Bitkub Academy

What Bitkub Academy does

Bitkub Academy is the dedicated education arm of the Bitkub Group, operated under Bitkub Labs Co., Ltd. and headquartered in Bangkok, Thailand. The platform delivers Thai-language learning content on blockchain technology, cryptocurrency, and digital assets through four core product surfaces: structured online courses hosted at edu.bitkubacademy.com, editorial articles, a branded merchandise shop at shop.bitkubacademy.com, and a reward-based Learn-to-Earn quiz system that includes the EARN KUB Pop Quiz (timed quizzes paying out in KUB points, with 100 points convertible to 1 KKUB) and the Earn Crypto Main Quiz (USDT-quota rewards, with 128,207 quotas distributed to date and over 4.28 million total KUB points awarded).

The underlying technology is a web-based content and quiz platform with gamification mechanics, point accrual, and membership-tier features for hints and advanced content. Distribution is entirely digital and self-serve, focused exclusively on the Thai market through the academy's own websites and a multi-channel social presence (Facebook, Twitter, Line, LinkedIn, YouTube). Strategic positioning leverages the parent Bitkub Exchange ecosystem, with the academy explicitly tied to high-profile listings and partnerships including Ripple's RLUSD-THB pair (announced 2026-03-12), WEMIX (2025-11-28), and 0G (Zero Gravity).

The business model is freemium with no publicly disclosed pricing. Direct monetization mechanisms are not visible in the source data; instead, value to the parent group appears to flow through user education, brand reinforcement, and token-utility support, with crypto rewards functioning as a subsidized engagement layer rather than a revenue line. The company employs 11-50 people, is privately held with no recorded outside funding, and was founded in 2018. Customer segments are Thai retail and institutional-leaning crypto-curious users seeking accessible Thai-language digital asset education.

Name

Bitkub Academy

Legal name

บริษัท บิทคับ แล็บส์ จำกัด (BITKUB LABS CO., LTD.)

Website

https://bitkubacademy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bitkub Academy is the Thai-language cryptocurrency and blockchain education arm of the Bitkub Group, offering online courses, articles, and a reward-based Learn-to-Earn quiz platform for Thai retail and institutional users interested in digital assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Educational Services: Provides cryptocurrency and blockchain education through online courses and quizzes. Revenue generated through user engagement and potentially premium membership features.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bitkub Academy is a Thai-language blockchain and cryptocurrency education platform that delivers online courses, educational articles, and reward-based "Learn to Earn" quiz programs where users earn crypto rewards (KUB tokens, USDT, and other digital assets) for completing learning modules. The platform is operated by Bitkub Labs Co., Ltd. and serves as the educational arm of Thailand's largest cryptocurrency exchange ecosystem, covering topics such as blockchain fundamentals, digital assets, and emerging on-chain technologies.

Product overview

Bitkub Academy is a unified education platform providing blockchain and cryptocurrency knowledge to Thai users through multiple integrated products. The core offering combines online courses (คอร์สเรียน), educational articles (บทความ), and a reward-based learning system. The main educational engagement mechanism is the Learn to Earn program, which includes EARN KUB Pop Quiz (timed quizzes earning KUB tokens) and Earn Crypto Main Quiz (quizzes earning USDT and other tokens). Additional offerings include the Shop for branded merchandise. All content focuses on preparing users for the digital asset era through both online and offline learning channels. The platform is operated by Bitkub Labs Co., Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Learn to Earn: Educational activity program where users earn cryptocurrency rewards by completing quizzes and reading articles

Products and services

• EARN KUB Pop Quiz A timed quiz feature that rewards users with KUB tokens (Bitkub's native cryptocurrency) for completing educational quizzes about blockchain and crypto topics. Users can earn up to 5 points per correct answer, with 100 points convertible to 1 KKUB. Targets Thai retail users learning about digital assets.
• Earn Crypto Main Quiz An educational quiz program where users learn and test their knowledge from articles to earn cryptocurrency rewards, including USDT (Tether) quotas. Targets Thai retail users seeking to learn digital asset concepts while earning real token rewards. The platform has distributed 128,207 quotas to users.
• Learn to Earn Activities Reward-based learning activities where users earn cryptocurrency by completing educational content and quizzes. Multiple themed rounds available (e.g., ZETA, OPEN, LM/LeisureMeta, Puffer, ZRC) letting users earn various tokens through educational engagement. Targets Thai retail crypto-curious users.
• Online Courses (คอร์สเรียน) Educational courses covering blockchain technology, cryptocurrency, digital assets, and new technologies, delivered via the edu.bitkubacademy.com platform to prepare Thai users for the digital era.
• Educational Articles (บทความ) Educational articles providing news and insights on cryptocurrency, blockchain, and digital assets topics, published in Thai on the main Bitkub Academy website. Topics include ZetaChain, OpenLedger, LeisureMeta, TRON, Bitkub NEXT, and WEMIX.
• Academy Shop (ร้านค้า) Merchandise e-commerce store for Bitkub Academy branded products and items, accessible through shop.bitkubacademy.com. Targets Thai fans and community members of the Bitkub ecosystem.

Quantifiable outcome

• 4,284,280 total KUB points awarded in Pop Quiz campaigns
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RipplecoreStrategic or Co-development Partner · 12 March 2026Strategic partnership with Ripple to list RLUSD (Ripple's enterprise-grade USD-pegged stablecoin) paired with Thai Baht (THB). Bitkub Academy will be the first cryptocurrency exchange in Thailand to offer this trading pair, serving both retail and institutional users. RLUSD's market cap exceeds $1.5 billion.
• WEMIXminorStrategic or Co-development Partner · 28 November 2025WEMIX token listing on Bitkub Exchange with promotional activities including WEMIX Airdrop and collaboration with local media. Aims to improve liquidity and create marketing synergies, particularly for the popular game Legend of YMIR.
• 0G (Zero Gravity)coreStrategic or Co-development PartnerPartnership between Bitkub Exchange and Bitkub Academy with 0G (Zero Gravity) to elevate AI On-chain technology and drive Thailand's technology advancement in the blockchain space.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bybit Learn: Bybit's crypto education hub featuring tutorials, glossaries, and trading guides. Directly comparable as an exchange-affiliated educational platform serving global retail crypto audiences.
• Kraken Learn: Kraken's crypto education portal covering trading, security, and blockchain fundamentals. Comparable as an exchange-affiliated educational platform targeting retail and institutional crypto users.
• Crypto.com University: Crypto.com's educational portal covering blockchain, DeFi, and crypto trading concepts. Directly comparable as an exchange-affiliated education platform serving retail crypto users globally.
• Bitget Academy: Bitget's crypto education platform offering market insights, articles, and tutorials. Directly comparable as an exchange-operated education arm serving retail crypto learners.
• OKX Learn: OKX's crypto education portal offering learning modules, articles, and beginner-to-advanced trading content. Comparable as an exchange-affiliated educational platform with structured learning paths.
• Binance Academy: Binance's free crypto and blockchain education hub offering articles, courses, and glossary content to global users. Directly comparable as a crypto education platform serving retail users with reward-based engagement.
• Coinbase Learn: Coinbase's educational hub providing crypto tutorials, articles, and reward-based learning modules. Directly comparable as an exchange-affiliated crypto education platform with crypto reward mechanics.
• KuCoin Learn: KuCoin's crypto education resource offering articles, guides, and beginner content. Comparable as an exchange-operated educational platform targeting retail users entering crypto markets.

Emerging players

• Phemex Academy: Phemex's education portal with articles, guides, and beginner-focused crypto content. Comparable as an exchange-operated education platform, though more limited in depth than top-tier peers.
• MEXC Academy: MEXC's educational hub offering crypto articles, trading guides, and project research. Comparable as an exchange-affiliated educational resource targeting retail crypto learners in emerging markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/bitkubofficial
• YouTubeyoutube.com/channel/UC9nP8HeRfi9EJxGmy2ALgPg
• Facebookfacebook.com/Bitkubacademy
• LinkedInlinkedin.com/company/bitkub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitkub Academy