What Louisiane does

Louisiane is a French designer and manufacturer of premium mobile homes, operating as a brand within the privately held Sunshine Habitat group (legal entity SUNSHINE HABITAT, R.C.S. Rodez B 440 577 484). Founded in 1998 and headquartered in Rieupeyroux, Aveyron, the brand produces mobile homes from two production facilities — Loudéac in Brittany and La Cavalerie in Aveyron — and serves two primary customer segments: professional campings acquiring units for rental/holiday parks, and individual buyers purchasing residential mobile homes. Its product portfolio includes the Gamme Vacances (professional rental), Gamme TAOS (premium, dual-use), Gamme Vacances Privilège and Gamme Bol d'Air (residential), plus the 2025-launched HAPPY eco-designed mobile home with recycled cotton insulation and recyclable materials, alongside sanitary and seasonal worker modules.

The company's revenue model is primarily one-time hardware sales of mobile homes priced between approximately €30,000 (entry-level) and €75,000+ (premium), supplemented by professional services including renovation, relooking, co-creation, and after-sales service (SAV). Louisiane operates a dual go-to-market motion: direct sales to large camping operators for custom co-creation projects, and a network of 120+ distributors across France reaching mid-market campings and individual buyers. The brand emphasizes premium design, extensive customization, 4-season insulation, and a 20-30 year product lifespan as core differentiators.

Louisiane is part of Sunshine Habitat's broader four-brand portfolio — which also includes Lodges CIAT (canvas glamping lodges and municipal reception tents), Chalets Fabre (wooden chalets), and Sunshine Outdoor (terraces and accessories) — collectively commercializing over 4,500 products annually through 80+ industry references. The group exhibits no external institutional investment or public listing, with ownership appearing to be founder/management-controlled. Marketing is conducted through integrated digital channels, downloadable catalogues, social media (Instagram, Facebook, LinkedIn), and active participation in major outdoor hospitality trade shows including SETT, EQUIP'HPA, and Atlantica.

Name

Louisiane

Legal name

SUNSHINE HABITAT

Website

https://sunshine-habitat.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Louisiane designs and manufactures premium mobile homes in France as part of the Sunshine Habitat group, serving professional campings for rental fleets and individual buyers for residential use, distributed through 120+ French distributors across two production facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Rieupeyroux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Home Sales: Sale of manufactured mobile homes to campings (professional) and individuals (residential). Products include various ranges (Vacances, TAOS, Bol d'Air, Vacances Privilège) targeting different market segments.
2. Professional Services: Aftermarket services including renovation, relooking, co-creation, and after-sales service (SAV) for existing mobile homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Louisiane designs, manufactures, and sells premium designer mobile homes for both professional campings (rental market) and private individual buyers (residential market). The company operates two production facilities in France (Loudéac in Brittany and La Cavalerie in Aveyron) and distributes through 120+ resellers nationwide, offering multiple ranges including Gamme Vacances, Gamme TAOS, Gamme Bol d'Air, Gamme Vacances Privilège, and the eco-designed HAPPY model, along with complementary sanitary and seasonal accommodation modules.

Product overview

Louisiane is a premium designer mobile home brand under Sunshine Habitat, operating as part of a 4-brand portfolio (Louisiane, Lodges CIAT, Chalets Fabre, Sunshine Outdoor) that constitutes the most extensive range of leisure accommodations on the market. The product offering is structured as a multi-sub-brand architecture: Louisiane focuses exclusively on mobile homes for both professional rental (Gamme Vacances, Gamme TAOS) and private residential use (Gamme Vacances Privilège, Gamme TAOS, Gamme Bol d'Air), supplemented by specialized modules (sanitary, seasonal/worker). The broader Sunshine Habitat ecosystem includes complementary leisure accommodation brands—Chalets Fabre (wooden chalets), Lodges CIAT (glamping canvas lodges and reception tents), and Sunshine Outdoor (terraces and outdoor products)—enabling the group to provide a complete palette of leisure habitats through 120+ distributors across France, with over 4,500 products commercialized annually.

Differentiator

Problem solved

Functional benefit

Brands

• Louisiane: Designer mobile homes. Premium, design-focused mobile homes for both professional (campings) and residential (private buyers) markets. Known for audacious aesthetics, noble materials, thoughtful layouts, and pursuit of excellence, performance, and longevity.
• HAPPY

Products and services

• Gamme Vacances — Professional Rental Mobile Homes Mobile home range designed for the professional rental market and sold to campings and outdoor hospitality operators. Models span a wide variety of layouts for holiday park inventory.
• Gamme TAOS — Premium Mobile Homes (Professional and Residential) Premium mobile home range with contemporary design and multiple layout configurations, sold both to campings (professional) and private buyers (residential).
• HAPPY — Eco-designed Mobile Home Ecological, playful, and responsible mobile home using sustainable materials such as recycled cotton insulation, recycled mattress padding, and recyclable components. Sold to professional campings and tourism operators seeking environmentally responsible rental inventory.
• Gamme Vacances Privilège — Premium Residential Mobile Homes Premium residential mobile home range sold directly to private buyers for personal vacation or secondary residence use, including models Grand Large 2, Antilles, Iroise, Corail, Tamaris, Caraïbes, and Seychelles.
• Gamme Bol d'Air — Designer Residential Mobile Homes Residential mobile home range launched in 2022 with four models named after French winds (Mistral, Ponant, Levant, Marin), targeting premium residential buyers seeking a refined vacation home.
• Module Sanitaire Sanitary module designed to complement mobile home installations in campings, providing additional bathroom facilities.
• Modules Saisonniers / Travailleurs Seasonal and worker accommodation modules designed for temporary housing needs in campings or work sites.
• After-Sales, Renovation and Co-Creation Services Professional services offering renovation, relooking, co-creation, and after-sales service (SAV) for existing Louisiane mobile homes, primarily for camping operators.

Quantifiable outcome

• 20-30 year lifespan for well-maintained mobile homes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trigano SA: Trigano is Europe's leading manufacturer of leisure vehicles, including motor homes, caravans, and mobile homes for both professional rental operators and individual buyers. Through subsidiaries such as O'Hara, Trigano is the largest direct competitor to Louisiane in the French and European mobile home market.
• IRM: IRM is a French manufacturer of mobile homes, chalets, and lodges for campings and individual buyers, now part of Bénéteau Group's leisure housing division. IRM is a direct competitor across multiple product categories that overlap with Louisiane's mobile home and lodge ranges.
• Mobil-Home Rideau: Mobil-Home Rideau is a long-established French mobile home manufacturer offering both professional rental and residential ranges. It competes head-to-head with Louisiane across the French outdoor hospitality and individual buyer segments.
• O'Hara: O'Hara is a French mobile home brand owned by Trigano that specializes in mobile homes for campings and individual buyers. It is one of Louisiane's closest direct competitors in both professional rental fleet and residential segments in France.
• Adria Mobil: Adria Mobil is a Slovenian manufacturer of caravans, motor homes, and mobile homes serving European markets including France. Its mobile home products for campings and individual buyers directly compete with Louisiane's offering across European outdoor hospitality customers.
• Rapid Home Group: Rapid Home Group is a UK-based park home manufacturer targeting residential and holiday park operators and individual buyers. While UK-focused, it shares Louisiane's business model of manufactured park/residential homes with comparable customization and operator channels.

Broad incumbents

• Knaus Tabbert: Knaus Tabbert is one of Europe's largest RV and leisure vehicle manufacturers, headquartered in Germany. Although primarily focused on motorized RVs and caravans, the group also produces mobile homes and represents a broad incumbent competing across the European leisure accommodation value chain.
• Bénéteau Group: Bénéteau Group is a French marine and leisure conglomerate that owns IRM and operates a broader leisure housing portfolio. Through IRM, Bénéteau directly competes with Louisiane in mobile homes, chalets, and lodges while leveraging significant scale and cross-category distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunshineHabitat2022
• LinkedInlinkedin.com/company/sunshine-habitat?originalSubdomain=fr
• Instagraminstagram.com/sunshinehabitat/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiane