SUPER CHIX

What SUPER CHIX does

SUPER CHIX (legal entity Super Chix Holdings LLC) is a privately held, franchise-led premium fast-casual restaurant chain operating under the brand positioning "Chicken & Custard." Founded in 2014 by Nick Ouimet in Dallas, Texas, the concept differentiates on fresh, never-frozen chicken (filets and tenders) hand-breaded to order, hand-cut Idaho potato fries cooked in 100% peanut oil, in-house-churned frozen custard using Milwaukee-inspired recipes with Guittard chocolate, and an eight-sauce in-store sauce bar. The current menu spans ten chicken sandwich varieties, jumbo tenders, six salads, sides (including fried pickles and house-made coleslaw), kids' meals, and signature custard products (cups, shakes, Cold Fusions/concretes, take-home pints), with a recent product-line extension into nuggets via a limited-time Ghost Pepper collaboration with Yellowbird sauces.

The company monetizes through two principal streams: direct-to-consumer restaurant sales at company-owned locations (principally the four original Dallas/Fort Worth units) and a franchise model that drives unit growth and royalty/development-fee revenue across the remaining 40+ restaurants. Digital ordering is operated through an OLO-powered platform with dedicated catering (superchixcatering.olo.com) and lowest-price-guaranteed direct mobile apps on iOS and Android, intentionally routing volume away from third-party delivery aggregators. Distribution is exclusively domestic, across 23+ states with 46 open locations and 300+ committed units in development via signed area development agreements in Washington/Oregon, South Carolina, Silicon Valley/San Jose, Northern Colorado, Las Vegas/Reno, and South Atlanta.

The technology layer is conventional for the QSR category — OLO ordering, native mobile apps, and standard in-restaurant kitchen systems — with no disclosed AI/ML capabilities, proprietary algorithms, or data flywheel. Brand equity is supported by third-party validation (Nation's Restaurant News 100 Under 100 in 2025, Forbes feature in 2025, QSR Hottest Startup 2021, Business Magazine Future 50 #2 in 2024) and a 4.5-star average Google rating. Leadership comprises founder Nick Ouimet alongside CEO Darryl Neider; no external private equity or venture capital funding is disclosed.

Name

SUPER CHIX

Legal name

Super Chix Holdings LLC

Website

https://superchix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SUPER CHIX is a privately held, franchise-led premium fast-casual restaurant chain serving fresh, never-frozen chicken sandwiches, tenders, hand-cut fries, and in-house-churned frozen custard across 46 US locations in 23+ states, with 300+ units in development.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

akta.pro industry

PRIMARYTHAFABAI

Chicken Concepts (Fried/Grilled/Hot Chicken)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Fast casual dining
• Chicken sandwiches
• Frozen custard
• Restaurant franchising
• Quick service chicken

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales: Direct-to-consumer sales from company-owned and franchise restaurant locations offering chicken sandwiches, tenders, salads, fries, and frozen custard.
2. Franchise Fees and Royalties: Revenue from franchise development fees and ongoing royalty payments from franchise operators.
3. Catering Services: Catering orders placed through superchixcatering.olo.com for events and groups.
4. Mobile App Orders: Direct online ordering through their own app and website, offering the lowest price guarantee compared to delivery apps.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SUPER CHIX is a premium fast-casual restaurant chain operating under the brand 'Chicken & Custard' that serves cooked-to-order chicken sandwiches, tenders, salads, and hand-cut fries alongside in-house churned frozen custard. The chain operates company-owned and franchised locations across 23+ U.S. states, with online ordering, mobile apps, and catering services supplementing in-store dining.

Product overview

Super Chix is a premium fast-casual restaurant chain positioned as 'Chicken & Custard' offering a unified menu of cooked-to-order proteins, fresh sides, and signature frozen custard. The core product portfolio centers on hand-breaded or grilled chicken sandwiches (including Simple, Deluxe, Nashville Hot, Cheesy BBQ, Buffalo Ranch, Chicken Slider, Blackened Cajun, Crispy Avocado, Bacavo Ranch, and Cordon Bleu varieties) and fresh, never-frozen jumbo chicken tenders served with access to an unlimited in-store sauce bar with 8 house-made sauces. Complements include hand-cut fries (available in Plain, Cheese, and Loaded varieties), six unique salads, fried pickles, and house-made coleslaw. The signature differentiator is premium frozen custard churned fresh in-house daily using Milwaukee-inspired recipes, offered as cups, shakes, Cold Fusions (concretes), and take-home pints with rotating Flavor of the Week options. Additional offerings include kids meals and catering services for events. The brand recently expanded into chicken nuggets with a limited-time Ghost Pepper Nuggets launch, marking the first nugget offering on the permanent menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Sandwiches Hand-breaded or grilled chicken sandwiches served on potato rolls, available in ten varieties including Simple, Deluxe, Nashville Hot, Cheesy BBQ, Buffalo Ranch, Blackened Cajun, Crispy Avocado, Bacavo Ranch, and Cordon Bleu. Targeted at dine-in and takeout fast-casual customers.
• Chicken Tenders Fresh, never-frozen jumbo chicken tenders available in 2-6 piece servings, hand-breaded or grilled, served with access to 8 house-made sauces at an unlimited in-store sauce bar.
• Hand-Cut Fries Fresh-cut Idaho potatoes cooked in 100% peanut oil, available in Plain, Cheese (queso blanco), and Loaded (queso, bacon, green onions) varieties, with seasoning options including Salt, Sweet, Rosemary, and Cajun.
• Salads Six unique hand-tossed salads featuring fresh greens with various proteins and toppings, including House, Nashville Hot, Southwest, Asian Sesame, Buffalo Ranch, and Crispy Avocado varieties.
• Premium Frozen Custard Fresh frozen custard churned in-house daily using Milwaukee-inspired recipes, available as cups (single/double scoop), shakes, Cold Fusions (concretes), and pints for at-home enjoyment, with rotating Flavor of the Week options including Vanilla and Dutch Chocolate.
• Kids Meals Children's meal options including Chicken Sliders (grilled or breaded), 6 Nuggets, and Grilled Cheese, each with choice of oranges or fries and milk, apple juice, or fountain drink plus custard, brownie, or rice crispy treat.
• Catering Services Catering services for events and groups offering the full menu of chicken sandwiches, tenders, salads, fries, and frozen custard, ordered through superchixcatering.olo.com.
• Ghost Pepper Nuggets Limited-time chicken nugget offering made with fresh, never-frozen chicken tossed in Yellowbird Classic Ghost Pepper Hot Sauce, rated 8.5/10 on the spice scale. Available plain, Buffalo, Nashville Hot, or Ghost Pepper. First nugget offering officially on the in-store menu.

Quantifiable outcome

• $2M+ Average Unit Volume (AUV)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• YellowbirdminorStrategic or Co-development Partner · 1 April 2026Collaboration for Ghost Pepper Nuggets limited-time menu item using Yellowbird Classic Ghost Pepper Hot Sauce. First product collaboration featuring Yellowbird sauce on Super Chix menu.
• OLOcoreTechnology or IntegrationTechnology platform provider powering Super Chix's online ordering system and catering platform (superchixcatering.olo.com and order.superchix.com).
• Apple and GooglecoreTechnology or IntegrationMobile app distribution partners for Super Chix's iOS and Android applications enabling direct customer ordering.

Scale indicators10 records

Recent moves22 records

Expansion highlights5 records

Regional players

• Bojangles': Bojangles' is a Southeast-focused chicken QSR chain with strong regional density across many of the same states (NC, SC, TN, VA, GA) where Super Chix is currently concentrating growth. Direct competitive overlap in core Super Chix geographies.

Direct peers

• PDQ: PDQ is a chicken-focused fast-casual chain (sandwiches, tenders, salads) with a similar premium-but-quick positioning and franchise model. Closest direct peer in menu structure, footprint size, and target customer.
• Raising Cane's: Raising Cane's is a chicken-tenders-only fast-casual chain with comparable premium positioning, similar AUV tier, and a single-protein focus. Super Chix competes head-to-head for chicken occasions and franchisee capital, but differentiates via sandwiches, salads, hand-cut fries, and in-house frozen custard.
• Freddy's Frozen Custard & Steakburgers: Freddy's pairs frozen custard with a savory protein (steakburgers) under a franchise-led fast-casual model — directly comparable to Super Chix's chicken + custard positioning, and a useful comp for category economics and unit growth.
• Slim Chickens: Slim Chickens is a chicken-tenders-and-sandwiches fast-casual franchise chain competing in the same category with similar AUV targets. Direct competitor for franchisee sign-ups and customer occasions.

Emerging players

• Dave's Hot Chicken: Dave's Hot Chicken is a fast-growing Nashville-hot-style chicken QSR/fast-casual concept. Comparable in stage (rapid franchise-led growth, recent media momentum) and in competing for the same chicken-occasion consumer.
• Shake Shack: Shake Shack is a premium fast-casual brand with comparable positioning (premium ingredients, strong unit economics, urban/suburban trade areas). Different core protein but relevant comp for AUV tier, brand premium, and franchise/operator economics in the elevated fast-casual category.

Broad incumbents

• Popeyes Louisiana Kitchen: Popeyes is a national chicken QSR incumbent with deep brand equity in the fried-chicken sandwich category. Competes for the same chicken-sandwich occasion at a value-leaning price point, setting the competitive floor Super Chix must differentiate above.
• Chick-fil-A: Chick-fil-A is the dominant US chicken QSR incumbent and the implicit benchmark Super Chix positions against (fresh chicken, premium experience). It dwarfs Super Chix in scale and brand awareness but anchors the category demand that Super Chix benefits from.
• Culver's: Culver's is a Midwest-based fast-casual chain best known for ButterBurgers and fresh frozen custard — the closest analog to Super Chix's chicken + custard dual-concept model. Comparable in menu philosophy (premium, fresh, made-to-order) and franchise-led Midwest-rooted expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superchixrestaurants
• Instagraminstagram.com/superchix
• Xx.com/superchix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER CHIX