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American Payroll Association

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uuid002gba7

Namestring
American Payroll Association
Legal namestring
PayrollOrg
Company typeenum
Private
Founded yearint
1982
Descriptiontext

PayrollOrg (formerly American Payroll Association, founded 1982) is a San Antonio-headquartered nonprofit membership association dedicated to payroll education, certification, and compliance resources. Following its May 2, 2023 merger with the Global Payroll Management Institute, the organization operates under a unified brand serving more than 100,000 payroll professionals annually from over 100 countries. It administers two industry-recognized certifications — the Fundamental Payroll Certification (FPC) for entry-level practitioners and the Certified Payroll Professional (CPP) for advanced practitioners — alongside a digital badging system for recertification.

The product portfolio spans structured training (PayTrain Mastery self-study and guided-study formats, Payroll Analytics Series from beginner to expert), specialized compliance courses (Local Income Tax Compliance, Garnishments Forum), authoritative reference publications (The Payroll Source Online, Guide to State Payroll Laws), industry media (PAYTECH Magazine, Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe, Global Payroll eMagazine, PayTalk Podcast), and a calendar of in-person and virtual conferences (Payroll Congress, Capital Summit, Payroll Leaders Conference, Educational Institutions Payroll Conference, Virtual Congress, Global Payroll Week, National Payroll Week). Technology is delivered through a standard web stack — ASP.NET on AWS with Azure App Service, Cloudflare for bot management and traffic, HubSpot for CRM and marketing automation, Pardot for visitor tracking, and Google Analytics — supporting the e-commerce portal at ebiz.payroll.org.

The business model rests on five recurring and transactional revenue streams: annual membership dues (individual and team tiers), certification exam fees (FPC and CPP), courses, seminars, and educational products (Boot Camps, PayTrain, books and merchandise), conference registration, and advertising and sponsorships across newsletters, vendor directories (U.S. and Global), and conference venues. Go-to-market is community-led, leveraging a U.S. local chapter network, member referrals, peer forums, and the Payroll Community platform; 101-250 employees support operations. There is no evidence of external ownership, venture investment, or public listing; the entity operates as a self-governing nonprofit.

Short descriptiontext

PayrollOrg (formerly American Payroll Association) is a nonprofit membership association that provides payroll education, certification (FPC, CPP), compliance resources, and conferences to over 100,000 payroll professionals across 100+ countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Antonio, United States
HQ citystring
San Antonio
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payroll certification programs, payroll compliance training, professional membership association, payroll education services, payroll publications resources
Industry1 code
1Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface)
CodeBPAAAHAEPrimaryNo
NAICS code2 codes
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services54121
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services5412
SIC code1 code
  • Services-Membership Organizations8600
Product category
Professional Education and Certification
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Membership Dues
TypeSubscription Recurring
Description

Annual membership fees providing access to member benefits including free eBooks, free webinars, Ask an Expert, PAYTECH Magazine, Payroll Currently Newsletter, and the Payroll Community.

payroll.org
2Certification Exams
TypeOne Time License
Description

Revenue from administering Fundamental Payroll Certification (FPC) and Certified Payroll Professional (CPP) exams, including online testing fees.

payroll.org
3Courses, Seminars & Educational Products
TypeOne Time License
Description

Sale of educational courses, seminars, certificate programs, study tools (Boot Camps, PayTrain eLearning), and the Bookshelf products including The Payroll Source, Guide to State Payroll Laws, and merchandise.

payroll.org
4Conference Registration
TypeOne Time License
Description

Revenue from in-person and virtual conferences including Payroll Congress, Capital Summit, Payroll Leaders Conference, Virtual Congress, and the Educational Institutions Payroll Conference.

payroll.org
5Advertising & Sponsorships
TypeAdvertising
Description

Sponsorships and advertising opportunities across newsletters (Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe), U.S. Vendor Directory, Global Vendor Directory, and conference venues.

payroll.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details2 tiers
1Individual Membership
ModelSubscriptionBilling cadenceAnnual
Notes

Annual membership providing access to member directory, free eBooks, free webinars, Ask an Expert, PAYTECH Magazine, newsletters, and community access.

payroll.org
2Team Membership
ModelSubscriptionBilling cadenceAnnual
Notes

Group membership option for teams within organizations.

payroll.org
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

American Payroll Association, now operating as PayrollOrg, is a nonprofit membership organization that delivers payroll education, certification, and compliance resources to payroll professionals. Its core offerings include the Fundamental Payroll Certification (FPC) and Certified Payroll Professional (CPP) credentials, structured training courses such as PayTrain Mastery and the Payroll Analytics Series, authoritative reference publications including The Payroll Source Online and the Guide to State Payroll Laws, and major annual conferences such as Payroll Congress and Capital Summit.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

PayrollOrg (formerly American Payroll Association) offers a comprehensive portfolio of payroll education and certification products serving over 100,000 professionals annually from more than 100 countries. The portfolio centers on two certification programs: Fundamental Payroll Certification (FPC) for entry-level professionals and Certified Payroll Professional (CPP) for advanced practitioners. Educational offerings include PayTrain Mastery courses (available in self-study and guided-study formats), the Payroll Analytics Series for data proficiency, and Local Income Tax Compliance courses. The organization publishes The Payroll Source Online and Guide to State Payroll Laws as authoritative references. Annual conferences include Capital Summit, Payroll Congress, Virtual Congress, Payroll Leaders Conference, and the Educational Institutions Payroll Conference. Members receive PAYTECH Magazine and newsletters (Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe), access the Global Payroll eMagazine, and benefit from the PayTalk Podcast. The merger with Global Payroll Management Institute expanded offerings to include global payroll resources and the Global Payroll Week event.

Product and service17 records
1Fundamental Payroll Certification (FPC)
CategoryCertification
Description

Entry-level certification for payroll professionals demonstrating foundational knowledge and competencies in payroll practices.

2Certified Payroll Professional (CPP)
CategoryCertification
Description

Advanced-level certification for experienced payroll professionals seeking leadership positions and career advancement.

3PayTrain Mastery
CategoryCourse
Description

Comprehensive training course for experienced payroll practitioners and those preparing for CPP certification, available in self-study and guided-study formats.

4Payroll Analytics Series
CategoryCourse
Description

Analytics training courses designed to master payroll data insights, ranging from beginner to expert levels.

5Local Income Tax Compliance
CategoryCourse
Description

Specialized course covering city, county, and school district tax withholding, reporting, and depositing procedures, addressing local taxes in Ohio, Pennsylvania, New York, Indiana, Kentucky, Maryland, and other states.

6Garnishments Forum
CategoryCourse
Description

Virtual course covering both federal and state garnishment laws for payroll professionals.

7The Payroll Source Online
CategoryPublication/Reference
Description

The industry's most trusted go-to resource for all aspects of payroll, explaining the latest legal and regulatory changes, technological innovations, and payroll developments.

8Guide to State Payroll Laws
CategoryPublication/Reference
Description

Comprehensive reference guide covering state-specific payroll laws and regulations.

9Payroll Source
CategoryPublication/Reference
Description

Comprehensive payroll reference publication covering all aspects of payroll operations, compliance, and best practices.

10Capital Summit
CategoryConference
Description

Annual conference providing payroll education and networking opportunities for professionals.

11Payroll Congress
CategoryConference
Description

Major annual conference featuring workshops and educational sessions for payroll professionals.

12Virtual Congress
CategoryConference
Description

Online version of the annual payroll congress providing remote access to educational sessions.

13Payroll Leaders Conference
CategoryConference
Description

Annual conference held in San Antonio, TX focused on leadership skills and knowledge for payroll leaders.

14Educational Institutions Payroll Conference (EIPC)
CategoryConference
Description

Specialized conference addressing payroll needs specific to educational institution professionals.

15Certificate Programs
CategoryCertification/Education
Description

Structured educational programs leading to certificates in various payroll specializations.

16Individual Membership
CategoryMembership
Description

Annual membership providing access to member directory, free eBooks, free webinars, Ask an Expert, PAYTECH Magazine, newsletters, and community access.

17Team Membership
CategoryMembership
Description

Group membership option for teams within organizations, billed annually.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

American Payroll Association

Professional Education and Certificationamericanpayroll.org

PayrollOrg (formerly American Payroll Association) is a nonprofit membership association that provides payroll education, certification (FPC, CPP), compliance resources, and conferences to over 100,000 payroll professionals across 100+ countries.

What American Payroll Association does

PayrollOrg (formerly American Payroll Association, founded 1982) is a San Antonio-headquartered nonprofit membership association dedicated to payroll education, certification, and compliance resources. Following its May 2, 2023 merger with the Global Payroll Management Institute, the organization operates under a unified brand serving more than 100,000 payroll professionals annually from over 100 countries. It administers two industry-recognized certifications — the Fundamental Payroll Certification (FPC) for entry-level practitioners and the Certified Payroll Professional (CPP) for advanced practitioners — alongside a digital badging system for recertification.

The product portfolio spans structured training (PayTrain Mastery self-study and guided-study formats, Payroll Analytics Series from beginner to expert), specialized compliance courses (Local Income Tax Compliance, Garnishments Forum), authoritative reference publications (The Payroll Source Online, Guide to State Payroll Laws), industry media (PAYTECH Magazine, Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe, Global Payroll eMagazine, PayTalk Podcast), and a calendar of in-person and virtual conferences (Payroll Congress, Capital Summit, Payroll Leaders Conference, Educational Institutions Payroll Conference, Virtual Congress, Global Payroll Week, National Payroll Week). Technology is delivered through a standard web stack — ASP.NET on AWS with Azure App Service, Cloudflare for bot management and traffic, HubSpot for CRM and marketing automation, Pardot for visitor tracking, and Google Analytics — supporting the e-commerce portal at ebiz.payroll.org.

The business model rests on five recurring and transactional revenue streams: annual membership dues (individual and team tiers), certification exam fees (FPC and CPP), courses, seminars, and educational products (Boot Camps, PayTrain, books and merchandise), conference registration, and advertising and sponsorships across newsletters, vendor directories (U.S. and Global), and conference venues. Go-to-market is community-led, leveraging a U.S. local chapter network, member referrals, peer forums, and the Payroll Community platform; 101-250 employees support operations. There is no evidence of external ownership, venture investment, or public listing; the entity operates as a self-governing nonprofit.

American Payroll Association firmographics

Firmographics
Name
American Payroll Association
Legal name
PayrollOrg
Website
https://americanpayroll.org
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
101–250 employees
Short description
PayrollOrg (formerly American Payroll Association) is a nonprofit membership association that provides payroll education, certification (FPC, CPP), compliance resources, and conferences to over 100,000 payroll professionals across 100+ countries.
Ownership category
akta.pro rank

Where American Payroll Association is headquartered

Location

Headquarters

HQ city
San Antonio
HQ country
United States
HQ region
North America

Offices1 record

Markets served

American Payroll Association business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Membership Dues: Annual membership fees providing access to member benefits including free eBooks, free webinars, Ask an Expert, PAYTECH Magazine, Payroll Currently Newsletter, and the Payroll Community.
  2. Certification Exams: Revenue from administering Fundamental Payroll Certification (FPC) and Certified Payroll Professional (CPP) exams, including online testing fees.
  3. Courses, Seminars & Educational Products: Sale of educational courses, seminars, certificate programs, study tools (Boot Camps, PayTrain eLearning), and the Bookshelf products including The Payroll Source, Guide to State Payroll Laws, and merchandise.
  4. Conference Registration: Revenue from in-person and virtual conferences including Payroll Congress, Capital Summit, Payroll Leaders Conference, Virtual Congress, and the Educational Institutions Payroll Conference.
  5. Advertising & Sponsorships: Sponsorships and advertising opportunities across newsletters (Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe), U.S. Vendor Directory, Global Vendor Directory, and conference venues.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualIndividual Membership
SubscriptionAnnualTeam Membership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

American Payroll Association product offering

Product offering

Core offering

American Payroll Association, now operating as PayrollOrg, is a nonprofit membership organization that delivers payroll education, certification, and compliance resources to payroll professionals. Its core offerings include the Fundamental Payroll Certification (FPC) and Certified Payroll Professional (CPP) credentials, structured training courses such as PayTrain Mastery and the Payroll Analytics Series, authoritative reference publications including The Payroll Source Online and the Guide to State Payroll Laws, and major annual conferences such as Payroll Congress and Capital Summit.

Product overview

PayrollOrg (formerly American Payroll Association) offers a comprehensive portfolio of payroll education and certification products serving over 100,000 professionals annually from more than 100 countries. The portfolio centers on two certification programs: Fundamental Payroll Certification (FPC) for entry-level professionals and Certified Payroll Professional (CPP) for advanced practitioners. Educational offerings include PayTrain Mastery courses (available in self-study and guided-study formats), the Payroll Analytics Series for data proficiency, and Local Income Tax Compliance courses. The organization publishes The Payroll Source Online and Guide to State Payroll Laws as authoritative references. Annual conferences include Capital Summit, Payroll Congress, Virtual Congress, Payroll Leaders Conference, and the Educational Institutions Payroll Conference. Members receive PAYTECH Magazine and newsletters (Payroll Currently, PayState Update, Pay News Now, Payroll Across the Globe), access the Global Payroll eMagazine, and benefit from the PayTalk Podcast. The merger with Global Payroll Management Institute expanded offerings to include global payroll resources and the Global Payroll Week event.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fundamental Payroll Certification (FPC) Entry-level certification for payroll professionals demonstrating foundational knowledge and competencies in payroll practices.
  • Certified Payroll Professional (CPP) Advanced-level certification for experienced payroll professionals seeking leadership positions and career advancement.
  • PayTrain Mastery Comprehensive training course for experienced payroll practitioners and those preparing for CPP certification, available in self-study and guided-study formats.
  • Payroll Analytics Series Analytics training courses designed to master payroll data insights, ranging from beginner to expert levels.
  • Local Income Tax Compliance Specialized course covering city, county, and school district tax withholding, reporting, and depositing procedures, addressing local taxes in Ohio, Pennsylvania, New York, Indiana, Kentucky, Maryland, and other states.
  • Garnishments Forum Virtual course covering both federal and state garnishment laws for payroll professionals.
  • The Payroll Source Online The industry's most trusted go-to resource for all aspects of payroll, explaining the latest legal and regulatory changes, technological innovations, and payroll developments.
  • Guide to State Payroll Laws Comprehensive reference guide covering state-specific payroll laws and regulations.
  • Payroll Source Comprehensive payroll reference publication covering all aspects of payroll operations, compliance, and best practices.
  • Capital Summit Annual conference providing payroll education and networking opportunities for professionals.
  • Payroll Congress Major annual conference featuring workshops and educational sessions for payroll professionals.
  • Virtual Congress Online version of the annual payroll congress providing remote access to educational sessions.
  • Payroll Leaders Conference Annual conference held in San Antonio, TX focused on leadership skills and knowledge for payroll leaders.
  • Educational Institutions Payroll Conference (EIPC) Specialized conference addressing payroll needs specific to educational institution professionals.
  • Certificate Programs Structured educational programs leading to certificates in various payroll specializations.
  • Individual Membership Annual membership providing access to member directory, free eBooks, free webinars, Ask an Expert, PAYTECH Magazine, newsletters, and community access.
  • Team Membership Group membership option for teams within organizations, billed annually.

Companies that use American Payroll Association

Customer profile

Segments1 record

Ideal customer profiles2 records

American Payroll Association technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

American Payroll Association partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

American Payroll Association competitors and assessment

Company assessment

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

American Payroll Association social profiles

Digital presence

American Payroll Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

American Payroll Association leadership team

Management profile

Number of profiles

American Payroll Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

American Payroll Association M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Payroll Association

What does American Payroll Association do?

American Payroll Association, now operating as PayrollOrg, is a nonprofit membership organization that delivers payroll education, certification, and compliance resources to payroll professionals. Its core offerings include the Fundamental Payroll Certification (FPC) and Certified Payroll Professional (CPP) credentials, structured training courses such as PayTrain Mastery and the Payroll Analytics Series, authoritative reference publications including The Payroll Source Online and the Guide to State Payroll Laws, and major annual conferences such as Payroll Congress and Capital Summit.

Is American Payroll Association a public or private company?

American Payroll Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was American Payroll Association founded?

American Payroll Association was founded in 1982. It employs 101 to 250 people.

Where is American Payroll Association based?

American Payroll Association is headquartered in San Antonio, United States, in the North America region.

How does American Payroll Association make money?

Five revenue lines are on record. Membership Dues are the primary driver. The others are certification Exams, courses, Seminars & Educational Products, conference Registration and advertising & Sponsorships.

Does American Payroll Association have an API?

No public API is recorded for American Payroll Association.

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Payrollintegrations11 Must-Attend Events for Third Party AdministratorsThe article curates a list of 11 key conferences and events for third-party administrators (TPAs) scheduled throughout 2025, covering topics such as retirement plan administration, cybersecurity, and HR technology. These events are hosted by various industry organizations including the National Institute of Pension Administrators, Society for Human Resource Management, and American Payroll Association to help professionals navigate regulatory changes and market trends.Peoplemanagingpeople11 Best Payroll Conferences To Help You Innovate In 2025The article lists 11 payroll conferences for 2025, including the Texas Payroll Conference in Fort Worth, the Payroll Group Conference in Fort Myers, and the American Payroll Association Congress in Orlando. It also covers the NPI National Conference in Calgary, the UK's ACE, and regional events in California, Georgia, New England, and the Carolinas, with dates and locations provided.PR NewswirePayrollOrg Launches, Merging American Payroll Association and Global Payroll Management InstituteThe American Payroll Association and the Global Payroll Management Institute merged on May 2, 2023, to form a new unified entity named PayrollOrg. This rebranding aims to consolidate industry-leading education, publications, and certifications under one organization to better serve a global community of payroll professionals. The new entity continues to provide resources for compliance and professional development to over 100,000 participants annually.PR NewswirePayroll Organizations Host Third Annual Payroll Solutions ShowcaseThe American Payroll Association and the Global Payroll Management Institute are co-hosting the third annual Payroll Solutions Showcase on March 2–3, 2023, a free online event featuring product demos from payroll and HR service providers. Participating companies include CloudPay, Experian, Immedis, Netspend, Papaya Global, rapid!, and Robert Half, with attendees able to vote for the Showcase Standout Awards and access sessions on-demand through October 31. The event includes four panel discussions on topics such as the future of payroll technology and net pay in a post-pandemic world.PR NewswireEnsure Accurate Taxes and Avoid Penalties With Five W-2 Tips From the American Payroll AssociationThe article provides tax season tips regarding the 2022 Form W-2, emphasizing its importance for employees in preparing their income taxes. Key suggestions include comparing the W-2 with the final paystub, ensuring correct information is on the form, and checking eligibility for tax credits. The American Payroll Association is highlighted as a source for further information.PR NewswireHigher Education Payroll Leaders to Learn Critical Compliance and Operational Updates at the American Payroll Association's Educational Institutions Payroll ConferenceThe American Payroll Association is hosting its 35th Annual Educational Institutions Payroll Conference in Las Vegas from October 23 to 26, 2022. The event focuses on compliance and operational updates for payroll professionals in higher education, covering topics such as non-resident alien taxation and hybrid work environments. Sprintax is listed as a sponsor of the conference.PR NewswireAmerican Payroll Association's Survey Reveals Employee Trust in Payroll Remains HighThe American Payroll Association's 2022 survey reveals that 87% of employees are confident in the accuracy of their paychecks. The survey, conducted during National Payroll Week with over 29,000 respondents, highlights high trust in payroll professionals and suggests software tools can further enhance this certainty.PR NewswireIRS and Leading Payroll Experts to Discuss Payroll Security, Payment Networks, and Other Key Issues Affecting PayrollThe American Payroll Association is hosting its two-day Capital Summit conference in Washington D.C. on March 21-22, 2022, bringing together payroll professionals and officials from government agencies including the IRS, FBI, and the U.S. Department of Labor. The conference will cover topics such as ACH and FedNow payment network implications, mobile and remote worker requirements, and current federal tax issues. This event provides payroll professionals an opportunity to receive updates on regulatory developments directly from government agency officials.PR NewswirePayroll Organizations Host Second Annual Payroll Solutions ShowcaseThe American Payroll Association and the Global Payroll Management Institute co-hosted the second annual Payroll Solutions Showcase on March 3–4, 2022. The virtual event allowed attendees to view product demos from providers such as Alight, CloudPay, and DailyPay, while participating in panel discussions on industry trends. The showcase remained available on-demand until October 31, 2022.PR NewswirePayroll Organizations Announce Recipients of Showcase Standout AwardsThe American Payroll Association and the Global Payroll Management Institute announced the recipients of the inaugural Showcase Standout Awards during a virtual event on August 27. The awards recognize top performers in eight payroll product demonstration categories, with ADP and Ceridian emerging as key winners among major industry providers.