Dialogschmiede

Digital Marketing Servicesdialogschmiede.com

Dialogschmiede is a Vienna-based digital agency offering marketing automation, UX/design, data management, and data analysis services to B2B and B2C clients across Austria, delivered as project-based consulting with email-led sales.

Company typePrivate
Founded2012
HeadquartersVienna, Austria
Headcount11–50
GTM typeB2B
OfferingServices

What Dialogschmiede does

Dialogschmiede GmbH is a privately held, Vienna-based digital agency operating since 2007 (team-page and imprint evidence points to an active presence from around 2012) that delivers customer journey, marketing automation, UX/design, and data management services to B2B and B2C clients in Austria. The firm is structured as a GmbH under Austrian law, headquartered at Weyringergasse 34/2, 1040 Vienna, and led by two partners: Alexandra Horvath (CEO) and Wolfgang Marterbauer (CTO). All named team members are based at this single location, and no subsidiaries, parent entities, or external investors are disclosed.

The service portfolio is built around four interconnected pillars: Marketing Automation (tool implementation plus orchestrated newsletter, WhatsApp, and SMS campaigns), UX & Design (user experience, branding, customer journey concepts, direct mailings, and newsletter design), Datenmanagement / Data Management (middleware interfaces and API/CSV data exchange for system integration), and Datenanalyse / Data Analysis (scoring models, database deployment, and custom app/mobile/software development with technical support). The offering is positioned as a three-step methodology (understand data, automate processes, design personalised experiences) rather than as packaged software; no proprietary platform, no public or partner-facing API, and no mobile app are evident in the input.

Revenue mechanics are project-based consulting with direct, email-led client engagement ([email protected]) and a free initial consultation. No pricing tiers or rates are publicly disclosed. Go-to-market is consultative and relationship-driven, with a top-of-funnel digital presence through the website, Facebook, LinkedIn, and Instagram, and mid-funnel lead engagement via email. No funding rounds, acquisitions, awards, certifications, or named customer logos are disclosed, making the firm a small, narrowly scoped professional services business focused on the Austrian market.

Dialogschmiede firmographics

Firmographics

Name: Dialogschmiede
Legal name: Dialogschmiede GmbH
Website: https://dialogschmiede.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Dialogschmiede is a Vienna-based digital agency offering marketing automation, UX/design, data management, and data analysis services to B2B and B2C clients across Austria, delivered as project-based consulting with email-led sales.
Ownership category
akta.pro rank

Dialogschmiede industry classification

Industry

Product category: Digital Marketing Services
NAICS: Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
SIC: Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYBPAFAKAC
Telemarketing & Telesales Services (Outbound/Inbound)
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)
SECONDARYBPAFAKAJ
Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat)
Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

Marketing automation services
Customer journey analytics
UX design services
Data management consulting
Digital marketing agency

Where Dialogschmiede is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices2 records

Markets served

Dialogschmiede business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Marketing Automation Services: Implementation of marketing automation tools and automated communication solutions (newsletter, WhatsApp, SMS) as professional services.
UX & Design Services: UX design, branding concepts, customer journey concepts, direct mailings, and newsletter design services.
Data Management Services: Middleware interfaces, API/CSV data exchange, and data preparation services.
Software Development: Custom software development, app and mobile development, scoring, database deployment, and technical support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Dialogschmiede product offering

Product offering

Core offering

Dialogschmiede is a Vienna-based digital agency that analyzes and optimizes the full B2B and B2C customer journey through four service pillars: Marketing Automation (tool implementation and automated communication via newsletter, WhatsApp, SMS), UX & Design (UX design, branding, customer journey concepts, direct mailings, newsletter design), Datenmanagement (middleware interfaces, API/CSV data exchange, data preparation), and Datenanalyse (scoring models, database deployment, app/mobile and custom software development, technical support). Engagements are delivered as project-based consulting services for business clients.

Product overview

Dialogschmiede is a digital agency offering an integrated portfolio of services focused on customer journey optimization and digital experience delivery. The agency combines four interconnected service pillars: Marketing Automation (tool implementation and automated communications via newsletter, WhatsApp, SMS), UX & Design (user experience design, branding, and customer journey concepts), Datenmanagement (middleware interfaces and API/CSV data exchange for system connectivity), and Datenanalyse (scorings, database deployment, and software development). The approach follows a three-step methodology: understanding data as a strategic foundation, automating processes through tool implementation and scalable systems, and designing personalized customer communications across B2B and B2C contexts.

Differentiator

Problem solved

Functional benefit

Products and services

Marketing Automation Tool implementation and automated communication services including newsletter, WhatsApp, and SMS campaigns. Delivered as part of the agency's customer journey orchestration portfolio for business clients.
UX & Design User experience design, branding concepts, customer journey concepts, direct mailings, and newsletter design services. Focuses on cohesive visual and interaction design across digital and physical touchpoints for business clients.
Datenmanagement (Data Management) Middleware interfaces, API/CSV data exchange, and data preparation services. Enables structured data connectivity and exchange between systems to support scalable marketing and analytics operations for clients.
Datenanalyse (Data Analysis) Scoring models, database deployment, app and mobile development, software development, and technical support services. Powers data-driven insights and technology implementation along the customer journey for clients.

Companies that use Dialogschmiede

Customer profile

Segments2 records

Ideal customer profiles1 record

Dialogschmiede technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Dialogschmiede partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Dialogschmiede competitors and assessment

Company assessment

Broad incumbents

Accenture Song (DACH): Global consultancy's creative and customer-experience arm operating across DACH, with deep marketing technology, data, and CX transformation practices. Represents the upper-end competitor for large enterprise customer journey programs Dialogschmiede targets.
MRM//McCann Germany: Global marketing agency network with German operations delivering CRM, data, and customer experience solutions at scale. Competes with Dialogschmiede for enterprise marketing automation and customer journey mandates but offers a much broader portfolio.

Direct peers

SinnerSchrader: Hamburg-based long-tenured digital agency (now part of Accenture Interactive) focused on digital experience, marketing technology, and customer journey design. Closely aligned with Dialogschmiede's customer journey and UX/data integration model.
Kolle Rebbe: Hamburg-based creative digital agency with strong brand, content, and digital product capabilities. Partial overlap with Dialogschmiede's UX/Design pillar, particularly in customer journey concepts and integrated digital communication.
Scholz & Volkmer: Wiesbaden-based digital agency combining brand strategy, UX design, and technology implementation. Comparable integrated offering to Dialogschmiede, particularly in digital customer experience and brand-driven marketing automation.
dotSource: German digital agency specializing in digital commerce, marketing automation, and CRM/data integration. Highly comparable service portfolio to Dialogschmiede's marketing automation, data management, and customer journey capabilities.
UDG United Digital Group: German full-service digital agency covering strategy, creative, technology, and data. Overlaps with Dialogschmiede's cross-functional service pillars, but operates at meaningfully larger scale across multiple DACH offices.
denkwerk: Cologne-based independent digital agency combining UX, technology, and data-driven marketing solutions. Directly comparable to Dialogschmiede's integrated strategy-design-engineering offering, though operating at significantly larger scale.

Emerging players

Catbird Media: Smaller German digital agency focused on digital strategy, web/app development, and marketing technology implementations. Comparable to Dialogschmiede in size and service mix, particularly around martech integrations and custom development.

Regional players

Werkstatt Wien: Austrian digital agency with comparable full-service digital offering including strategy, design, and technical implementation. Direct regional competitor to Dialogschmiede in the Vienna market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Dialogschmiede financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dialogschmiede leadership team

Management profile

Number of profiles

Profiles11 records

Dialogschmiede funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dialogschmiede M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialogschmiede

What does Dialogschmiede do?

Is Dialogschmiede a public or private company?

Dialogschmiede is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Dialogschmiede founded?

Dialogschmiede was founded in 2012. It employs 11 to 50 people.

Where is Dialogschmiede based?

Dialogschmiede is headquartered in Vienna, Austria, in the Europe region.

How does Dialogschmiede make money?

Four revenue lines are on record. Marketing Automation Services are the primary driver. The others are UX & Design Services, data Management Services and software Development.

Who are Dialogschmiede's main competitors?

Broad incumbents on record are Accenture Song (DACH) and MRM//McCann Germany. Direct peers are SinnerSchrader, Kolle Rebbe, Scholz & Volkmer, dotSource, UDG United Digital Group and denkwerk. Catbird Media is listed as an emerging player. Werkstatt Wien is listed as a regional player.

Does Dialogschmiede have an API?

No public API is recorded for Dialogschmiede.

What industry is Dialogschmiede in?

Dialogschmiede's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAC, Telemarketing & Telesales Services (Outbound/Inbound), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541613 and its SIC code is 7311.