Dilpro

What Dilpro does

DILPRO is an independent French multi-brand e-commerce retailer of professional and sportswear, headquartered in Cesson-Sévigné near Rennes. Operating exclusively via the dilpro.fr storefront, the company curates and resells a portfolio of well-known workwear, safety footwear, and activewear brands — Helly Hansen, Carhartt, U-Power, FHB, Robur, and MUKUA — organized into four vertical product lines: trades / construction / industry (ARTISANAT-BTP-INDUSTRIE), healthcare (SANTÉ), food service and hospitality (RESTAURATION), and sportswear (MODE SPORT-WEAR / SPORT). The platform functions as a standard self-serve e-commerce catalog with category, brand, and product pages, supplemented by phone and email-based project quote handling for volume buyers.

Underlying the storefront is a value-added garment personalization service offering four distinct methods — embroidery (broderie), sublimation, transfer (transfert), and screen printing (sérigraphie) — accessible via a free online quote request flow. This customization layer is positioned as DILPRO's principal differentiator against pure-play resellers, allowing the company to deliver made-to-order, branded uniforms for businesses, sports clubs, and event organizers.

DILPRO serves a mixed customer base of individuals (B2C), businesses, and government administrations, with unit-based pricing displayed in euros TTC (VAT-inclusive). Prices span approximately €8 to €240 per item depending on brand and SKU, with personalization priced separately via quote. The company is privately held, with no disclosed funding, parent entity, executive team (beyond a single general contact), or M&A activity in the source material, indicating it operates as a small, owner-managed lifestyle retailer rather than a venture-backed scale commerce operator.

Name

Dilpro

Legal name

DILPRO

Website

https://dilpro.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

DILPRO is an independent French e-commerce reseller of multi-brand professional and sportswear, serving individuals, businesses, and government administrations. Based near Rennes, it carries Helly Hansen, Carhartt, U-Power, FHB, Robur, and MUKUA products, with four-method garment customization services.

Ownership category

akta.pro rank

Product category

Professional Workwear and Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Sportswear Customization & Printing Retail (CRAMACAK), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Professional workwear retail
• Sportswear apparel
• Clothing customization services
• Multi-brand apparel
• Medical and hospitality uniforms

Headquarters

HQ city

Cesson-sévigné

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail merchandise sales: Dilpro generates revenue through the direct sale of multi-brand professional and sports clothing and footwear via its e-commerce website. Customers purchase branded workwear, safety footwear, and sportswear at listed prices.
2. Textile customization services: The company offers garment personalization (embroidery, sublimation, transfer, screen printing) as a value-added service, with free quotes available through the website or by contacting sales via phone or email.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Independent multi-brand reseller of professional workwear, sportswear, restaurant/hospitality uniforms, medical apparel, and related footwear, operating through an e-commerce platform. The company also offers in-house garment personalization services including embroidery, sublimation, heat transfer, and screen printing for branded and custom outfits.

Product overview

Dilpro is an independent multi-brand workwear and sportswear retailer based in Cesson-Sévigné, near Rennes, France. The company operates as an e-commerce platform offering a comprehensive portfolio of professional clothing and customization services. The core offering consists of workwear for trades, construction, and industry (ARTISANAT-BTP-INDUSTRIE), restaurant and hospitality uniforms (RESTAURATION), medical and healthcare clothing (SANTÉ), and sports/activewear (MODE SPORT-WEAR). Dilpro carries multiple internationally recognized brands including Helly Hansen, Carhartt, U-Power, FHB, Robur, and MUKUA. The company differentiates itself through a clothing customization service that offers four methods: embroidery (broderie), sublimation, transfer, and screen printing (sérigraphie) to personalize garments for businesses, events, and teams. Products span from safety footwear and protective equipment to professional uniforms and casual sportswear, with inventory including pants, jackets, shirts, softshells, and accessories across various sizes and color options.

Differentiator

Problem solved

Functional benefit

Products and services

• Vêtements de Travail (Workwear) Multi-brand professional workwear category offering jackets, trousers, overalls, and footwear from brands such as Helly Hansen and Carhartt for trades, construction, and industrial workers.
• MODE SPORT-WEAR (Sportswear Fashion) Sportswear and athleisure clothing and footwear category targeted at individual consumers and sports teams seeking branded casual and performance apparel.
• Vêtements de Restauration (Restaurant/Hospitality Clothing) Uniforms for restaurants, cafés, hotels, and catering businesses, including chef wear, server attire, and aprons suitable for front- and back-of-house staff.
• Vêtements Médicaux (Medical Clothing) Medical uniforms including tunics, scrubs, and lab coats for clinics, dental practices, care facilities, and other healthcare environments.
• Personnalisation (Clothing Customization Service) In-house garment personalization service using embroidery, sublimation, heat transfer, and screen printing to add logos, names, or designs to apparel purchased from the catalog, available to both individual and business customers.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wandida: French e-commerce multi-brand workwear and professional apparel retailer with a similar multi-vertical portfolio (workwear, healthcare, hospitality) and customization services — directly comparable in customer segments and digital distribution model.
• Adolphe Lafont: Historic French workwear brand and retailer with proprietary lines for trades, healthcare, and industry; competes directly in the same end-user verticals with an established French presence and customization.
• Cepavi: French online retailer specialized in professional workwear, safety footwear, and uniforms for trades and industry — closely mirrors Dilpro's e-commerce-led workwear + footwear + customization offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dilpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dilpro