rhubarb food
Rhubarb Hospitality Collection is a London-headquartered, Oak View Group–backed hospitality company founded in 1996 that delivers luxury event catering, manages iconic cultural venues (e.g., National Portrait Gallery), and operates restaurants and workplace dining across the UK and US.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What rhubarb food does
Rhubarb Hospitality Collection is a London-headquartered hospitality company founded in 1996 that operates across two core divisions: Rhubarb Events (luxury event catering for weddings, corporate events, private parties, office catering, charity events, and Christmas celebrations) and the Hospitality Collection (owned and managed restaurants, bars, cafés, workplace dining services, and exclusive event venues). The company holds management rights at iconic cultural destinations including the National Portrait Gallery and operates venues such as Peak Hudson Yards in New York, signaling a curated portfolio of scarce, brand-enhancing locations. It also operates Verdi Italian Kitchen as a wholly-owned restaurant concept and runs an in-house Creative Studio providing bespoke branding and design, which is positioned as a differentiator versus standard caterers.
The company's revenue model is multi-stream: event catering on a quote-based professional services model, managed venue and cultural-location contracts, owned restaurant F&B revenue, and contracted workplace dining. Pricing is not publicly disclosed and varies by event type, guest count, menu, and venue. Customer acquisition is sales-led through a direct sales team and website enquiry channels, supported by Instagram, LinkedIn, and Mailchimp email marketing. The company maintains offices in London and New York and is a subsidiary of Oak View Group, a global hospitality and venue development conglomerate; Events by Rhubarb (US) operates as a wholly-owned US regional entity.
Technology infrastructure is described as a hospitality management platform for event catering, venue management, and restaurant operations, with no disclosed proprietary AI, data, or software products. Headcount is 1,001–5,000 employees and ESG positioning is formalized through the SRA One-Star Food Made Good Rating, a green-energy sourcing commitment, and a community partnership with The Felix Project for surplus food redistribution. No revenue, funding, or detailed financials are publicly disclosed.
rhubarb food firmographics
Firmographics- Name
- rhubarb food
- Legal name
- Rhubarb Hospitality Collection
- Website
- https://rhubarb.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rhubarb Hospitality Collection is a London-headquartered, Oak View Group–backed hospitality company founded in 1996 that delivers luxury event catering, manages iconic cultural venues (e.g., National Portrait Gallery), and operates restaurants and workplace dining across the UK and US.
- Ownership category
- akta.pro rank
Where rhubarb food is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
rhubarb food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Catering Services: Luxury event catering for weddings, corporate events, private parties, office catering, charity events, and Christmas celebrations across venues in London and US locations.
- Restaurant and Bar Operations: Operating restaurants, bars, and cafés within the Hospitality Collection portfolio including Verdi Italian Kitchen and other managed locations.
- Venue Management: Management of iconic cultural destinations and exclusive event venues including National Portrait Gallery locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
rhubarb food product offering
Product offeringCore offering
Rhubarb Hospitality Collection creates and delivers premium food and beverage experiences through luxury event catering, workplace dining, restaurant and bar operations, and management of iconic cultural destinations. Its offerings span weddings, corporate events, private parties, office catering, charity events, and seasonal celebrations across London and US venues.
Product overview
Rhubarb Hospitality Collection is a hospitality company offering a unified portfolio of services organized into two main divisions: Rhubarb Events (luxury event catering including weddings, corporate events, private parties, office catering, and venue management) and the Hospitality Collection (restaurants, bars, cafes, managed locations, and workplace dining). The company also operates an in-house Creative Studio for branding and design, and maintains a dedicated Sustainability division focused on responsible sourcing and community impact. Founded in 1996, the company operates offices in London and New York with global venue operations.
Differentiator
Problem solved
Functional benefit
Brands
- Events UK: Event catering and venue management services in the United Kingdom
- Events US
- Verdi Italian Kitchen
Products and services
- Rhubarb Events
Companies that use rhubarb food
Customer profileSegments6 records
Ideal customer profiles4 records
rhubarb food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
rhubarb food partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Felix ProjectcoreCommunity partnership with The Felix Project for food waste reduction and community support initiatives. The Felix Project is a London-based food charity that redistributes surplus food to those in need, aligning with Rhubarb's sustainability and social impact commitments.
- Oak View GroupcoreRhubarb Hospitality Collection is part of Oak View Group, a global hospitality and venue development company. This parent company relationship provides strategic backing and growth opportunities for Rhubarb's expansion.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
rhubarb food competitors and assessment
Company assessmentBroad incumbents
- Compass Group: Global contract catering and hospitality conglomerate whose subsidiaries (Levy, Restaurant Associates) compete directly with Rhubarb. A broader incumbent in the same food services space with wider portfolio and scale.
- Aramark: Global food services and hospitality provider with venue, event, and workplace catering. Comparable broader-incumbent position to Rhubarb in the same industry vertical.
Direct peers
- Elior UK: UK contract catering and hospitality provider serving workplaces, venues, and events. Overlaps with Rhubarb on workplace dining and venue catering segments.
- Zafferano Catering: London-based luxury event caterer serving corporate and private events. Direct overlap on premium event catering model and London customer base.
- Sodexo Live!: Sodexo's event hospitality and venue catering arm. Comparable to Rhubarb in providing premium catering at stadiums, arenas, conferences, and cultural venues with a similar B2B sales-led model and global reach.
- Baxter Storey: UK premium workplace dining and hospitality caterer serving corporate clients. Comparable on workplace dining, premium positioning, and UK-focused event/catering operations.
- Levy (Compass Group): Compass Group's premium event catering and hospitality division operating at sports and entertainment venues. Closely comparable to Rhubarb's venue management and event catering business model, particularly around iconic locations.
- Restaurant Associates (Compass Group): Specializes in premium workplace dining, museum and cultural-venue restaurants, and corporate hospitality. Direct overlap with Rhubarb's Hospitality Collection and managed-location strategy.
- By Word of Mouth: UK luxury event caterer specializing in weddings, corporate events, and private parties. Closely comparable on bespoke luxury event catering and London wedding market.
- CH&CO: UK premium hospitality and event catering company with venue management and workplace dining offerings. Comparable in scale, customer mix (corporate, cultural venues), and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
rhubarb food social profiles
Digital presencerhubarb food compliance and trust
Trust signalCompliance1 record
rhubarb food financial estimates
Financial estimateRevenue estimate
Valuation estimate
rhubarb food leadership team
Management profileNumber of profiles
rhubarb food subsidiaries and ownership
Company hierarchySubsidiaries2 records
rhubarb food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rhubarb food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rhubarb food
What does rhubarb food do?
Rhubarb Hospitality Collection creates and delivers premium food and beverage experiences through luxury event catering, workplace dining, restaurant and bar operations, and management of iconic cultural destinations. Its offerings span weddings, corporate events, private parties, office catering, charity events, and seasonal celebrations across London and US venues.
Is rhubarb food a public or private company?
rhubarb food is a private company. It is classified as corporate owned and is currently operating.
When was rhubarb food founded?
rhubarb food was founded in 1996. It employs 1,001 to 5,000 people.
Where is rhubarb food based?
rhubarb food is headquartered in London, United Kingdom, in the Europe region.
How does rhubarb food make money?
Three revenue lines are on record. Event Catering Services are the primary driver. The others are restaurant and Bar Operations and venue Management.
Who are rhubarb food's main competitors?
Broad incumbents on record are Compass Group and Aramark. Direct peers are Elior UK, Zafferano Catering, Sodexo Live!, Baxter Storey, Levy (Compass Group), Restaurant Associates (Compass Group), By Word of Mouth and CH&CO.
Does rhubarb food have an API?
No public API is recorded for rhubarb food.