Trees of Hope

What Trees of Hope does

Trees of Hope is a Houston-based 501(c)(3) nonprofit organization founded in 1990 by Carloss Morris to raise funds exclusively for the Children's Critical Care Fund at Star of Hope, Houston's largest homeless mission. The organization's mission is to transform the lives of children and mothers experiencing homelessness in Houston by funding education, counseling, safe housing, and tangible support items. Operationally, Trees of Hope runs a portfolio of programs including the biannual Shoe Program (since 2008), the Moms Matter Campaign (since 2009), the Donna Grehn Trees of Hope Toy Store (since 2018), the youth philanthropy sub-brand Trees of Hope Jr. (since 2021), and the monthly Snacks & Goodnight program launched in 2025. It also operates an annual Gala as its primary fundraising event and a tiered membership program (Gold $100, Platinum $250, Diamond $500).

The organization's revenue mechanics are event-driven and community-led, relying on a mix of individual donations, annual membership fees, an annual Gala with auction items, and a growing base of corporate program sponsors (including Raising Canes, Academy Sports + Outdoors, Craftex, Central Market, and Southside Bank). Trees of Hope does not disclose revenue publicly, but in 2025 it disbursed $300,000 to Star of Hope and has cumulatively donated over $12.2 million since 1990. The organization employs two staff members — Executive Director Brooke Stuckey (joined March 2025) and Communications Coordinator Carly West (joined December 2021) — and is supported by a volunteer Board of Trustees, Advisory Board, and Life Members. Trees of Hope operates from a single office in Houston and serves a single geographic market and a single beneficiary organization, with no disclosed proprietary technology platforms, AI/ML capabilities, or plans for geographic expansion.

Name

Trees of Hope

Legal name

Trees of Hope

Website

https://treesofhopehouston.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Trees of Hope is a Houston-based 501(c)(3) nonprofit founded in 1990 that raises funds exclusively for the Children's Critical Care Fund at Star of Hope, delivering programs including shoe distribution, Mother's Day support, a toy store, and a youth philanthropy initiative to homeless children and families.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Fundraising Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Civic and Social Organizations (8134)

akta.pro primary industry

Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Nonprofit fundraising services
• Homeless children outreach
• Community charity programs
• Donor membership programs
• Volunteer engagement events

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization accepts monetary donations from individuals and corporations to support the Children's Critical Care Fund at Star of Hope. Donations are processed through secure third-party payment processors.
2. Annual Membership Fees: Tiered membership program with three levels (Gold $100, Platinum $250, Diamond $500) providing access to events, volunteer opportunities, and exclusive benefits. Membership runs annually from January 1 to December 31.
3. Gala and Event Revenue: Annual Gala serves as the primary fundraiser, featuring auction items including decorated trees. Additional events include Wine Pull, Bows & Bellinis, and other social gatherings that generate revenue through ticket sales and auctions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trees of Hope is a Houston-based 501(c)(3) nonprofit organization that conducts fundraising and outreach activities for the exclusive benefit of children's programs at Star of Hope via its Children's Critical Care Fund. It delivers a portfolio of volunteer-driven programs (Moms Matter Campaign, Shoe Program, Snacks & Goodnight, Toy Store support, Trees of Hope Jr.) and an Annual Gala, supported by a tiered membership program (Gold, Platinum, Diamond).

Product overview

Trees of Hope is a nonprofit organization that operates as a single-purpose fundraising and outreach entity for the exclusive benefit of children's programs at Star of Hope through its Children's Critical Care Fund. Rather than offering a unified software platform, the organization delivers a portfolio of volunteer-driven programs and annual events including the Moms Matter Campaign (Mother's Day support), Shoe Program (biannual shoe distribution), Snacks & Goodnight (monthly snack service), Trees of Hope Jr. (youth philanthropy), Toy Store support, Annual Gala fundraising event, and tiered Membership Program. These programs work together to provide direct services and financial support to homeless children and families at Star of Hope in Houston.

Differentiator

Problem solved

Functional benefit

Brands

• Trees of Hope Jr. A program created in 2021 to foster the next generation's love of giving back, open to minor children of Board of Trustees, Advisory Board, and Diamond Members. Activities include annual shoe shopping, Valentine's bag creation, and TOH Jr. Gala ornament creation.

Products and services

• Moms Matter Campaign Annual Mother's Day initiative since 2009 that celebrates and supports mothers living at Star of Hope by providing gift bags filled with personal care items, a catered brunch, and notes of encouragement.
• Shoe Program Biannual program since 2008 providing every child at Star of Hope with brand-new shoes and socks, held each January and August to support children heading back to school.
• Snacks & Goodnight Monthly volunteer program initiated in 2025 providing late-night snacks to residents at Star of Hope Women and Family Development Center, serving up to 450 individuals per event.
• Trees of Hope Jr. Youth philanthropy program founded in 2021 for children of Board members and Diamond members, involving shoe shopping, Valentine's bag creation, and gala ornament creation.
• Toy Store Support (Donna Grehn Trees of Hope Toy Store) Volunteer and toy stocking program for the Star of Hope toy store since 2018, renamed in honor of Donna Grehn in 2022, providing children with new toys upon arrival and for special occasions.
• Annual Gala Primary annual fundraising gala featuring decorated trees, entertainment, and auction items to benefit the Children's Critical Care Fund at Star of Hope.
• Membership Program Annual membership with three tiers (Gold $100, Platinum $250, Diamond $500) providing event invitations, volunteer opportunities, and access to exclusive programs including TOH Jr. at Diamond level; membership runs January 1 to December 31.

Quantifiable outcome

• Over $12.2 million donated to Star of Hope since 1990
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Central MarketcoreGTM or Marketing Partner · 1 January 20262026 Moms Matter Campaign sponsor supporting Mother's Day recognition for mothers at Star of Hope.
• Project GlimmerminorGTM or Marketing Partner · 1 January 20262026 Moms Matter Campaign sponsor providing support for mothers at Star of Hope.
• Raising CanescoreGTM or Marketing Partner · 1 January 2025Raising Canes provides lunch for children at the Shoe Store event and for teenagers who shop off-site for shoes. The partnership supports the shoe program by nourishing children during the shopping experience.
• Academy Sports + OutdoorscoreGTM or Marketing Partner · 1 January 20252025 Shoe Program sponsor providing support for the biannual shoe program that provides new shoes to children at Star of Hope.
• CraftexcoreGTM or Marketing Partner · 1 January 2025Provides décor specialists who host a master class in bow creation for the annual Gala. Supports tree decorating events and is a 2025 program sponsor.
• HTXFightCampminorGTM or Marketing Partner · 1 January 20252025 Shoe Program sponsor supporting the shoe distribution program for children at Star of Hope.
• Southside BankminorGTM or Marketing Partner · 1 January 20252025 Shoe Program sponsor supporting the shoe program for children at Star of Hope.
• Star of HopeflagshipStrategic or Co-development Partner · 1 January 1990Trees of Hope was founded to exclusively support Star of Hope, Houston's largest homeless mission. All fundraising benefits the Children's Critical Care Fund. Trees of Hope has donated over $12.2 million since 1990 and supports multiple programs including shoe program, toy store, and Moms Matter campaign.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SEARCH Homeless Services: Houston-based homeless services nonprofit with similar community-driven fundraising model. Comparable in target beneficiary population (Houston homeless individuals/families) and event-led GTM motion.
• Houston Children's Charity: Houston-based children's nonprofit running gala-driven fundraising with corporate sponsorship model similar to Trees of Hope. Both serve the Houston children's services market through event-based philanthropy, making them directly comparable in target market, GTM motion, and operational scale.
• The Beacon: Houston-based homeless services nonprofit serving similar beneficiary population to Star of Hope. Comparable in mission alignment, Houston market focus, and reliance on community philanthropy.
• Coalition for the Homeless of Houston/Harris County: Houston-area nonprofit addressing homelessness in the same geographic market. Comparable in mission alignment with Star of Hope beneficiaries, Houston-only operating geography, and community-led fundraising structure.
• Ronald McDonald House Charities Houston: Houston chapter of national children's family-services nonprofit with signature fundraising galas. Comparable in children's services focus, Houston market, and gala-driven donor engagement.
• Boys & Girls Clubs of Greater Houston: Houston-area nonprofit providing youth services with mixed funding model (corporate sponsorships, galas, individual giving). Comparable in scale, Houston geography, youth-focused mission, and reliance on community-driven fundraising.
• Candlelighters Houston: Houston children's charity running annual gala fundraising model. Direct comparable in scale, target donor base (Houston philanthropists), gala-driven GTM, and children's cause focus.

Broad incumbents

• March of Dimes: National nonprofit running signature gala fundraisers for maternal/children's health causes. Comparable in gala-first GTM motion, children's cause positioning, and tiered membership/sponsorship program structure, though at much greater scale and geographic reach.
• Make-A-Wish Foundation: National children's nonprofit with extensive gala-based fundraising, corporate sponsorships, and individual giving programs. Comparable in mission focus (children's welfare), signature annual gala model, and tiered donor engagement, though at vastly larger scale and geographic scope.

Others

• Star of Hope: Trees of Hope's exclusive beneficiary and strategic partner since 1990. While not a fundraising peer, Star of Hope provides the program delivery infrastructure and beneficiary base that defines Trees of Hope's value proposition; comparable as the direct ecosystem counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TreesofHopeHouston
• LinkedInlinkedin.com/company/trees-of-hope
• Instagraminstagram.com/treesofhopehtx
• Xx.com/treesofhope

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trees of Hope