Axerve
Axerve, a brand of Italy's Fabrick S.p.A. within Gruppo Sella, provides POS terminals, ecommerce payment gateways, and cash-digitization solutions to Italian SMB merchants, with acquiring services handled by Banca Sella.
- Company typePrivate
- Founded2017
- HeadquartersBiella, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Axerve does
Axerve is the payment-acceptance brand of Fabrick S.p.A., a wholly-owned entity within the Italian Gruppo Maurizio Sella S.a.a. (Banca Sella parent), headquartered in Biella, Italy. The company sells Android-based PAX POS terminals under the "POS Easy" line directly to Italian merchants through its website, offering three pricing variants: commission-based (1% per transaction, no monthly fee), subscription-based (€17-€22/month, zero commissions, terminal on loan), and POS Easy Mini (compact portable terminal at promotional €50). Acquiring services are provided by Banca Sella, and products are reserved for Italian-resident merchants subject to bank approval.
Beyond physical POS, Axerve operates an ecommerce payment gateway with official plugins for Magento, PrestaShop, Salesforce, and WooCommerce; a "Pay by Link" remote-payment service; "Digitalizzazione contante" smart safes; and a POS Easy App Store enabling third-party fiscal, invoicing, and loyalty applications. The company leverages the Fabrick PSD2-compliant platform (AISP/PISP APIs) and packages machine-learning-based anomaly detection for fraud prevention. Customers span small and medium Italian retailers, sole proprietors, freelancers, taxis, tobacconists, and ecommerce merchants, with named SMB clients including Qua la Zampa (retail) and Primobar SRL (food & beverage).
Go-to-market is direct-to-consumer online with Banca Sella consultant outreach as a secondary channel. Revenue is generated through hardware sales/rentals, transaction commissions, monthly subscriptions, and one-time stamp duties (€16 activation fee). Distribution is supported by an ecosystem of co-marketing partnerships with Italian fintechs (HYPE, Tot, Igea Digital Bank, Viceversa) and card networks (Visa, Mastercard, Discover), with regulatory tailwinds from Italy's Legge di Bilancio 2025 mandating electronic payment acceptance. The company was founded circa 2017-2018, employs 51-100 people, and operates exclusively within Italy.
Axerve firmographics
Firmographics- Name
- Axerve
- Legal name
- Fabrick S.p.A.
- Website
- https://axerve.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Axerve, a brand of Italy's Fabrick S.p.A. within Gruppo Sella, provides POS terminals, ecommerce payment gateways, and cash-digitization solutions to Italian SMB merchants, with acquiring services handled by Banca Sella.
- Ownership category
- akta.pro rank
Axerve industry classification
Industry- Product category
- Payment Processing Services
- akta.pro primary industry
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)
Keywords
Where Axerve is headquartered
LocationHeadquarters
- HQ city
- Biella
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Axerve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- POS Hardware Sales: Sale of POS terminal hardware to merchants (e.g., PAX A920 Android POS). Terminals are sold outright or provided under a commodato d'uso (loan/rental) model depending on the plan.
- Transaction Commission Fees: Percentage commission on each card transaction processed through POS terminals. POS Easy a commissioni plan charges 1% per transaction. POS Easy a canone plan has no transaction commissions but requires a monthly fee.
- Monthly Subscription (Canone): Fixed monthly fee for POS Easy a canone plan. Two tariff tiers: 17.00 EUR + VAT or 22.00 EUR + VAT per month, with the terminal provided under comodato d'uso (loan/rental).
- Discover Card Processing: Discover card transactions are processed with a 2% fixed commission on top of standard transaction fees, as an integration to the POS Easy offers.
- Stamp Duty (Imposta di Bollo): A 16.00 EUR stamp duty is charged for service activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | POS Easy a commissioni: 1% commission, no monthly fee |
| Transaction based/ take rate | Pay-as-you-go | POS Easy Mini: compact, 1% commission |
| Subscription | Monthly | POS Easy a canone: zero commission, fixed monthly fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Axerve product offering
Product offeringCore offering
Axerve provides POS payment terminal solutions and ecommerce payment services for Italian merchants, offering a line of Android-based POS terminals (POS Easy a commissioni, POS Easy a canone mensile, and POS Easy Mini) complemented by remote payment acceptance (Pay by Link), smart cash management safes (Digitalizzazione contante), and a POS App Store. All acquiring services are backed by Banca Sella, with offerings restricted to merchants residing in Italy.
Product overview
Axerve, a brand of Fabrick S.p.A. (part of the Sella Group), provides an integrated payment acceptance ecosystem centered on the POS Easy product line. The core offering consists of three POS variants: POS Easy a commissioni (1% per transaction, no monthly fee), POS Easy a canone mensile (fixed monthly subscription, zero commissions), and POS Easy Mini (compact portable terminal with digital receipts). These are complemented by Axerve Pay by Link for remote payments and Digitalizzazione contante for cash management. The POS Easy App Store enables third-party app installations, extending POS functionality with fiscal, accounting, and loyalty solutions. Axerve services are backed by Banca Sella acquiring services.
Differentiator
Problem solved
Functional benefit
Brands
- POS Easy: A line of POS payment terminals offered in multiple variants: commission-based (1% commission, no fixed costs), subscription-based (fixed monthly fee, no transaction commissions), and Mini (compact, portable terminal).
- Axerve Pay by Link
- Digitalizzazione Contante
Products and services
- POS Easy a commissioni A smart Android-based POS terminal (PAX A920) sold to merchants with a 1% per-transaction commission, no monthly fixed fee, SIM with data traffic and WiFi included, and physical receipt printing capability. Targeted at Italian merchants seeking pay-as-you-go card acceptance.
- POS Easy a canone mensile A smart Android-based POS terminal offered under a fixed monthly subscription (17.00 EUR + VAT or 22.00 EUR + VAT) with zero transaction commissions. Terminal is provided under a comodato d'uso (loan/rental) agreement with 4G connectivity and physical receipt printing.
- POS Easy Mini A compact, lightweight, portable Android POS terminal with 1% per-transaction commission and no monthly fee. Includes SIM with data, WiFi, and digital receipt capability (no physical printer). Promotional price 50 EUR vs. regular 80 EUR.
- Axerve Pay by Link A remote payment acceptance service that allows merchants to request payment from customers via email, enabling online credit card payments without requiring a full ecommerce website. Ideal for phone orders, delivery services, and businesses without an online storefront.
- Digitalizzazione Contante
Quantifiable outcome
- 1% commission on card transactions vs. higher bank fees
- +2 more outcomes
Companies that use Axerve
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Axerve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature4 records
Axerve partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Igea Digital Bank (ID Bank)minorID Bank is a digital bank focused on small business banking. The partnership combined Axerve's POS payment solutions (POS Easy a canone and a commissioni) with ID Bank's banking products (current accounts, cards, credit). The collaboration targeted small businesses, SMEs, and freelancers to facilitate access to banking and payment tools.
- ViceversaminorViceversa is a Revenue Based Financing fintech platform. The partnership provided Axerve's Ecommerce customers with access to capital up to 1 million euros for digital marketing activities, through a hybrid financing model that shares a percentage of revenue. Viceversa had raised a 23 million euro seed round in November 2021.
- HYPEminorHYPE is Italy's leading neobank with over 1.7 million consumer and business customers. The partnership targeted sole proprietors and self-employed professionals (ditte individuali, liberi professionisti) with HYPE Business account, offering a 25 euro welcome bonus for Axerve customers who opened an account before September 30, 2023.
- TotminorTot is an Italian fintech startup providing digital banking for micro-enterprises and freelancers up to 10 employees. The partnership gave Axerve customers access to Tot's business account, F24 payment, Visa Business Credit, digital banking, credit and payment services. Axerve CEO Alessandro Bocca and Tot COO Bruno Reggiani are quoted on the partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Axerve competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Axerve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axerve leadership team
Management profileNumber of profiles
Profiles3 records
Axerve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axerve M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axerve
What does Axerve do?
Axerve provides POS payment terminal solutions and ecommerce payment services for Italian merchants, offering a line of Android-based POS terminals (POS Easy a commissioni, POS Easy a canone mensile, and POS Easy Mini) complemented by remote payment acceptance (Pay by Link), smart cash management safes (Digitalizzazione contante), and a POS App Store. All acquiring services are backed by Banca Sella, with offerings restricted to merchants residing in Italy.
Is Axerve a public or private company?
Axerve is a private company. It is classified as corporate owned and is currently operating.
When was Axerve founded?
Axerve was founded in 2017. It employs 51 to 100 people.
Where is Axerve based?
Axerve is headquartered in Biella, Italy, in the Europe region.
How does Axerve make money?
Five revenue lines are on record. POS Hardware Sales are the primary driver. The others are transaction Commission Fees, monthly Subscription (Canone), discover Card Processing and stamp Duty (Imposta di Bollo).
Does Axerve have an API?
Yes. Fabrick provides PSD2-based API services including AISP (Account Information Service Provider) for account data aggregation, PISP (Payment Initiation Service Provider) for payment execution, and open banking services. The Fabrick platform supports Fabrick PASS for account information and payment services. Fabrick also offers Fabrick Payment Gateway for ecommerce transactions. However, specific API documentation for Axerve POS products is not directly detailed in the provided sources.
What industry is Axerve in?
Axerve's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads).