Jamonarium

What Jamonarium does

Jamonarium is a family-owned, Barcelona-based online retailer founded in 1988 that specializes in premium Spanish Iberian pata negra ham and adjacent gourmet products, serving consumers and professional buyers across Europe and select international markets. The core catalog covers Iberian ham in multiple grades (Bellota, Cebo de Campo, Cebo, Serrano), Iberian sausages, Spanish cheeses, extra virgin olive oil, wines from major Spanish D.O. regions plus French Bordeaux, vermouth, whisky, gift hampers, and ham accessories, with branded premium lines such as Joselito and Cinco Jotas (5J). The commercial platform is a PrestaShop-based e-commerce storefront localized in five languages (English, French, Spanish, German, Italian) with dedicated country sites for the UK and Hong Kong, integrated with Google Analytics, Olark live chat, Revi.io third-party reviews (18,545 reviews at 4.9/5), WhatsApp-based human sales support, and Facebook Login, supported by a physical retail store in Barcelona.

The business model is direct-to-consumer e-commerce with per-unit and per-kilogram pricing across all categories, supplemented by gift cards, customizable gift hampers with strong Christmas seasonality, and the Club Jamonarium loyalty program that issues JAM$ rewards currency. A secondary B2B channel serves hotels, restaurants, gourmet shops, and caterers with wholesale pricing, and a professional ham cutter service generates event-based services revenue. Pricing ranges from per-kilo ham rates (€16.90-€68.50) to whole hams (€88-€582) and gift hampers (€50-€200+), with a total satisfaction guarantee on all purchases. The company has no external funding, no disclosed revenue or management team, and operates with 1-10 employees, indicating a small, privately controlled business built on brand reputation, content marketing, and SEO-driven organic acquisition rather than paid scale.

Name

Jamonarium

Legal name

Jamonarium

Website

https://jamonarium.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (424470), Other Specialty Food Retailers (44529)

SIC

Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

akta.pro secondary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Iberian ham retail
• Spanish gourmet foods
• Online food shop
• Pata negra ham
• Artisanal spanish cheese

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Online Retail - Iberian Ham: Core revenue stream from direct online sales of whole, boneless, sliced Iberian and Serrano hams. Products sold as one-time purchases with per-kilogram pricing. Includes premium lines such as 100% acorn-fed Bellota and Joselito branded hams.
2. Online Retail - Iberian Sausages: Sales of Iberian cured sausages including chorizo, lomo, salchichón, fuet, and sobrasada. Products sold whole or sliced.
3. Online Retail - Cheeses: Sales of Spanish and European cheeses including sheep's cheese (Manchego, Idiazabal), cow's cheese, goat's cheese, dry-cured and semi-cured varieties from branded producers.
4. Online Retail - Wine and Spirits: Sales of Spanish wines from major D.O. regions (Rioja, Ribera del Duero, Priorat, Rías Baixas, Penedès, Rueda, Bierzo, Somontano, Montsant, Empordà, Terra Alta, La Mancha, Cava), French AOC Bordeaux, vermouth, whisky, gin, and liqueurs. Includes wine packs and boxed wine options.
5. Online Retail - Olive Oil: Sales of extra virgin olive oils from Arbequina, Picual, Hojiblanca, Cornicabra, Manzanilla, coupage, organic, and premium/aromatically infused varieties. Also vinegars and dressings.
6. Online Retail - Gourmet Products: Sales of canned seafood (sardines, tuna, anchovies), foie gras, pâtés, traditional prepared dishes, olives, pulses, vegetables, desserts, honey, nougat, and breadsticks. Premium brands including Ramón Peña, Ortiz, Yurrita, and others.
7. Gift Hampers and Christmas Boxes: Pre-packaged and customizable gift hampers combining ham, sausages, cheese, wine, and gourmet products. Special Christmas hamper lines including Joselito and 5J Cinco Jotas themed boxes. Also vegetarian hamper options.
8. Club Jamonarium Loyalty Currency (JAM$): Members earn JAM$ loyalty currency on purchases that can be redeemed toward future orders, creating a recurring engagement loop and encouraging repeat purchases.
9. Gift Cards: Digital and physical gift cards available for purchase, enabling gifting for recipients who can select their own products.
10. Ham Slicer / Catering Service: Professional ham cutter service for events, corporate gatherings, weddings, and celebrations. Brings trained ham slicers to venue.
11. Wholesale / Professional B2B: B2B sales channel targeting hospitality businesses, hotels, restaurants, gourmet shops, and caterers. Dedicated wholesale pricing and service for professional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jamonarium is an online and physical-store retailer that curates and sells premium Spanish Iberian (pata negra) ham, Iberian sausages, Spanish cheeses, extra virgin olive oil, Spanish wines, and other gourmet delicatessen products directly to consumers across Europe. The company also supplies wholesale to hospitality businesses and provides a professional on-site ham cutting and catering service for corporate and private events.

Product overview

Jamonarium is an online gourmet food e-commerce platform specializing in premium Spanish Iberian products, founded over 40 years ago with operations in Barcelona. The core offering centers on Iberian ham (Jamón Ibérico) including Bellota Pata Negra, acorn-fed, and grain-fed varieties from regions like Jabugo, Salamanca, Extremadura, and Córdoba. The platform offers a comprehensive portfolio of Spanish gourmet products organized into interconnected categories: Iberian sausages (Chorizo, Lomo, Salchichón), artisanal Spanish cheeses (Manchego, Idiazabal), gourmet foods (Foie Gras, canned seafood, olives), extra virgin olive oils from renowned mills, and Spanish wines from major denominations (Rioja, Ribera del Duero, Priorat, Somontano). Additional offerings include whisky and spirits, vermouth, gift hampers, ham accessories, and a loyalty program (Club Jamonarium). The platform also provides services like professional ham cutter service for events and catering. The product architecture is a unified e-commerce platform (PrestaShop-based) with multiple product categories serving both retail consumers and professional clients (wholesale/B2B).

Differentiator

Problem solved

Functional benefit

Products and services

• Iberian Ham (Jamón Ibérico) Premium Spanish ham from Iberian pigs sold in Bellota (acorn-fed), Cebo de Campo, and Cebo grades including 100% Pata Negra varieties from the Jabugo (Huelva), Salamanca, Extremadura, and Córdoba regions. Available whole with bone, boneless, pre-sliced, or whole sliced, including premium branded lines such as Joselito and Cinco Jotas 5J.
• Iberian Sausages (Embutidos Ibéricos) Cured Spanish sausages including Chorizo, Lomo, Salchichón, Fuet, Sobrasada, and dried beef, sourced from Iberian-bellota, Iberico, and Serrano production lines and sold whole or sliced.
• Spanish Cheeses (Quesos) Selection of Spanish and European cheeses including sheep cheese (Manchego, Idiazabal), cow cheese, and goat cheese from brands such as Sant Gil Albió, Mas El Garet, Viriato, Zanetti, Dorrea, Beiardi, and Rosario Castaño. Available whole, in portions, dry-cured, or semi-cured, plus cheese packs.
• Spanish Wines & Spirits Alcoholic beverage range covering Spanish wines from major D.O. regions (Rioja, Ribera del Duero, Priorat, Rías Baixas, Penedès, Rueda, Bierzo, Somontano, Montsant, Empordà, Terra Alta, La Mancha, Cava), curated wine packs and Bordeaux AOC lots, plus vermouth, gin, Scotch, Japanese, and specialty whiskies.
• Extra Virgin Olive Oil (Aceite de Oliva Virgen Extra) Premium extra virgin olive oils from Arbequina, Picual, Hojiblanca, Cornicabra, and Manzanilla varieties, including organic, coupage, aromatically infused, and award-winning options from top Spanish mills, plus balsamic vinegars and dressings.
• Gourmet Delicatessen Products Curated delicatessen assortment including foie gras, pâtés, premium canned seafood (sardines, tuna, anchovies) from brands such as Ramón Peña, Ortiz, and Yurrita, plus olives, pulses, vegetables, traditional prepared dishes, honey, nougat, and breadsticks.
• Gift Hampers & Christmas Boxes Pre-packaged and customizable gourmet gift hampers combining ham, sausages, cheese, wine, and other delicatessen items, with dedicated Christmas lines including Joselito and 5J Cinco Jotas themed boxes and vegetarian hamper options, ranging from under €50 to over €200.
• Gift Cards Digital and physical Jamonarium gift cards that allow recipients to select products from the full catalog, supporting gifting use cases without requiring product-specific knowledge.
• Ham Cutter / Catering Service Professional ham cutting service in which trained ham slicers are dispatched on-site to slice whole Iberian hams at parties, celebrations, fairs, weddings, corporate events, and business meetings.

Quantifiable outcome

• 18,545 verified customer reviews with an average rating of 4.9 out of 5
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered regional.

• Jamonarium HK (jamonarium.hk)regionalOthersLocalized version of the Jamonarium e-commerce platform for Hong Kong customers, operated as a separate domain. Enables region-specific shipping, pricing, and possibly payment options for the Asian market.
• Jamonarium UK (jamonarium.co.uk)regionalOthersDedicated UK version of the Jamonarium storefront accessible via jamonarium.co.uk. Caters to UK customers with local shipping arrangements and GBP pricing likely adjusted for the post-Brexit market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/jamonarium
• Facebookfacebook.com/jamonarium
• LinkedInlinkedin.com/company/jamonarium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamonarium