Monkey & Banana

What Monkey & Banana does

Monkey & Banana is a Puebla, Mexico-based B2B marketing solutions agency operating as a privately held Sociedad Anónima de Capital Variable (MONKEY & BANANA, S.A. DE C.V.). The firm delivers a full-service marketing stack organized into four pillars: Research & Analysis (competitive benchmarking, mystery shopper, focus groups, market studies, feasibility studies), Advanced Marketing Strategies (360° marketing tactics, ATL/BTL/TTL brand strategy, content marketing, commercial acceleration, customer intelligence), Digital Marketing (UX/UI web development, social media management, paid social, social listening, e-commerce strategy, analytics and big data, digital transformation), and Creativity/Branding/Media (branding, illustration, packaging, motion graphics, video production, photography, campaign design and media planning).

The agency's underlying technology is a conventional marketing-services stack rather than proprietary platform technology: it relies on industry-standard tools for web development, social media management, analytics, and social listening, augmented by Google Partner and Meta Business Partner credentials that provide access to platform-level ad infrastructure. There are no disclosed APIs, SDKs, or proprietary software products.

The business model is professional services-based: revenue is generated through custom client engagements (likely project-based or retainer arrangements) targeting Mexican enterprises and select nonprofits seeking brand differentiation. Go-to-market is sales-led, relying on portfolio showcase, direct website contact form, and email outreach. Pricing is not publicly disclosed and is assumed to be quote-based on scope. The firm holds a registered trademark for its brand identity and has no disclosed institutional investors, M&A activity, or geographic expansion beyond Puebla, Mexico.

Name

Monkey & Banana

Legal name

MONKEY & BANANA, S.A. DE C.V.

Website

https://monkeyandbanana.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Monkey & Banana is a Puebla, Mexico-based B2B marketing solutions agency offering full-service branding, digital marketing, research, and creative services to Mexican enterprise and nonprofit clients through project-based professional engagements.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Marketing agency services
• Brand strategy consulting
• Digital marketing solutions
• Market research services
• Creative branding agency

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency offering strategy, branding, digital marketing, and research services. Revenue generated through professional service engagements, likely project-based or retainer arrangements typical of marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Monkey & Banana is a full-service marketing solutions agency that delivers integrated marketing engagements across four pillars: research and analysis (benchmarking, focus groups, market and opinion studies, feasibility studies), advanced marketing strategies (360º intelligent tactics, ATL/BTL/TTL brand strategy, content marketing, commercial innovation and acceleration, customer intelligence), digital marketing (UX/UI web development, social media community management, paid social advertising, social listening, e-commerce strategy, analytics and big data, digital transformation), and creativity/branding/media (corporate identity, illustration, packaging, motion graphics, video production, photography, campaign design and media planning). Services are delivered as custom professional engagements for ambitious brands in the Mexican market.

Product overview

Monkey & Banana is a marketing solutions agency offering a comprehensive portfolio of services organized into four main pillars: Research & Analysis, Advanced Marketing Strategies, Digital Marketing, and Creativity/Branding/Media. The Research & Analysis services include competitive benchmarking, mystery shopper programs, focus groups, market opinion studies, and feasibility studies. Advanced Marketing Strategies encompass intelligent 360-degree marketing tactics, brand strategy (ATL/BTL/TTL), content marketing, commercial innovation, and customer intelligence. Digital Marketing services cover website development (UX/UI), social media management, paid social advertising, social listening, e-commerce strategy, analytics, big data, and digital transformation. The Creativity/Branding/Media pillar provides branding and corporate identity, illustration, packaging design, motion graphics, video production, photo shooting, and campaign design with media planning. The company positions itself as a disruptive marketing agency focused on creative solutions to modern market challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Benchmarking Competitivo y Funcional (Competitive and Functional Benchmarking) Competitive and functional benchmarking service that analyzes market positioning and performance against competitors, used by brands seeking to understand their relative market standing.
• Mystery Shopper Mystery shopper evaluation service that assesses customer experience and service quality at client touchpoints, intended for brands measuring operational service performance.
• Focus Group Facilitated group discussion service that gathers qualitative insights on products, services, or concepts from target audiences for brands needing consumer perspective input.
• Estudios de Opinión y Mercado (Opinion and Market Studies) Opinion and market studies service that measures consumer attitudes, preferences, and market dynamics for brands making strategic positioning decisions.
• Análisis Cualitativo y Cuantitativo (Qualitative and Quantitative Analysis) Qualitative and quantitative analysis service that derives insights from market research data to inform client marketing and business decisions.
• Estudio de Factibilidad Comercial (Commercial Feasibility Study) Commercial feasibility study service that assesses the viability of business ventures or initiatives for clients considering new market entries or product launches.
• Tácticas Inteligentes de Marketing 360º (Intelligent 360º Marketing Tactics) Integrated omnichannel 360-degree marketing tactics that combine multiple channels and tactics for comprehensive brand coverage, used by brands seeking unified cross-channel campaigns.
• Estrategia de Marca ATL/BTL/TTL (Brand Strategy) Brand strategy service covering Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) approaches, designed for brands planning or refreshing their communications strategy.
• Marketing de Contenidos (Content Marketing) Content marketing service that creates and distributes valuable, relevant content to attract and engage target audiences, used by brands building inbound engagement.
• Innovación y Disruptividad Comercial (Commercial Innovation and Disruption) Commercial innovation and disruptiveness service that challenges market norms and creates competitive advantage for brands seeking unconventional positioning.
• Plan de Aceleración Comercial (Commercial Acceleration Plan) Commercial acceleration plan that fast-tracks sales growth and market expansion for brands seeking to accelerate revenue trajectory.
• Inteligencia de Clientes (Customer Intelligence) Customer intelligence service that analyzes and leverages customer data for strategic marketing and commercial decision-making.
• Acciones de Marketing Emergente (Emerging Marketing Actions) Emerging marketing actions service that leverages new platforms, trends, and technologies for brand growth, intended for brands seeking early-mover positioning.
• Web Site Developing (UX/UI) Website development service with user experience (UX) and user interface (UI) design, intended for brands needing branded digital properties or web redesigns.
• Social Community, Planning & Management Social media community building, strategic planning, and ongoing account management service for brands maintaining an active social presence.
• Social Paid & Social Ads Paid social advertising campaign service executed across social media platforms, intended for brands running performance or awareness paid campaigns.
• Social Listening & Engagement Social listening and engagement service that monitors brand mentions and interacts with audiences in real time for brands managing reputation or conversation.
• Estrategia E-Commerce (E-Commerce Strategy) E-commerce strategy service that develops and optimizes online sales channels, intended for brands launching or scaling direct-to-consumer online sales.
• Analytics & Big Data Analytics and big data service that extracts insights from large datasets for marketing optimization, used by brands seeking data-driven campaign decisions.
• Transformación Digital (Digital Transformation) Digital transformation service that modernizes business operations and customer engagement through technology, intended for organizations undergoing broader digital change.
• Branding e Identidad Corporativa (Branding and Corporate Identity) Branding and corporate identity service that defines and visually represents brand positioning, intended for brands building or refreshing their identity system.
• Ilustración (Illustration) Illustration service for marketing materials, campaigns, and brand assets, used by brands commissioning custom visual artwork.
• Packaging Product packaging design service that creates distinctive packaging solutions for brands launching or refreshing physical products.
• Motion Graphics Motion graphics design service that produces animated visual content for marketing campaigns, intended for brands needing animated advertising or explainer content.
• Video Producción (Video Production) Video production service for marketing videos, commercials, and branded content, intended for brands producing video advertising or branded content.
• Photo Shooting Professional photography service for product, lifestyle, and brand imagery, used by brands commissioning campaign or catalog photography.
• Diseño de Campaña y Plan de Medios (Campaign Design and Media Planning) Campaign design and media planning service that develops and deploys integrated advertising campaigns across paid and earned channels.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Google PartnerminorGTM or Marketing PartnerMarketing technology partnership indicated through Google partner badge/logo displayed on website footer
• Meta Business PartnerminorGTM or Marketing PartnerMarketing technology partnership indicated through Meta partner badge/logo displayed on website footer

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Publicis Mexico: Publicis Groupe's Mexican arm offering advertising, digital transformation, and data-driven marketing — competitive overlap across M&B's full-service capabilities.
• McCann Mexico: IPG-owned global agency with strong Mexican presence offering advertising, digital strategy, and brand consulting — comparable service mix targeting enterprise Mexican and multinational brands.
• Havas Mexico: Havas Group's Mexican operations delivering advertising, media planning, digital, and creative services — competing for the same ambitious brand mandates as M&B.
• Terán\TBWA: TBWA's Mexican affiliate known for disruptive creative work and brand strategy — closely aligned with M&B's 'disruptive DNA' positioning and creative-led approach.
• MediaMonks / S4 Capital: Global digital-first content and media agency with Mexican operations offering advertising, content production, and digital transformation — directly comparable digital services portfolio.
• Ogilvy Mexico: Global advertising network with a major Mexican office offering full-service advertising, digital, branding, and strategy — directly comparable service breadth to M&B but at vastly larger scale.
• BBDO Mexico: Omnicom-owned advertising agency in Mexico providing creative, digital, and integrated marketing services — similar full-service portfolio but with multinational client access and broader resources.
• DDB Mexico: DDB Worldwide's Mexican creative agency competing for brand strategy and advertising mandates — comparable creative-led service model targeting ambitious Mexican brands.

Direct peers

• Agencia W: Latin American digital marketing and advertising agency offering similar social media, content, and integrated marketing services to mid-market brands in Mexico and the region.
• Liebre Azul: Mexican creative-led advertising agency offering branding, digital marketing, and integrated campaigns — closely matching M&B's boutique creative positioning and customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monkey & Banana