OBL Computer Network
OBL Computer Network (OBL Company LTD) is a Herzliya-based private vendor of an ASP.NET payment gateway platform, licensing a 10-product Gateway Package and transaction processing services to merchants, payment service providers, and financial institutions across Israel, Europe, Hong Kong, and South America.
- Company typePrivate
- Founded2020
- HeadquartersHerzliya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OBL Computer Network does
OBL Company LTD, operating as OBL Computer Network, is a Herzliya, Israel-based private software vendor that builds and operates a payment gateway platform for internet payment service providers (IPSPs), merchants, and financial institutions. The platform is composed of ten integrated products - Payment Gateway, Merchant Control Panel, Admin Interface, Merchant Developer Center, Reports Portal, Wallet, Merchant Hosted Solutions, Partner Control Panel, Shops, and Virtual Terminal (MiniTV) - built on ASP.NET, web services, and Microsoft SQL Server with a denormalized reporting layer. The system processes credit card, eCheck, direct debit, and alternative payment method transactions in real time, supports 20+ currencies with instant conversion, and connects to 42+ payment solutions and multiple acquiring banks. PCI DSS Level 1 certification is maintained through an ongoing engagement with Comsec, and MaxMind provides pre-process risk scoring.
The company's revenue mechanics rest on four streams: (1) transaction and gateway usage fees generated by merchants routing payments through OBL, (2) Gateway Package licensing to firms that want to white-label the platform, (3) tiered support packages for recurring service revenue, and (4) value-added managed services such as fraud control, statement processing, remittance processing, data warehousing, risk reporting, hosting, and loyalty programs. Pricing is quote-based and not publicly disclosed. GTM combines direct enterprise sales with a two-tier partner/affiliate channel orchestrated through the Partner Control Panel. Named customers include Payfinder, Coriunder, PandaPSP, Pay By Tech, Service Net (AIG), TENFORE, Netpay, Netpay Brasil, and the Ngena Foundation's YoManE platform, with operating geographies spanning Israel, France, Hong Kong, Serbia, and South America.
The firm is privately held, founder-led by Alon Elbaz (also founder of Netpay) with Zeev Lavi as CTO of more than 20 years, and has disclosed no external funding rounds, M&A activity, or institutional investors in the input data. Operational scale is small - 1-10 employees with a named team of 5 (Founder/CEO, CTO, System Architect, Full Stack Developer, UI/UX Expert) - and the company's footprint to date is more than $600 million and 10+ million transactions processed over the past 5 years.
OBL Computer Network firmographics
Firmographics- Name
- OBL Computer Network
- Legal name
- OBL Company LTD
- Website
- https://obl.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OBL Computer Network (OBL Company LTD) is a Herzliya-based private vendor of an ASP.NET payment gateway platform, licensing a 10-product Gateway Package and transaction processing services to merchants, payment service providers, and financial institutions across Israel, Europe, Hong Kong, and South America.
- Ownership category
- akta.pro rank
OBL Computer Network industry classification
Industry- Product category
- Payment Gateway Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ), Tokenization, Network Vaults & Credential Management (FSAGABAF), Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where OBL Computer Network is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
OBL Computer Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Gateway Services: OBL provides payment gateway services enabling merchants to process credit cards, eCheck, and direct debit transactions. Revenue generated through transaction processing fees and gateway usage charges.
- Gateway Package Licensing: Companies can license OBL's Gateway Package to set up their own payment operations, including installation, integration, and ongoing support services.
- Support Packages: Clients can choose from different support packages depending on their needs, providing recurring service revenue.
- Value-Added Services: Additional services including fraud control, statement processing, remittance processing, data warehousing, risk reporting, hosting facilities, and loyalty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Gateway Package - Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
OBL Computer Network product offering
Product offeringCore offering
OBL Computer Network operates a PCI DSS Level 1 compliant Internet Payment Service Provider (IPSP) platform that processes credit card, eCheck, direct debit, and alternative payment transactions for online merchants, payment service providers, and partners. Its offering centers on a licensable Gateway Package comprising 10 integrated products (Payment Gateway, Merchant Control Panel, Admin Interface, Merchant Developer Center, Wallet, Merchant Hosted Solutions, Reports Portal, Partner Control Panel, Shops, Virtual Terminal), supports 20+ currencies and 42+ payment solutions, and is delivered with installation, bank/processor integration, and tiered support packages.
Product overview
OBL Computer Network offers a comprehensive payment gateway platform comprising 10 integrated products. The core platform is the Payment Gateway, which connects merchants' websites with acquiring banks and third-party payment service providers for real-time transaction processing. Supporting this are the Merchant Control Panel for merchant account management, Admin Interface for system administration, Merchant Developer Center for API integration, Reports Portal for analytics, and Wallet for consumer payments. Add-on modules include Merchant Hosted Solutions (hosted payment pages, card storage, cart), Partner Control Panel (affiliate management), Shops (e-commerce platform), and Virtual Terminal (MiniTV for online transactions). The system supports 20+ currencies, 42+ payment solutions, multiple bank integrations, and processes over $600 million in transactions with PCI DSS Level 1 compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway Core payment gateway platform connecting merchants' sites with acquiring banks and third-party payment service providers for real-time credit card processing, multi-currency settlement across 20+ currencies, and integration with 42+ payment solutions, with value-added services including transaction management, reporting, and billing.
- Merchant Control Panel Web-based dashboard for merchants to view account balances, manage master/child user accounts with permissions, respond to retrieval request notifications, wire money to external bank accounts, request refunds, and view communication and account logs.
- Admin Interface Intranet administration site with sophisticated Role/Group/User permission model that allows administrators to control and manage the entire OBL payment system.
- Merchant Developer Center Developer portal that lets merchants configure services, access integration documentation tailored to their service configuration, and manage integration security tokens for SHA256 and MD5 authentication signatures, with a SandBox for testing before going live.
- Wallet Advanced online payment service platform for personally managing online money transactions, providing safety for merchants, clients, and money transfers; suitable for online vendors, auction sites, and many other commercial users.
- Merchant Hosted Solutions A set of merchant services including Hosted Payment Page (secure redirect for end users), Hosted Public Pay (product listing checkout), Hosted Card Storage (token-based card association for future charges), and Hosted Cart (simple basket management) - all skin-customizable via the developer center to enable integration in a few lines of code.
- Reports Portal Web-based reporting interface that queries and produces rich, accurate reports from processing data, using a denormalized Microsoft SQL Server reporting database to reduce system load, with SDK resources for third-party application vendors.
- Partner Control Panel Subsystem that enables partners and affiliates to view merchant account balances, fees, and previous settlements, with virtual partner accounts and an affiliate subsystem that sets partner fees per transaction event (with up to 2 partners referenceable per merchant).
- Shops E-commerce platform combining OBL's payment gateway with website development and software solutions, enabling global clients to plan, design, and execute online shops on an innovative infrastructure and marketplace management system that supports multidirectional payments and evolving regulations.
- Virtual Terminal Online transaction service (MiniTV) that issues each business a personal unique link and transforms devices into a legal online payment terminal for conducting secure worldwide money transfers.
- Mobile Merchant App (Quick Sell) Mobile merchant application that became the software of choice for Partner (Orange Israel) and was later rebranded as the Quick Sell product, enabling cell-phone-based mobile payment acceptance for merchants.
Quantifiable outcome
- Processed over $600 million in transactions over 5 years
- +3 more outcomes
Companies that use OBL Computer Network
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
OBL Computer Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature8 records
OBL Computer Network partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Partner (Orange Israel)coreJoint venture with Partner, the Israeli operator of the mobile brand Orange. OBL's Mobile Merchant application became the software of choice for the cell phone company. After rebranding, the 'Quick Sell' product was developed as a result of this partnership.
- ComsecsupportingWorking with Comsec to ensure PCI DSS Level 1 compliance for all products and services.
- MaxMindsupportingThird-party service provider for pre-process risk assessment and fraud detection in the payment gateway.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OBL Computer Network competitors and assessment
Company assessmentDirect peers
- Checkout.com: Global payment gateway and processor serving large enterprises and PSPs. Closely matches OBL's combination of direct merchant processing and PSP-style gateway infrastructure.
- Nuvei: Global payment technology provider offering gateway, acquiring, and alternative payment methods. Comparable to OBL in serving PSPs, ISOs, and merchants needing multi-currency, multi-method support.
- Adyen: Unified global payment platform offering card acquiring, gateway, and processing. Comparable to OBL's multi-currency, multi-method gateway offering, especially for cross-border merchants.
- 2Checkout (Verifone): Online payment gateway and merchant services platform now owned by Verifone. Comparable to OBL on hosted checkout, multi-currency processing, and global merchant onboarding.
- Stripe: Global API-first payment gateway and PSP for online merchants. Directly comparable to OBL on merchant payment gateway functionality, hosted checkout, and developer integration model — though at vastly larger scale.
- Mollie: European payment gateway supporting multiple payment methods and currencies via a single API. Comparable to OBL's multi-method, multi-currency gateway offering for SMB and mid-market merchants.
- emerchantpay: Payment service provider offering gateway, acquiring, and PSP-in-a-box solutions globally. Very similar to OBL in providing licensed gateway technology to other PSPs and merchants.
Broad incumbents
- Worldpay: Large incumbent payment processor and gateway acquired by FIS. Overlaps with OBL's gateway and acquiring services but operates at vastly broader scale and as part of a larger commerce platform portfolio.
- Braintree (PayPal): Developer-focused payment gateway owned by PayPal. Comparable to OBL's API-first merchant gateway model and supports a similar merchant profile, but operates within the broader PayPal ecosystem.
Regional players
- Panda Payment Solution (PandaPSP): Hong Kong-based payment facilitator and OBL customer. Comparable regional PSP offering similar merchant acquiring and gateway services across Asia-Pacific markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OBL Computer Network social profiles
Digital presenceOBL Computer Network compliance and trust
Trust signalCompliance1 record
OBL Computer Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBL Computer Network leadership team
Management profileNumber of profiles
Profiles5 records
OBL Computer Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBL Computer Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBL Computer Network
What does OBL Computer Network do?
OBL Computer Network operates a PCI DSS Level 1 compliant Internet Payment Service Provider (IPSP) platform that processes credit card, eCheck, direct debit, and alternative payment transactions for online merchants, payment service providers, and partners. Its offering centers on a licensable Gateway Package comprising 10 integrated products (Payment Gateway, Merchant Control Panel, Admin Interface, Merchant Developer Center, Wallet, Merchant Hosted Solutions, Reports Portal, Partner Control Panel, Shops, Virtual Terminal), supports 20+ currencies and 42+ payment solutions, and is delivered with installation, bank/processor integration, and tiered support packages.
Is OBL Computer Network a public or private company?
OBL Computer Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBL Computer Network founded?
OBL Computer Network was founded in 2020. It employs 1 to 10 people.
Where is OBL Computer Network based?
OBL Computer Network is headquartered in Herzliya, Israel, in the Middle East region.
How does OBL Computer Network make money?
Four revenue lines are on record. Payment Gateway Services are the primary driver. The others are gateway Package Licensing, support Packages and value-Added Services.
Who are OBL Computer Network's main competitors?
Direct peers on record are Checkout.com, Nuvei, Adyen, 2Checkout (Verifone), Stripe, Mollie and emerchantpay. Broad incumbents are Worldpay and Braintree (PayPal). Panda Payment Solution (PandaPSP) is listed as a regional player.
Does OBL Computer Network have an API?
Yes. OBL provides an API for merchants to integrate with their payment gateway. The Merchant Developer Center subsystem allows merchants to configure their service configuration, access documentation, and manage integration security tokens (SHA256 and MD5 authentication signatures). The gateway supports Silent Post (Server-to-Server/API integration) and standard SDK resources for third-party application vendors. A SandBox program is available for testing before going live. Developer documentation is at obl.me/Gateway.aspx.
What industry is OBL Computer Network in?
OBL Computer Network's product category is Payment Gateway Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 52232 and its SIC code is 7373.