What XPA does

XPA Inc. (株式会社エクスパ) is a Tokyo-headquartered web consulting and CMS implementation services firm founded in 1990 by Takahiro Yamada, originally as Limited Complex. The company was rebranded to XPA in December 2007, with the name derived from "eXtensible Processing Activator." XPA operates as a small private consultancy with 1-10 employees and registered capital of 3 million JPY, focused exclusively on the Japanese domestic market within the Tokyo Metropolitan and Kanto regions.

The company's core offering is CMS implementation services built around CMSKIT, a high-functionality CMS developed by partner company Noa Corporation. XPA packages CMSKIT implementations into four tiered subscriptions — XPACKAGE ET (entry, from ¥300K initial), SW (site migration, from ¥1M), SP (full custom, from ¥3M), and RS (template restoration, from ¥2M) — each with monthly recurring fees ranging from ¥25K to ¥80K. Beyond CMSKIT, XPA implements Movable Type, WordPress, and EC-CUBE integrations, and provides custom development for web applications, smartphone/tablet apps, and FileMaker-based internal systems. The firm also offers SEO/SEM management (initial ¥52.5K plus ¥21K/month management fee) and operates an editorial/DTP service line supported by an extensive catalog of published books on web standards, SEO, and workflow since 2000.

XPA's go-to-market is sales-led and consultation-driven, acquiring customers through the company website (www.xpa.jp), free-consultation inquiry forms, RSS updates, and referral flow from the Noa Corporation partnership. Revenue is generated through a mix of project-based professional services engagements and recurring monthly subscription fees tied to CMS implementation packages and ongoing SEO/SEM management. The firm maintains no parent company, has no disclosed investors, and operates from its Akasaka, Minato-ku office relocated in 2018.

Name

XPA

Legal name

株式会社エクスパ

Website

http://www.xpa.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

XPA is a Tokyo-based web consulting and CMS implementation services firm (1-10 employees) that packages Noa Corporation's CMSKIT into four subscription tiers and serves Japanese enterprise and mid-market clients with consulting, development, SEO/SEM, and editorial services.

Ownership category

akta.pro rank

Product category

Web Consulting and CMS Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Web consulting services
• CMS implementation
• Web application development
• Mobile app development
• Editorial publishing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CMS Implementation Services: Revenue generated from implementing CMSKIT and other CMS solutions for clients. Services include consulting, template development, installation, training, and ongoing support. Pricing follows tiered packages (ET, SW, SP, RS) with initial setup fees and monthly recurring support fees.
2. Web System Development: Custom web application, mobile application, and internal system development services. Revenue is generated through project-based engagements for developing customer acquisition systems, smartphone/tablet apps, and FileMaker-based business management systems.
3. Editorial/Publishing Services: IT book publishing, editing, and writing services based on accumulated web production expertise. The company has published multiple books on web standards, SEO, workflow, and mobile development.
4. Web Consulting and SEM Services: Web consulting services including site verification, access analysis, SEO/SEM implementation, and LPO services. SEM services include listing ads management and long-term SEO measures with associated management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

XPA is a Tokyo-based web consulting and production services firm. It implements CMSKIT (through a partnership with Noa Corporation) plus Movable Type and WordPress, develops custom web, mobile, and FileMaker-based internal systems, and provides SEO/SEM and editorial/DTP services. Offerings are packaged into four CMSKIT XPACKAGE tiers (ET, SW, SP, RS) plus standalone consulting, production, system development, and publishing services for Japanese businesses.

Product overview

XPA (株式会社エクスパ) is a web consulting and development services company that offers a portfolio of services organized around CMS implementation, web production, and editorial publishing. The core product is CMSKIT, a high-functionality CMS developed by partner company 株式会社ノア, which XPA implements through four XPACKAGE tiers: XPACKAGE ET (quick-start fixed-design package), XPACKAGE SW (existing-site CMS migration), XPACKAGE SP (full custom redesign with consulting), and XPACKAGE RS (template restoration for existing CMSKIT users). These are complemented by web consulting, web production, web operations support, system development (web apps, mobile apps, FileMaker systems), SEO/SEM services, and DTP/editorial services including published books on web design workflows and SEO. The company was established in 1990 as 有限会社はコンプレックス and rebranded to 株式会社エクスパ in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• CMSKIT Implementation Service One-stop CMSKIT deployment service for Japanese businesses, covering consulting, template development, installation, training, and ongoing support; offered through four tiered packages (ET, SW, SP, RS) to fit different scales and needs.
• CMSKIT XPACKAGE ET Quick-start CMS package with pre-loaded content update templates, fixed design, and 5-user license for approximately 20 pages; delivers a working CMS-driven site within one month. Initial cost from 300,000 yen; monthly fee from 25,000 yen.
• CMSKIT XPACKAGE SW Speed-pack for migrating an existing website to CMS management while retaining current design; includes WYSIWYG editing, approval workflow, page reservation and auto-expiry. For 100-200 pages, delivered in 1-2 months. Initial cost from 1,000,000 yen; monthly fee from 30,000 yen.
• CMSKIT XPACKAGE SP Full custom CMS package for site redesign, with dedicated templates, free-form page editing, role-based permission management, and web consulting included. For 200+ pages, delivered in 3-4 months. Initial cost from 3,000,000 yen; monthly fee from 80,000 yen.
• CMSKIT XPACKAGE RS Restoration pack for existing CMSKIT users, rebuilding templates to increase page-editing freedom while preserving the current site design and structure. For 200+ pages, delivered in 2-3 months. Initial cost from 2,000,000 yen; monthly fee from 50,000 yen.
• Web Consulting (Webコンサルティング) Consulting service that clarifies website roles and strategy, verifies current site functionality, and delivers site validation, access analysis, and click analysis to improve usability and conversion.
• Web Production (Webプロデュース) Web production services covering content planning and design, CMS implementation, user experience optimization, and web/smartphone/tablet application development, guided by editorial expertise.
• Web Operations Support (Web運用支援) Post-launch operations support covering in-house CMS content management, SEM/SEO and LPO for traffic and conversion improvement, and site-regulation documentation.
• System Development Services (システム開発サービス) Custom system development including web applications, smartphone/tablet/iPhone applications, and FileMaker-based internal business systems, delivered through an agile approach via development partner alliances.
• DTP and Editorial Services (DTP・編集サービス) Editorial and DTP production services drawing on book planning and editing expertise; covers IT/web technical book writing, magazine article editing, and promotional print production.
• SEO/SEM Services (SEO/SEMサービス) Search engine optimization and search engine marketing services, including content optimization, internal/external link structuring, listing ad management, and LPO (landing page optimization) for conversion improvement.
• CMSHIT Web Management Toolbox Proprietary web management tool box launched by XPA to support efficient website operations through tools and utilities.
• Book and Publishing Services (書籍・出版サービス) Publishing services for IT/web books drawing on extensive design and workflow expertise, including titles such as 'Web Standards Workflow', 'SEO Standard Guide', 'Basics of Website Production Workflow', and 'Web Design Workflow Guide'.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• 株式会社ノア (Noa Corporation)coreTechnology or IntegrationXPA is a CMSKIT partner with Noa Corporation, the developer of CMSKIT. XPA provides comprehensive implementation services including consulting, template development, installation, training, and ongoing support for CMSKIT. The partnership allows XPA to offer CMS solutions as part of their web services portfolio.

Scale indicators1 record

Recent moves10 records

Expansion highlights3 records

Direct peers

• Noa Corporation (株式会社ノア): Developer of CMSKIT and XPA's most important technology partner. Comparable because it sells and implements the same CMS platform to Japanese enterprises, with overlapping customer profile and go-to-market.
• Members Co., Ltd. (メンバーズ): Tokyo-based digital agency offering web production, CMS/UX consulting, and ongoing site operations for Japanese enterprises. Highly comparable service portfolio and customer base to XPA.
• BASIC Inc. (株式会社ベーシック): Japanese web production and content consultancy serving SMEs and mid-market. Closely matches XPA's offering of CMS-driven web production plus content/SEO services.
• Allied Architects, Inc. (アライドアーキテクツ): Tokyo-headquartered digital creative agency focused on web consulting, CMS implementation, and product development. Comparable in size, geography, and CMS-led service model.
• Planet, Inc. (プラネット): Japanese web system integrator offering CMS-led site construction, web application development, and operations support. Directly comparable to XPA's CMS/web system development focus.
• Six Apart (Movable Type): Developer of Movable Type, one of the CMS platforms XPA implements. Comparable because it sells and supports enterprise CMS workflows, although its geographic footprint is broader than XPA's.

Broad incumbents

• transcosmos Inc. Large Japanese BPO/digital services firm offering web production, CMS operations, and SEM at scale. Overlaps with XPA's value proposition but competes mainly at the enterprise end of the market.
• Septeni Holdings Co., Ltd. Japanese digital marketing group spanning SEM/SEO, web creative, and ad operations. Comparable to XPA's SEO/SEM services line but at a much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPA