Innovative Licensing & Promotion

What Innovative Licensing & Promotion does

Innovative Licensing & Promotion Inc., operating under the trade name Innovative Licensing, Inc., is a Vancouver-based private company founded in 1993 that provides a two-step service to individual inventors across the United States and Canada: first, patent protection (patent searches, provisional, utility, design, PCT, and worldwide applications, plus patent drawings), and second, commercialization through licensing representation. The firm combines patent prosecution with prototyping support (industrial design, CAD/SolidWorks, 3D photo-realistic rendering, modelling, 3D printing, rapid prototyping) and video production to assemble licensing presentations, which its team then pitches to manufacturers, distributors, and major retailers including Walmart, Bed Bath & Beyond, Amazon, and Home Depot. It claims more than 30 years of operating history and publicly lists Fortune 500 representation across Adidas, Bristol Myers Squibb, Goodyear, General Mills, Colgate-Palmolive, Mattel, Petsmart, and Radio Shack.

The business model rests on two revenue streams: professional services fees for patent filing and product development work, and a percentage/fee share of licensing royalties secured on behalf of inventor clients. Go-to-market is sales-led, with heavy emphasis on SEO targeting city-level patent-related keywords, content marketing, and earned media (Yahoo Finance, Business Insider, Benzinga, Fox News). The firm offers a free 30-minute consultation as the top-of-funnel conversion step and operates with a small team of 11-50 employees under CEO Vince Kehoe, with no disclosed institutional funding or acquisition history.

Name

Innovative Licensing & Promotion

Legal name

Innovative Licensing & Promotion Inc.

Website

https://www.2innovative.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Licensing & Promotion is a Vancouver-based patent and licensing-representation firm founded in 1993 that helps individual inventors across the US and Canada patent their ideas, build prototypes, and secure royalty deals with major retailers and manufacturers.

Ownership category

akta.pro rank

Product category

Intellectual Property and Licensing Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Patent Prosecution & Portfolio Management (BPAHAMAA)

akta.pro secondary industries

IP Licensing, Transactions & Technology Transfer (BPAHAMAF), Trademark Prosecution & Brand Protection (BPAHAMAB)

Keywords

• Patent application services
• Invention licensing representation
• Prototyping and design
• Intellectual property services
• Royalty negotiation services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Patent and IP Services: Professional services revenue from patent filing, searches, applications, and IP management. Services include provisional patents, utility patents, design patents, PCT applications, and worldwide patent applications.
2. Licensing Royalties: The company negotiates licensing and royalty contracts on behalf of inventors. They take a percentage or fee from successful licensing deals that result in ongoing royalty payments. This represents the monetization component of their two-step process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Innovative Licensing & Promotion operates a two-step invention commercialization service for individual inventors: (1) patent protection, including patent searches, provisional, utility, design, PCT, and worldwide patent applications, and (2) market monetization through prototyping, video production, licensing presentation development, and active outreach and negotiation with manufacturers, distributors, and large retailers to secure royalty and licensing contracts on the inventor's behalf.

Product overview

Innovative Licensing & Promotion is a patent and licensing services company offering a two-step process: patent protection and market monetization. The core services include patent searches and applications (Provisional, Utility, Design, PCT, and Worldwide patents), prototyping support (CAD, 3D printing, video production), and licensing representation services. The company connects inventors with manufacturers, distributors, and large retailers, negotiating royalty and licensing contracts on behalf of clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Patent Search Services Patent novelty and freedom-to-operate searches covering USA Patent Searches, Canadian Patent Searches, PCT Applications, and World Wide Patent Applications for inventors evaluating protection options.
• Patent Application Services Filing and prosecution of Provisional Patents, Utility Patents, Design Patents, Patent Pending status, United States and Canadian Patent Applications, PCT Applications, and World Wide Patent Applications.
• Prototyping Services Product development support including Industrial Design, Pre-Production Prototypes, CAD and SolidWorks design, 3D Photo Realistic Rendering, Modelling, 3D Printing, and Rapid Prototyping for inventors preparing physical samples.
• Video Production Creation of video demonstrations for product presentations to showcase inventions to potential licensees, manufacturers, distributors, and retailers.
• Licensing Representation End-to-end licensing services including licensing presentation development, proactive outreach to manufacturers, distributors, and large retailers, licensing negotiation, and royalty procurement on behalf of inventors.
• Invention Evaluation Initial assessment of an inventor's idea to determine patentability, commercial potential, and the appropriate path through protection and licensing services.
• Patent Drawings Preparation of formal patent drawings as part of patent application filing for inventors across jurisdictions.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• InventHelp: InventHelp is the largest US invention services firm offering the same two-step model — patent referral and prototype/3D modeling services followed by active submission to major retailers and manufacturers. It is the most directly comparable competitor in the individual-inventor segment.
• Edison Nation (now B2B Ratings / Inventionland): Edison Nation operates an invention submission and licensing platform that takes ideas from independent inventors and pitches them to major retailers and manufacturers. Closely overlaps with the licensing-representation service line of the subject company.
• Davison Design & Development: Davison provides invention development, prototyping, and product licensing services to individual inventors on a similar bundled basis. Direct overlap on the prototyping-to-licensing workflow.
• Idea Buyer: Idea Buyer reviews and purchases or licenses ideas and inventions from independent inventors, then works with retailers and manufacturers to commercialize them. Directly comparable monetization function for the same inventor customer.
• Patent Services USA: Patent Services USA markets patent search and application services to independent inventors with a comparable national advertising-driven go-to-market. Overlaps with the patent prosecution arm of the subject company.
• Ocean Tomo (J.S. Held): Ocean Tomo provides intellectual property valuation, licensing, and transaction advisory services. Comparable on the licensing/royalty representation and IP monetization side of the business, though it serves more enterprise than individual inventors.

Broad incumbents

• CPA Global (Clarivate): CPA Global, now part of Clarivate, is a major incumbent IP services and patent management firm offering patent prosecution, renewal, and software tools. Overlaps with the patent filing/management side of the subject company's offering but at much larger scale and with technology tooling.
• Intellectual Ventures: Intellectual Ventures is a large patent licensing and investment firm that aggregates invention rights and licenses them broadly. A scaled incumbent in the IP licensing space that the subject firm participates in at a much smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/2Innovative
• LinkedInlinkedin.com/company/innovativelicensing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Licensing & Promotion