Pediatric Cancer Foundation of the Lehigh Valley

What Pediatric Cancer Foundation of the Lehigh Valley does

Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is a Pennsylvania-domiciled nonprofit organization founded in 2003 and headquartered at 4501 Crackersport Road, Allentown, PA. The organization provides family-centered programs and services to families of children with pediatric cancer across the entire treatment continuum — from initial diagnosis through active treatment, survivorship, and bereavement — within the Lehigh Valley region. Its service portfolio spans direct financial assistance (gas and grocery gift cards, hospital cafeteria cards, Journey Bags, Warrior Backpacks), social and emotional programs (Camp Smile week-long day camp, Kids Konnekt for ages 4-11, Teen Events for ages 12-18, Parents' Nights, bimonthly Chemo Circus hospital visits, Caregiver Coffee), bereavement support (Remembrance Portraits, $2,500 Final Expense Stipend, Bereavement Counseling), and educational scholarships ($5,000 for cancer survivors, $3,000 for bereaved siblings).

The organization operates without proprietary technology; its infrastructure is built on a Wix-hosted website, Constant Contact for email, and standard nonprofit donation platforms including The Giving Block. Service delivery is human-intensive, with six named staff members — Executive Director Michelle Zenie Rounds, Program & Services Manager Kristine Buss, Operations Manager Rhonda Johnson, Fundraising Manager Tracy Stauffer, Marketing & Communications Coordinator Caley Bittner, and Program/Fundraising Assistant/Teen Board Advisor Stefani Buck — supplemented by hospital-based partnership programming with Lehigh Valley Reilly Children's Hospital.

Revenue is generated through a diversified nonprofit model combining individual donations (one-time and recurring via the $25/month minimum Gold Circle Club membership), annual fundraising events (Ready Set GOLD 5K/8K Run, Luau On The Links Golf Outing, Hearts of Gold Gala, Great Big Group Ride), merchandise sales through an online shop (priced $3-$45), planned giving instruments (bequests, charitable remainder trusts, gift annuities), Facebook fundraisers, and corporate cause-marketing partnerships (notably a co-branded A-Treat Lemon Twist Seltzer distributed through regional grocery chains). The organization is governed by a community Board of Directors, has no venture capital or institutional investors, and is currently constructing The Family Room — a new physical facility at its Allentown headquarters intended to expand program delivery capacity.

Name

Pediatric Cancer Foundation of the Lehigh Valley

Legal name

Pediatric Cancer Foundation of the Lehigh Valley, Inc.

Website

https://pcflv.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Cancer Foundation of the Lehigh Valley is an Allentown, PA-based nonprofit that provides financial assistance, emotional support, and social programs to hundreds of Lehigh Valley families throughout the entire pediatric cancer journey, from diagnosis through bereavement.

Ownership category

akta.pro rank

Product category

Nonprofit Family Support Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411), Other Individual and Family Services (624190)

akta.pro industry

PRIMARYHLAJALAG

Maternal, Child & Family Health Program Funding

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

Keywords

• Pediatric cancer support
• Family support services
• Nonprofit fundraising
• Community cancer programs
• Bereavement support

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: PCFLV accepts one-time and recurring monthly donations starting at $25 per month through their Gold Circle Club membership program. Donations can be made in honor or memory of loved ones and are tax-deductible.
2. Fundraising Events: Annual events including Ready Set GOLD 5K Walk/8K Run, Luau On The Links Golf Outing, Hearts of Gold Gala, and Great Big Group Ride generate revenue through registration fees and event sponsorship.
3. Merchandise Sales: The organization sells branded merchandise including hoodies, t-shirts, notecards, beanies, and accessories through their online shop at prices ranging from $3 to $45.
4. Planned Giving: Charitable planned giving options including bequests through wills/trusts, beneficiary designations, charitable remainder trusts, and charitable gift annuities support long-term organizational sustainability.
5. Facebook Fundraisers: Individuals can create Facebook fundraisers to celebrate birthdays, weddings, or memorialize loved ones, with proceeds directed to PCFLV.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PCFLV is a nonprofit organization that provides family-centered programs and services throughout all stages of the pediatric cancer journey. It delivers financial assistance (gas and grocery gift cards, hospital cafeteria cards, scholarships, final-expense stipends), emotional and social support (Camp Smile, Kids Konnekt, Teen Events, Parents' Night, Chemo Circus hospital visits, birthday cards, bereavement counseling, remembrance portraits), and community-based fundraising events. Programs are offered free of charge to families in the Lehigh Valley area of Pennsylvania.

Product overview

Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is a non-profit organization providing family-centered programs and services throughout all stages of the pediatric cancer journey. The organization offers a comprehensive portfolio including direct family support (gas/grocery cards, hospital cafeteria cards, journey bags, warrior backpacks, family assistance fund), social and emotional programs (Camp Smile, Kids Konnekt, Teen Events, Parents' Night, Birthday Cards), survivorship support, bereavement services (Remembrance Portrait, Final Expense Stipend, Bereavement Counseling), scholarships, and community fundraising events (Ready Set GOLD 5K, Luau On The Links Golf, Hearts of Gold Gala, Great Big Group Ride). The organization also operates a merchandise shop selling branded apparel and accessories, runs the Teen Board youth advisory program, the Gold Circle Club monthly donor program, Planned Giving options, and the annual 30 Days/30 Stories awareness campaign during Pediatric Cancer Awareness Month. Key programs include Chemo Circus (bimonthly hospital visits) and HUGS for PCW (gift card distribution).

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Programs

Quantifiable outcome

• $5,000 one-time scholarships for cancer patients; $3,000 for bereaved siblings
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Lehigh Valley Reilly Children's HospitalcoreStrategic or Co-development PartnerPCFLV has an established partnership with Lehigh Valley Reilly Children's Hospital where they conduct Chemo Circus visits twice monthly, provide Caregiver Coffee, and created the Family Assistance Fund. The hospital serves as the primary treatment location for families PCFLV supports.
• A-Treat (Jaindl)supportingGTM or Marketing PartnerA-Treat produces PCFLV-branded A-Treat Lemon Twist Seltzer with proceeds benefiting PCFLV. Available at local grocery retailers including Giant, Redner's, Ahart's, ShopRite, and Gerrity's, and online at a-treat.com.
• HUGS for PCWsupportingStrategic or Co-development PartnerHUGS for PCW (Pediatric Cancer Warriors) is a community project that purchases grocery and gas gift cards for families facing pediatric cancer. Contact: Susan Christine at [email protected].
• Children's Hospital of Philadelphia (CHOP)supportingStrategic or Co-development PartnerMany PCFLV families receive treatment at CHOP for specialized care. PCFLV provides support including gift cards and assistance during extended stays at CHOP.
• NCCN FoundationsupportingOthersPCFLV promotes NCCN Foundation resources including NCCN Guidelines for Patients - step-by-step guides to the latest advances in cancer care designed to help families make informed decisions.
• Alison Conklin PhotographysupportingGTM or Marketing PartnerAlison Conklin Photography sponsors the 30 Days/30 Stories campaign, photographing children featured in the annual September pediatric cancer awareness initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rally Foundation for Childhood Cancer Research: Pediatric cancer nonprofit combining research funding with family/peer support programs and an event-driven fundraising model (Rally Dance Party, Rallies). Directly comparable GTM and mission.
• CureSearch for Children's Cancer: National pediatric cancer nonprofit funding research and providing family resources and support programs. Comparable mission scope and beneficiary population, though more research-weighted.
• Alex's Lemonade Stand Foundation: National nonprofit funding pediatric cancer research and family support, with a similarly broad set of programs and a comparable event- and donation-driven revenue model. Directly comparable mission and beneficiary population.
• The National Children's Cancer Society: National nonprofit providing direct financial and emotional support to children with cancer and their families, including scholarships and bereavement assistance — closely mirroring PCFLV's service portfolio at greater scale.
• St. Baldrick's Foundation: Large pediatric cancer nonprofit combining research grants with family/survivor support programs and a heavily event-driven fundraising model (head-shaving events). Directly comparable in mission, beneficiary base, and event-centric GTM motion.
• American Childhood Cancer Organization: National nonprofit providing information, advocacy, and support to children with cancer and their families. Comparable in serving the pediatric cancer family segment with a mix of direct services and community programming.
• National Pediatric Cancer Foundation: National nonprofit dedicated to pediatric cancer research funding and family support, with similar program pillars (financial assistance, awareness, community events) serving the same beneficiary population.

Broad incumbents

• Make-A-Wish Foundation: Nationally recognized nonprofit granting wishes to children with critical illnesses, including pediatric cancer. Comparable beneficiary overlap and event-driven fundraising, though the core service (wish granting) differs from PCFLV's wraparound family support.
• Ronald McDonald House Charities: Large, established nonprofit providing housing and family-support services to families of seriously ill children, including pediatric cancer. Comparable in the family-centered support model but operates a much broader portfolio and scale.

Emerging players

• Super Sam Foundation: Smaller pediatric cancer nonprofit offering family support and community programs. Comparable in scale and regional/community orientation to PCFLV, useful as a size-and-scope benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCx_SBXQnsbcftmDi9JYxUsA
• Facebookfacebook.com/pcf.lehighvalley
• LinkedInlinkedin.com/company/pediatric-cancer-foundation-of-the-lehigh-valley
• Instagraminstagram.com/pediatric_cancer_foundation
• Xx.com/pcflv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pediatric Cancer Foundation of the Lehigh Valley