Axerve

What Axerve does

Axerve is the payment-acceptance brand of Fabrick S.p.A., a wholly-owned entity within the Italian Gruppo Maurizio Sella S.a.a. (Banca Sella parent), headquartered in Biella, Italy. The company sells Android-based PAX POS terminals under the "POS Easy" line directly to Italian merchants through its website, offering three pricing variants: commission-based (1% per transaction, no monthly fee), subscription-based (€17-€22/month, zero commissions, terminal on loan), and POS Easy Mini (compact portable terminal at promotional €50). Acquiring services are provided by Banca Sella, and products are reserved for Italian-resident merchants subject to bank approval.

Beyond physical POS, Axerve operates an ecommerce payment gateway with official plugins for Magento, PrestaShop, Salesforce, and WooCommerce; a "Pay by Link" remote-payment service; "Digitalizzazione contante" smart safes; and a POS Easy App Store enabling third-party fiscal, invoicing, and loyalty applications. The company leverages the Fabrick PSD2-compliant platform (AISP/PISP APIs) and packages machine-learning-based anomaly detection for fraud prevention. Customers span small and medium Italian retailers, sole proprietors, freelancers, taxis, tobacconists, and ecommerce merchants, with named SMB clients including Qua la Zampa (retail) and Primobar SRL (food & beverage).

Go-to-market is direct-to-consumer online with Banca Sella consultant outreach as a secondary channel. Revenue is generated through hardware sales/rentals, transaction commissions, monthly subscriptions, and one-time stamp duties (€16 activation fee). Distribution is supported by an ecosystem of co-marketing partnerships with Italian fintechs (HYPE, Tot, Igea Digital Bank, Viceversa) and card networks (Visa, Mastercard, Discover), with regulatory tailwinds from Italy's Legge di Bilancio 2025 mandating electronic payment acceptance. The company was founded circa 2017-2018, employs 51-100 people, and operates exclusively within Italy.

Name

Axerve

Legal name

Fabrick S.p.A.

Website

https://axerve.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Axerve, a brand of Italy's Fabrick S.p.A. within Gruppo Sella, provides POS terminals, ecommerce payment gateways, and cash-digitization solutions to Italian SMB merchants, with acquiring services handled by Banca Sella.

Ownership category

akta.pro rank

Product category

Payment Processing Services

akta.pro primary industry

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

Keywords

• Payment processing services
• POS terminal solutions
• Card payment acceptance
• Ecommerce payment gateway
• Merchant payment solutions

Headquarters

HQ city

Biella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. POS Hardware Sales: Sale of POS terminal hardware to merchants (e.g., PAX A920 Android POS). Terminals are sold outright or provided under a commodato d'uso (loan/rental) model depending on the plan.
2. Transaction Commission Fees: Percentage commission on each card transaction processed through POS terminals. POS Easy a commissioni plan charges 1% per transaction. POS Easy a canone plan has no transaction commissions but requires a monthly fee.
3. Monthly Subscription (Canone): Fixed monthly fee for POS Easy a canone plan. Two tariff tiers: 17.00 EUR + VAT or 22.00 EUR + VAT per month, with the terminal provided under comodato d'uso (loan/rental).
4. Discover Card Processing: Discover card transactions are processed with a 2% fixed commission on top of standard transaction fees, as an integration to the POS Easy offers.
5. Stamp Duty (Imposta di Bollo): A 16.00 EUR stamp duty is charged for service activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Axerve provides POS payment terminal solutions and ecommerce payment services for Italian merchants, offering a line of Android-based POS terminals (POS Easy a commissioni, POS Easy a canone mensile, and POS Easy Mini) complemented by remote payment acceptance (Pay by Link), smart cash management safes (Digitalizzazione contante), and a POS App Store. All acquiring services are backed by Banca Sella, with offerings restricted to merchants residing in Italy.

Product overview

Axerve, a brand of Fabrick S.p.A. (part of the Sella Group), provides an integrated payment acceptance ecosystem centered on the POS Easy product line. The core offering consists of three POS variants: POS Easy a commissioni (1% per transaction, no monthly fee), POS Easy a canone mensile (fixed monthly subscription, zero commissions), and POS Easy Mini (compact portable terminal with digital receipts). These are complemented by Axerve Pay by Link for remote payments and Digitalizzazione contante for cash management. The POS Easy App Store enables third-party app installations, extending POS functionality with fiscal, accounting, and loyalty solutions. Axerve services are backed by Banca Sella acquiring services.

Differentiator

Problem solved

Functional benefit

Brands

• POS Easy: A line of POS payment terminals offered in multiple variants: commission-based (1% commission, no fixed costs), subscription-based (fixed monthly fee, no transaction commissions), and Mini (compact, portable terminal).
• Axerve Pay by Link
• Digitalizzazione Contante

Products and services

• POS Easy a commissioni A smart Android-based POS terminal (PAX A920) sold to merchants with a 1% per-transaction commission, no monthly fixed fee, SIM with data traffic and WiFi included, and physical receipt printing capability. Targeted at Italian merchants seeking pay-as-you-go card acceptance.
• POS Easy a canone mensile A smart Android-based POS terminal offered under a fixed monthly subscription (17.00 EUR + VAT or 22.00 EUR + VAT) with zero transaction commissions. Terminal is provided under a comodato d'uso (loan/rental) agreement with 4G connectivity and physical receipt printing.
• POS Easy Mini A compact, lightweight, portable Android POS terminal with 1% per-transaction commission and no monthly fee. Includes SIM with data, WiFi, and digital receipt capability (no physical printer). Promotional price 50 EUR vs. regular 80 EUR.
• Axerve Pay by Link A remote payment acceptance service that allows merchants to request payment from customers via email, enabling online credit card payments without requiring a full ecommerce website. Ideal for phone orders, delivery services, and businesses without an online storefront.
• Digitalizzazione Contante

Quantifiable outcome

• 1% commission on card transactions vs. higher bank fees
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Igea Digital Bank (ID Bank)minorGTM or Marketing Partner · 1 June 2024ID Bank is a digital bank focused on small business banking. The partnership combined Axerve's POS payment solutions (POS Easy a canone and a commissioni) with ID Bank's banking products (current accounts, cards, credit). The collaboration targeted small businesses, SMEs, and freelancers to facilitate access to banking and payment tools.
• ViceversaminorGTM or Marketing Partner · 19 May 2024Viceversa is a Revenue Based Financing fintech platform. The partnership provided Axerve's Ecommerce customers with access to capital up to 1 million euros for digital marketing activities, through a hybrid financing model that shares a percentage of revenue. Viceversa had raised a 23 million euro seed round in November 2021.
• HYPEminorGTM or Marketing Partner · 31 December 2023HYPE is Italy's leading neobank with over 1.7 million consumer and business customers. The partnership targeted sole proprietors and self-employed professionals (ditte individuali, liberi professionisti) with HYPE Business account, offering a 25 euro welcome bonus for Axerve customers who opened an account before September 30, 2023.
• TotminorGTM or Marketing Partner · 19 July 2023Tot is an Italian fintech startup providing digital banking for micro-enterprises and freelancers up to 10 employees. The partnership gave Axerve customers access to Tot's business account, F24 payment, Visa Business Credit, digital banking, credit and payment services. Axerve CEO Alessandro Bocca and Tot COO Bruno Reggiani are quoted on the partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axerve