What SUPERSTUDIO GROUP does

Superstudio Group SRL is a privately-held Italian venue and event-space operator founded in Milan in 1983 by fashion editors Flavio Lucchini and Gisella Borioli. The company runs three physical venues in Milan's Tortona district — Superstudio Più (Via Tortona 27, 10,000 sqm of flexible exhibition space across 10 halls), Superstudio 13 (Via Forcella 13, 13 photography studios operational since founding), and Superstudio Maxi (Via Moncucco, opened 2020, 7,200 sqm covered single-floor exhibition space, capacity 3,400 people, the first LEED-certified event venue in Europe). Together these venues provide over 17,000 sqm of curated event and exhibition infrastructure, including art galleries (MyOwnGallery, art.box, UnderGallery, Art Point) and a dance rehearsal space (Dance Point).

The business operates four revenue streams: venue and space rental, full-service event production (under the Superstudio Events division established 2016), showroom and office rentals, and medium-to-long-term hospitality (7 design-furnished apartments under Superstudio Hospitality). Pricing is quote-based and not publicly disclosed. The company's primary GTM motion is event-driven, anchored by Milan Design Week (Superdesign Show, Fuori Salone) and Milan Fashion Week (WHITE fashion fair, runway shows for luxury houses). Customers include over 30 named enterprise logos across luxury fashion (Valentino, Gucci, Prada, Versace, Armani), sportswear (Nike, Adidas), automotive (Mercedes, Porsche, BMW), technology (Google, Amazon), auction houses (Christie's, Sotheby's), and banking (Unicredit, Credit Suisse), with WHITE attracting 500+ exhibitors and 20,000 buyers and Superdesign Show attracting 80,000 visitors.

The group is structured around wholly-owned operating subsidiaries (Superstudio Events, Superstudio Maxi, Superstudio Hospitality) and is led by co-founders Flavio Lucchini and Gisella Borioli alongside co-president Tommaso Stecchi Borioli (nephew of Borioli, joined 2021) and operational director Dario Negri. The company is small by headcount (1–10 employees) and operates family-controlled with no disclosed external equity funding. Geographic markets served are Italy and the UAE, with Dubai listed as a prospective expansion geography. The company publishes @AT Superstudio Magazine (now digital) and the 'DESIGN SUPER SHOW 2000/2020' archive book documenting its 20-year design exhibition history.

Name

SUPERSTUDIO GROUP

Legal name

SUPERSTUDIO GROUP SRL

Website

https://superstudiogroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Superstudio Group operates three premium event and exhibition venues in Milan's Tortona district, totaling over 17,000 sqm, serving fashion houses, design brands, art galleries, and corporate clients with venue rental, event production, and hospitality services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Venue and Space Rental: Rental income from photography studios (Superstudio 13), event halls (Superstudio Più), showrooms, temporary exhibition spaces, and Superstudio Maxi. Spaces are rented by day with various configurations.
2. Event Production and Management: Full-service event management including conventions, exhibitions, conferences, fashion shows, parties, and car clinics. Customized services include communication strategies, design, staging, videos, lighting, sound system, casting, hostess, production, security, and catering.
3. Hospitality Services: Medium to long-term rental of 7 fully furnished apartments in Milan for clients attending events, with services including concierge, cleaning, meeting rooms, and restaurant bonuses.
4. Showroom Rental: Permanent and temporary showroom rentals for fashion brands in via Tortona, via Forcella, and via Valparaiso locations. Brands like CP Company, Mandarina Duck, and Lanificio Colombo have permanent showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SUPERSTUDIO GROUP operates a portfolio of premium event venues and exhibition spaces in Milan, including three flagship locations (Superstudio Più, Superstudio 13, and Superstudio Maxi) totaling over 17,000 sqm of space for fashion shows, design exhibitions, art galleries, photography shoots, and corporate events. The company provides full-service event production and management (conventions, exhibitions, conferences, fashion shows, parties, car clinics), medium/long-term hospitality apartment rentals, and creative consulting services.

Product overview

Superstudio Group is a creative events and exhibition platform operating in Milan, Italy, comprising multiple distinct products and services across a unified portfolio. The core offering includes three physical venue locations: Superstudio Più (via Tortona) with 10,000 m2 of flexible exhibition space, Superstudio 13 (via Forcella) with 13 photography studios for fashion shoots and events, and Superstudio Maxi (via Moncucco) opened in 2020 as Europe's first LEED-certified event venue with 7,200 m2 of exhibition space. The platform is complemented by Superstudio Events (established 2016) for professional event management, and Superstudio Hospitality offering 7 design-decorated apartments for medium-to-long term rental. Art and culture services include MyOwnGallery (300 sq.m concept gallery), art.box (street window gallery), and UnderGallery (Flavio Lucchini archive gallery). Fashion services feature the WHITE trade show and Tomorrow showroom. Dining is available through Dada Café and Superstudio Café. The Group also publishes @AT Superstudio Magazine (now digital) and offers creative consulting services. The SuperDesign Show event, part of Milan Design Week, represents their signature design exhibition format.

Differentiator

Problem solved

Functional benefit

Products and services

• Superstudio Più A modern, poly-functional and versatile multi-location event space in via Tortona 27, Milan, offering 10,000 sqm of exhibition space with 10 independent halls (6-11 meters in height) plus a 1,200 sqm garden. Suitable for events, exhibitions, conventions, fairs, fashion shows, performances, and dance events, targeting fashion brands, design companies, and corporate event organizers.
• Superstudio 13 Photography studio complex in via Forcella 13, Milan, featuring 13 photo studios with different heights and characteristics including cyclo, limbo, daylight, and modular studios. Targets fashion photographers, magazines, brands needing professional studios for fashion shootings, and also available for exhibitions, showrooms, fashion shows, and presentations.
• Superstudio Maxi

Quantifiable outcome

• 80,000 visitors and 2,200 journalists at Superdesign Show 2019
• +1 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Fieramilanocity: Milan's historic city-center exhibition venue hosting consumer-facing events, design exhibitions, and cultural programming — regional peer operating in the same city with overlapping Milan exhibition market but focused on different event formats than Superstudio's boutique premium offering.

Emerging players

• Kraftwerk Berlin: Iconic industrial event venue in Berlin hosting large-scale fashion shows (notably during Berlin Fashion Week), brand events, concerts, and corporate productions — emerging peer with similar premium positioning targeting fashion and lifestyle brands for activations.
• Magazine London: Modern multi-purpose event and exhibition venue in London's Greenwich peninsula hosting brand activations, fashion shows, conferences, and cultural events — emerging direct competitor with comparable premium urban venue positioning for fashion and corporate clients.

Direct peers

• 180 The Strand: London's premier fashion week venue during London Fashion Week, hosting runway shows, brand activations, and cultural events for major fashion houses — operates as a comparable premium urban venue for fashion week programming with similar client overlap to Superstudio.
• Triennale Milano: Milan's leading design museum and exhibition venue in the city, hosting design exhibitions, fashion-related cultural programming, and major events during Milan Design Week — directly comparable as a Milan-based design and exhibition venue competing for the same cultural and commercial clients.
• Spring Studios: Operates fashion show and brand activation venues in New York and London, with a similar high-end positioning targeting global fashion houses, luxury brands, and corporate clients for runway shows, presentations, and press events — directly comparable operating model to Superstudio Più and Superstudio Maxi.
• Pirelli HangarBicocca: Major contemporary art venue in Milan hosting large-scale exhibitions, brand collaborations, and cultural events in a converted industrial space — comparable as a Milan-based large-format exhibition and event space serving fashion-adjacent luxury and cultural clients.

Broad incumbents

• Pitti Immagine: Florence-based organizer of Pitti Uomo and other major fashion trade shows serving premium menswear and contemporary fashion brands — comparable as a broader Italian fashion event incumbent targeting similar enterprise clients with B2B event formats.
• Fiera Milano: Italy's largest exhibition and trade fair operator hosting major B2B fairs across fashion, design, and industry at the Rho-Fiera Milano complex — broader incumbent competitor with significant scale but oriented toward trade fair format rather than Superstudio's boutique premium event positioning.
• Salone del Mobile.Milano: Main organizer of Milan Design Week and the Salone del Mobile trade fair — the broader incumbent event organizer that Superstudio's Fuori Salone movement grew around, sharing the same Milan Design Week ecosystem and overlapping enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superstudiogroup
• LinkedInlinkedin.com/company/superstudio-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERSTUDIO GROUP