AZAFATAS DINAMICA Y COMUNICACIÓN

What AZAFATAS DINAMICA Y COMUNICACIÓN does

AZAFATAS DINAMICA Y COMUNICACIÓN, operating under the legal entity ADICO 360, S.L. and the commercial brand "Adico Azafatas," is a Spain-based event staffing agency founded in 2000 and headquartered in Zaragoza. The company specializes in the selection, training, and deployment of hostesses (azafatas), hosts (azafatos), brand ambassadors, interpreters, guides, and auxiliary support personnel for congresses, trade fairs, corporate events, protocol ceremonies, sports events, and street marketing campaigns. Its service portfolio spans personnel provision, on-site event coordination, full event organization, multilingual interpretation, and protocol staffing, with supplementary training courses in event organization and protocol. The firm claims to have executed over 15,000 events, served more than 600 clients, and attended over 3.5 million people across its history, holding a stated 4.8/5 average client rating.

The company's business model is professional-services-based, with revenue generated through quote-based service fees charged per event or project. Pricing is not publicly disclosed; engagements are negotiated directly with event organizers, corporate marketing departments, public institutions, and fair operators. Go-to-market is sales-led and event-driven: the company relies on direct outreach (phone + email), referrals, industry association visibility (notably ADEAZA, where the CEO serves as President), blog-driven content marketing, and its Instagram presence. There is no e-commerce, marketplace, self-serve, or channel-partner distribution. Customers are predominantly Spanish enterprises and institutions (e.g., Banco Santander, BBVA, Pikolin, BASF, Atlas Copco, NH Hoteles, Ayuntamiento de Zaragoza, Universidad San Jorge), with a horizontal segmentation covering corporate marketing, event organizers, government, and educational institutions.

Technically, ADICO 360 is not a technology company. Its core capability is human-capital orchestration: a rigorous personnel selection process and an internal training program homologated by ADEAZA. The firm operates with a small core team (11–50 employees, headcount not publicly disclosed) plus a flexible network of freelance hostesses/stewards mobilized per event. There is no proprietary software platform, no API, no AI/ML components, and no mobile app. Operational technology is limited to standard office and communication tools.

Name

AZAFATAS DINAMICA Y COMUNICACIÓN

Legal name

ADICO 360, S.L.

Website

https://adicoazafatas.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ADICO 360 is a Zaragoza-based event staffing agency supplying trained hostesses, stewards, brand ambassadors, and event coordination personnel to congresses, fairs, and corporate clients across Spain. It serves enterprises, public institutions, and educational bodies through a direct, quote-based sales model.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event staffing services
• Hostess personnel
• Congress support staff
• Trade fair staffing
• Promotional event staff

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing and personnel services: The company provides specialized hostess (azafatas), steward (azafatos), and support personnel for congresses, fairs, events, and promotional actions. Revenue is generated through service fees charged to event organizers, corporations, and fair operators. Services include personnel provision, event coordination, and event organization. The business operates nationally across Spain.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ADICO 360, S.L. is a Spanish event staffing and event-coordination agency that supplies screened, in-house-trained host/hostess personnel (azafatas/os), brand ambassadors, interpreters, and guides to congresses, trade fairs, corporate events, protocol ceremonies, sporting events, and street-marketing campaigns. It also offers full event organization and a homologated training program in event organization and protocol. The company is headquartered in Zaragoza and operates across the entire national territory of Spain, quoting projects on a per-event basis rather than selling a standardized product.

Product overview

ADICO 360 is a staffing and event services agency that provides a comprehensive portfolio of specialized personnel for events, congresses, fairs, and promotional activities throughout Spain. The core offering consists of host/hostess services (azafatas/os) for various event types including congresses, fairs, protocol/social events, and sports events, supplemented by brand ambassador, event coordination, event organization, street marketing, and training services. The company operates a multi-module service model where clients can engage individual staffing services or full event management solutions, all unified by a common emphasis on professional qualification, personal image standards, and client brand representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Azafatas/os de Congresos Specialized host/hostess personnel for congresses and professional events, providing support with protocol, attendee registration, and event logistics.
• Azafatas/os de Ferias Professional host/hostess services for trade fairs and exhibitions, assisting exhibitors and interacting with visitors.
• Azafatas/os de Protocolo y Actos Sociales Protocol specialists for formal social events, ceremonial acts, and official ceremonies including university academic ceremonies.
• Azafatas/os de Imagen y Eventos Deportivos Host/hostess personnel for corporate sports events, promotional sporting activities, and image-focused events.
• Brand Ambassador Brand ambassador service in which trained professionals represent client brands authentically at promotional events, fairs, and campaigns.
• Coordinación de Eventos Event coordination services managing all aspects of event logistics, staff selection, and on-site management for seamless execution.
• Organización de Eventos Full event organization from strategic planning through execution, including vendor management, logistics, and personnel coordination.
• Promoción de Ventas y Street Marketing Street marketing and sales promotion including flyer distribution, theatrical actions, games, gift giveaways, and promotional stands for direct consumer engagement.
• Servicios de Intérpretes y Guías Professional interpreters in all languages and tourist / exhibition guides for multilingual events and visitor assistance.
• Azafatas/os de Transfer Transfer and transportation support host/hostess services for airport and venue transitions during events.
• Formación en Organización de Eventos y Protocolo Training courses in event organization and protocol, including auxiliary support courses and specialized programs ranging from 12 to 250 hours, delivered via e-learning and in-person formats.

Quantifiable outcome

• 15,000+ events and congresses successfully completed
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADEAZA (Asociación Española de Empresas de Azafatas)coreOthersThe company is an active member of ADEAZA, the national association for hostess and event staffing companies. CEO Carmen Centol has served as President of ADEAZA since July 2013. ADEAZA provides training homologation for the company's courses and represents the company within the Spanish MICE industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ITA Group: Incentive travel, meetings, and event services provider delivering end-to-end corporate event design, execution, and on-the-ground staffing support.
• BCD Meetings & Events: Large corporate meetings and events management company providing end-to-end event planning, registration, and onsite staffing solutions for enterprise clients.
• MCI Group: Global association, meetings, and events agency that organizes congresses, corporate events, and provides event management services comparable to Adico's congress and event coordination offering.

Broad incumbents

• CWT Meetings & Events: Meetings, events, and travel management division of CWT, offering corporate event planning, venue sourcing, and onsite event management to multinational clients.
• Maritz Global Events: Established player in corporate meetings, incentive travel, and event services, operating at much larger scale with broader service portfolios across multiple geographies.
• George P. Johnson Experience Marketing: Large experiential marketing agency producing corporate events, congresses, and brand activations with in-house staffing and production capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/adicoeventos
• Xx.com/adicoazafatas
• Facebookfacebook.com/azafatas.adico.azafatas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZAFATAS DINAMICA Y COMUNICACIÓN