What Allgemeines Treuunternehmen does

Allgemeines Treuunternehmen (ATU), founded in 1929 by Princely Counsellor of Commerce Guido Feger in Vaduz, Liechtenstein, is an international trust and advisory firm providing high-net-worth individuals, families, and corporate clients with bespoke wealth structuring, tax advisory, family office, company formation, accounting and auditing, asset management, fund solutions, succession planning, legal advisory, and change-of-residency services. The firm operates within the Liechtenstein Persons and Companies Act (PGR) framework, which codifies flexible structures including foundations, establishments (Anstalt), trusts, and holding companies, and ATU maintains wholly-owned subsidiaries ATU General Trust (Schweiz) AG in Zurich and ATU General Trust (BVI) Limited in Tortola, BVI, extending its service perimeter into major onshore and offshore financial centres.

ATU generates revenue entirely through professional and managed services delivered via customized, quote-based engagements on multi-year contracts. There are no published rate cards, no transactional product lines, and no SaaS or recurring subscription offerings; pricing is set per mandate according to complexity, assets under administration, and scope. Go-to-market is sales-led and operated through direct advisory relationships managed by trustees, mandate managers, and the Board of Trustees, supported by a thought leadership program (ATU Bulletin, ATU Info newsletter, STEP Handbook contributions, articles in IFC Review and Private Magazine) and the firm's ATU Award partnership with the University of Liechtenstein. Services are human-delivered by qualified professionals, including specialists with STEP Trust and Estate Practitioner (TEP) and MICA designations, and the firm is regulated by Liechtenstein's Financial Market Authority (FMA).

The firm is privately held, controlled by its Board of Trustees (current President Susanne Keicher, appointed 2025 succeeding Dr. Beat Graf after his 21-year tenure), with ownership structures not publicly disclosed and no external private equity or venture capital involvement. Revenue and AUM figures are not publicly disclosed. The company employs 51-100 people across its three offices and reports continuity of operations since founding, with the firm's centenary scheduled for 2029.

Name

Allgemeines Treuunternehmen

Legal name

Allgemeines Treuunternehmen

Website

https://atu.li

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Allgemeines Treuunternehmen is a Liechtenstein-founded (1929) international trust and advisory firm serving high-net-worth individuals, families, and corporate clients with bespoke wealth structuring, tax, family office, and company administration services across Vaduz, Zurich, and the British Virgin Islands.

Ownership category

akta.pro rank

Product category

Trust and Fiduciary Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592), Management Consulting Services (54161), Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Tax Services (Withholding, Reclaims, FATCA/CRS) (FSAAAOAM), Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Trust and fiduciary services
• Wealth structuring advisory
• International tax planning
• Family office services
• Company formation administration

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trust and Fiduciary Services: ATU generates revenue through comprehensive trust management, mandate administration, and fiduciary services for private clients and corporate entities. This includes ongoing management of foundations, establishments, companies, and trusts under Liechtenstein law.
2. Company Formation and Administration: Revenue from incorporation, administration, and management of Liechtenstein legal entities including holding companies, foundations, and other structures.
3. Asset Management and Investment Controlling: Through ATU General Trust (Schweiz) AG, the company provides asset management controlling and investment controlling services, as well as family office and trust services.
4. International Tax Consulting: Advisory services for international tax planning, tax advice for private clients, wealth management structures, and commercial companies, including VAT aspects.
5. Accounting and Auditing: Financial accounting and enterprise accounting services, as well as auditing services for Liechtenstein entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Allgemeines Treuunternehmen (ATU) is an international trust and consulting company headquartered in Vaduz, Liechtenstein, providing integrated wealth structuring, international tax advisory, family office, formation and administration of Liechtenstein legal entities, accounting and auditing, asset management, fund solutions, and succession planning services. Operating since 1929, the firm delivers these services to private individuals, families, and corporate clients through wholly-owned subsidiaries in Zurich and the British Virgin Islands.

Product overview

Allgemeines Treuunternehmen (ATU) is a trust and consulting company offering a broad portfolio of integrated financial services rather than a single software product. The core offering centers on wealth structuring, international tax advisory, family office, company formation and administration, accounting and auditing, asset management, and succession planning — all delivered through ATU's headquarters in Vaduz, Liechtenstein. The company operates two named subsidiaries: ATU General Trust (Schweiz) AG (Zurich) and ATU General Trust (BVI) Limited (Tortola), which extend family office, trust, and fund services into Switzerland and the British Virgin Islands respectively. Supporting offerings include fund solutions (AIFs structured via foundations and trusts), legal advice, residency advisory, and banking institution selection. All services are human-delivered advisory and do not constitute a SaaS or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Structuring and Financial Planning (Vermögensstrukturierung und Finanzplanung)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Livalor Asset Management Ltd.minorOthersReferenced as a partner organization in the ATU Links section. Livalor is an asset management company based in Liechtenstein, providing investment management services.
• Taskapan Attorneys at Law Ltd.minorImplementation/ SI/ Consulting PartnerReferenced as a partner organization in the ATU Links section. Taskapan is a law firm that may collaborate with ATU on legal matters related to client mandates.
• Liechtenstein Financial Centre NetworkcoreOthersATU operates as part of the Liechtenstein financial centre ecosystem with established relationships with banks, asset managers, insurers, IT providers, printing companies, and other service providers as needed for client mandates. The company maintains a well-developed network of contacts in important financial centres.
• Financial Market Authority (FMA) LiechtensteincoreOthersRegulatory oversight by FMA Liechtenstein. ATU operates under the regulatory framework of Liechtenstein including the Persons and Companies Act (PGR) and SPG (Asset Management Act).
• Liechtenstein Institute of Professional Trustees and Fiduciaries (THK)minorOthersProfessional association for trust and fiduciary professionals in Liechtenstein. ATU participates in the Liechtenstein trust industry through this association.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VP Bank: Liechtenstein-headquartered listed private bank serving HNW and UHNW clients with wealth structuring, trust and family office services. A broader incumbent operating at greater scale across Liechtenstein, Switzerland, Luxembourg and Asia.
• Stonehage Fleming: International multi-family office and wealth advisor serving UHNW families with advisory, investment management and fiduciary services. Overlaps with ATU's family office and wealth structuring proposition for internationally mobile HNW clients.
• LGT Group (LGT Private Banking): Liechtenstein-based, princely-owned global private banking and asset management group with significant wealth structuring, trust and family office capabilities. Larger incumbent competing for the same UHNW Liechtenstein-rooted client base.

Emerging players

• FORUM Family Office: Independent multi-family office operating across Liechtenstein, Switzerland and Germany with single-family-office services and wealth structuring. Comparable in target client (HNW/UHNW families) and DACH regional footprint, though smaller and less trust-administration heavy.

Direct peers

• JTC PLC: London-listed global provider of fund administration, corporate and trust services with operations in Liechtenstein, Switzerland, the BVI and other key financial centres. Direct peer in cross-border fiduciary, fund and corporate administration.
• Kaiser Partner Privatbank: Liechtenstein-headquartered private bank and trust company offering wealth structuring, asset management, and family office services from Vaduz. Directly comparable to ATU in jurisdiction, customer base (HNW/UHNW) and Liechtenstein legal-entity expertise.
• Trident Trust: Independent provider of trust, corporate, fund and family office services with offices in Switzerland, the BVI and other financial centres. Direct competitor in international trust and fiduciary administration.
• First Advisory Group (Liechtenstein): Vaduz-headquartered trust and corporate services firm offering Liechtenstein foundation, Anstalt and trust formation plus administration. Closest domestic peer to ATU in Liechtenstein fiduciary services.
• IQ-EQ Group: Global fund, corporate and private client services group with strong presence in Liechtenstein, Switzerland, Luxembourg and the Caribbean. Competes directly with ATU for cross-border trust, fiduciary and fund administration mandates.
• TMF Group: Global provider of compliance, accounting, tax, corporate secretarial and fund administration services across 80+ jurisdictions. Comparable to ATU in cross-border company formation, administration and accounting offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allgemeines Treuunternehmen