RBM of Alpharetta
- Company typePrivate
- Founded2007
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
RBM of Alpharetta firmographics
Firmographics- Name
- RBM of Alpharetta
- Legal name
- RBM of Alpharetta
- Website
- https://rbmofalpharetta.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RBM of Alpharetta industry classification
Industry- Product category
- Luxury Automotive Dealership
- NAICS
- Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown InsuranceVehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans)
Keywords
Where RBM of Alpharetta is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RBM of Alpharetta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Revenue from sales of new Mercedes-Benz vehicles, pre-owned vehicles, and certified pre-owned vehicles. Includes passenger vehicles (sedans, coupes, SUVs) and commercial vans (Sprinter cargo, crew, and passenger vans).
- Financial Services: Financing and leasing revenue through Mercedes-Benz Financial Services partnerships. Customers can apply for financing, with various APR offers and lease terms available.
- Service and Parts: Revenue from vehicle maintenance, repairs, and genuine Mercedes-Benz parts sales. Includes scheduled maintenance, tire center, body shop, express service, and roadside assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level luxury vehicles (GLA, GLB) priced from approximately $47,000 to $52,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range luxury vehicles (C-Class, E-Class, GLC) priced from approximately $53,000 to $70,000 |
| One time/ perpetual license | Pay-as-you-go | High-end luxury and electric vehicles (EQE, EQS, AMG models) priced from approximately $79,000 to $130,000 |
| One time/ perpetual license | Multi-year contract | Commercial Sprinter Vans priced from approximately $55,000 to $75,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RBM of Alpharetta product offering
Product offeringCore offering
RBM of Alpharetta is an authorized Mercedes-Benz franchise dealership that sells new, certified pre-owned, and pre-owned Mercedes-Benz passenger vehicles, SUVs, cabriolets, EQ electric vehicles, plug-in hybrids, Mercedes-AMG performance models, and Sprinter commercial vans. The dealership additionally provides factory-authorized maintenance and repair, body shop/collision services, genuine parts, and vehicle financing and leasing through Mercedes-Benz Financial Services.
Product overview
RBM of Alpharetta is a Mercedes-Benz dealership offering a comprehensive portfolio of luxury vehicles and related services. The core product offering centers on new Mercedes-Benz passenger vehicles organized across distinct model series: Sedans & Coupes (CLA, C-Class, E-Class, GT, S-Class, CLE), SUVs & Wagons (GLA, GLB, GLC, GLE, GLS, G-Class), Cabriolets & Roadsters (CLE, SL), and Mercedes-Benz Sprinter commercial vans. These are complemented by plug-in hybrid and fully electric EQ-model variants (EQB, EQE, EQS, eSprinter), and a Certified Pre-Owned program. The dealership also provides ancillary services including factory-authorized maintenance and repair, collision/body work, vehicle financing and leasing, and extended warranty products. Mercedes-AMG performance variants represent the high-performance sub-brand within the portfolio. The product ecosystem is unified around the Mercedes-Benz brand identity, offering vehicles across all major vehicle categories from entry-level luxury to commercial transport.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Sedans & Coupes
Companies that use RBM of Alpharetta
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
RBM of Alpharetta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RBM of Alpharetta partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
RBM of Alpharetta competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest U.S. automotive retailer with hundreds of franchised stores including luxury brands. Public peer (NYSE: AN) offering benchmarking on dealership unit economics, used-car and F&I penetration, and digital retail execution.
- Audi Atlanta: Competing luxury German-brand franchised dealer in the Atlanta metro. Targets the same affluent buyer demographic with a parallel luxury lineup, EV portfolio (e-tron), and authorized service—making it a close cross-shopping competitor.
- Hendrick Automotive Group: Largest privately held automotive dealer group in the U.S., operating multiple luxury franchises including Mercedes-Benz rooftops. Relevant comp for multi-brand luxury dealer group economics, M&A activity, and scale advantages.
- Sonic Automotive: Public dealer group (NYSE: SAH) operating EchoPark and franchised luxury stores including Mercedes-Benz. Provides listed-peer financial benchmarking for franchised luxury dealership economics and capital allocation strategy.
- BMW of Atlanta: Luxury automaker franchised dealer operating in the same North Atlanta premium-vehicle segment. Overlapping customer base, comparable service business model, and parallel EV (iX/i4/i7) lineup compete for the same luxury intender.
Emerging players
- CarMax: National used-vehicle retailer and a key competitor in the pre-owned/CPO segment that RBM serves via its used inventory and Mercedes-Benz CPO program. Relevant as a structural pressure on franchise dealers' used-vehicle margin and traffic.
Direct peers
- Mercedes-Benz of Marietta: Mercedes-Benz franchise dealer northwest of Atlanta in Marietta, GA. Overlapping trade area with RBM of Alpharetta; comparable full-line new vehicle, CPO, service, and parts operations.
- RBM of Atlanta: Likely affiliated Mercedes-Benz dealer sharing the 'RBM' brand family (RBM North YouTube channel). Sells new and pre-owned Mercedes-Benz vehicles with service operations in the Atlanta market and is among RBM of Alpharetta's closest competitive comps.
- Mercedes-Benz of Buckhead: Another authorized Mercedes-Benz franchised dealer serving the same Atlanta metro market from a prime Buckhead location. Directly comparable in product mix, services, and customer demographic, competing for the same affluent North Atlanta buyers.
- Mercedes-Benz of South Atlanta: Authorized Mercedes-Benz dealer in the Atlanta metro selling new, CPO, and pre-owned vehicles with full service and parts. Competes with RBM for Greater Atlanta market share across the full Mercedes-Benz lineup.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RBM of Alpharetta social profiles
Digital presenceRBM of Alpharetta financial estimates
Financial estimateRevenue estimate
Valuation estimate
RBM of Alpharetta leadership team
Management profileNumber of profiles
RBM of Alpharetta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RBM of Alpharetta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RBM of Alpharetta
What does RBM of Alpharetta do?
RBM of Alpharetta is an authorized Mercedes-Benz franchise dealership that sells new, certified pre-owned, and pre-owned Mercedes-Benz passenger vehicles, SUVs, cabriolets, EQ electric vehicles, plug-in hybrids, Mercedes-AMG performance models, and Sprinter commercial vans. The dealership additionally provides factory-authorized maintenance and repair, body shop/collision services, genuine parts, and vehicle financing and leasing through Mercedes-Benz Financial Services.
Is RBM of Alpharetta a public or private company?
RBM of Alpharetta is a private company. It is classified as unknown and is currently operating.
When was RBM of Alpharetta founded?
RBM of Alpharetta was founded in 2007. It employs 101 to 250 people.
Where is RBM of Alpharetta based?
RBM of Alpharetta is headquartered in Alpharetta, United States, in the North America region.
How does RBM of Alpharetta make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financial Services and service and Parts.
Who are RBM of Alpharetta's main competitors?
Broad incumbents on record are AutoNation, Audi Atlanta, Hendrick Automotive Group, Sonic Automotive and BMW of Atlanta. CarMax is listed as an emerging player. Direct peers are Mercedes-Benz of Marietta, RBM of Atlanta, Mercedes-Benz of Buckhead and Mercedes-Benz of South Atlanta.
Does RBM of Alpharetta have an API?
No public API is recorded for RBM of Alpharetta.
What industry is RBM of Alpharetta in?
RBM of Alpharetta's product category is Luxury Automotive Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 4411 and its SIC code is 5500.