Vetta
- Company typePrivate
- Founded2001
- HeadquartersBelo Horizonte, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Vetta firmographics
Firmographics- Name
- Vetta
- Legal name
- VETTA TECNOLOGIA S/A
- Website
- https://vetta.digital
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Vetta industry classification
Industry- Product category
- Industrial Energy Management and Sustainability Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
- akta.pro secondary industries
- SCADA, Controls & Communications Integration (RTU, Fiber, Networking) (EUAEADAD), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ)
Keywords
Where Vetta is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vetta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Viridis Suite Software Licenses and Subscriptions: SaaS/platform-based licensing of the Viridis digital solutions suite for energy management, carbon tracking, and industrial operations optimization. Includes software subscriptions, platform access, and hosted/cloud deployment options.
- Professional Services and Consulting: On-site evaluation, technical visits, data analysis, solution design, and implementation of digitalization projects. Includes engineering consulting, AI model development, and operational optimization services.
- Custom Application Development: Customized digital applications and tailored solutions developed to address specific industrial client challenges, integrated with the Viridis platform or as standalone solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vetta product offering
Product offeringCore offering
Vetta develops, licenses, and implements the Viridis Energy & Sustainability Suite, an integrated industrial digitalization platform that uses IIoT, Big Data, Machine Learning, and AI to monitor and optimize energy consumption, carbon emissions, gas dispatch, production planning, asset performance, and product quality in heavy-industry plants. The company also delivers complementary modules (DataXpert, Genius CM, Alarm Manager, Production Planning, Scrap Management, Metallics Optimizer, Cracks Preventer, QES) and professional services — technical visits, data analysis, AI model development, and implementation — targeting steelmaking, mining, and other energy-intensive industries.
Product overview
Vetta offers the Viridis Energy & Sustainability Suite, an integrated platform for energy, resource, and sustainability management. The platform consists of multiple specialized applications including Viridis Performance (asset performance analysis), Viridis Process (process optimization), Viridis Dispatch (gas dispatch optimization), Viridis Contracts (contract management and simulation), Viridis Carbon (carbon emissions tracking), Viridis Grids (resource grid monitoring), and Viridis Demand (energy demand management). Beyond the Viridis suite, Vetta provides industrial digitalization services including Production Planning modules (Technical Order Generator, Capacity Planner, Production Sequencer, Short Rescheduler, Melt Shop Pacer), Asset Optimization solutions (DataXpert, Genius CM, Alarm Manager), and Product Quality systems (Scrap Management Suite, Metallics Optimizer, Cracks Preventer, Quality Execution System). Vetta operates as the Industrial Digitalization Center of Excellence within SMS group, serving clients in steelmaking, mining, and other energy-intensive industries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Viridis Suite: Integrated energy and sustainability management solution platform for industrial operations including Viridis Performance, Viridis Carbon, Viridis Dispatch, Viridis Contracts, Viridis Grids, Viridis Process, and Viridis Demand
- SMS Journal
Products and services
- Viridis Energy & Sustainability Suite Integrated SaaS platform for energy, resource, and sustainability management in industrial plants, leveraging IIoT, Big Data, and Machine Learning to monitor energy consumption, gas and resource flows, and carbon emissions in real time and deliver optimization recommendations. Sold under subscription/licensing to enterprise industrial operators in steelmaking, mining, and heavy industry as part of the SMS group's Center of Excellence offering.
- Viridis Performance Viridis suite application that supports customers in analyzing asset performance across thousands of assets at multiple locations in real time, establishing baselines, identifying optimal operating points using machine learning, and quantifying the results of efficiency initiatives. Aimed at industrial operators in heavy industry seeking data-driven energy and productivity improvements.
- Viridis Process Viridis suite application that supports decision-making in continuous improvement projects and real-time operation through predictive analytics that simulate KPI outcomes under different conditions. Used by industrial plant engineers to evaluate process changes before deployment.
- Viridis Dispatch Viridis suite application that optimizes the dispatch of steelmaking gases and vapors in integrated steel plants, using AI, predictive models, and optimization algorithms to improve recovery and distribution of gases across different areas of the plant in real time. Targeted at integrated steel plants seeking to reduce natural gas consumption and CO2 emissions.
- Viridis Contracts Digital system within Viridis that manages real contract execution and provides simulations of different ways to execute simultaneous contracts for multiple resources, considering commercial and technical terms, with integration to ERP systems for financial data exchange. Used by industrial operators trading energy and resources.
- Viridis Carbon Digital solution that helps industrial plants track carbon emissions in real time, calculate Corporate Carbon Footprint (CCF) and Product Carbon Footprint (PCF) using a bottom-up approach, and ensure compliance with ISO and GHG Protocol standards. TÜV certified, with reporting templates customizable via Microsoft Office Word integration.
- Viridis Grids Viridis suite application for real-time monitoring of resource grids — including electricity, gases, and fluids — using advanced data collection and machine learning algorithms to detect leaks, blockages, and anomalies, with hierarchical meter balancing and rule-based intelligent event detection. Targeted at industrial plants needing unified visibility of energy and utility flows.
- Viridis Demand Energy demand forecasting and management application within the Viridis suite, providing demand optimization capabilities for industrial energy consumers.
- DataXpert Low-code asset optimization platform combining multiple modules for industrial process optimization and equipment maintenance, enabling process and maintenance engineers with minimal programming knowledge to develop and manage condition monitoring systems. Sold as a standalone asset optimization tool to industrial plants.
- Scrap Management Suite AI- and mathematical-model-driven tool that collects and evaluates scrap yard information to increase overall efficiency per ton of scrap used while reducing carbon footprint and production costs. Targeted at steelmakers managing melt feedstock.
- Metallics Optimizer AI-based system that predicts the amount of undesirable elements in scrap before melting and calculates the lowest-cost composition for melt feedstock using optimization algorithms. Targeted at steelmaking raw-material optimization teams.
- Cracks Preventer AI system built with metallurgical expertise to predict defects during the casting process and associated leaks, suggesting countermeasures to reduce losses in real time. Targeted at steelmakers seeking casting quality improvements.
- Quality Execution System (QES) System enabling systematic introduction of automatic coil release for all production lines, capturing and grouping quality data from various process stages for automated product and process quality monitoring. Used by steelmakers for end-to-end product quality execution.
- Genius CM Online modular screening system for permanent monitoring of steel plants, recording plant process data and providing real-time information about component conditions and warning messages via online condition monitoring. Targeted at steel plant maintenance teams.
- Alarm Manager Intelligent alarm and maintenance management system that increases equipment availability, optimizes maintenance activities, and provides expert knowledge via intelligent prioritization, analysis features, and automated notifications to all employees. Targeted at industrial maintenance and operations teams.
- Production Planning Modules Suite of production planning modules — Technical Order Generator, Capacity Planner, Production Sequencer, Short Rescheduler, and Melt Shop Pacer — for production planning and control in steel plants, using machine learning, AI, and big data analytics. Targeted at steel plant production planning teams.
- SMS Journal Industrial digitalization solution for digital reporting and documentation in industrial environments, enabling workflow management and standardized operational records.
- Industrial Digitalization Services Comprehensive professional services offering covering industrial automation projects, data infrastructure setup, and operational optimization for industrial settings, delivered through technical visits, data analysis, solution design, and implementation support by Vetta engineering teams.
Quantifiable outcome
- 17% reduction in natural gas consumption in steelmaking operations following Viridis Dispatch AI recommendations over six hours of testing
- +4 more outcomes
Companies that use Vetta
Customer profileNamed customers38 records
Segments3 records
Ideal customer profiles2 records
Vetta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature17 records
Vetta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SMS groupflagshipVetta is the SMS group's Center of Excellence in Industrial Digitalization. Since 2020, Vetta has operated as an integral part of SMS group, developing and supplying high-value digital solutions for SMS clients worldwide. The partnership leverages SMS group's 150+ years of metallurgical expertise and global industrial network. Vetta is responsible for the development and supply of proprietary digital products including the Viridis suite, while SMS group provides global market access and deep industrial process knowledge.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Vetta competitors and assessment
Company assessmentBroad incumbents
- Danieli: Danieli is a major Italian supplier of steelmaking plant equipment and associated digital/MES solutions, competing head-to-head with SMS group (Vetta's parent) and overlapping with Vetta's metallurgical digitalization footprint.
- Primetals Technologies: Primetals Technologies is a metallurgical plant and digitalization provider (Mitsubishi/Siemens JV), directly addressing steelmakers with process automation and digitalization solutions that overlap with Vetta's steel-industry suite.
- C3.ai: C3.ai sells enterprise AI applications including industrial asset performance, process optimization and sustainability use cases; broader in scope than Vetta but overlapping in customer problems and AI/ML delivery model.
- PTC: PTC's ThingWorx and Servigistics provide industrial IoT, asset performance and digital thread platforms used in discrete and process manufacturing, overlapping with Vetta's asset optimization and digitalization stack.
Direct peers
- SparkCognition: SparkCognition delivers industrial AI solutions for predictive maintenance, asset reliability and operational optimization across energy, manufacturing and defense — overlapping directly with Vetta's AI-based reliability offering.
- Uptake: Uptake is an industrial AI platform focused on asset performance, predictive maintenance and reliability for heavy industry (mining, energy, rail), closely mirroring Vetta's Viridis Performance and Genius CM condition-monitoring use cases.
- Sight Machine: Sight Machine provides AI-driven manufacturing analytics for continuous-process industries, targeting similar production yield, quality and energy efficiency outcomes as Vetta's Viridis Process and Quality Execution System modules.
- Braincube: Braincube offers an industrial AI and data platform for manufacturing optimization, with deep penetration in paper, packaging and process manufacturing — directly comparable to Vetta's low-code DataXpert platform and IIoT data harmonization play.
- AVEVA: AVEVA (combining Schneider Electric's industrial software with the former OSIsoft PI System) provides industrial data infrastructure, asset performance and process optimization software widely used in steel, mining and heavy industry — directly comparable to Vetta's Viridis platform in target customers and core functionality.
Emerging players
- UptimeAI: UptimeAI is a focused AI-driven reliability platform for industrial assets, narrower in scope than Vetta but addressing the same predictive maintenance and uptime problems in heavy industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vetta social profiles
Digital presenceVetta compliance and trust
Trust signalCompliance3 records
Vetta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetta leadership team
Management profileNumber of profiles
Profiles5 records
Vetta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetta
What does Vetta do?
Vetta develops, licenses, and implements the Viridis Energy & Sustainability Suite, an integrated industrial digitalization platform that uses IIoT, Big Data, Machine Learning, and AI to monitor and optimize energy consumption, carbon emissions, gas dispatch, production planning, asset performance, and product quality in heavy-industry plants. The company also delivers complementary modules (DataXpert, Genius CM, Alarm Manager, Production Planning, Scrap Management, Metallics Optimizer, Cracks Preventer, QES) and professional services — technical visits, data analysis, AI model development, and implementation — targeting steelmaking, mining, and other energy-intensive industries.
Is Vetta a public or private company?
Vetta is a private company. It is classified as corporate owned and is currently operating.
When was Vetta founded?
Vetta was founded in 2001. It employs 251 to 500 people.
Where is Vetta based?
Vetta is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Vetta make money?
Three revenue lines are on record. Viridis Suite Software Licenses and Subscriptions are the primary driver. The others are professional Services and Consulting and custom Application Development.
Who are Vetta's main competitors?
Broad incumbents on record are Danieli, Primetals Technologies, C3.ai and PTC. Direct peers are SparkCognition, Uptake, Sight Machine, Braincube and AVEVA. UptimeAI is listed as an emerging player.
Does Vetta have an API?
No public API is recorded for Vetta.
What industry is Vetta in?
Vetta's product category is Industrial Energy Management and Sustainability Software. Its primary akta.pro industry code is EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms, with a secondary code of EUAEADAD, SCADA, Controls & Communications Integration (RTU, Fiber, Networking). Its NAICS code is 334513 and its SIC code is 3823.