Jodel

What Jodel does

Jodel (legal name Grupo Jodel) is a Portuguese B2B contract manufacturer of liquid and solid detergents, personal care products, and cleaning/hygiene solutions, founded in 1968 in Odivelas by José Ferreira and Maria Manuela Ferreira. The company manufactures under client brands for 1,090 national and international customers across 991 SKUs, producing 40 million liters in 2021 and claiming that approximately 3 in 10 hygiene products in Portuguese households or offices are made by Jodel on behalf of brand owners. Its product portfolio spans household cleaners, dishwashing and laundry detergents, personal care (liquid soap, body wash, shampoo, lotions), professional disinfection, HACCP-compliant food industry products, HORECA supplies, automotive cleaning, and laundry/institutional lines.

The company's core technology platform is built around four vertically integrated capabilities: (1) proprietary NTD (New Technology Detergent) solid detergent production at 100 ton/day; (2) versatile liquid detergent manufacturing at 1,200 ton/day supporting multiple simultaneous formulas; (3) in-house packaging engineering producing 105 million bottles and 34 million caps per year across 21 packaging formats with full 3D design-to-mold capability; and (4) a fully automated warehouse with 6,024-pallet capacity and simultaneous 68-pallet intake / 74-pallet shipping. Two in-house laboratories (detergent and cosmetic) plus an internal quality control function provide formulation R&D and full traceability from raw material reception to filling. The platform is housed primarily in a 120,000 m² facility in Aveiras de Cima built in 1997, with secondary offices in Odivelas and Vila Real de Santo António.

Jodel generates revenue exclusively through B2B contract manufacturing under customized quotations tied to volume, formula complexity, and packaging specifications. Go-to-market is direct enterprise sales led by a commercial department ([email protected]). Certifications — IFS HPC V2, ISO 9001:2015, EU EcoLabel, FSC, EcoCert, COSMOS Natural/Organic, Leaping Bunny, Vegan, Bureau Veritas I-305, and RecyClass — are central to the value proposition, particularly for European private-label and sustainability-oriented brand owners. The company is family-controlled, with second-generation leaders Filipa Ferreira (President) and Paulo Ferreira (Vice-President) assuming executive roles in 2021 alongside a professional management team across R&D, finance, quality, production, logistics, and procurement. Internationalization began approximately 6 years prior to 2021 and remains the principal growth lever.

Name

Jodel

Legal name

Grupo Jodel

Website

https://jodel.pt

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Jodel is a Portuguese B2B contract manufacturer founded in 1968 that produces liquid and solid detergents, personal care products, and cleaning solutions under client brands for 1,090 customers, operating the country's largest detergent platform with fully integrated production, packaging, and warehouse capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Aveiras De Cima

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Contract Manufacturing: Manufactures custom hygiene and cleaning products for brand owners (B2B customers). Produces 991 SKUs in 2021 for 1090 national and international clients. Revenue derived from producing and delivering finished products to client specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Jodel is a Portuguese contract manufacturer of hygiene and cleaning products, producing solid detergents, liquid detergents, personal care products, disinfectants, and institutional/industrial cleaning solutions under customer and own brands. Operating from a single plant since 1968, the company delivers 991 SKUs to 1,090 national and international customers, with 100 tons/day solid-detergent capacity (NTD technology), 1,200 tons/day liquid capacity, and 105 million packaged units produced annually.

Product overview

Jodel is a hygiene products manufacturing company operating as a contract manufacturer (B2B) producing private-label hygiene and cleaning products. The company operates a single unified manufacturing platform with four integrated production capabilities: solid detergent production (NTD technology, 100 ton/day), liquid detergent production (1200 ton/day), internal packaging production (105 million units/year), and an automated intelligent warehouse. The product portfolio comprises multiple product lines including personal care products (liquid soap, body wash, shampoo, body lotions), household cleaning products (dishwasher, laundry, surface cleaners), institutional and HORECA cleaning products, industrial and food industry products compliant with HACCP standards, automotive cleaning products, and professional disinfection products. All products are manufactured for B2B clients' brands, with the company producing over 50 daily references for 1090 national and international customers, and holds IFS HPC V2 and ISO 9001:2015 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Detergents

Quantifiable outcome

• 3 in 10 hygiene products in Portuguese homes or offices produced by Jodel
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators13 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Sika Group: Spanish chemical group with home-care and personal-care manufacturing capabilities serving Iberian and European brand owners. Relevant as a regional peer operating in Jodel's core Iberian market with overlapping product categories.

Emerging players

• Albea Group: Global packaging and beauty/cosmetic contract manufacturer. Comparable to Jodel's in-house packaging engineering capability (bottles, caps, design) and as an adjacent competitor vying for personal-care and home-care contract manufacturing tenders.

Broad incumbents

• Reckitt Benckiser: Global British multinational with leading hygiene and home brands (Dettol, Lysol, Finish, Cillit Bang). Comparable as a brand-owner counterpart whose contract manufacturing needs and supplier consolidation decisions directly shape the addressable opportunity for Jodel.
• Henkel: Global German multinational with a large laundry & home care division and broad beauty/personal-care portfolio. Relevant as a large incumbent whose brand-owner customers could insource production or set aggressive contract terms impacting European CMs like Jodel.
• Diversey (Solenis): Global B2B cleaning, hygiene, and infection-prevention solutions provider (acquired by Solenis in 2023). Directly comparable to Jodel's institutional, HORECA, and food-industry disinfection product portfolio.

Direct peers

• ROELMI HPC: Italian B2B manufacturer specializing in personal care, home care, and cosmetic formulations with strong natural/organic positioning. Comparable to Jodel in COSMOS/EcoCert-certified personal care contract manufacturing and sustainability-led customer wins.
• McBride plc: UK-listed leading European private-label manufacturer of household cleaning and personal-care products with pan-European manufacturing footprint. Closest direct peer to Jodel in terms of contract manufacturing of detergents, cleaners, and personal-care products for retailer and brand-owner customers.
• Christeyns: Belgian manufacturer of professional hygiene and cleaning products serving industrial, institutional, and HORECA customers across Europe. Directly comparable to Jodel's institutional/HORECA product lines and food-industry hygiene offering.
• Sopura: Belgian B2B manufacturer of cleaning and disinfection products for the beverage and food industries, with HACCP-compliant formulations. Closely comparable to Jodel's HACCP-compliant food-industry hygiene range and contract-manufacturing model.
• Werner & Mertz: German family-owned manufacturer of professional and household cleaning products with strong sustainability positioning (Frosch, Green Care Professional). Comparable to Jodel in private-label and sustainable formulation capability for B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jodel

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jodel