Heura

What Heura does

Heura Gestió Ambiental S.L. is a Spanish environmental consulting firm founded in 2001 and headquartered in Alfafar (Valencia), with an additional operational office in Lisbon, Portugal. The company specializes in Extended Producer Responsibility (EPR, locally termed RAP) compliance services for industrial companies, packaged-goods producers, importers and business associations across Spain, Portugal and broader Europe. Its core technology combines a proprietary six-phase project methodology (Detection, Study, Design, Pilot, Operation, Innovation) with owned collective-system brands — AEVAE (agricultural packaging), Envalora (industrial/commercial packaging) and APOVE (Portugal industrial packaging) — and a co-developed traceability solution called TRACEPACK built with Alcion Packaging Solutions. Blockchain technology is referenced for data transparency in waste management reporting, though no AI/ML capabilities are disclosed.

The business operates on a professional services and managed services revenue model: customized consulting projects (SCRAP and SIRAP design, international EPR reports covering up to 43 countries, strategic environmental advisory, waste management optimization) plus recurring Authorized Representative services for foreign companies selling packaged products in Spain or Portugal. Pricing is custom-quoted per engagement, with multi-year contracts and 5–15 working day turnarounds reported for international EPR reports. Go-to-market is sales-led and event-driven: direct B2B consultations, targeted webinars for cross-border regulatory shifts (e.g., Portuguese EPR for Spanish exporters, Portugal's SDR/Volta deposit-return system), and heavy thought-leadership content marketing through a multilingual blog.

Heura serves enterprise clients across beverages (Heineken, Aguas San Benedetto, Hijos de Rivera), energy (Cepsa, EFT Systems, Genia Bioenergy), food and agriculture (Helados Estiu, Bioatlantis, Grupo Térvalis) and industrial manufacturing (Grupo Ferro), and claims 100+ Authorized Representative clients. In 2025 the company secured a €20 million loan from the European Investment Bank to scale innovation, expanded into Portugal via APOVE and the Lisbon office, and entered the battery EPR vertical through a partnership with EFT Systems. Total headcount is small (10+ named staff) and revenue is not publicly disclosed.

Name

Heura

Legal name

Heura Gestió Ambiental S.L.

Website

https://heura.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Heura Gestió Ambiental is a Spanish environmental consulting firm founded in 2001 that designs and operates Extended Producer Responsibility (EPR) systems, including SCRAP brands AEVAE, Envalora and APOVE, for industrial companies and packaged-goods producers in Spain, Portugal and broader Europe.

Ownership category

akta.pro rank

Product category

Environmental Consulting Services

NAICS

Environmental Consulting Services (541620)

SIC

Hazardous Waste Management (4955)

akta.pro primary industry

Waste & Hazardous Materials Management (incl. HazMat) (BPAHAJAK)

akta.pro secondary industries

Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Environmental consulting
• Extended producer responsibility
• Packaging compliance services
• Waste management consulting
• EPR systems design

Headquarters

HQ city

Alfafar

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Environmental Consulting Services: Customized consulting projects for environmental compliance and Extended Producer Responsibility. Services include regulatory diagnostics, international EPR reports, and strategic environmental advisory. Pricing is tailored to each client based on case complexity and required services.
2. SCRAP System Design and Implementation: Design and implementation of Collective Extended Producer Responsibility Systems (SCRAP) for specific industries. Includes ongoing management support for operating systems.
3. Authorized Representative Services: Ongoing compliance services for foreign companies selling packaged products in Spain or Portugal. Provides continuous EPR compliance management with monitoring and administrative procedures.
4. International EPR Reports: Customized reports analyzing Extended Producer Responsibility obligations across multiple European countries. Analyzed up to 43 countries for clients with international operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heura Gestió Ambiental is an environmental consulting firm that helps industrial companies comply with Extended Producer Responsibility (EPR/RAP) regulations for packaging and other product waste streams. The company designs and implements Collective Extended Producer Responsibility Systems (SCRAPs), acts as authorized representative for foreign companies selling packaged products in Spain or Portugal, and provides strategic environmental consulting, waste management optimization, and international EPR compliance reports across multiple jurisdictions.

Product overview

Heura Gestió Ambiental is an environmental consulting firm offering a comprehensive portfolio of Extended Producer Responsibility (RAP/EPR) services. The core offering centers on RAP compliance consulting including SCRAP design and SIRAP development. Key branded systems include AEVAE (agricultural packaging), Envalora (industrial packaging), and APOVE (Portuguese packaging). Complementary services include Authorized Representative representation in Spain and Portugal, International EPR Reports for cross-border compliance, Strategic Environmental Consulting, Environmental Advising, Waste Management Optimization, and the SDR Portugal Deposit Return System. The company also developed TRACEPACK for packaging traceability. Together, these services help industrial companies meet packaging regulations across Europe while developing sustainable business models.

Differentiator

Problem solved

Functional benefit

Brands

• AEVAE: Sistema Colectivo de Responsabilidad Ampliada del Productor (SCRAP) for agroindustrial and fertilizer packaging in Spain.
• Envalora
• APOVE

Products and services

• Responsabilidad Ampliada del Productor (RAP) / Extended Producer Responsibility (EPR) Core service helping industrial companies comply with Extended Producer Responsibility legislation, including SCRAP design, SIRAP development, and regulatory compliance for industrial, commercial, and agricultural packaging.
• Representante Autorizado (Authorized Representative) Service acting as authorized representative for foreign companies selling packaged products in Spain or Portugal, managing administrative, technical, and documentary requirements for ongoing EPR compliance.
• Consultoría Estratégica Medioambiental (Strategic Environmental Consulting) Strategic environmental advisory services helping companies develop sustainable business models and optimize operations involving natural resources.
• Asesoría Medioambiental (Environmental Advising) Expert environmental advisory services helping companies understand and comply with environmental regulations, reducing costs and improving sustainability outcomes.
• Consultoría de Gestión de Residuos (Waste Management Optimization) Waste management consulting services including waste stream analysis, reduction strategies, and implementation of circular economy practices.
• Informes RAP Internacionales (International EPR Reports) Customized reports analyzing Extended Producer Responsibility obligations across European and international markets, identifying applicable SCRAPs, registration requirements, fees, and compliance timelines for clients expanding internationally.
• SCRAP AEVAE Collective Extended Producer Responsibility System for agricultural and phytosanitary packaging developed by Heura for the Spanish market.
• SCRAP Envalora Collective Extended Producer Responsibility System for industrial and commercial packaging (single-use and reusable) in Spain, developed by Heura.
• SCRAP APOVE Portuguese Association for Packaging Recovery - first industrial SCRAP established by a Spanish company in Portugal for sustainable management of agro-industrial packaging.
• SIRAP (Sistema Individual RAP) Individual Extended Producer Responsibility System design service for companies that choose to manage their own packaging traceability and compliance rather than join a collective system.
• TRACEPACK Innovation and traceability project for recycling agricultural packaging, developed by Heura in collaboration with Alcion Packaging Solutions, combining innovation and traceability for agricultural chemical container recycling.
• SDR Portugal (Sistema de Depósito y Devolución y Retorno) Deposit and Return System services in Portugal for packaged products compliance, including guidance on the Volta system operational since April 2026.

Quantifiable outcome

• 100 companies trust Heura as Authorized Representative
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EFT SystemscoreStrategic or Co-development Partner · 1 October 2025Strategic partnership for designing the European model to manage used batteries imported from China in 27 EU countries. Heura is designing the management model with EFT Systems, positioning the company at the forefront of battery EPR regulations. This partnership leverages Heura's regulatory expertise in developing EPR systems for new product categories.
• Alcion Packaging SolutionscoreStrategic or Co-development Partner · 1 January 2025Collaboration on TRACEPACK project - an innovation system combining traceability and technology for recycling of agricultural chemical containers. Combines Heura's environmental expertise with Alcion's packaging technology to create integrated solutions for the agricultural sector.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/heura
• Xx.com/HEURAGESTIO

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heura