25/8 Retail Solutions

What 25/8 Retail Solutions does

25/8 Retail Solutions is a UK-based field marketing and retail design agency that delivers in-store brand execution services to consumer product companies and retail brands. The company was established in 2021 as a wholly-owned subsidiary of 25/8 Marketing Group, a diversified parent operating in design, print, retail display, exhibitions, corporate gifts, workwear, and marketing solutions. The registered office is in Haslingden, Lancashire, with a secondary operational site in Burnley, and deployments are reported UK-wide.

The company offers a 360-degree service portfolio organized around retail execution: POP-up display design and installation, bespoke in-store and e-learning training, merchandising and compliance checks with finalization reporting, mystery shopping and customer-experience audits, and flexible retail/event staffing and tactical work. Services are delivered by trained field teams deployed directly to retail locations on behalf of brand clients, positioning the firm as an extension of the client's team rather than an external vendor. Named clients include Nextbase, Fossil Group, Harman Kardon, and Oura, spanning automotive technology, fashion accessories, consumer electronics, and health/wellness technology.

The business operates a professional services, project-based revenue model with bespoke pricing per engagement. The company is privately held with no external funding rounds disclosed, a small core team of 1-10 employees, and no disclosed proprietary technology platform. Distribution is direct-to-brand via enterprise relationships, supported by a website, social channels, and published case studies and testimonials.

Name

25/8 Retail Solutions

Legal name

25/8 Retail Solutions Ltd.

Website

https://258retailsolutions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

25/8 Retail Solutions is a UK-based field marketing agency providing in-store training, merchandising, compliance checks, mystery shopping, and POP-up solutions to consumer brands, operating as a subsidiary of 25/8 Marketing Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Field Marketing Services: The company generates revenue by providing bespoke field marketing services including in-store training, merchandising, compliance checks, mystery shopping, and POP-up solutions to retail brands. Revenue is derived from project-based engagements where teams are deployed to retail locations to execute brand activation, product display, and retail execution tasks on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

25/8 Retail Solutions is a UK field marketing agency that creates, develops, and supplies marketing and retail design solutions for brands across all retail sectors. Its core deliverable is the deployment of trained field teams to retail locations to execute in-store training, merchandising, compliance checks, mystery shopping, and POP-up installations on behalf of brand clients. The company functions as an embedded extension of client teams, delivering brand USPs, auditing in-store representation, and producing compliance reports.

Product overview

25/8 Retail Solutions is a field marketing and retail solutions company that operates as a single integrated service offering rather than a platform-plus-modules architecture. The company provides a portfolio of complementary services centered around retail execution: POP-UP Solutions for temporary brand activations, In-Store Training for colleague education, Merchandising & Compliance for in-store execution monitoring, Mystery Shopping for customer experience evaluation, and Event Staff/Retail Support Specialist/Tactical Work for flexible staffing needs. These services are delivered by field teams and support the company's core value proposition of 'winning hearts and minds' to deliver results for brands and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• POP-UP Solutions A 360-degree solution for bringing brands on the road or across static locations, including design and installation services for pop-up retail displays, intended for retail brands and consumer product companies needing temporary brand activations.
• In-Store Training Bespoke training delivered in-store and online via e-learning platforms to train retail colleagues on brand USPs and stories, intended for retail brands seeking consistent in-store brand messaging.
• Merchandising & Compliance In-store checks and feedback insights services to ensure brands are represented correctly and to conduct compliance verification, producing detailed finalization reports identifying compliant and non-compliant locations.
• Mystery Shopping Mystery shopping services to evaluate customer experience journey delivery, with one-off or regular visits providing data for retail and online channel development.
• Retail Support Specialist Retail support staffing services for field deployment to retail locations on behalf of brand clients.
• Event Staff Staffing services for event deployment in support of brand activations.
• Tactical Work Tactical field marketing work services delivered at retail locations.

Quantifiable outcome

• Detailed finalization reports identifying non-compliant locations and cost-saving opportunities

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 25/8 Marketing GroupcoreStrategic or Co-development Partner25/8 Retail Solutions is a subsidiary of 25/8 Marketing Group, a company specializing in Design, Print, Retail Display, Exhibitions, Corporate Gifts, Workwear, and Marketing Solutions. This parent company provides strategic support and shared services, enabling the retail solutions division to offer integrated marketing services to clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gekko Field Marketing: UK-based field marketing agency offering in-store training, merchandising, compliance, and brand activation services to retail clients. Direct competitor to 25/8 across the same core service lines and UK customer base.
• Sideshow Group: UK retail and field marketing services company offering brand activation, in-store support, and event staffing. Closely comparable services and customer segments to 25/8.
• Retail Marketing Group: UK specialist field marketing and retail services agency with a similar proposition around in-store execution, merchandising, and mystery shopping for consumer brands.
• McCurrach: UK-based retail marketing services provider offering field sales, merchandising, and in-store activation to consumer brands. Operates in the same competitive set as 25/8.
• W5: UK retail and brand activation agency providing field marketing, retail training, and consumer engagement services. Closely comparable service portfolio and target customer profile to 25/8.
• SMA (Sales & Marketing Associates): UK field marketing agency providing merchandising, auditing, mystery shopping, and retail execution services to FMCG and consumer brands. Direct overlap with 25/8's service mix.

Regional players

• Acosta: North American retail marketing services firm providing field sales, merchandising, and in-store execution. Operates a comparable business model to 25/8 but serves a different geography (US/Canada).
• Retail Detail: Benelux-based field marketing and retail activation agency with a comparable service portfolio. Operates in the same space but in a different European geography to 25/8.

Broad incumbents

• Mosaic (GroupM): Global retail activation and field marketing network within GroupM/WPP, providing end-to-end in-store execution and merchandising at scale. Comparable capability set but materially larger and more international.
• CPM Group: Global retail experience and field marketing agency with multi-country coverage serving many of the same consumer brand categories. Larger, broader competitor to 25/8 for enterprise contracts with international scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/258rs
• Facebookfacebook.com/258connect
• LinkedInlinkedin.com/company/25-8-retail-solutions
• Instagraminstagram.com/258retailsolutions/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 25/8 Retail Solutions