What Metrowest Electric Sales does

Metrowest Electric Sales, Inc. is a privately held independent electrical manufacturers' representative firm founded in 1986 and domiciled in the United States. The firm represents 24+ premier electrical equipment manufacturers across power cable (Kerite Cable, Hendrix Wire & Cable, Shawflex, Harbour Industries), transformers (Niagara Power Transformer, Maddox, United Standard Electric, JST Power Equipment), switchgear and power distribution (ESS Metron, Trayer, Technibus), utility equipment (Electri-Glass, PCTI, AFL), power system monitoring (ERL Phase Power Technologies), energy storage (TROES Corp BESS), connection products (TE Connectivity, Hi-Tech Controls/Helukabel), and insulators (Newell-PSN). The firm does not manufacture or own proprietary technology; instead, it sells specification-driven products on commission to electrical distributors and end-users in industrial, utility, commercial, military, and transit markets across nine states (CT, ME, MA, NH, RI, VT, NJ, NY, PA).

The company operates on a transaction-fee commission revenue model, earning a percentage of sales it facilitates between its represented manufacturers and distributor customers. Go-to-market is sales-led, executed by a 9-person team including a President (Bill Henderson, joined 1988, CPMR credentialed), Vice President (Phil Delldonna, licensed PE with 18 years at a major CT electric utility), Outside Sales representatives, a Technical Cable Specialist (Ed Sleight, former Kerite Cable Regional VP), Inside Sales, Inside Sales Support, and Office Manager roles. Distribution flows through four regional line cards: Industrial (New England), Utility (New England), Utility (Upstate New York), and a combined Pennsylvania/New York/New Jersey card. Marketing is minimal, relying on the company website with direct manufacturer product links, a mailing list, and NEMRA trade association membership. The firm supports over 1,000 clients and the sales team carries 125+ combined years of electrical industry experience.

Metrowest has no subsidiaries, no external funding, no M&A activity, and no disclosed financial metrics. The website is dated (copyright 2009-2021) and the firm operates with a lean cost structure typical of independent reps, where revenue is a function of territory GMV and contracted commission rates with each principal manufacturer.

Name

Metrowest Electric Sales

Legal name

Metrowest Electric Sales, Inc.

Website

https://metrowestelectric.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrowest Electric Sales is an independent electrical manufacturers' representative firm founded in 1986, representing 24+ premier manufacturers and selling specification-driven power cable, transformer, switchgear, and utility equipment on commission to distributors across nine U.S. states.

Ownership category

akta.pro rank

Product category

Electrical Equipment Sales Representation

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Busbar & Power Distribution Systems (busbars, busway/busduct, power distribution blocks) (IMAGAEAG)

akta.pro secondary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

Keywords

• Electrical manufacturers representative
• Electrical equipment distribution
• Industrial sales agency
• Electrical rep firm
• Power distribution products

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative firm, Metrowest Electric Sales generates revenue through commissions on sales of electrical products from their represented manufacturer partners. The company supports industrial, utility, commercial, military, and transit electrical markets by facilitating transactions between manufacturers and distributors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Metrowest Electric Sales is an independent manufacturers' representative agency that sells electrical equipment on behalf of 24+ manufacturer principals to electrical distributors across the New England states, New York, New Jersey, and Pennsylvania. The firm does not take title to product; instead it provides field-sales coverage, customer relationship management, and product specification support for its manufacturer lines. Founded in 1986, it functions as an outsourced sales force bridging manufacturers and the regional distribution channel.

Product overview

Metrowest Electric Sales, Inc. is an electrical manufacturer's representative firm supporting the industrial, utility, commercial, military, and transit electrical markets across New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont), New Jersey, New York, and Pennsylvania. The company does not manufacture products directly but represents a portfolio of premier brand manufacturers including power cable products (Kerite Cable, Hendrix Wire, Shawflex, Harbour Industries), transformer equipment (Maddox Industrial Transformer, Niagara Power Transformer, United Standard Electric, JST Power Equipment), switchgear and power distribution (ESS Metron, Trayer, Technibus), utility equipment (Electri-Glass, PCTI, AFL/Dossert), power system monitoring (ERL Phase Power Technologies), energy storage (TROES Corp BESS), connection equipment (TE Connectivity, Hi-Tech Controls/Helukabel), and insulator products (Newell-PSN). Their line cards are organized by region and market segment: Industrial line cards for New England, Utility line cards for New England and Upstate New York, and combined Pennsylvania/New York/New Jersey electrical parts coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Manufacturers' Sales Representation Outsourced field-sales representation service for electrical equipment manufacturer principals, covering the 6 New England states plus New York, New Jersey, and Pennsylvania, delivered to electrical distributors and their contractor/end-user customers.
• Multi-Line Electrical Product Portfolio Representation

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core.

• AFLcoreTechnology or IntegrationAFL (formerly AFL/Dossert) is a premier electrical equipment manufacturer providing fiber optic products, splicing products, NOYES test equipment, aluminum T&D connectors, aluminum bus, fiber optic hardware, and Alumoweld and Copperclad steel products. AFL serves the utility market for wire and cable applications.
• Electri-GlasscoreTechnology or IntegrationElectri-Glass manufactures transformer box pads (15-167kVA single phase), hand-hole splice boxes, and switchgear pads/vaults for utility applications. Products serve the utility substation equipment market.
• ERL Power Phase TechnologiescoreTechnology or IntegrationERL Phase Power Technologies (Tesla disturbance fault recorders) provides portable power system recorders, record base central station software, and protection relays for bus, feeder, line, transformer, and sub harmonics applications serving utility and industrial markets.
• ESS MetroncoreTechnology or IntegrationESS Metron offers LV switchgear, protective relay panels, portable and stationary termination boxes, MV switchgear, power distribution centers, portable substations, custom control products, and switchboards for industrial applications.
• Harbour IndustriescoreTechnology or IntegrationHarbour Industries (part of Carlisle IT) provides Mil-Spec cables, Teflon hook-up wire, Mil-Spec coax, and industrial high temperature cables for utility and industrial applications requiring military specifications.
• Hendrix Wire & CablecoreTechnology or IntegrationHendrix Wire & Cable manufactures premium performance XLP insulated power cables rated for 15KV to 35KV applications, serving the utility market for underground power distribution.
• Hi-Tech Controls / HelukabelcoreTechnology or IntegrationHi-Tech Controls (Helukabel) provides robotics cables, Euro harmonized control and data cables for industrial automation applications, serving the industrial market segment.
• JST Power EquipmentcoreTechnology or IntegrationJST Power Equipment manufactures cast resin, VPI, and inductor transformers, LIS switches, and MV GIS switchgear for industrial and utility applications requiring medium voltage equipment.
• Kerite CablecoreTechnology or IntegrationKerite Cable is a premier manufacturer of premium performance EPR insulated power cables rated 5KV to 138KV, serving utility markets for high voltage power distribution. Kerite Cable Services also provides turnkey cable installation services.
• Kerite Cable ServicescoreTechnology or IntegrationKerite Cable Services provides turnkey cable installation services, complementing the cable product offerings from Kerite Cable for complete utility cable solutions.
• Maddox Industrial TransformercoreTechnology or IntegrationMaddox Industrial Transformer manufactures 30KVA-5000KVA liquid filled padmounts, 10KVA-5000KVA dry type transformers, 500KVA-20MVA substations, and reconditioned transformers for industrial applications.
• Newell-PSN LLCcoreTechnology or IntegrationNewell-PSN LLC manufactures high voltage electrical porcelain, glass insulators, and high-density polyethylene products for utility applications requiring electrical insulation components.
• Niagara Power TransformercoreTechnology or IntegrationNiagara Power Transformer manufactures power transformers up to 50MVA (100MVA fan rating) at 138kV and 650kV BIL, including station service, substation, traction, heavy duty, phase shifting, high current rectification, zig-zag grounding, automatic, and skid mount transformers.
• PCTIcoreTechnology or IntegrationPCTI provides DC power supplies, battery chargers, frequency converters, power inverters, and 3rd rail inverters for utility and transit applications requiring power conversion equipment.
• ShawflexcoreTechnology or IntegrationShawflex manufactures control cable, instrumentation cable, thermocouple cable, low voltage power cables up to 2000 volts with XLP, THHN, polyethylene, PVC insulation, CPE, PVC, low smoke zero halogen jackets, copper tape shields, served wire armor, interlock armors, Zetabond, shipboard cables, and utility and industrial cables.
• TCI-TranscoilcoreTechnology or IntegrationTCI-Transcoil is a premier supplier of peripherals for AC and DC drives, serving industrial applications requiring motor drive support equipment.
• TE ConnectivitycoreTechnology or IntegrationTE Connectivity provides Raychem heat shrink and cold applied terminations and splices, elbows, connectors, heat shrink tubing, motor connections, and bus insulation products for industrial applications.
• TechnibuscoreTechnology or IntegrationTechnibus provides metal enclosed bus systems, aluminum and copper connectors, clamps, and terminals for cables and bus applications, serving utility substation equipment needs.
• TrayercoreTechnology or IntegrationTrayer manufactures maintenance free vacuum switchgear, disconnects, fuse systems, fault interrupters, motor operators, and high speed automatic transfer systems for utility and industrial applications.
• TROES CorpcoreTechnology or IntegrationTROES Corp provides battery energy storage systems (BESS) hardware and software for stationary and transportable applications, serving the emerging energy storage market for utilities and industrial facilities.
• UnifincoreTechnology or IntegrationUnifin is a manufacturer partner providing cooling equipment and heat exchangers for power generation and industrial applications.
• United FiberglasscoreTechnology or IntegrationUnited Fiberglass manufactures fiberglass conduit, fittings, and hanger systems for utility and industrial applications requiring non-metallic electrical raceway solutions.
• United Standard ElectriccoreTechnology or IntegrationUnited Standard Electric manufactures 30KVA-5000KVA padmounts, up to 10MVA substations, GSU, zig zag, VFD, isolation, auto, and rectifier transformers for utility and industrial applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrowest Electric Sales