Bits & Likes

What Bits & Likes does

bits & likes GmbH is a performance-oriented digital marketing agency headquartered in Dortmund, Germany (Ruhrallee 9, 44139). Operating since 2015 (formerly 7P.konzepte GmbH before rebranding in 2021), the firm centers on three core disciplines: paid social advertising across Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, Spotify and YouTube; Google Ads covering Search, Shopping, Performance Max and YouTube; and Digital Recruiting / Employer Branding for clients facing skilled-labor shortages. These are wrapped by supporting services — Organic Social Media Marketing, Online Marketing Beratung, in-house photo and video production, Grafikdesign, and WordPress/TYPO3 website and e-commerce builds.

The agency executes approximately 95% of work in-house, including content, design and video production, with a stated track record of 1,200+ campaigns per year and ten years of performance marketing experience. Pricing is quote-based: project fees with a 50% advance-payment requirement for new clients and monthly retainers paid one month in advance, plus a 5% handling fee on agency commissions for media budgets. Distribution is sales-led via the company website, phone (0231-999 56 127), email, and regional landing pages covering seven German cities (Dortmund, Münster, Köln, Düsseldorf, Essen, Bochum, Hannover).

Customer logos span enterprises and mid-market Mittelstand firms across retail/drugstore (ROSSMANN), sports (Borussia Dortmund), automotive (Toyota Deutschland), e-commerce (Groundies), personnel services (DEKRA Arbeit), insurance (Continentale), IT services (BROCKHAUS AG), logistics (BORCHERS Borken), rail/industrial (Stricker Rose Rail), concert/events (nw concerts), government/culture (Theater Dortmund), finance (Vereinigte VR Bank), B2B marketing (PROTECTOPLUS) and nonprofit (help & hope Stiftung). The firm is privately held, founder-owned by Managing Director Daniel Timmermann with COO Julia Hoogland, and operates with 11-50 employees per stated band and ~11 named professionals across performance, account management, design, strategy and HR functions.

Name

Bits & Likes

Legal name

bits & likes GmbH

Website

https://bitsandlikes.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

bits & likes is a Dortmund-based performance digital marketing agency delivering paid social, Google Ads and digital recruiting services to German Mittelstand and enterprise clients, including ROSSMANN, Borussia Dortmund and Toyota Deutschland, with in-house creative production.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing agency
• Performance marketing services
• Paid social advertising
• Search engine advertising
• Digital recruiting services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Digital Marketing Services: Bits & Likes generates revenue through service fees for digital marketing campaigns including Social Ads, Google Ads, and Digital Recruiting. Services are billed as project-based or retainer fees for ongoing campaign management. The agency also earns agency commissions on advertising budgets (passed through to clients with a 5% handling fee, as noted in AGB).
2. Performance Marketing Campaign Management: Revenue is generated from managing paid advertising campaigns across Meta, Google, LinkedIn, TikTok, Pinterest, Spotify, Snapchat, Reddit, and YouTube. The agency offers Real-time Optimization and Content & Media from one hand (inhouse production). Pricing appears project/ retainer-based.
3. Creative & Production Services: Additional revenue comes from graphic design, video production, and website/online shop development services. These are billed as project services, with web design projects having specific terms including 50% advance payment and a minimum handling fee of €50 on total orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bits & Likes is a performance-focused digital marketing agency that plans, buys, and optimises paid advertising campaigns across paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, Spotify) and Google (Search, Shopping, Performance Max, YouTube). The agency bundles campaign management with in-house content production (video, photo, graphic design) and digital recruiting/employer branding services, delivering measurable leads, applications, and reach for B2B clients. Supplementary services include WordPress/TYPO3 website builds and strategic online marketing consulting.

Product overview

Bits & Likes is a performance-focused digital marketing agency based in Dortmund, Germany, with 10 years of experience and over 1,200 campaigns annually. The agency operates as a unified service portfolio organized around three core disciplines: Social Ads (paid social across Meta, Google, TikTok, LinkedIn, Pinterest, and other platforms), Google Ads (search, shopping, YouTube, and Performance Max), and Digitales Recruiting (social recruiting and employer branding). These core offerings are supported by supplementary services including Social Media Marketing, Online Marketing Beratung, Foto & Video Produktion, Grafikdesign, and Webseiten & Onlineshops (built on WordPress and TYPO3). The agency positions itself as a full-service digital partner delivering strategy, creative production, and media execution from a single integrated team.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Ads (Paid Social Advertising) Paid social media advertising agency service running targeted campaigns across Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Reddit, Snapchat, Spotify, and Twitch to deliver leads, sales, and brand awareness for B2B clients.
• Google Ads (Search, Shopping, Performance Max, YouTube) Google Ads agency service running Search Ads, Shopping Ads, Performance Max campaigns, and YouTube Ads to capture intent-driven traffic and conversions through the search and display networks.
• Digital Recruiting (Social Recruiting & Employer Branding) Digital recruiting service combining Social Recruiting, Employer Branding, and scalable Job Ads across LinkedIn, Meta, TikTok and other platforms to fill open positions with both active and passive candidates.
• Social Media Marketing Organic and paid social media management including strategy development, content creation, community management, and performance analytics across major social platforms for B2B brands.
• Online Marketing Consulting Strategic consulting offering customer journey analysis, target audience definition, and channel strategy development for B2B clients planning digital marketing programs.
• Photo and Video Production In-house production of social-first videos, testimonial and recruiting videos, image films, product photography, and 360° interactive content, optimized for paid and organic channels.
• Graphic Design and Corporate Design Visual design service producing social media creatives, ad banners, website graphics, newsletters, and motion design assets aligned with client brand guidelines and optimized for conversion.
• Websites and Online Shops Website and online shop development service using WordPress and TYPO3 CMS, including UX design, SEO optimization, performance tuning, and accessibility consulting for B2B clients.
• Employer Branding Agency Service Employer branding offering combining strategy, content, social presence, and recruiting campaigns to position companies as attractive employers and attract qualified talent.

Quantifiable outcome

• 4.1M+ reach and 35,000+ career page clicks for ROSSMANN Azubi (apprentice) campaign
• +8 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

One partnership is on record.

• Windrich & SörelminorGTM or Marketing PartnerBits & Likes collaborated with Windrich & Sörgel on the ROSSMANN job ads project, where Windrich & Sörgel created attention-grabbing templates for maximum visibility in target audiences' feeds. The collaboration was for a specific campaign and represents a project-level GTM partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• dydocon GmbH: Berlin-based performance and SEO agency serving enterprise and mid-market customers across Germany. Comparable in paid-media-led GTM and full-service digital marketing positioning to Bits & Likes.
• Aufgesang GmbH: Hannover-rooted digital agency providing SEA, SEO, social media and content for German mid-market and B2B customers. Competes head-to-head for the same target audience and campaign types as Bits & Likes.
• Claneo: Berlin-based performance marketing agency focused on paid search, paid social, SEO and employer branding for DACH mid-market and enterprise clients. Comparable offering mix to Bits & Likes with similar employer branding and digital recruiting positioning.
• Online Solutions Group (OSG): German performance marketing agency with a long track record in paid media and digital campaigns. Overlaps with Bits & Likes on paid social, Google Ads and recurring SEO/performance work for mid-market accounts.
• Bloofusion GmbH: Bloofusion is a Münster-based performance marketing agency offering SEA, SEO, social ads and content marketing for B2B and B2C clients. Directly comparable to Bits & Likes as a similarly-sized, regionally-rooted German performance agency targeting mid-market accounts with paid-media-led offerings.

Broad incumbents

• Dept Agency (SinnerSchrader): Dept acquired German digital agency SinnerSchrader and now operates a large Hamburg-rooted full-service digital, creative and technology agency. A broader incumbent in Bits & Likes' space, offering similar services plus engineering, brand and commerce at enterprise scale.
• GroupM Germany: GroupM is WPP's media investment arm operating large agencies (Mindshare, Wavemaker, Essence) in Germany. Overlaps with Bits & Likes on paid media buying, planning and analytics, but operates at a vastly larger scale and portfolio breadth.
• Havas Germany: Havas operates creative, media and performance agencies in Germany (Havas Creative, Havas Media). A broader incumbent offering overlapping paid media and content services alongside much wider portfolio capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bitsandlikes
• Instagraminstagram.com/bitsandlikes
• TikToktiktok.com/@bitsandlikes
• LinkedInlinkedin.com/company/bitsandlikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bits & Likes