Cocheando

What Cocheando does

Cocheando, operating as CocheRenting, is a Spain-based digital car subscription and leasing broker founded in 2016 and headquartered in Madrid with 1-10 employees. The company runs a Spanish-language website (cocherenting.com) that aggregates multi-brand vehicle inventory (Audi, BMW, Volkswagen, Seat, Toyota, Fiat, Peugeot, Ford, Citroen, Nissan) across passenger cars and commercial vans, and lets customers configure vehicle, mileage, and contract duration online before receiving personalized sales contact within 24 hours.

The product portfolio is organized around four customer verticals — Renting Particulares (individuals), Renting Empresas (businesses of all sizes), Renting Autónomos (self-employed), and Renting Furgonetas (commercial vans) — with three additional SKUs extending addressable market: Segunda mano (pre-owned vehicles from €242/month), Renting sin entrada (zero-deposit), and Renting con ASNEF (debt-registry-listed applicants). All offerings are sold as single all-inclusive monthly subscriptions (€242–€559 range observed) bundling insurance, maintenance, repairs, road tax, and roadside assistance, with contracts typically running 1–6 years and tax-deductible for self-employed and corporate customers.

The business model is fundamentally a recurring subscription intermediation play with a direct-to-consumer digital front end and an inside-sales back end. No proprietary technology platform, AI/ML capability, app, or public API is disclosed. Revenue concentration is diversified across many small consumer and SME contracts rather than enterprise anchors, and the company explicitly serves only the Spanish domestic market. No funding rounds, M&A activity, parent company, ownership disclosures, or leadership team information are present in the available data.

Name

Cocheando

Legal name

CocheRenting

Website

https://cocheando.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cocheando (CocheRenting) is a Spain-based digital car subscription broker aggregating multi-brand leasing contracts for individuals, self-employed professionals, SMEs, and enterprises, with all-inclusive monthly pricing and online vehicle configuration.

Ownership category

akta.pro rank

Product category

Vehicle Leasing and Subscription Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Car subscription services
• Long-term vehicle leasing
• All-inclusive car renting
• Fleet leasing solutions
• Commercial van renting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Renting Subscriptions: Monthly subscription fees for long-term vehicle rental (typically 1-6 years). Customers pay a single inclusive monthly payment covering the vehicle, insurance, maintenance, repairs, road taxes, and roadside assistance. Revenue is recurring and predictable based on contract duration and vehicle selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cocheando (CocheRenting) is a Spanish online platform that sells long-term car renting/leasing subscriptions to individuals, self-employed professionals, and businesses. Customers select a vehicle from a multi-brand catalog (economy through premium, plus commercial vans), configure mileage and contract duration (typically 1–6 years), and pay a single all-inclusive monthly fee covering the vehicle, insurance, maintenance, repairs, road tax, and roadside assistance, with no initial payment required.

Product overview

CocheRenting is a car subscription/leasing platform offering a unified service portfolio across four main segments: Renting Particulares (individual consumers), Renting Empresas (businesses), Renting Autónomos (self-employed), and Renting Furgonetas (commercial vans). The platform aggregates vehicles from major automotive brands including Audi, BMW, Citroën, Fiat, Ford, Nissan, Peugeot, Seat, Toyota, and Volkswagen. Additional offerings include Segunda mano (pre-owned vehicles), Renting con ASNEF (for individuals with credit issues), and Renting sin entrada (zero-deposit option). All contracts bundle maintenance, insurance, road assistance, and taxes into a single monthly payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Renting Particulares Long-term car leasing subscription for individual Spanish consumers and families, providing access to a vehicle from a multi-brand catalog through an all-inclusive monthly fee with no upfront payment. Bundles insurance, maintenance, repairs, road tax, and roadside assistance for contract durations of typically 1–6 years.
• Renting Empresas Fleet leasing solutions for Spanish businesses of all sizes (SMEs to larger enterprises), enabling flexible vehicle inventories for operations, employee use, and brand representation without capital expenditure on fleet assets. All-inclusive monthly fees cover insurance, maintenance, repairs, and taxes, with vehicle branding options and IVA-deductible expenses.
• Renting Autónomos Car leasing subscription tailored for Spanish self-employed professionals (autónomos) and freelancers. Monthly payments are tax-deductible under IRPF, vehicles can be branded with company identity, and contract terms support flexible scaling of business vehicle needs.
• Renting Furgonetas Commercial van and utility vehicle leasing for self-employed professionals and businesses needing cargo transport, delivery services, or mobile business operations. Models offered include Fiat Doblò Cargo and Ford Transit with all-inclusive monthly fees starting from €349/month.
• Segunda Mano (Pre-owned Vehicle Leasing) Pre-owned vehicle leasing subscription offering faster delivery than new vehicles, with low-mileage models such as Nissan Micra, Citroën C3, and Volkswagen Caddy. Targets customers wanting quicker access to a vehicle with the same all-inclusive monthly fee structure.
• Renting con ASNEF Vehicle leasing subscription available to individuals and businesses listed on ASNEF, the Spanish credit/debt registry. Provides vehicle access to customers who would typically be rejected by conventional leasing providers due to prior credit issues.
• Renting sin Entrada (Zero-Deposit Leasing) Zero-deposit vehicle leasing subscription where customers access vehicles without any initial payment. All costs (vehicle, insurance, maintenance, repairs, taxes, roadside assistance) are bundled into a single monthly fee.
• Ofertas Renting (Featured Leasing Deals) Featured monthly catalog of car leasing deals including new and pre-owned vehicles from brands such as Audi, BMW, Citroën, Fiat, Ford, Nissan, Peugeot, Seat, Toyota, and Volkswagen, presented as the platform's monthly selection of best offers.

Quantifiable outcome

• No initial payment required - all costs included in monthly subscription
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Northgate: UK/Spain-headquartered flexible vehicle rental and leasing company operating in Iberia. Comparable product (medium-term rental/leasing) and overlapping Spanish geography.
• Sixt: Global mobility provider with traditional short-term rental plus a growing subscription product (Sixt Unlimited/Subscribe). A much larger incumbent offering subscription as part of a broader portfolio.
• ALD Automotive: Major European operational leasing and fleet management provider (now Ayvens after merger with LeasePlan). Comparable in B2B fleet leasing but at vastly larger scale.
• LeasePlan: One of Europe's largest fleet leasing and managed mobility companies, now part of ALD. Overlaps with CocheRenting's business fleet offering through operating lease services across Europe.

Direct peers

• finn.auto: German car subscription scale-up offering fully digital, all-inclusive monthly vehicle subscriptions. Comparable business model and customer experience, though currently focused on the DACH market.
• Wible: Spain-based car subscription service (Kia/Hyundai-backed) offering flexible monthly rentals. Operates in the same Spanish market with a similar subscription structure for individuals and businesses.
• Bipi: Spanish car-subscription platform offering monthly all-inclusive vehicle subscriptions to individuals and businesses. Closest direct competitor, serving the same Spanish market with a similar flexible, no-commitment model.
• Vamos: Spanish car subscription brand offering all-inclusive monthly subscriptions across a multi-brand catalog. Directly comparable product, geography, and target customer segments to CocheRenting.
• Cluno: Germany-based car subscription pioneer offering all-inclusive monthly vehicle subscriptions across multiple brands. Closely comparable product model even though it operates primarily in Germany rather than Spain.

Emerging players

• Cooltra: Spain-based subscription/mobility platform best known for electric motorbike sharing, with adjacent vehicle subscription products. Same Spanish market with a comparable subscription/mobility-as-a-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cocheando
• Facebookfacebook.com/cocheando
• LinkedInlinkedin.com/company/cocheando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocheando