SW20 Radio

What SW20 Radio does

SW20 Radio is an independent online and digital radio station serving South Wales, United Kingdom. Founded in 2018 by co-founders Barrie Jones and Chris Jones, the station is registered as SW20 Radio Ltd (Company Number 13282467) with its registered office at 28 Sophia House, Cathedral Road, Cardiff, CF11 9LJ, and an operational address at 1 Park Court, Pontypool, NP4 8DE. The station broadcasts across the South Wales region from Llanelli to Chepstow and Barry to the Valleys, delivering 24/7 curated music, presenter-led shows, DJ sets, and community-focused content built around a roster of named presenters (Barrie Jones, Roger Tomkins, Susie Webb, Alun 'Boy-Griff', Lewis Fagg, Jason Cunningham, Louise Pine, Mike Pine) and a Social Media Coordinator (Kyle Greenhalf). The primary audience is South Wales residents seeking local radio entertainment, with secondary engagement via on-demand archives.

The core product is live audio streaming hosted on the Radio.co platform and accessible via a web player at sw20radio.co.uk, an Amazon Alexa voice skill, native iOS and Android mobile applications, and the Mixcloud on-demand platform. The content set comprises scheduled presenter shows, a dedicated podcast distribution channel, an on-demand 'Listen Back' archive, and an interactive song request system routed through email and a Facebook supporters group. SW20 Radio operates no proprietary technology stack, public API, or developer-facing integrations; the entire platform is assembled from third-party SaaS providers (Radio.co for streaming, Mixcloud for on-demand, Amazon for voice access, Wix for the website). Seven social media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, X) aggregate 5,000+ followers and serve as the primary audience growth and engagement surface.

Monetization is built on three streams: tiered business advertising and sponsorship packages, branded merchandise sales, and community supporter memberships. Advertising is structured into four monthly subscription tiers — Community Supporter (£150/month), Digital Boost (£300/month), Show Sponsor (£500/month), and Station Partner (£750/month) — explicitly targeting local South Wales SMBs priced out of mainstream commercial radio, where comparable 4-week campaigns cost £4,000-£10,000. Merchandise includes branded apparel and accessories priced £7-£25. The operation is largely volunteer-driven, with most presenters and the Social Media Coordinator contributing on a non-salaried basis, which limits the cost base but also constrains the station's ability to scale operations. No external funding, no M&A activity, and no regulatory actions are disclosed.

Name

SW20 Radio

Legal name

SW20 Radio Ltd

Website

https://sw20radio.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SW20 Radio is an independent online radio station serving South Wales with 24/7 live music, presenter-led shows, podcasts, and on-demand content. The Cardiff-based company monetizes through tiered local business advertising packages and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Online Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Online radio broadcasting
• Community radio station
• Digital radio streaming
• Local radio advertising
• Podcast distribution

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising & Sponsorship Packages: Tiered brand partnership packages offering on-air mentions, logo placement on website, social media promotion, show sponsorship, and station partner status. Revenue generated monthly from local South Wales businesses seeking community radio exposure.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, sweatshirts, beanies, bobble hats, and mugs to listeners and supporters.
3. Community Supporter Memberships: Small business support packages at reduced rates offering basic brand visibility and station supporter status.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SW20 Radio is an independent online and digital radio station broadcasting curated music, presenter-led shows, DJ sets, community news, and live event coverage to listeners across South Wales, United Kingdom. The station distributes its content through a web player, mobile applications, Amazon Alexa, and Mixcloud, while monetizing primarily through tiered monthly advertising and sponsorship packages sold to local South Wales businesses, supplemented by branded merchandise sales.

Product overview

SW20 Radio operates as an independent online and digital radio station serving South Wales with a unified core offering of live audio broadcasting. The primary product consists of 24/7 live radio streaming featuring curated music and presenter-led shows, supplemented by on-demand Listen Back content distributed via Mixcloud and a dedicated podcast service. The station's commercial offerings include four tiered advertising and sponsorship packages (Community Supporter at £150/month, Digital Boost at £300/month, Show Sponsor at £500/month, and Station Partner at £750/month) that enable local businesses to reach engaged audiences through on-air mentions, website placement, and social media promotion. Additional revenue streams include a merchandise line featuring branded apparel and accessories. The station is accessible via web player, Amazon Alexa voice assistant, and Mixcloud, providing multiple distribution channels for listeners.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Radio Streaming SW20 Radio's primary live audio broadcast service delivering curated music, DJ sets, and presenter-led shows 24/7 to listeners across South Wales via web player and third-party platforms.
• Listen Back (On-Demand) On-demand access to previously aired shows and content. Listeners can access award-winning show recordings through Mixcloud, enabling replay of specific broadcasts.
• SW20 Radio Podcast Podcast content distribution through the SW20 Radio podcast platform, offering serialized and episodic audio content from presenters.
• Advertising & Sponsorship Packages Tiered brand partnership packages for local South Wales businesses offering on-air mentions, logo placement on website, social media promotion, show sponsorship, and station partner status. Includes four tiers: Community Supporter (£150/month), Digital Boost (£300/month), Show Sponsor (£500/month), and Station Partner (£750/month).
• SW20 Radio Merchandise Branded merchandise including T-shirts (Adults £15, Kids £12), Hoodies (Adults £25, Kids £20), Sweatshirts, Beanies (£12), Bobble Hats, and Mugs (£7). Available in multiple colors with custom orders accepted via email.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Property Hotspot SalesminorGTM or Marketing PartnerProperty Hotspot Sales is a sponsor of SW20 Radio with logo displayed on the website sponsor page. Sponsorship provides brand visibility to the radio station's South Wales audience.
• GeshMak BistrominorGTM or Marketing PartnerGeshMak Bistro is a restaurant sponsor of SW20 Radio with logo displayed on the website sponsor page. Food hospitality business supporting local radio.
• Fellows Floor SandingminorGTM or Marketing PartnerFellows Floor Sanding is a home services sponsor of SW20 Radio with logo displayed on the website sponsor page. Local business supporting community radio.
• Radio.cocoreTechnology or IntegrationRadio.co is the website and mobile app hosting provider for SW20 Radio. All website and mobile app functionality is powered by Radio.co infrastructure. Privacy policy references Radio.co as the hosting provider.
• MixcloudcoreTechnology or IntegrationMixcloud is the on-demand listen-back platform for SW20 Radio content. Listeners access archived shows via Mixcloud website or app for on-demand playback.
• Amazon AlexacoreTechnology or IntegrationAmazon Alexa hosts the SW20 Radio skill enabling voice-activated playback. Users can enable the skill in the Alexa app and ask 'Alexa, play SW20 Radio' for hands-free listening.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bridge FM: Community radio station serving Bridgend and the Vale of Glamorgan in South Wales, with overlapping regional advertiser base and similar community-content proposition.
• Rinse FM: UK online community radio with presenter-led music programming, Mixcloud on-demand distribution, and grassroots advertiser model — a scaled analogue of SW20's community-led digital approach.
• Nation Radio (Nation Broadcasting): Welsh commercial radio network broadcasting across South and West Wales with similar music-led programming and local advertiser base. Closest commercial analogue to SW20's geographic and audience positioning.
• Radio Cardiff: Community-led online radio station based in Cardiff, sharing SW20's volunteer-driven model, local SMB sponsorship focus, and Welsh community-music positioning.

Others

• Mixcloud: On-demand audio hosting platform used by SW20 for listen-back and podcast distribution, enabling the station's archival and catch-up listening features without in-house media infrastructure.
• Radio.co: Core technology partner providing all streaming infrastructure, web hosting, and mobile apps for SW20 — the platform enabler that makes the low-capex operating model possible.

Broad incumbents

• Greatest Hits Radio (Bauer Media): Bauer-owned national commercial station with strong regional programming across the UK, directly competing for adult music-radio listeners and SMB advertisers in Wales.
• Hits Radio (Bauer Media): National commercial CHR network owned by Bauer Media with similar music format and digital streaming presence, representing the scaled incumbent SW20's pricing model undercuts.
• BBC Radio Wales: Publicly-funded regional broadcaster for Wales with national digital reach, competing for the same South Wales listenership and local advertiser attention as SW20.
• Capital FM (Global): Global Radio's flagship commercial network with national advertiser deals and digital streaming, representing the premium-tier competitor SW20 positions against on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sw20radio
• YouTubeyoutube.com/channel/UClB-rGcinrJXsNQ0XRiA7Tg
• Facebookfacebook.com/SW20Radio
• LinkedInlinkedin.com/company/sw20-radio
• Instagraminstagram.com/SW20Radio
• TikToktiktok.com/@sw20radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SW20 Radio