Safari Nation

What Safari Nation does

Safari Nation is a privately held family entertainment center and indoor playground operator headquartered in Greensboro, North Carolina. Founded in 2012 by a husband-and-wife team, the company operates three 12,000+ square foot facilities across the NC Triad (Greensboro, Winston-Salem, and High Point) offering a unified set of attractions: a multi-level jungle gym, zipline, bounce houses, bumper cars (High Point only), toddler playground, arcade games, the branded Ballocity interactive foam-ball play zone, and a Coconut Cabana refreshment bar. Location-specific additions include 9D Virtual Reality Games and a Cliff Jump at Winston-Salem.

The business operates a direct-to-consumer model built on walk-in general admission (approximately $14.99-$15 per child ages 2-12, with multi-child and under-2 pricing tiers), tiered birthday party packages ($210-$415), discounted Monday-Friday group bookings for schools, camps, churches, and daycares (minimum 15 children, $7.50-$8.50/child), arcade card-based game revenue, gift vouchers sold online, and a $30 VIP T-shirt membership that grants 50% off admission on every visit. A second growth channel is a turnkey franchise program (2018) with a $30,000 initial fee and 5% royalty, marketed to entrepreneurs with an advertised franchise ROI of under 4 years. The technology stack is operationally focused: Bookeo for online booking and voucher sales, embedded Google Reviews and TripAdvisor widgets, and standard SEO, email, and social media marketing.

Name

Safari Nation

Legal name

Safari Nation

Website

https://thesafarination.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Safari Nation is a privately held family entertainment center operating three indoor playground facilities in the North Carolina Triad, offering jungle gyms, ziplines, bounce houses, bumper cars, arcade games, and birthday party packages to families with children ages 1-12, plus a turnkey franchise program.

Ownership category

akta.pro rank

Product category

Family Entertainment Center / Indoor Playground

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor playground facilities
• Family entertainment center
• Children's fitness center
• Birthday party hosting
• Franchise family fun center

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Open Play Admission: Daily admission fees for children ages 2-12 to access all play facilities including jungle gym, zipline, bounce houses, and Ballocity. Adults assist children for free. Additional paid activities include bumper cars and arcade games.
2. Birthday Party Packages: Three tiered party packages (10-kids, 15-kids, 25-kids) with weekday and weekend pricing. Includes party room access, setup, cleanup, and play access for all party guests. Additional guests charged separately.
3. Group Bookings: Discounted admission for groups of 15+ children from schools, summer camps, churches, and daycares. Tiered pricing based on group size with minimum 15 kids required.
4. VIP Membership: VIP T-shirt purchase ($30) that entitles member to 50% off admission on every visit when wearing the shirt.
5. Arcade Games: Additional paid activity using game cards purchased from kiosks, with redemption prizes for tickets earned.
6. Gift Vouchers: Instant gift certificates available for purchase online 24/7, redeemable at any Safari Nation location.
7. Franchise Fees: Initial franchise fee of $30,000 plus ongoing royalties of 5% of gross sales and minimum 1% for marketing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Safari Nation operates indoor family entertainment centers providing all-day open-play admission, birthday party hosting, group bookings, and a VIP membership program across three North Carolina Triad locations. The core experience combines physical-play attractions (jungle gym, zipline, bounce houses, toddler playground, bumper cars, arcade) with the proprietary Ballocity Fun Zone interactive foam-ball system. The company also sells franchise rights to operate turnkey Safari Nation Family Fun Centers.

Product overview

Safari Nation is a Family Entertainment Center (also described as a Children's Fitness Center) offering a unified indoor playground experience. The core product portfolio centers around Open Play general admission and Birthday Party Packages, supported by attraction-based offerings including the Jungle Gym, Toddler Playground, Zipline, Bounce Houses, Ballocity Fun Zone, Big Baller, Bumper Car (High Point only), Arcade Games, Coconut Cabana refreshments, 9D Virtual Reality Games, and Cliff Jump. Additional services include VIP Membership, Gift Vouchers, and Group Bookings. The company also offers franchise opportunities for expansion. All attractions are designed for physical activity and family entertainment, with different designs and available activities varying by location (Greensboro, Winston-Salem, and High Point in North Carolina).

Differentiator

Problem solved

Functional benefit

Brands

• Safari Nation: Main brand for indoor playground and family entertainment center
• Ballocity Fun Zone
• Coconut Cabana

Products and services

• Open Play All-day general admission play access for children ages 2-12 across Safari Nation's 12,000+ square foot indoor facility, including unlimited play on jungle gym, zipline, bounce houses, toddler playground, and Ballocity Fun Zone. Adults assist children at no charge; no reservation required. Targeted at families with young children seeking supervised indoor play.
• Birthday Party Packages Private party room packages for children's birthdays with three tiers — Safari Land (up to 10 kids), Jungle Hut (up to 15 kids), and Tree House (up to 25 kids) — including themed room, party host, setup, cleanup, food options, and play access for all guests. Available weekday and weekend with differentiated pricing. Targeted at parents planning birthday celebrations for children ages 2-12.
• VIP Membership T-Shirt Program

Quantifiable outcome

• Expected ROI in less than 4 years for franchise investors
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting, core and minor.

• Third-Party Marketing Firms (Grand Opening)supportingImplementation/ SI/ Consulting Partner · 1 January 2018Franchisees are required to spend approximately $25,000 with a third-party marketing firm to effectively plan and execute their grand opening campaign.
• Bookeo (Online Booking/Vouchers)coreTechnology or Integration · 1 January 2018Safari Nation uses Bookeo's online booking and voucher purchase platform for their gift certificate system, allowing customers to purchase instant gift certificates 24/7.
• Slush PuppieminorOthers · 1 January 2018Coconut Cabana refreshment bar serves Slush Puppie drinks along with snacks, nachos, popcorn, sodas, and juices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sky Zone: Large indoor trampoline park franchise with party hosting and a proprietary play system. Comparable to Safari Nation as an indoor FEC franchise focused on active kids' play and birthday parties.
• Pump It Up: Indoor inflatable party and play center franchise. Matches Safari Nation's core model of private birthday party rooms, inflatables, and open-play sessions for young children.
• Rockin' Jump: Indoor trampoline and adventure park franchise with party packages. Comparable as a multi-attraction indoor FEC franchise targeting families with kids and offering birthday party services.
• BounceU: Franchise chain dedicated to indoor inflatable party centers and open-play sessions. Closely mirrors Safari Nation's party-package-centric model and child-focused indoor play positioning.
• Monkey Joe's: Indoor inflatable playground and party center franchise for young children. Comparable to Safari Nation in target age range (toddlers to ~12), party packages, and walk-in admission model.
• Urban Air Adventure Parks: National franchise of indoor adventure parks with trampolines, climbing, and party attractions. Directly comparable to Safari Nation's franchise-driven indoor family entertainment model with multi-attraction venues.
• Stars and Strikes Family Entertainment Centers: Multi-attraction family entertainment centers offering bowling, arcade, and laser tag alongside kids' play areas. Broader than Safari Nation but shares the FEC + party + arcade revenue mix.
• Altitude Trampoline Park: Franchise network of indoor trampoline and adventure parks with party booking. Similar active-play FEC model with franchise expansion and a comparable mix of open-play and group events.

Broad incumbents

• Chuck E. Cheese: Nationally established family entertainment center chain with arcade games, rides, and birthday parties. Overlaps significantly with Safari Nation's party + arcade + active-play offering, but at much larger scale and broader demographic.
• Main Event Entertainment: Larger-format FEC chain combining bowling, laser tag, arcade, and food & beverage. Represents the broader incumbent competitive set Safari Nation competes against for family party and group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheSafariNation
• Facebookfacebook.com/SafariNation
• LinkedInlinkedin.com/company/safari-nation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Nation