Sport USA

What Sport USA does

Sport USA is a UK-headquartered, privately held consulting firm that specializes in placing international student-athletes at US colleges and universities on athletic scholarships across NCAA, NAIA, and JUCO divisions. The company operates a sales-led, consultative service model built around a proprietary five-stage athlete management programme and a deliberately limited annual intake to preserve service quality. Its management team is composed predominantly of former NCAA, Division I, and professional athletes, which is central to its positioning as a credible, experience-led recruitment partner for families navigating a complex US college sports system. The firm claims cumulative placements of $150M+ in scholarship value across 20,000+ athletes and a network of 1,200+ partner universities including Ivy League institutions, with 15+ years of operating history.

The company runs four product lines from a UK base in Langham, Rutland: the core Sport USA sport-scholarship placement service covering 12 sports (tennis, golf, swimming, volleyball, track and field, basketball, soccer, field hockey, rugby, lacrosse, rowing); GSUSA (Golf USA), a specialized golf scholarship arm; Art USA, which recruits performing arts students; and Academic USA, which targets merit-aid academic students. Supporting add-on services include strength and conditioning (The Hub Sport), mental skills coaching (Mindset College), online performance programming (Online Athlete), visa assistance, travel insurance, and professional video production for recruitment profiles. Pricing is quote-based and not publicly disclosed.

Sport USA monetizes through professional services fees on scholarship placement, distributed via direct website inquiry and a network of regional offices and country-level franchise operations across the UK, US, Mexico, Poland, Hungary, Ireland, and Nigeria, each led by a local Managing Director. The firm has no proprietary technology platform, no app, no external funding, and no disclosed revenue; it is founder-led by CEO Ralph Clarke, with Managing Director Craig Stock and Head of Operations Marley Trifunovic at the UK headquarters.

Name

Sport USA

Legal name

Sport USA

Website

https://sportusa.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport USA is a UK-based consultancy that places international student-athletes at US colleges on NCAA, NAIA, and JUCO scholarships through a five-stage athlete management programme. It operates regional offices across the UK, US, Mexico, Poland, Hungary, Ireland, and Nigeria, serving 20,000+ athletes to date.

Ownership category

akta.pro rank

Product category

Athletic Scholarship Placement Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro industry

PRIMARYHSADAEAL

College Recruiting & Scholarship Advisory / Athlete Placement

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAMAJ

Athlete International Transfer & Immigration/Visa Services

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAKAKAL

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• College sports recruitment
• Athletic scholarship placement
• Student-athlete consulting
• US college scholarships
• NCAA recruitment services

Headquarters

HQ city

Oakham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Scholarship Placement Services: Sport USA generates revenue through service fees for facilitating US college scholarship placement for student-athletes. They provide comprehensive support from application assistance through navigating the university sports experience, with a 5-stage athlete management programme.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sport USA is a consulting agency that places international student-athletes at US colleges and universities across NCAA, NAIA, and JUCO divisions. The company operates a proprietary 5-stage athlete management programme, providing personalized guidance throughout the application, recruitment, and university sports journey. To date, Sport USA has secured over $150 million in scholarships across 20,000+ athletes through a network of 1,200+ partner universities.

Product overview

Sport USA is a US college sports scholarship specialist operating as a single unified service with specialized sub-brands. The core Sport USA service provides 5-stage athlete management for scholarship placement across NCAA, NAIA, and JUCO institutions, having secured over $150 million in scholarships. The portfolio includes Golf USA (specialized golf scholarship arm), Academic USA (academic student recruitment), and Art USA (performing arts recruitment). Supporting services include athlete preparation tools, visa assistance, travel insurance, and professional video production. Sport USA covers 12 sports including tennis, golf, swimming, volleyball, track & field, basketball, soccer, field hockey, rugby, lacrosse, and rowing.

Differentiator

Problem solved

Functional benefit

Brands

• GSUSA (Golf USA): World leading US college golf scholarship specialist arm of Sport USA, specializing exclusively in golf scholarships with over $500,000 in scholarship dollars secured to date.
• Art USA
• Academic USA

Products and services

• Sport USA Scholarship Placement Service Core 5-stage athlete management programme that places international student-athletes at US colleges and universities across NCAA, NAIA, and JUCO divisions. Delivers personalized application guidance, university matching, visa support, and recruitment coaching. Has secured over $150 million in scholarships for 20,000+ athletes across 1,200+ partner universities.
• Golf USA (GSUSA) World leading US college golf scholarship specialist arm of Sport USA, dedicated exclusively to golf scholarships. Led by PGA professional Kegan Jamieson, based at Fairway Legends Golf Hub. Has secured over $500,000 in golf scholarships using the same 5-stage recruitment process as core Sport USA.
• Art USA Recruiting service for performing arts students (dance, drama, music, composers) to US universities. Reports a 100% placement rate and assists with auditions, applications, and scholarship assistance for performing arts students.
• Academic USA College recruitment service for academic (non-athletic) students seeking merit aid and financial assistance at US universities. Provides guidance on scholarship eligibility, GPA requirements, and application processes under the leadership of Head of Academic USA Tom Carter.
• Sport-Specific Athlete Placement Specialist placement services for 12 sports: Tennis, Golf, Swimming & Diving, Volleyball, Track & Field, Basketball, Soccer, Field Hockey, Rugby, Lacrosse, and Rowing. Delivered through sport-specific athlete managers and regional teams with established track records (e.g., 1,200+ tennis athletes, 1,400+ golf athletes).
• Sport USA Athlete Management Programme (5-Stage) Bespoke 5-stage athlete management service covering: identifying the right university programme, application and recruitment matching, scholarship negotiation, visa and relocation support, and ongoing mentorship through the multi-year US college sports journey. Delivered individually by dedicated athlete managers.

Quantifiable outcome

• $150 million+ in scholarships secured
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and regional.

• The Hub SportcoreStrategic or Co-development PartnerThe Hub Sport supports athletes with strength and conditioning, sports nutrition, and mental skills preparation. They provide world-class athlete support accessible to everyone through a holistic approach integrating physical training, biomechanics, movement training, mindset, and nutrition support.
• Mindset CollegecoreStrategic or Co-development PartnerMindset College delivers a top-class mental skills programme at an affordable price with answers to real issues athletes and coaches face, using tried and tested tools for athlete mindset development.
• Online AthletecoreStrategic or Co-development PartnerOnline Athlete provides a unique online sports performance programme with strength and conditioning, nutritional, and psychological support for student-athletes.
• NCAA, NAIA, NCJAA CollegescoreOthersSport USA has established relationships with all NCAA, NAIA, and NCJAA colleges including Ivy League institutions, enabling access to the right level of academia and sport for each athlete's college experience.
• Fairway Legends Golf HubcoreOthersGSUSA (Golf specialist arm) operates from Fairway Legends Golf Hub in Market Harborough, Leicestershire, providing golf-specific recruitment services with PGA professional Kegan Jamieson leading the team.
• Hungarian Sports HouseregionalOthersSport USA Hungary operates from the Hungarian Sports House in Budapest, providing localized recruitment services for Hungarian athletes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportusahungary/?hl=en
• Xx.com/sportusa4
• Facebookfacebook.com/sportusaUK
• LinkedInlinkedin.com/company/sportusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport USA