Funplex

What Funplex does

Funplex is a private UK operator of a single indoor children's play centre and party venue located in Brighton, East Sussex, with a registered office in Hove (Funplex Limited, company number 05342925). The business serves local families in the Sussex region with a multi-activity venue comprising multi-level play frames, three slides, a 4-cannon soft ball area, a dedicated toddler and role-play zone, and a laser tag activity. The on-site café serves freshly prepared food and barista coffee, functioning both as an amenity and as an ancillary revenue stream, and only food purchased on site may be consumed in the venue.

The company's revenue model is fragmented across multiple transactional streams, all priced on a pay-as-you-go basis with no subscription or contract layer. Core streams include per-child and per-adult admission (peak £8.27/child, off-peak £6.52/child, £2.25/adult), birthday party packages with dedicated hosts and party rooms, group bookings, exclusive private venue hire, and seasonal themed events such as Halloween and Christmas parties. Distribution is direct-to-consumer through walk-in visits, a third-party online booking platform (JustStepOnline), phone bookings, and local digital marketing (website, email, Facebook).

Funplex has 11–50 employees, no disclosed funding, no parent company, and operates from a single physical location. Its strategic posture since the COVID-19 period has been defensive: retaining online booking infrastructure after reopening in 2021, and subsequently broadening the per-customer revenue mix via the café, party add-ons, and seasonal events, rather than pursuing site rollout or capital-intensive expansion. The company is not a technology or AI business; its competitive position rests on physical assets, local brand familiarity, and integrated family entertainment experience.

Name

Funplex

Legal name

Funplex Limited

Website

https://funplex.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Funplex is a private UK operator of a single indoor children's play centre and party venue in Brighton, serving local Sussex families with play facilities, a café, party hosting, and seasonal events on a pay-as-you-go basis.

Ownership category

akta.pro rank

Product category

Children's Indoor Play Centre & Family Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Indoor play centre
• Children's party venue
• Family entertainment
• Laser tag gaming
• Private venue hire

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Play Area Admission: Entry fees charged for children and adults to access indoor play facilities. Peak and off-peak pricing structures apply.
2. Birthday Party Packages: Complete party packages including venue hire, dedicated host, party rooms, and food. Optional add-ons available.
3. Café Food and Beverages: On-site café serving freshly prepared food including paninis, burgers, sandwiches, pizzas, children's meals, and barista-style coffee.
4. Private Hire: Exclusive venue hire for private parties or events outside regular operating hours.
5. Special Event Tickets: Tickets sold for seasonal events such as Halloween and Christmas parties, including themed activities and food.
6. Party Add-ons: Additional products and services including balloon models, party bags, and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Funplex operates an indoor children's play centre in Brighton featuring multi-level play frames, three slides, a 4-cannon soft ball area, a dedicated toddler role-play zone, and laser tag. The venue also provides hosted children's birthday parties in dedicated party rooms, an on-site café serving freshly prepared food and barista coffee, private venue hire, group bookings, and seasonal themed events such as Halloween and Christmas parties.

Product overview

Funplex is an indoor children's play centre and party venue in Brighton offering a unified experience combining play facilities, party hosting, and on-site cafe services. The core offerings include the multi-level Play Area with slides and ball areas, Laser Tag, and Kids Parties with dedicated rooms and hosts. Adjacent services include Our Cafe serving fresh food and barista coffee, plus seasonal events like Halloween and Christmas parties. The venue also offers Private Hire and Group Bookings for exclusive use.

Differentiator

Problem solved

Functional benefit

Products and services

• Play Area Multi-level indoor play centre for children featuring play frames, three different slides, a 4-cannon soft ball area, a separate 2-level play area for smaller guests, and a role play area with kitchen, workshop, and play BBQ. Priced at £8.27 per child at peak times and £6.52 off peak, with adults charged £2.25.
• Laser Tag Laser tag gaming activity for children offered alongside the indoor play centre. The dedicated web page is currently unavailable, but the offering is referenced in main site navigation.
• Kids Birthday Parties Birthday party hosting service with two dedicated party rooms, a dedicated party host, and customizable food menus. Package prices available upon booking with a non-refundable deposit and 72 hours' notice required for date changes.
• On-site Café On-site café serving freshly prepared food including paninis, burgers, sandwiches, baguettes, pizza, and children's meals, with vegetarian and vegan options. Includes a barista-style coffee machine, locally sourced cakes, and allergy-conscious food preparation. Only food and drink purchased at the venue may be consumed on the premises.
• Private Hire Exclusive venue rental for private parties or events, providing sole use of the facility for private parties and events outside regular operating hours. Prices and availability on request.
• Group Bookings Reserved play sessions for groups such as schools, nurseries, and care groups. Bookings are arranged by contacting the venue directly.
• Seasonal Events Themed seasonal events including Halloween parties (priced at £13.95 per child with a Halloween-themed picnic box and £2 per adult) and Christmas parties (priced at £14.95 per child with a lunchbox, gifts, and free squash, and £2 per adult), featuring activities such as arts and crafts, games, fancy dress competitions, and themed food.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Go Ape: UK outdoor adventure activity operator offering high ropes, axe throwing and party packages. Comparable as a broader UK family entertainment brand competing for children's party bookings and family activity occasions, although delivered outdoors and with a different activity focus.
• Tenpin: UK bowling and multi-activity family entertainment centre chain with arcades, party rooms and food-and-beverage. Comparable as a larger incumbent serving families and group parties with indoor entertainment, though anchored around bowling rather than soft play.
• Hollywood Bowl: UK's largest ten-pin bowling and family entertainment centre chain. Comparable as a broader family entertainment operator offering ticketed activities, party packages and on-site F&B that competes for the same family outing occasions as Funplex.
• David Lloyd Leisure: UK family leisure club operator with swimming, sports, kids' activity programmes and party hosting. Comparable as a broad incumbent in family leisure that competes for children's party bookings and family activity occasions across a wider portfolio than a single indoor play centre.

Direct peers

• Wacky Warehouse: Network of indoor soft-play areas operated within Hungry Horse and other pub venues across the UK. Comparable to Funplex as a multi-location provider of children's soft play with party hosting, although delivered alongside adult food-and-beverage venues.
• Flip Out: UK chain of indoor trampoline and active entertainment parks catering to families, children and parties. Comparable as a direct competitor offering indoor active play, birthday party packages and group bookings across multiple UK locations.
• Gravity Active Entertainment: UK-based chain of indoor multi-attraction venues combining trampolines, soft play, party rooms, and themed activities. Directly comparable to Funplex because its venues serve the same families with children using a similar mix of active play equipment, party hosting and on-site food and beverage.
• AirHop Trampoline Parks: UK trampoline and indoor active entertainment chain offering open jump, soft play areas, toddler sessions, parties and group bookings. Highly comparable business model and customer base to Funplex's indoor play and party offering.

Emerging players

• KidZania London: Indoor immersive role-play and edutainment centre for children in Westfield London. Comparable to Funplex as it targets the same family market with role-play zones, themed activity areas, and ticketed/party-style visit formats, though operating at a significantly larger scale and concept.
• Immersive Gamebox: UK-based immersive interactive game-room operator offering ticketed shared-screen group experiences. Comparable as a newer indoor, ticketed family and group entertainment concept competing for after-school, weekend and party occasions against traditional play centres like Funplex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/funplex_uk
• Facebookfacebook.com/funplex.brighton.1
• LinkedInlinkedin.com/company/funplex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funplex