PostBulletin.com

What PostBulletin.com does

Post Bulletin is a daily newspaper and digital news platform serving Rochester, Minnesota and the surrounding Southeast Minnesota region, operating as a division of Forum Communications Company, a privately-held Upper Midwest media conglomerate. Founded in 1916, it employs between 251 and 500 people and publishes local, state, national, and world news alongside Mayo Clinic coverage, prep/college/pro sports, weather, business, opinion, and community content. Its core product is the postbulletin.com digital news site, supported by an integrated ecosystem that includes Rochester Magazine, Rochester in Color, StormTracker Weather, Best of the Best (annual readers' choice awards), TV listings, puzzles/comics, podcasts (e.g., 'Growing Together'), obituaries, an events calendar, an e-paper replica, and an America 250 anniversary series. Distribution spans print home delivery, e-paper, iOS and Android mobile apps, the website, email newsletters, and social channels on Twitter, Instagram, and Facebook.

The business model combines consumer subscription revenue with a diversified advertising base. Subscriptions are offered in digital-only and print+digital tiers, with promotional acquisition pricing of $2 for 6 months for new subscribers and a monthly billing cadence. Advertising revenue is sourced from local SMBs and regional accounts across print, digital, sponsored content (e.g., Olmsted Medical Center), TV, and video, with additional monetization from public notice placement, an online classifieds marketplace, and JobsHQ, an employment-classifieds platform. Customer segments are primarily Rochester-area residents (geographic) and local businesses seeking to reach that audience (vertical), with go-to-market executed through direct print home delivery and self-serve digital channels, supported by Forum Communications' shared advertising, printing, and classifieds infrastructure.

Name

PostBulletin.com

Legal name

Post Bulletin

Website

https://postbulletin.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Post Bulletin is a daily newspaper and digital news platform serving Rochester, Minnesota and Southeast Minnesota. It is a division of Forum Communications Company, monetizing subscriptions, local advertising, classifieds, and public notices.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local news publishing
• Daily newspaper
• Digital news platform
• News subscriptions
• Community journalism

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Post Bulletin operates a daily local newspaper covering Rochester, Minnesota and southeastern Minnesota, delivered through print home delivery, a digital e-paper, the postbulletin.com website, and iOS/Android mobile apps. The offering is built around hyper-local news, sports, weather (StormTracker), Mayo Clinic health reporting, opinion, obituaries, community events, and lifestyle content. Supporting products include Rochester Magazine, Rochester in Color, Best of the Best directory, classifieds (jobs, real estate, autos), and public notices.

Product overview

PostBulletin.com is a local digital news platform and newspaper website serving Rochester, Minnesota. The offering is organized as a core news platform with integrated add-on modules and sub-brands. The primary product is the Post Bulletin digital news site covering local, state, national, and world news, sports, business, health, and opinion. Supporting the core product are specialized sub-brands including Rochester Magazine (lifestyle content) and Rochester in Color (diversity coverage), plus feature modules like StormTracker Weather, TV Listings, Podcasts, Puzzles + Comics, Events Calendar, and Obituaries. The site also offers transactional services through Classifieds, Public Notices, and JobsHQ, and runs Best of the Best, an annual local business awards program. A digital E-Paper replica of the print edition is available for subscribers, and special content series like America 250 provide historical archival features.

Differentiator

Problem solved

Functional benefit

Brands

• Rochester Magazine: Local lifestyle magazine covering Rochester-area features, profiles, and community content.
• StormTracker Weather

Products and services

• Post Bulletin Daily Newspaper (print and digital) Core daily local newspaper covering Rochester and southeastern Minnesota with local, state, national, and world news, sports, business, health (Mayo Clinic), opinion, obituaries, weather, and community events. Available via print home delivery, digital e-paper, the postbulletin.com website, and iOS/Android mobile apps for individual subscribers and households.
• Rochester Magazine Lifestyle magazine publication covering Rochester-area features, profiles, and local-interest stories. Available to readers as a sub-brand of the Post Bulletin covering arts, home/garden, and community lifestyle content.
• Best of the Best (Rochester directory) Annual readers'-choice directory and recognition program highlighting the best local businesses and attractions in the Rochester area, published as a standalone guide and integrated into Post Bulletin special sections.
• Post Bulletin Classifieds Online classified advertising listings covering jobs, cars, real estate, and other local categories, accessible to Post Bulletin readers and advertisers.
• JobsHQ Employment classifieds and job board focused specifically on Rochester-area job opportunities for job seekers and local employers.
• Rochester in Color Special section focused on diversity and inclusion stories from the Rochester community, branded as a distinct editorial offering within the Post Bulletin platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Forum Communications CompanycoreOthersParent company that owns the Post Bulletin. Forum Communications Company is a media company based in the Upper Midwest that operates multiple newspapers, radio stations, and television stations.

Recent moves6 records

Expansion highlights5 records

Regional players

• KTTC: NBC affiliate television station serving Rochester and southeast Minnesota. Competes with Post Bulletin for local advertising budgets and audience attention across the same geographic market.
• KAAL-TV: ABC affiliate television station based in Austin, Minnesota, covering the Rochester market. Direct competitor for local video news audiences and regional advertising spend.

Broad incumbents

• Lee Enterprises: Large U.S. community newspaper operator owning dozens of dailies across multiple states. Provides scale benchmarks and competitive context for a single-market paper like Post Bulletin operating within Forum Communications' portfolio.
• Star Tribune: Minnesota's largest daily newspaper, based in Minneapolis. Competes for statewide news and classified advertising attention but operates at much larger scale across the broader Twin Cities metro and state.
• Pioneer Press: St. Paul-based daily newspaper covering the Twin Cities east metro. Overlaps with Post Bulletin on Minnesota/state news but serves a different primary geography and broader metro audience.

Direct peers

• Duluth News Tribune: Another Forum Communications daily covering Duluth and northern Minnesota. Comparable mid-sized regional daily with shared parent infrastructure, subscription model, and multi-channel distribution approach.
• Agweek: Forum Communications-owned agriculture-focused news brand also linked directly from the Post Bulletin site. Comparable content-driven local/regional media business model with subscription and advertising revenue.
• Bismarck Tribune: Lee Enterprises-owned daily newspaper serving Bismarck, North Dakota and central North Dakota. Closely analogous mid-sized Upper Midwest daily with print, digital, and subscription business model serving a comparable regional market.
• The Forum of Fargo-Moorhead: Flagship daily newspaper of Forum Communications Company serving Fargo-Moorhead and the Red River Valley. Sister property to Post Bulletin under the same parent, with analogous print + digital + e-paper distribution and local advertiser focus.

Emerging players

• MPR News: Minnesota Public Radio's news division, serving regional audiences across Minnesota including Rochester. Competes for local news attention and underwriter support, though funded primarily through donations rather than subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pb_news
• Facebookfacebook.com/PostBulletin
• Instagraminstagram.com/postbulletin_news
• LinkedInlinkedin.com/company/post-bulletin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PostBulletin.com