGTM or Marketing PartnerAirport shuttle and limo service providing transportation from Gunnison-Crested Butte Regional Airport to Crested Butte.
• Mountain DewminorGTM or Marketing PartnerStrategic alliance partner listed in Vail Resorts footer partnership section.
• Helly HansenminorGTM or Marketing PartnerApparel partner providing gear recommendations and partnership for resort merchandise at CB Mountain Outfitters.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Sky Resort: Montana destination ski resort with comparable expansive terrain (5,800+ acres) and growing luxury/lodging focus. Competes for destination skiers seeking large-scale mountain experiences and authentic Western character.
• Park City Mountain: Largest ski resort in the US by acreage, also operated by Vail Resorts (sibling property). Competes directly for Epic Pass holders and family/destination skiers within the same Vail Resorts network and benefits from superior access (Salt Lake City proximity).
• Telluride Ski Resort: Independent high-end Colorado ski resort with comparable extreme/advanced terrain heritage and a remote mountain-town identity. Directly competes with CBMR for destination skiers seeking authentic Colorado character and challenging inbounds terrain.
• Steamboat Ski Resort: Colorado destination ski resort with a comparable authentic ski-town brand, family-friendly plus advanced terrain mix, and integrated lodging/F&B/lessons offering. Now part of Alterra Mountain Company, competes with CBMR for destination skier share.
• Deer Valley Resort: Utah luxury ski-only resort with comparable premium lodging, F&B, and ski school positioning. Direct competitor for high-end destination skiers, weddings, and group business across the Mountain West.
• Copper Mountain Resort: Colorado ski resort with comparable integrated lodging/F&B/lessons offering and family-friendly plus advanced terrain mix. Competes for Front Range day-trip and short-stay destination demand in the Colorado market.
• Breckenridge Ski Resort: Vail Resorts sibling property and high-volume Colorado ski destination. Competes for the same Epic Pass holder visit, family, and group business within the Vail Resorts portfolio, with greater scale and easier access.
• Jackson Hole Mountain Resort: Wyoming destination ski resort known for extreme/steep inbounds terrain and iconic mountain-town branding. Direct competitor for advanced/expert skier segments that CBMR targets with its extreme-skiing birthplace heritage.

Broad incumbents

• Aspen Snowmass: Four-mountain destination ski complex (Aspen Mountain, Aspen Highlands, Buttermilk, Snowmass) operating as a luxury destination comparable to CBMR's positioning. Competes for high-end destination visitors and group/event business in the Colorado market.
• Alterra Mountain Company: Ikon Pass parent company operating a portfolio of 15+ US/Canada destination resorts including Steamboat, Squaw Valley, Mammoth, and Deer Valley. Direct competitor to Vail Resorts/Epic Pass platform for pass-holder share of wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skicrestedbutte
• YouTubeyoutube.com/user/skicb
• Facebookfacebook.com/skicrestedbutte
• Instagraminstagram.com/skicrestedbutte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crested Butte Mountain Resort