Turkiye Odeme ve Elektronik Para Kurulusları Birligi

What Turkiye Odeme ve Elektronik Para Kurulusları Birligi does

TÖDEB (Türkiye Ödeme ve Elektronik Para Kuruluşları Birliği) is the mandatory professional association for payment and electronic money institutions operating in Turkey. Established on 22 November 2019 under Article 15 of Law No. 7192, which amended Law No. 6493, TÖDEB operates as a Kamu Kurumu Niteliğinde Meslek Kuruluşu — a legal entity with public professional organization status. Its 80 members comprise all 58 TCMB-licensed electronic money institutions and all 22 licensed payment institutions in the country, including major players such as Papara, Paycell, iyzico, Hepsipay, PayTR, and Ödeal. The association acts as the formal intermediary between these institutions and their primary regulators (TCMB, BDDK, MASAK) and coordinates sector standards, ethics, and dispute resolution.

TÖDEB delivers a portfolio of services built around four digital platforms: the Bireysel Müşteri Hakem Heyeti portal for consumer dispute resolution, TÖDEB Akademi (a training LMS delivered via MÜSEM at Marmara University), the Fintek Çırağı Programı apprenticeship program, and the TÖDEB Veri Transfer Sistemi (TVTS) for electronic sector reporting. It also operates TÖDEB Gündem (a periodic publication), sector research reports, and the TÜRKFİN regional cooperation platform connecting fintech associations across Turkey, Azerbaijan, Kazakhstan, Kyrgyzstan, and Uzbekistan. Recent initiatives include the first joint TCMB-TÖDEB legislation workshop (January 2024) and the 2025 Board of Directors elections.

The business model rests on two pillars: (1) mandatory membership dues from all 80 licensed institutions, and (2) commercial revenue generated through TÖDEB İktisadi İşletmesi, a wholly-owned economic enterprise established on 19 October 2022 that monetizes training programs (147-hour, 7-course Akademi curriculum; 100-participant Fintek Çırağı cohorts), events, and member-facing services. Governance is exercised through a General Assembly, Board of Directors composed of member-company CEOs (currently chaired by Paycell CEO Serhat Dolaz with Ödeal CEO Fevzi Güngör as Vice Chair), a Supervisory Board, and a Disciplinary Committee.

Name

Turkiye Odeme ve Elektronik Para Kurulusları Birligi

Legal name

Türkiye Ödeme ve Elektronik Para Kuruluşları Birliği

Website

https://todeb.org.tr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TÖDEB is Turkey's mandatory professional association for all 80 TCMB-licensed payment and electronic money institutions, coordinating regulatory engagement, consumer dispute resolution, professional training, and talent development across the licensed fintech sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Mandatory membership fees from 58 electronic money institutions and 22 payment institutions operating under TCMB authorization.
2. TÖDEB İktisadi İşletmesi Commercial Services: Revenue from training programs (TÖDEB Akademi), event organization, and commercial products/services offered to members through the economic enterprise established on 19 October 2022.
3. TÖDEB Akademi Training Programs: Fee-based educational programs including the 147-hour curriculum with 7 courses conducted in partnership with Marmara University MÜSEM.
4. Fintek Çırağı Program: The apprenticeship program for fintech talent development, with 100 participant capacity per academic year, combining theoretical coursework with paid internship placement at member institutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

TÖDEB is the mandatory professional association for all licensed payment and electronic money institutions operating in Turkey, established by Law No. 6493. It provides industry representation, regulatory coordination with TCMB, BDDK, and MASAK, customer dispute resolution through the Bireysel Müşteri Hakem Heyeti arbitration service, professional training via TÖDEB Akademi, fintech talent development through the Fintek Çırağı Programı, sector research and publications, and international cooperation via the TÜRKFİN regional platform connecting Turkic states' fintech associations.

Product overview

TÖDEB is a professional association (Kamu Kurumu Niteliğinde Meslek Kuruluşu - Public Professional Association) for payment and electronic money institutions in Turkey, not a technology product company. It provides member services including: Bireysel Müşteri Hakem Heyeti (arbitration for customer disputes), TÖDEB Akademi (training programs), Fintek Çırağı Programı (fintech apprenticeship with Marmara University), TÖDEB İktisadi İşletmesi (commercial services arm), TÜRKFİN (regional Turkic states fintech cooperation platform), TÖDEB Gündem (periodic publications), and sector research reports. The association coordinates regulatory compliance, organizes events, and facilitates cooperation among its 58 electronic money institutions and 22 payment institutions.

Differentiator

Problem solved

Functional benefit

Brands

• TÖDEB Akademi: Educational and training programs for the payments and fintech sector
• TÖDEB Fintek Çırağı Programı
• TÜRKFİN

Products and services

• Bireysel Müşteri Hakem Heyeti (Customer Arbitration Board) Arbitration service established to resolve disputes between member payment and electronic money institutions and individual customers arising from services provided under Law No. 6493, with an online application portal for consumers.
• TÖDEB Akademi Educational platform offering training programs for the payment and electronic money sector, with academic year catalogs and coordinated training activities in partnership with Marmara University MÜSEM.
• Fintek Çırağı Programı (TÖDEB Fintek Apprenticeship Program) A joint program with T.C. Hazine ve Maliye Bakanlığı (Ministry of Treasury and Finance) and Marmara University providing fintech training, combining coursework (147 hours across 7 courses) with paid apprenticeships at member institutions to address talent shortages in Turkey's fintech sector.
• TÖDEB İktisadi İşletmesi Commercial enterprise arm providing products and services to members and third parties in areas such as training, events, and other commercial offerings that support the industry's development.
• TÜRKFİN - Türk Devletleri Fintek İş Birliği Platformu (Turkic States Fintech Cooperation Platform) Regional fintech cooperation platform established on October 9, 2024, connecting fintech associations from Turkey, Azerbaijan, Kazakhstan, Kyrgyzstan, and Uzbekistan to facilitate knowledge sharing, joint events, and regional fintech ecosystem development.
• TÖDEB Gündem (TÖDEB Agenda Publication) Periodic publication/bulletin of the association covering sector developments, association activities, and member news.
• Sektör Raporları ve Araştırmalar (Sector Reports and Research) Annual activity reports, sector reports (Payment and Electronic Money Sector Reports), independent audit reports, and research publications including sustainability workshop reports and international market research.
• Ödeme ve Elektronik Para Sektörü Mevzuatı (Payment and Electronic Money Sector Regulatory Guidance) Information and guidance on payment services legislation, electronic money regulations, open banking, and related compliance matters for member institutions.

Quantifiable outcome

• First direct dialogue platform between TCMB and sector with 250+ professionals
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and major.

• Azerbaycan Fintek Derneği (AzFina)flagshipStrategic or Co-development Partner · 9 October 2024Founding member and co-chair of the TÜRKFİN platform. AzFina's chairman serves as Vice Chairman of TÜRKFİN for the first three years. The partnership facilitates cooperation in payment services, electronic money, banking, and finance between Turkish and Azerbaijani fintech sectors.
• Türkiye Cumhuriyet Merkez Bankası (TCMB)flagshipStrategic or Co-development Partner · 16 January 2024The central bank is the primary regulator for payment and electronic money institutions. TÖDEB collaborates with TCMB on legislation workshops, regulatory guidance, and sector development initiatives. The first joint legislation workshop was held in January 2024.
• T.C. Hazine ve Maliye Bakanlığı (Ministry of Treasury and Finance)coreStrategic or Co-development Partner · 11 May 2023The Ministry is a key strategic partner in the Fintek Çırağı Program, providing official support and cooperation protocol signed on May 11, 2023. The Ministry supports the association's initiatives for fintech talent development and international market expansion.
• Marmara Üniversitesi (Marmara University)coreStrategic or Co-development Partner · 11 May 2023University partnership for TÖDEB Akademi and Fintek Çırağı Program. The cooperation protocol was signed on May 11, 2023. Marmara University hosts the training through MÜSEM (Sürekli Eğitim Merkezi) and provides academic leadership for the 147-hour curriculum.
• Association of Payment Organisations (Kazakhstan)coreStrategic or Co-development PartnerParticipating member of TÜRKFİN platform representing Kazakhstan's payment organizations. Contributes to regional fintech cooperation and knowledge sharing among Turkic States.
• Kırgızistan Cumhuriyeti E-Ticaret DerneğicoreStrategic or Co-development PartnerParticipating member of TÜRKFİN platform representing Kyrgyzstan's e-commerce sector. Supports regional fintech integration among Turkic States.
• Fintech Association of UzbekistancoreStrategic or Co-development PartnerParticipating member of TÜRKFİN platform representing Uzbekistan's fintech sector. The Central Bank of Uzbekistan delegation visited TÖDEB to exchange information on payment and electronic money regulations.
• Rekabet Kurumu (Competition Authority)majorStrategic or Co-development PartnerCollaborated on the 'Symposium on Competition Law Practices in Payment Services' bringing together public, academia, and sector representatives to discuss competition law applications in the payment services and electronic money sector.
• Adalet Bakanlığı (Ministry of Justice)majorStrategic or Co-development PartnerCollaboration on the 'Regional Evaluation Meeting on Legal and Judicial Processes for Payment and Electronic Money Sector' in Trabzon, addressing legal and judicial matters related to the sector.
• Fintech Innovation Hub (FTIHUB)majorStrategic or Co-development PartnerPartnered with TÖDEB and AzFina to organize the Azerbaijan-Turkey Fintech Forum in Baku, which brought together over 160 participants from both countries' fintech ecosystems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UK Finance: UK trade association representing financial services firms including payment providers; a broader incumbent with regulatory coordination, training, and standards functions comparable to TÖDEB's role.
• Australian Payments Network (AusPayNet): Australia's payments industry association managing standards, rules and governance for the payments ecosystem; provides comparable regulatory coordination and standards-setting role to TÖDEB.
• Electronic Transactions Association (ETA): US trade body for the payments industry covering merchants, financial institutions, and payment processors; comparable in advocacy, education, and industry coordination functions.
• Bankalararası Kart Merkezi (BKM): Turkey's interbank card center providing payment infrastructure and standards; a domestic peer in the Turkish payments ecosystem with overlapping regulatory coordination role with TCMB and BDDK.

Direct peers

• Electronic Money Association (EMA): European trade association representing electronic money and payment institutions. Structurally similar to TÖDEB with member-driven governance and regulatory engagement focused on e-money and payment services under EU frameworks.
• Innovative Payments Association (IPA): US-based industry association for prepaid and electronic money issuers with a comparable role of representing payment institutions, conducting advocacy, and developing industry standards.
• AzFina (Azerbaijan Fintech Association): Founding partner in TÜRKFİN and Azerbaijan's national fintech association; closest direct peer through the joint Turkic States cooperation platform launched October 2024.

Regional players

• Payments Association of South Africa (PASA): South African payment industry body that oversees payment systems and represents member institutions; structurally similar to TÖDEB as a payment sector coordinator with regulatory alignment.
• Netherlands Payments Association (Betaalvereniging Nederland): Dutch payments industry association coordinating payments standards and consumer protection, comparable in governance, multi-stakeholder representation, and industry coordination functions.

Others

• Bankers Association for Finance and Trade (BAFT): Global industry association focused on transaction banking, payments, and trade finance; comparable in coordination and advocacy for payments-related institutions across multiple jurisdictions.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/todebtr
• YouTubeyoutube.com/channel/UCkbfUb2TSv2APfS41qfU6Sg/featured
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/turkish-payment-and-electronic-money-institutions-association
• Instagraminstagram.com/todebtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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