What Madal does

Madal S.r.l. is a privately-held Italian specialty chemicals manufacturer founded in 2004 and headquartered in Verdellino (Bergamo province), producing professional-grade detergents, disinfectants, and hygiene products for B2B customers across restaurant, facilities, agri-food, industrial laundry, and personal care verticals, with an extension into consumer-grade products. The company organizes its offering into ten product lines (Generale, Ristorazione, Ambienti, Ecolabel, Disinfettanti, Agroalimentare, Lavanderia, Cosmetici, Linea Easy Clean, and Linea XP Professional), with formulations certified to EU Ecolabel, ISO 14001, RSPO palm oil, and C.A.M. (Minimum Environmental Criteria) standards. Its 'Life in Green' program bundles these certifications with concentrated formulas, biodegradable surfactants compliant with EU Regulation 648/2004, packaging containing up to 100% recycled plastic, and water recovery systems from production.

The business model is B2B distribution-led: Madal sells through professional cleaning channel partners and distributors in Italy and via a wholly-owned subsidiary, Madal L.L.C. in Muscat, Oman, which serves Middle East markets. It supplements branded sales with a Private Label contract manufacturing service that allows other businesses to source custom-formulated, branded cleaning products. Pricing is not publicly disclosed and sales are initiated through a website contact form and email inquiries, consistent with a traditional SME B2B motion rather than transactional e-commerce. The company employs between 11 and 50 staff, operates with no external investors or parent company, and reports no patents, trademarks, or funding rounds in the source material.

Name

Madal

Legal name

MADAL S.r.l.

Website

https://madal.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Madal is an Italian specialty chemicals manufacturer producing professional and consumer-grade detergents, disinfectants, and hygiene products for B2B customers in restaurants, facilities, agri-food, laundry, and personal care, distributed via Italian channel partners and an Oman subsidiary under the 'Life in Green' eco-certified program.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)

akta.pro secondary industries

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Stain Removers & Pre-Treaters (CRAJAAAC)

Keywords

• Professional cleaning products
• Industrial detergents
• Eco-certified chemicals
• HACCP cleaning solutions
• Private label detergents

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Products: B2B sales of professional-grade cleaning, disinfecting, and hygiene products. Product lines include detergents for restaurants, facilities, agriculture/food processing, laundry, cosmetics/personal care, and specialized professional cleaning solutions. Also offers Private Label manufacturing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Madal S.r.l. manufactures and distributes professional detergents, sanitizers, and cleaning chemicals for the laundry, foodservice, and agri-food industries. The company offers specialized product lines covering general cleaning, restaurant sanitation, industrial laundry, cosmetics-grade surfactants, and EU Ecolabel-certified biodegradable formulations. Madal also provides private label manufacturing services, enabling business clients to sell Madal-formulated products under their own brands.

Product overview

Madal is an Italian chemical industry company and leader in developing professional detergents with high technological content and maximum attention to environmental protection. The company's product portfolio consists of a multi-line offering organized by application sector: two consumer-oriented lines (Linea Easy Clean for kitchen, environments, bathroom, and laundry; Linea XP Professional for commercial/industrial use), supplemented by specialized professional lines covering restaurants, environments/surfaces, EU Ecolabel-certified products, disinfectants, agri-food applications, industrial laundry, and personal care cosmetics. The 'Life in Green' project underlies all products, emphasizing sustainable chemistry with use of recycled plastic packaging, concentrated formulations, non-toxic raw materials, RSPO-certified palm oil derivatives, and compliance with EU Ecolabel and CAM standards. The company operates two primary facilities in Italy (Verdellino) and Oman (Muscat).

Differentiator

Problem solved

Functional benefit

Brands

• Life in Green: Sustainability project for more sustainable chemistry through conscious use of environmental resources
• Linea XP Professional
• Linea Easy Clean
• Cosmetici
• Lavanderia
• Agroalimentare

Products and services

• Linea XP Professional Professional-grade concentrated detergent line engineered for intensive industrial and institutional cleaning applications. Designed for B2B buyers in facility management, hospitality, and large-scale laundry operations.
• Linea Easy Clean Consumer-friendly cleaning product line providing simple, everyday cleaning solutions distributed via business partners and resellers. Targeted at retail distributors and B2B resellers serving end consumers.
• Linea Generale (00) General-purpose cleaning line for broad facility maintenance, supplied to B2B clients across hospitality, contract cleaning, and facility management.
• Linea Ristorazione (01) Detergent and degreaser line engineered for restaurant and professional kitchen use. Designed for restaurants, catering operations, and foodservice clients needing HACCP-compliant cleaning.
• Linea Ambienti (02) Surface and ambient cleaning products for professional and institutional environments such as offices, schools, and healthcare facilities.
• Linea Ecolabel (03) EU Ecolabel-certified biodegradable detergent line meeting strict environmental and EU Regulation 648/2004 standards. Targeted at sustainability-focused B2B buyers in public tenders and green procurement.
• Linea Disinfettanti (04) Disinfectant product line for healthcare, foodservice, and hygienic-environment applications requiring biocidal regulatory compliance.
• Linea Agroalimentare (05) Cleaning and sanitizing chemistry for the agri-food processing industry, formulated to meet HACCP and food-safety standards. Supplied to food processors and industrial agricultural clients.
• Linea Lavanderia (06) Industrial laundry detergent line for professional textile care operators including hotels, hospitals, and industrial laundries requiring high-performance wash chemistry.
• Linea Cosmetici (07) Cosmetic-grade surfactants and personal-care chemistry produced for third-party brands under Madal's manufacturing capability. Supplied to cosmetic and personal-care brand owners.
• Private Label Detergent Manufacturing Contract manufacturing service enabling distributors, resellers, and brand owners to source Madal-formulated detergents and market them under their own labels. A dedicated B2B service for distributors seeking product without in-house R&D.

Quantifiable outcome

• Packaging using recycled plastic up to 100%
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Diversey (Solenis): Global provider of professional cleaning, sanitation, and hygiene products across hospitality, foodservice, and healthcare; now part of Solenis. Overlaps in dishwashing, laundry, disinfectants, and surface care categories.
• Zep Inc. North American manufacturer of professional cleaning and maintenance chemicals for industrial, institutional, and foodservice end markets. Overlaps directly in professional detergents and disinfectants.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving foodservice, hospitality, healthcare, and industrial customers — overlapping with Madal across all key verticals but at vastly greater scale.
• Henkel Professional: German multinational with a large professional cleaning and laundry portfolio (Bref Professional, Persil Professional, etc.). Comparable in laundry and surface cleaning but operates broadly across consumer and professional segments.
• Procter & Gamble Professional: Division of P&G providing professional-grade cleaning, dishwashing, and laundry products for hospitality and foodservice. Comparable in restaurant dishwashing and laundry chemistry but with global scale and brand.
• Kao Professional (Salon/Sanitary): Japanese multinational with a professional cleaning and hygiene chemicals portfolio (including attack, kitchen hygiene, and laundry ranges in Japan/Asia). Comparable in B2B cleaning chemistry with broader geographic and product footprint.

Direct peers

• Dr. Schnell: German specialist in professional cleaning, disinfection, and hygiene for hotels, foodservice, and healthcare. Comparable in product breadth and B2B channel-led sales model.
• Christeyns: Belgian-headquartered manufacturer of professional hygiene and cleaning chemicals for laundry, foodservice, and healthcare. Directly comparable in multi-vertical professional chemistry and European distribution.
• Werner & Mertz: German maker of professional cleaning products, including the Frosch eco-brand for institutional/hospitality. Directly comparable in sustainability-led positioning and professional cleaning range.
• Sutter Professional: Italian manufacturer of professional cleaning and hygiene products for B2B channel (foodservice, hospitality, healthcare). Closely comparable in geography, product mix, and go-to-market through distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madalsrl
• Instagraminstagram.com/madalsrl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madal