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Ad-con

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uuid002g728

Namestring
Ad-con
Legal namestring
Ad-con Adressen- und Lettershopservice GmbH
Websiteurl
ad-con.de
Company typeenum
Private
Founded yearint
1878
Descriptiontext

Ad-con GmbH (full legal name: Ad-con Adressen- und Lettershopservice GmbH) is a German privately-held direct marketing and fulfillment services provider headquartered in Rodgau near Frankfurt. Founded in 1878 and registered as a GmbH at Amtsgericht Offenbach am Main, the company operates three service pillars: Lettershop (personalized and mass print mailings, including enveloped mailings, Selfmailer, Maxicard, Postermailer, catalog production and postage optimization), Hybridpost (digital-to-physical document transmission delivered via Deutsche Post), and Fulfillment (end-to-end e-commerce logistics covering warehousing, picking, packing, shipping and returns). It serves B2B customers ranging from German self-employed professionals and small businesses to mid-market and enterprise accounts, with named reference customers across utilities (Mainova AG), pharmaceuticals (STADA Arzneimittel AG, Cesra Arzneimittel), insurance (Helvetia Leben Maklerservice), publishing (VDMA Verlag), dental trade (M+W Dental), personnel administration (PERSEMA) and tourism (STEWA Touristik).

The technology layer is an integrated multi-channel intake stack rather than a unified proprietary platform. The Hybridpost service is delivered through three mechanisms: a Windows print driver (ad-con Treiber), a web portal built on Binect hybrid-mail software (ad-con Online) with drag-and-drop document composition, mail-merge and shipment tracking, and a Custom output-management system providing individual ERP/CRM interfaces and SFTP uploads. The ad-con Upload App, built on Google Firebase infrastructure hosted in Frankfurt am Main, offers secure data intake; the online shop at app.ad-con.de supports self-service configuration of pre-defined mailing products; and integrations with Shopify, WooCommerce and Shopware transmit orders directly into fulfillment. A QR-code-based response tracking feature links print mailings to digital behavior for GDPR-compliant campaign measurement. ISO/IEC 27001, ISO 9001, ISO 14001 and DDV QuLS certifications underpin the firm's data-handling credentials.

Ad-con operates a hybrid go-to-market combining product-led self-service (online shop, Upload App, web portal) with consultative direct sales for higher-volume and integration-heavy deals. All revenue streams are transactional and unit-priced: Lettershop from EUR 0.65 per letter including postage, Hybridpost from EUR 0.78 net (EUR 0.93 gross) per letter, and Fulfillment from EUR 3.00–11.00 per package plus monthly warehousing fees, with no minimum monthly fees or quantity commitments across any service. Distribution is single-site from Rodgau in the Rhine-Main area, with national same-day shipping cutoffs for orders received by 13:30, leveraging the IPZ Frankfurt and Deutsche Post parcel center proximity. Ownership is private with Managing Director Thorsten Schmidt; no external funding, parent company, or external investors are disclosed.

Short descriptiontext

Ad-con GmbH (founded 1878, headquartered in Rodgau near Frankfurt) is a German direct marketing and fulfillment provider. It delivers lettershop, hybrid post, and e-commerce fulfillment services to enterprises and SMEs through self-service online ordering and consultative sales.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRodgau, Germany
HQ citystring
Rodgau
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
direct marketing services, transactional printing, hybrid mail, e-commerce fulfillment, lettershop services
Industry3 codes
PRIMARYBPAFAKAH
Direct Mail Marketing Services (Print, Postcard, Dimensional Mail)
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
SECONDARYMPAJALAH
Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting)
Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)
SECONDARYTLAAAFAL
E-commerce Parcel Consolidation & Injection (Zone-Skipping, USPS/Postal Injection)
Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/E-commerce Parcel Delivery & Marketplace Logistics
NAICS code5 codes
  • Direct Mail Advertising541860
  • Direct Mail Advertising54186
  • Advertising Material Distribution Services541870
  • Advertising Material Distribution Services54187
  • Commercial Printing (except Screen and Books)323111
SIC code4 codes
  • Services-Direct Mail Advertising Services7331
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
  • Commercial Printing2750
  • Services-Advertising7310
Product category
Direct Marketing and Fulfillment Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Lettershop Services
TypeTransaction Fee
Description

Production and shipping of personalized print mailings including enveloped mailings, selfmailers, postcards, poster mailers, with address processing, printing, folding, enveloping, and postage optimization

ad-con.de
2Hybridpost Services
TypeTransaction Fee
Description

Digital document transmission converted to physical letters delivered via Deutsche Post, including print driver solutions, web portal, and custom API/ERP integrations for automated transactional printing

ad-con.de
3E-Commerce Fulfillment
TypeTransaction Fee
Description

Complete order fulfillment including warehousing, picking, packing, and shipping for online retailers, with interfaces to e-commerce platforms. Monthly billing based on storage volume and per-order processing fees plus shipping costs

ad-con.de
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details3 tiers
1Standard Lettershop Mailing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Starting from 0.65 EUR per letter for standard mailings including postage and VAT. Price depends on format, page count, and personalization.

ad-con.de
2Hybridpost Letter
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Starting from 0.78 EUR net (0.93 EUR gross) per letter including postage. Price varies by format, page count, and shipping method.

ad-con.de
3Fulfillment Services
ModelUsage-basedBilling cadenceMonthly
Notes

Monthly billing covers storage costs combined with order processing (picking, packing, packaging materials) and shipping. Additional fees for returns processing, quality inspection, goods receipt, manual order entry. Typical cost per package: 3.00 to 11.00 EUR depending on item count, packaging effort, and carrier.

ad-con.de
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Ad-con is a German one-to-one marketing and fulfillment provider offering three core service pillars: Lettershop (personalized print mailings and mass mailings with data processing, printing, enveloping, franking, and postal delivery), Hybridpost/Transaktionspost (digital document production converted to physical postal delivery via web portal, print driver, or custom API/ERP integrations), and Fulfillment (end-to-end e-commerce logistics covering warehousing, picking, packing, shipping, and returns management).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 60% cost savings with Hybridpost vs. internal manual shipping
+5 more records
Product overview1 text field

Ad-con is a one-to-one marketing and fulfillment provider offering three core service pillars: Lettershop (personalized print mailings and mass mailings), Hybridpost/Transaktionspost (digital document production converted to physical postal delivery), and Fulfillment (e-commerce logistics from warehousing to shipping). The Lettershop serves as the print production and mailing arm, while Hybridpost provides digital-to-physical postal services via three delivery mechanisms: ad-con Treiber (Windows printer driver), ad-con Online (Binect-powered web portal), and ad-con Custom (custom output management with ERP/CRM interfaces). Online ordering is available through the ad-con Upload App and the online shop (app.ad-con.de) where customers can configure and order pre-configured mailing products including kuvertierte Mailings, Selfmailer variants, Maxicard, and Postermailer. Fulfillment covers the full order-to-delivery cycle for e-commerce with no base fee or minimum quantity requirements.

Product and service1 record
1Lettershop
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Binect GmbH
Strategic tierCoreTypeTechnology or Integration
Description

Long-term technology partner providing the software platform for ad-con Online portal. Binect's hybrid mail software enables customers to compose and send letters via web browser. ad-con uses Binect as the backend for their digital letter service with special promotional code 'ad-con' for customers.

2ClimatePartner
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership for CO2 emission compensation services. Ad-con offers customers the option to offset carbon emissions from their print projects through ClimatePartner, with precise emission calculation and transparent documentation via ClimatePartner badge with individual tracking ID.

3Deutsche Post AG (DPAG)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Primary postal delivery partner. Ad-con produces letters in high quality and delivers them for postage-optimized shipping via Deutsche Post. The proximity to the DPAG parcel center enables fast and efficient processing of shipments.

4Google Firebase
Strategic tierCoreTypeTechnology or Integration
Description

Infrastructure partner for ad-con Upload App and online shop. Firebase services used include Firestore (data storage), Firestore Storage (file storage), Firestore Auth (authentication), and Firestore Hosting. Server location selected as Frankfurt am Main, Germany for data residency compliance.

5Deutscher Dialogmarketing Verband e.V. (DDV)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Industry association for direct marketing in Germany. Ad-con has submitted to DDV commitment declarations including DDV rules for commissioned processing under GDPR Art. 28, and follows QuLS DMS (Quality and Performance Standards) for the DirectMail Services competency center.

ad-con.de
6IT Advanced GmbH
Strategic tierCoreTypeTechnology or Integration
Description

External hosting provider for ad-con website. Server location: Harzstrasse 40, 42579 Heiligenhaus, Germany. Data processing agreement (AVV) in place ensuring GDPR-compliant handling of website visitor data.

7LVM Landwirtschaftlicher Versicherungsverein Münster a.G.
Strategic tierMinorTypeOthers
Description

Professional liability insurance provider for ad-con as required for business operations. Address: Kolde-Ring 21, 48126 Münster.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ad-con

Direct Marketing and Fulfillment Servicesad-con.de

Ad-con GmbH (founded 1878, headquartered in Rodgau near Frankfurt) is a German direct marketing and fulfillment provider. It delivers lettershop, hybrid post, and e-commerce fulfillment services to enterprises and SMEs through self-service online ordering and consultative sales.

What Ad-con does

Ad-con GmbH (full legal name: Ad-con Adressen- und Lettershopservice GmbH) is a German privately-held direct marketing and fulfillment services provider headquartered in Rodgau near Frankfurt. Founded in 1878 and registered as a GmbH at Amtsgericht Offenbach am Main, the company operates three service pillars: Lettershop (personalized and mass print mailings, including enveloped mailings, Selfmailer, Maxicard, Postermailer, catalog production and postage optimization), Hybridpost (digital-to-physical document transmission delivered via Deutsche Post), and Fulfillment (end-to-end e-commerce logistics covering warehousing, picking, packing, shipping and returns). It serves B2B customers ranging from German self-employed professionals and small businesses to mid-market and enterprise accounts, with named reference customers across utilities (Mainova AG), pharmaceuticals (STADA Arzneimittel AG, Cesra Arzneimittel), insurance (Helvetia Leben Maklerservice), publishing (VDMA Verlag), dental trade (M+W Dental), personnel administration (PERSEMA) and tourism (STEWA Touristik).

The technology layer is an integrated multi-channel intake stack rather than a unified proprietary platform. The Hybridpost service is delivered through three mechanisms: a Windows print driver (ad-con Treiber), a web portal built on Binect hybrid-mail software (ad-con Online) with drag-and-drop document composition, mail-merge and shipment tracking, and a Custom output-management system providing individual ERP/CRM interfaces and SFTP uploads. The ad-con Upload App, built on Google Firebase infrastructure hosted in Frankfurt am Main, offers secure data intake; the online shop at app.ad-con.de supports self-service configuration of pre-defined mailing products; and integrations with Shopify, WooCommerce and Shopware transmit orders directly into fulfillment. A QR-code-based response tracking feature links print mailings to digital behavior for GDPR-compliant campaign measurement. ISO/IEC 27001, ISO 9001, ISO 14001 and DDV QuLS certifications underpin the firm's data-handling credentials.

Ad-con operates a hybrid go-to-market combining product-led self-service (online shop, Upload App, web portal) with consultative direct sales for higher-volume and integration-heavy deals. All revenue streams are transactional and unit-priced: Lettershop from EUR 0.65 per letter including postage, Hybridpost from EUR 0.78 net (EUR 0.93 gross) per letter, and Fulfillment from EUR 3.00–11.00 per package plus monthly warehousing fees, with no minimum monthly fees or quantity commitments across any service. Distribution is single-site from Rodgau in the Rhine-Main area, with national same-day shipping cutoffs for orders received by 13:30, leveraging the IPZ Frankfurt and Deutsche Post parcel center proximity. Ownership is private with Managing Director Thorsten Schmidt; no external funding, parent company, or external investors are disclosed.

Ad-con firmographics

Firmographics
Name
Ad-con
Legal name
Ad-con Adressen- und Lettershopservice GmbH
Website
https://ad-con.de
Company type
Private
Founded year
1878
Operating status
Operating
Headcount range
11–50 employees
Short description
Ad-con GmbH (founded 1878, headquartered in Rodgau near Frankfurt) is a German direct marketing and fulfillment provider. It delivers lettershop, hybrid post, and e-commerce fulfillment services to enterprises and SMEs through self-service online ordering and consultative sales.
Ownership category
akta.pro rank

Ad-con industry classification

Industry
Product category
Direct Marketing and Fulfillment Services
NAICS
Direct Mail Advertising (541860), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187), Commercial Printing (except Screen and Books) (323111)
SIC
Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750), Services-Advertising (7310)
akta.pro industry
PRIMARYBPAFAKAH
Direct Mail Marketing Services (Print, Postcard, Dimensional Mail)
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
SECONDARYMPAJALAH
Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting)
Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)
SECONDARYTLAAAFAL
E-commerce Parcel Consolidation & Injection (Zone-Skipping, USPS/Postal Injection)
Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/E-commerce Parcel Delivery & Marketplace Logistics

Keywords

  • Direct marketing services
  • Transactional printing
  • Hybrid mail
  • E-commerce fulfillment
  • Lettershop services

Where Ad-con is headquartered

Location

Headquarters

HQ city
Rodgau
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Ad-con business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Lettershop Services: Production and shipping of personalized print mailings including enveloped mailings, selfmailers, postcards, poster mailers, with address processing, printing, folding, enveloping, and postage optimization
  2. Hybridpost Services: Digital document transmission converted to physical letters delivered via Deutsche Post, including print driver solutions, web portal, and custom API/ERP integrations for automated transactional printing
  3. E-Commerce Fulfillment: Complete order fulfillment including warehousing, picking, packing, and shipping for online retailers, with interfaces to e-commerce platforms. Monthly billing based on storage volume and per-order processing fees plus shipping costs

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard Lettershop Mailing
Unit PricingPay-as-you-goHybridpost Letter
Usage-basedMonthlyFulfillment Services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Ad-con product offering

Product offering

Core offering

Ad-con is a German one-to-one marketing and fulfillment provider offering three core service pillars: Lettershop (personalized print mailings and mass mailings with data processing, printing, enveloping, franking, and postal delivery), Hybridpost/Transaktionspost (digital document production converted to physical postal delivery via web portal, print driver, or custom API/ERP integrations), and Fulfillment (end-to-end e-commerce logistics covering warehousing, picking, packing, shipping, and returns management).

Product overview

Ad-con is a one-to-one marketing and fulfillment provider offering three core service pillars: Lettershop (personalized print mailings and mass mailings), Hybridpost/Transaktionspost (digital document production converted to physical postal delivery), and Fulfillment (e-commerce logistics from warehousing to shipping). The Lettershop serves as the print production and mailing arm, while Hybridpost provides digital-to-physical postal services via three delivery mechanisms: ad-con Treiber (Windows printer driver), ad-con Online (Binect-powered web portal), and ad-con Custom (custom output management with ERP/CRM interfaces). Online ordering is available through the ad-con Upload App and the online shop (app.ad-con.de) where customers can configure and order pre-configured mailing products including kuvertierte Mailings, Selfmailer variants, Maxicard, and Postermailer. Fulfillment covers the full order-to-delivery cycle for e-commerce with no base fee or minimum quantity requirements.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lettershop

Quantifiable outcome

  • 60% cost savings with Hybridpost vs. internal manual shipping
  • +5 more outcomes

Companies that use Ad-con

Customer profile

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Ad-con technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Ad-con partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Binect GmbHcoreTechnology or IntegrationLong-term technology partner providing the software platform for ad-con Online portal. Binect's hybrid mail software enables customers to compose and send letters via web browser. ad-con uses Binect as the backend for their digital letter service with special promotional code 'ad-con' for customers.
  • ClimatePartnerminorStrategic or Co-development PartnerPartnership for CO2 emission compensation services. Ad-con offers customers the option to offset carbon emissions from their print projects through ClimatePartner, with precise emission calculation and transparent documentation via ClimatePartner badge with individual tracking ID.
  • Deutsche Post AG (DPAG)coreStrategic or Co-development PartnerPrimary postal delivery partner. Ad-con produces letters in high quality and delivers them for postage-optimized shipping via Deutsche Post. The proximity to the DPAG parcel center enables fast and efficient processing of shipments.
  • Google FirebasecoreTechnology or IntegrationInfrastructure partner for ad-con Upload App and online shop. Firebase services used include Firestore (data storage), Firestore Storage (file storage), Firestore Auth (authentication), and Firestore Hosting. Server location selected as Frankfurt am Main, Germany for data residency compliance.
  • Deutscher Dialogmarketing Verband e.V. (DDV)coreStrategic or Co-development PartnerIndustry association for direct marketing in Germany. Ad-con has submitted to DDV commitment declarations including DDV rules for commissioned processing under GDPR Art. 28, and follows QuLS DMS (Quality and Performance Standards) for the DirectMail Services competency center.
  • IT Advanced GmbHcoreTechnology or IntegrationExternal hosting provider for ad-con website. Server location: Harzstrasse 40, 42579 Heiligenhaus, Germany. Data processing agreement (AVV) in place ensuring GDPR-compliant handling of website visitor data.
  • LVM Landwirtschaftlicher Versicherungsverein Münster a.G.minorOthersProfessional liability insurance provider for ad-con as required for business operations. Address: Kolde-Ring 21, 48126 Münster.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Ad-con competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Ad-con social profiles

Digital presence

Ad-con compliance and trust

Trust signal

Compliance4 records

Ad-con financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ad-con leadership team

Management profile

Number of profiles

Profiles10 records

Ad-con funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ad-con M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad-con

What does Ad-con do?

Ad-con is a German one-to-one marketing and fulfillment provider offering three core service pillars: Lettershop (personalized print mailings and mass mailings with data processing, printing, enveloping, franking, and postal delivery), Hybridpost/Transaktionspost (digital document production converted to physical postal delivery via web portal, print driver, or custom API/ERP integrations), and Fulfillment (end-to-end e-commerce logistics covering warehousing, picking, packing, shipping, and returns management).

Is Ad-con a public or private company?

Ad-con is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ad-con founded?

Ad-con was founded in 1878. It employs 11 to 50 people.

Where is Ad-con based?

Ad-con is headquartered in Rodgau, Germany, in the Europe region.

How does Ad-con make money?

Three revenue lines are on record. Lettershop Services are the primary driver. The others are hybridpost Services and E-Commerce Fulfillment.

Does Ad-con have an API?

No public API is recorded for Ad-con.

What industry is Ad-con in?

Ad-con's product category is Direct Marketing and Fulfillment Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 541860 and its SIC code is 7331.

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