Learn Africa

What Learn Africa does

Learn Africa Plc is a publicly listed Nigerian educational publisher (Nigerian Exchange Group, listed 23 July 1996) that publishes and distributes curriculum-aligned textbooks, workbooks, reference books, tertiary/professional books and general interest publications for nursery, primary, secondary and tertiary education across Nigeria. The company was incorporated in August 1961 as Longman Nigeria Plc, a subsidiary of the Longman Group (UK) (now Pearson Education), became a 51% Pearson subsidiary in 2008, and rebranded to Learn Africa Plc in 2011 after a mutual separation from Pearson. Today it holds the self-reported highest equity value in the Nigerian publishing sector, operates 14+ branch offices across every Nigerian state with regional Heads of Sales and field-based Sales Representatives, and reports a catalogue of 5,000+ titles and 10M+ cumulative successful book sales.

The core technology stack combines a traditional print publishing operation (in-house production, distribution, warehouse and field sales) with an emerging digital layer: the LearnAfrica Online mobile application (Google Play), launched with AI-powered educational tools in 2024, delivers interactive learning, assessments and digital textbooks aligned with the Nigerian Educational Research and Development Council (NERDC) approved curriculum. The company also runs the Learn Africa Online Bookstore (store.learnafrica.ng) and a free downloadable Teacher's Guide library for Junior and Senior Secondary School Mathematics and English. Supporting infrastructure includes Google Analytics integration, social media channels (Facebook, Instagram, YouTube, LinkedIn, X), Live Chat, WhatsApp contact lines, and a designated Data Protection Officer ensuring NDPR/GDPR compliance.

Learn Africa generates revenue primarily through print textbook and workbook unit sales to schools, parents and students via its 14-branch physical network, the online bookstore and the mobile app, complemented by digital subscription revenue from the LearnAfrica Online app and royalty/licensing income from co-developed content with authors, governments and international business partners. Pricing for individual books is not publicly disclosed; Teacher's Guides are provided free of charge as a brand/funnel asset. The customer base spans nursery through tertiary students, teachers, public schools and underserved communities (via the 2012 LAEDF CSR foundation in partnership with NECO), governments and private organisations. Headcount stands at 210+ staff and the company files audited financials for the fiscal year ending 31 March, with the most recent reference being an Unaudited Q3 FY2025/26 statement.

Name

Learn Africa

Legal name

Learn Africa Plc

Website

https://learnafricaplc.com

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Learn Africa Plc is a publicly listed Nigerian educational publisher (founded 1961, formerly Longman Nigeria) producing 5,000+ NERDC-approved textbooks and digital resources for nursery through tertiary students across 14 branches, the LearnAfrica Online mobile app and a national sales force.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Software Publishers (513210), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Business, Economics, Accounting & Management (EDAGABAC)

Keywords

• Educational publishing services
• Textbook publishing
• Digital learning platform
• Curriculum-aligned books
• Academic publishing

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Textbook and Workbook Sales: Core revenue stream from publication and marketing of textbooks, workbooks, reference books, tertiary/professional books and general interest publications across nursery, primary, secondary and tertiary levels. Sold through branch offices, the Learn Africa Online Bookstore, and the LearnAfrica Online mobile app. Recurring revenue driven by annual curriculum adoption cycles in Nigerian schools.
2. Digital Learning Subscriptions: Subscription revenue from the LearnAfrica Online app providing interactive learning, assessments, and digital textbooks aligned with the approved curriculum, including the AI-powered mobile learning product launched in 2024.
3. Royalty and Author Licensing Income: Learn Africa works with authors and global business partners on content development for multiple educational curricula, generating royalty payments and licensing income (as referenced in the privacy policy's data processing purpose of 'Royalty payment').

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Learn Africa PLC publishes, markets, and distributes NERDC-approved textbooks, workbooks, reference books, general interest publications, and tertiary/professional books for students across nursery, primary, secondary, and tertiary levels of education in Nigeria. The company sells through a nationwide network of 14+ branch offices, an e-commerce online bookstore, and the LearnAfrica Online mobile app, with a growing digital learning offering that includes AI-powered interactive tools and assessments aligned to the approved Nigerian curriculum.

Product overview

Learn Africa Plc operates a unified educational publishing and digital learning portfolio anchored on its core Textbooks & Workbooks, supplemented by Teacher's Guides, Reference Books, General Interest Publications, and Tertiary & Professional Books. The company's print catalogue spans nursery, primary, secondary, and tertiary education, distributed through a 14-branch nationwide network and the Learn Africa Online Bookstore (store.learnafrica.ng). Building on six decades of publishing heritage, Learn Africa has extended into digital learning with the AI-powered LearnAfrica Online mobile app, which delivers interactive learning, assessments, and curriculum-aligned digital textbooks. The portfolio is rounded out by the LAEDF (Learn Africa Education Development Foundation), the company's CSR arm that runs programmes such as the annual NECO Excellence Awards to support underprivileged learners across Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• LearnAfrica Online: The company's digital learning app and online bookstore offering interactive learning, assessments, and digital textbooks aligned with the approved curriculum.
• Learn Africa Education Development Foundation (LAEDF)

Products and services

• Textbooks & Workbooks Published textbooks and workbooks for students across nursery, primary, secondary and tertiary education levels in Nigeria, aligned with the NERDC-approved curriculum. New releases include New Method Mathematics (Books 1 and 4), Nigeria Primary English (Books 1 and 4), New Concept Mathematics JSS1 and Common Errors in the Use of English, sold via branch offices, the Online Bookstore and the LearnAfrica Online mobile app.
• Reference Books and General Interest Publications Reference books and general interest publications (beyond core textbooks) covering subjects such as English usage, marketed to students and educators as part of Learn Africa's comprehensive educational publishing portfolio.
• Tertiary and Professional Books Tertiary and professional books and reference publications catering to higher education and professional reader needs, completing Learn Africa's full-spectrum educational publishing portfolio across all levels of education.
• Teacher's Guides Free downloadable Teacher's Guides for Junior Secondary School and Senior Secondary School subjects including New Concept Mathematics and New Concept English, providing lesson support, learning objectives, and ready-to-use teaching strategies for educators.
• LearnAfrica Online (Mobile App) AI-powered mobile application launched in 2024 providing interactive learning, assessments, and digital textbooks aligned with the approved Nigerian curriculum for nursery, primary, secondary and tertiary learners. Available on the Google Play Store as LearnAfrica Online.

Quantifiable outcome

• 10 Million+ successful book sales (cumulative)
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and moderate.

• Pearson Education (formerly Longman Group UK Limited)flagshipStrategic or Co-development PartnerLearn Africa Plc was established in 1961 as Longman Nigeria Plc, a wholly owned subsidiary of the Longman Group UK Limited (now Pearson Education Limited), one of the world's largest education businesses. In 2008, Pearson increased its shareholding from 29% to 51%, making Learn Africa a subsidiary of Pearson plc. In 2011, Pearson and Longman Nigeria mutually agreed to become separate corporate entities in Nigeria, though Learn Africa continues to operate as Nigeria's largest educational publisher with deep historical roots in the Pearson/Longman ecosystem.
• Anchor HMOminorOthersAnchor HMO is listed in Learn Africa Plc's Privacy Policy as a third party that receives personal data of employees/staff for the purpose of medical (HMO) services as part of Learn Africa's staff onboarding and welfare processing activities.
• IBN Insurance BrokersminorOthersIBN Insurance Brokers is listed in Learn Africa Plc's Privacy Policy as a third party receiving personal data for insurance-related processing activities tied to staff welfare and statutory compliance.
• Pension Managers (Learn Africa Plc's pension fund administrators)minorOthersPension Managers are listed in Learn Africa Plc's Privacy Policy as third parties receiving personal data for pension administration and statutory pension contributions on behalf of staff.
• CrusaderSterling PensionminorOthersCrusaderSterling Pension's logo appears in the header of the Learn Africa staff capacity development training page, indicating their role in pension-related staff training and capacity development.
• Benita Okorie Charity FoundationmoderateStrategic or Co-development PartnerThe Benita Okorie Charity Foundation is a partner of the Learn Africa Education Development Foundation (LAEDF) in distributing free educational materials to public school students and out-of-school children in underserved communities, helping to bridge educational gaps.
• Bellamy FoundationmoderateStrategic or Co-development PartnerThe Bellamy Foundation is a partner of the Learn Africa Education Development Foundation (LAEDF), collaborating to distribute free educational materials to public school students and out-of-school children across underserved Nigerian communities.
• Nigeria Data Protection Commission (NDPC)minorOthersThe Nigeria Data Protection Commission ([email protected]) is referenced as the supervisory authority in Learn Africa Plc's Privacy Policy for lodging data protection complaints, indicating a regulatory relationship governing the company's data processing activities.
• National Examinations Council (NECO)moderateGTM or Marketing PartnerLAEDF, the CSR arm of Learn Africa Plc, organises the annual NECO Excellence Awards in partnership with the National Examinations Council (NECO), recognising top-performing students, teachers and schools nationwide.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Oxford University Press: Global educational publisher with a strong footprint in Nigeria and West Africa, publishing textbooks and dictionaries aligned with local curricula. Competes directly with Learn Africa in primary and secondary segments.
• Scholastic Corporation: Global children's book and education publisher with school-based distribution channels comparable to Learn Africa's branch model. Operates at smaller scale in Nigeria but represents a comparable education-publishing archetype.
• HarperCollins Publishers: Major global publisher with general-interest, children's and educational titles sold through Nigerian bookstores. Indirect competitor through retail-channel overlap rather than direct curriculum competition.
• Cambridge University Press: International education and academic publisher serving Nigerian schools with curriculum-aligned materials and digital resources. Overlaps with Learn Africa in secondary and tertiary publishing.
• Macmillan Education: Global K-12 publisher with an established presence in Nigeria and Sub-Saharan Africa, offering print and digital curriculum resources that directly compete with Learn Africa's school-level catalogue.
• McGraw-Hill Education: Major US-based education publisher competing globally in K-12 and higher-ed markets, including Nigeria, with a growing digital learning portfolio that competes with Learn Africa's emerging app.
• Pearson Education: Global education publisher and Learn Africa's historical parent (separated in 2011). Offers competing K-12 and higher-education content, including digital platforms, and competes in the Nigerian market through imported titles and partnerships.

Direct peers

• University Press Plc: Nigerian-listed educational and general-interest book publisher serving primary, secondary and tertiary curricula. Direct competitor within the Nigerian textbook publishing sector with overlapping NERDC-aligned catalogues and a similar domestic distribution focus.
• Heinemann (Pearson) Nigeria: Historical Nigeria-based educational imprint under the Pearson/Longman umbrella; competes with Learn Africa in primary and secondary textbooks while operating under a related corporate lineage.
• Evans Brothers (Nigeria) Publishers: Nigerian educational publisher with primary and secondary curriculum titles, directly overlapping Learn Africa's NERDC-aligned textbook portfolio in the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/learnafrica_plc
• YouTubeyoutube.com/@learnafricaonline
• Facebookfacebook.com/profile.php?id=61566076443531
• LinkedInlinkedin.com/company/wearelearnafricaplc
• Instagraminstagram.com/learnafricaonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn Africa