Foot and Ankle Medical Group

What Foot and Ankle Medical Group does

Foot and Ankle Medical Group (FAMG) is a private podiatric medical practice headquartered in San Jose, California, operating four clinic locations across the Bay Area and Monterey Peninsula (San Jose, Los Gatos, Mountain View, Monterey). Founded approximately three decades ago, the practice is led by five board-certified podiatric surgeons — Lawrence Chen (DPM, ABPM), Bruce I. Lerman (DPM, FACFAS), Nha Pham (DPM), Eliza Tran Vien (DPM), and Isaac Wilhelm (DPM) — supported by clinical and administrative staff (firmographic headcount 1–10). Service coverage spans the full podiatric spectrum: routine foot care, diabetic foot care and wound management, custom orthotics and durable medical equipment, in-office digital X-ray, minimally invasive surgery, and complex reconstructive procedures including Lapiplasty 3D bunion correction, hammertoe correction, Achilles tendon repair, limb salvage, and regenerative sports medicine (PRP and stem cell therapy). The practice holds hospital affiliations at Silicon Valley Surgical Center and El Camino Hospital.

The underlying technology stack is clinical rather than software-driven. Surgical differentiation rests on proprietary-licensed techniques such as Lapiplasty 3D bunion correction (titanium-plate 3-plane anatomical fixation with materially lower 10-year recurrence rates than traditional osteotomy), minimally invasive surgical approaches, and regenerative injection therapy for tendons and joints. In-house diagnostics are limited to digital X-ray with same-visit interpretation. Patient-facing technology is a HIPAA-compliant online intake and contact form workflow plus a multilingual content marketing blog authored by Dr. Lawrence Chen in English, Traditional Chinese, and Simplified Chinese — supporting patient-acquisition SEO within Asian-American populations across the Bay Area. There is no proprietary software product, no app, no API, and no AI/ML footprint disclosed.

The business model is fee-for-service healthcare delivery funded primarily by third-party reimbursement rather than consumer cash pay. Accepted payers include Medicare Part B, most major PPO plans (Aetna, Anthem Blue Cross, Humana, UnitedHealthcare, Multiplan), several PPO networks (Beech Street, First Health, Galaxy Health, HealthSmart, USA Managed Care Organization), and workers' compensation carriers (Corvel, Coventry); HMO plans are not accepted. Custom orthotics and durable medical equipment are dispensed in-house as an ancillary revenue stream. Revenue mechanics are professional-service-based, billed per visit or per procedure at contracted insurance rates; pricing is not publicly disclosed and is communicated only after insurance verification. Go-to-market is direct-to-consumer via phone scheduling, online forms, walk-in urgency accommodation, and content-marketing-driven inbound; the practice does not use intermediaries, resellers, or marketplace channels. Patient segments are broadly segmented across individual adults with foot/ankle conditions (primary), diabetic patients (primary, chronic care), athletes with sports-related injuries (secondary), and pediatric patients (secondary). Multilingual capability (English, Mandarin, Vietnamese) is positioned to serve the diverse South Bay demographic and functions as a partial competitive differentiation within the local market.

Name

Foot and Ankle Medical Group

Legal name

Foot and Ankle Medical Group

Website

https://footankledocs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Foot and Ankle Medical Group is a private, multi-location podiatric practice operating four clinics across California's San Jose, Los Gatos, Mountain View, and Monterey, staffed by five board-certified foot and ankle surgeons serving individual adult, diabetic, pediatric, and athletic patients with conservative and surgical podiatric care.

Ownership category

akta.pro rank

Product category

Podiatric Medical Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Podiatric medical care
• Foot and ankle surgery
• Diabetic foot care
• Bunion correction
• Custom orthotics

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Consultation and Evaluation Services: Office visits and consultations with board-certified podiatric surgeons across four locations. Revenue generated per visit based on complexity and insurance fee schedules. Accepts Medicare Part B, most PPO plans, EPO plans, and workers' compensation. No HMO accepted.
2. Surgical Procedures: Inpatient and outpatient surgical procedures including bunion correction (Lapiplasty and traditional), hammertoe correction, reconstructive surgery, limb salvage, and ankle reconstruction. Revenue based on procedure complexity, facility setting, and insurance reimbursement.
3. Diabetic Foot Care and Wound Management: Comprehensive diabetic foot care including wound management, nail debridement, and limb salvage services. Medicare Part B covers diabetic foot exam, nail debridement, therapeutic shoes (1 pair/year), and custom insoles (3 pairs/year) for qualifying patients.
4. Custom Orthotics and Durable Medical Equipment: Custom orthotics, night splints, and related medical devices prescribed during treatment. Additional revenue stream from medical equipment dispensed directly to patients.
5. Medical Pedicure (Nail Debridement): Professional nail debridement performed by podiatric surgeons using sterilized clinical instruments. Covered by Medicare Part B for qualifying diabetic patients; available as a fee-for-service procedure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Foot and Ankle Medical Group is a private podiatric medical practice providing comprehensive foot and ankle care across four Bay Area and Monterey Peninsula locations. Services span routine foot care, diabetic wound management, custom orthotics, and complex reconstructive surgery, delivered by five board-certified podiatric surgeons with subspecialty credentials (FACFAS, ABPM). The practice operates on a fee-for-service and insurance-contracted model, accepting Medicare, most PPO plans, and workers' compensation.

Product overview

Foot and Ankle Medical Group operates as a unified medical practice offering podiatric surgical and conservative care services across eleven core condition areas: Bunionectomy & Lapiplasty (signature 3D correction procedure), Children's Foot & Ankle Care, Custom Orthotics, Diabetic Foot Care, Hammertoe Correction, Morton's Neuroma, Plantar Fasciitis, Plantar Wart, Reconstructive Surgery, and Regenerative Sports Medicine. These are supplemented by diagnostic services (in-office digital X-rays), therapeutic devices (custom orthotics), and patient education resources (blog articles, treatment protocol packets). The practice does not operate a software platform; all products and services represent clinical service lines delivered by five board-certified podiatric surgeons across four Bay Area and Monterey locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunionectomy & Lapiplasty

Quantifiable outcome

• 85% of diabetes-related amputations are preceded by a foot ulcer — most of which are preventable with regular podiatric care
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Foot and Ankle Wellness Center: Independent single- or multi-site podiatric practice offering bunion correction, custom orthotics, and diabetic foot care. Comparable as a smaller, independent peer in the same specialty that competes for similar patient segments via direct-to-consumer channels.

Direct peers

• Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Mid-Atlantic podiatric group with multiple clinic locations providing bunion and hammertoe surgery, diabetic foot care, sports medicine, and orthotics. Comparable as a multi-site, board-certified podiatric surgical practice operating in a regional cluster, similar in scale and service breadth.
• Weil Foot & Ankle Institute: Large multi-location podiatric medical group in the Chicago/Midwest region offering bunion correction, diabetic foot care, custom orthotics, and reconstructive surgery. Closely comparable as a multi-physician, multi-site podiatric surgical group with a similar service-line mix and surgical specialization.
• Ankle & Foot Centers of America: Multi-location podiatric medical group operating clinics across the southeastern US. Comparable as a regional, multi-site podiatric practice platform offering similar bunion, hammertoe, diabetic, and reconstructive service lines.

Broad incumbents

• The Centers for Advanced Orthopaedics: Large multi-specialty orthopaedic group with foot and ankle subspecialists across the Mid-Atlantic. Comparable as a larger, multi-site practice platform that competes for surgical and sports-medicine foot and ankle cases.
• Stanford Health Care: Academic medical center with a foot and ankle surgery program covering reconstructive surgery, sports medicine, and diabetic limb salvage. Comparable as a higher-acuity regional competitor for complex surgical referrals in the Bay Area.
• Kaiser Permanente Northern California: Integrated, capitated HMO system that operates podiatry services for a large enrolled population in the Bay Area. Comparable as the dominant regional competitor whose HMO model Foot and Ankle Medical Group has explicitly opted out of competing for.
• Sutter Health: Large Northern California integrated health system with podiatry services embedded across its Bay Area network. Comparable as a regional incumbent that competes for the same foot and ankle patient population and insurance contracts in the practice's core geography.
• US Foot & Ankle Specialists: A private-equity-backed, multi-state podiatry management services organization that owns and operates dozens of podiatric practices. Highly comparable as the most active consolidator in the same specialty, serving the same patient conditions (bunions, hammertoes, diabetic foot, sports medicine) under an MSO model.

Others

• El Camino Health: Community hospital system serving the Silicon Valley / Mountain View / Los Gatos area where Dr. Lawrence Chen holds surgical privileges. Comparable as a regional ecosystem participant that channels foot and ankle surgical referrals and shares patient overlap in the practice's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foot and Ankle Medical Group