Featured Artist Coalition

What Featured Artist Coalition does

Featured Artists Coalition (FAC) is a UK not-for-profit trade body founded in 2009 and headquartered at 3 London Bridge Street, London. It represents the rights and interests of music artists — performers, songwriters, musicians, and producers — at all career stages, serving a diverse, global membership through collective advocacy, education, and funding programs. Its portfolio includes the FAC PRO membership tier (£5/month), the Step Up Fund (grants up to £8,000 powered by Amazon Music, in its fifth edition in May 2026 and supporting 21 artists since 2022), the UK Artist Touring Fund (UKAT, up to £7,000 touring top-ups co-developed with Music Managers Forum and Musicians' Union, with 211 tour dates and 26 artists supported in Phase One), the 100% Venues campaign and directory, FAC 101 educational webinars, FAC Insights long-form content, the Artist & Manager Awards (co-presented with MMF), and the 32-member Artist Council launched in January 2025.

Name

Featured Artist Coalition

Legal name

Featured Artists Coalition

Website

https://thefac.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Featured Artists Coalition is a UK not-for-profit trade body, founded in 2009, representing music artists' rights and interests through membership, advocacy, education (FAC 101), funding programs (Step Up Fund, UKAT Fund), and the 100% Venues campaign, serving a global community of creators.

Ownership category

akta.pro rank

Product category

Music Industry Trade Body / Artist Advocacy Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Music artist advocacy
• Music trade body
• Artist rights representation
• Music industry funding
• Creator community building

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership subscriptions: FAC PRO Membership at £5 per month provides members with access to events, pro bono legal advice, and other benefits.
2. Partnership funding: Funding received from partners like Amazon Music (Step Up Fund), LIVE Trust (UKAT Fund), and Signature Brew (Backstage IPA profits) to support artist development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Featured Artists Coalition is a UK not-for-profit trade body that represents the rights and interests of music artists. It offers a paid PRO membership (£5/month) granting access to pro bono legal advice, educational events, and advocacy resources, and administers funding programs (Step Up Fund with Amazon Music, UKAT Fund with LIVE Trust) and campaigns (100% Venues) that support artists' economic sustainability and industry influence.

Product overview

The Featured Artists Coalition (FAC) is a not-for-profit trade body representing the rights and interests of music artists, offering a portfolio of services including funding programs (UKAT Fund, Step Up Fund), advocacy campaigns (100% Venues), educational initiatives (FAC 101 webinars), research content (FAC Insights), awards (Artist & Manager Awards), membership tiers (FAC PRO), and partnerships (Propeller Sessions with University of Hertfordshire, Amex Unsigned). The organization serves as a collective voice for artists rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• UK Artist Touring Fund (UKAT): Funding initiative to help alleviate the cost of touring crisis facing artists performing in small and mid-sized venues, developed in partnership with Music Managers Forum and Musicians' Union
• Step Up Fund
• 100% Venues
• FAC Insights
• FAC 101
• Artist & Manager Awards

Quantifiable outcome

• 211 tour dates supported through Phase One of UKAT Fund
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Music Managers Forum (MMF)coreStrategic or Co-development PartnerCo-developed UKAT Fund alongside FAC and Musicians' Union to address cost of touring crisis. Also co-hosts Artist & Manager Awards.
• Musicians' Union (MU)coreStrategic or Co-development PartnerPartner in UKAT Fund development to support touring artists and ensure fair remuneration across the live music supply chain.
• University of HertfordshireminorStrategic or Co-development PartnerPropeller Sessions partnership offering FAC Pro members free multi-camera video production and live sound recording sessions, including up to five tracks captured per session.
• Signature BrewminorGTM or Marketing PartnerLaunched Backstage IPA with all profits supporting FAC work including UKAT Fund. Available exclusively in independent music venues across the UK.
• Orange AmplificationminorGTM or Marketing PartnerPartnership with Signature Brew on Backstage IPA to support grassroots music. Also provides support packages for participating venues and ongoing programs like 'Spotlight' for emerging talent.
• PRS for MusicminorGTM or Marketing PartnerSupports FAC Brighton Mixer events and allows FAC membership signup through PPL registration with nothing upfront.
• American Express (Amex Unsigned)coreStrategic or Co-development PartnerFourth-year partnership creating breakthrough opportunities for emerging music talent through live gigs, social campaigns, and mentorships.
• WeAre8minorGTM or Marketing PartnerSocial media partnership to reshape the future of social media for artists.
• Young Urban Arts Foundation (YUAF)minorStrategic or Co-development PartnerFAC Insights features YUAF's work breaking down barriers for young people through music, mentorship, and community-led programmes.
• Council of Music MakerscoreStrategic or Co-development PartnerCoalition of representative UK organisations for artists, songwriters, composers, musicians, producers, and managers advocating for creator remuneration reforms.
• LIVE (Live Music Industry)coreStrategic or Co-development PartnerUmbrella organization for live music industry. FAC board member. LIVE Trust initiative distributes ticket levy funds to grassroots sector.
• UK MusiccoreStrategic or Co-development PartnerCollective voice of UK music industry. FAC member organization working on policy advocacy and research.
• Help MusiciansminorOthersLogo partner providing support resources for musicians.
• Sound RoyaltiesminorOthersLogo partner offering music financing solutions.
• MusicGurusminorOthersLogo partner providing music learning resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UK Music: Umbrella collective voice of the UK music industry. FAC is a member organization of UK Music; comparable in advocacy function but UK Music represents the broader industry including labels, publishers, and live sectors.
• PRS for Music: UK collective management organization representing songwriters, composers, and publishers. Comparable mission of protecting creator rights and enabling FAC membership signup via PPL registration; broader scope and far larger scale.
• British Phonographic Industry (BPI): UK trade body representing recorded music (labels and distributors). Adjacent advocacy role but represents the label side of the industry rather than artists directly, and is considerably larger.
• Phonographic Performance Limited (PPL): UK music rights collection society for recording rightsholders. Partner of FAC (powers free PPL-based membership signup) and shares the creator-support mission, but operates at much greater scale as a CMO.

Direct peers

• Musicians' Union: UK trade union representing musicians and advocating on pay, working conditions, and rights. Direct peer: both organizations advocate for UK music creators, and they are explicit co-developers of the UKAT Fund alongside FAC and MMF.
• Future of Music Coalition: US-based advocacy organization for musicians, focusing on fair compensation, technology policy, and creator rights. Closest functional analogue outside the UK, with similar grassroots advocacy and policy engagement approach.
• Music Managers Forum (MMF): UK trade body representing music managers. Direct peer and co-founder of UKAT Fund; co-hosts the Artist & Manager Awards with FAC. Operates in the same creator-rights advocacy space with overlapping membership.
• Help Musicians: UK charity supporting musicians with financial, mental health, and career development assistance. FAC partner (logo partner) with overlapping mission of supporting UK musicians, particularly in hardship, though Help Musicians focuses on direct welfare support.

Regional players

• Songwriters Guild of America: US trade organization advocating for songwriters' rights and fair compensation. Comparable creator-rights advocacy focus but geographically limited to the US.
• American Association of Independent Music (A2IM): US trade body representing independent music. Comparable trade body advocacy model focused on independent creators, but operates in the United States rather than the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/featuredartists
• Facebookfacebook.com/featuredartistscoalition
• Instagraminstagram.com/featuredartistscoalition
• TikToktiktok.com/@featuredartistscoalition
• LinkedInlinkedin.com/company/featuredartistscoalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Featured Artist Coalition