Meat and Eat
Meat and Eat is an Indian homegrown fried-chicken QSR chain, founded 2013, operating 200+ franchise outlets across 8 states via a no-royalty franchise model. It serves budget-conscious consumers with burgers, fried chicken, wraps, pizzas and biryani, and franchisees with a vertically integrated poultry supply chain.
- Company typePrivate
- Founded2013
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Meat and Eat does
Meat and Eat is an Indian quick-service restaurant (QSR) chain operating under Countfoodis Private Limited, part of the CPL Group, with a Bengaluru headquarters and a regional office in Chennai. Founded in 2013, the chain serves individual consumers and families seeking affordable fast food across both vegetarian and non-vegetarian categories, offering a broad menu of burgers, fried chicken buckets and pieces, finger foods (nuggets, wings, lollipops, spring rolls, fries), momos, wraps, pizzas, biryani, garlic bread, and beverages. Menu pricing is positioned at the budget end of the market, with items ranging from ₹29 (Kiddy Veg Burger) to ₹669 (Family Feast Chicken Bucket). The company reports a footprint of 200+ outlets across 8 Indian states and a group-level turnover of ₹100+ crores, and is positioning itself as India's largest homegrown fried chicken QSR chain.
The core technical and operational backbone is a vertically integrated, farm-to-fork poultry supply chain inherited from CPL Group's origins as a poultry medicine and vaccine trader that expanded into broiler integration. The group operates its own breeder farms, hatcheries, feed mills, commercial broiler farms, and a state-of-the-art chicken processing centre, which the company cites as the basis for consistent quality and "no chemicals, clean cuts" positioning. Distribution is delivered almost entirely through a franchise model with two differentiated formats: a Standalone Dine-In restaurant (250-500 sq. ft., 5-8 staff, ₹15-18 Lakhs total investment, ₹3 Lakhs + GST franchise fee) and a smaller Express Counter (180-200 sq. ft., 3-4 staff, ₹10-15 Lakhs investment, ₹2 Lakhs + GST franchise fee, including battery-driven delivery bikes). Both formats carry no royalty, and the company claims a 96% franchise success rate supported by training, labour, and marketing assistance.
Revenue is generated through two streams: per-item food and beverage sales at the consumer level via franchise outlets, WhatsApp ordering, and dine-in service, and one-time franchise fees from prospective operators who must independently secure location and licenses. The company pursues a hybrid segmentation approach, targeting both end consumers (with vegetarian and non-vegetarian sub-segments) and franchise entrepreneurs as a parallel business unit. Marketing relies primarily on organic social (Instagram, Facebook, LinkedIn), WhatsApp for direct ordering and customer communication, and a website funnel for franchise enquiries. Adjacent brands under CPL Group — Kebab-istaan, BarbeGrill, and Yum Me Too — extend the parent group's footprint into Northwest Frontier casual dining, charcoal-grill QSR, and virtual-brand formats respectively. The company has stated a long-term ambition to scale from 200+ to 1,000+ outlets.
Meat and Eat firmographics
Firmographics- Name
- Meat and Eat
- Legal name
- Countfoodis Private Limited
- Website
- https://meatandeat.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Meat and Eat is an Indian homegrown fried-chicken QSR chain, founded 2013, operating 200+ franchise outlets across 8 states via a no-royalty franchise model. It serves budget-conscious consumers with burgers, fried chicken, wraps, pizzas and biryani, and franchisees with a vertically integrated poultry supply chain.
- Ownership category
- akta.pro rank
Meat and Eat industry classification
Industry- Product category
- Quick Service Restaurants (QSR)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Chicken & Wings QSR (THAFAAAC), Burger QSR (THAFAAAA)
Keywords
Where Meat and Eat is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Meat and Eat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales (direct to consumer): Revenue generated from selling food items directly to consumers through company-owned and franchise outlets. Products include burgers, fried chicken, finger foods, momos, wraps, pizzas, biryani, and drinks. Per-item pricing ranges from ₹29 to ₹669 INR.
- Franchise fees: One-time franchise fees for Standalone Dine-In (₹3 Lakhs + GST) and Express Counter (₹2 Lakhs + GST) models. Franchisees also responsible for securing location and licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items - per item pricing |
| One time/ perpetual license | One time/ perpetual license | Standalone Dine-In Franchise - ₹15-18 Lakhs investment |
| One time/ perpetual license | One time/ perpetual license | Express Counter Franchise - ₹10-15 Lakhs investment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Meat and Eat product offering
Product offeringCore offering
Meat & Eat operates a quick service restaurant (QSR) chain selling burgers, fried chicken, finger foods, momos, wraps, pizzas, biryani, garlic bread, french fries and beverages directly to consumers through company-owned and franchise outlets in India. The chain is supported by a vertically integrated farm-to-fork supply chain (own breeder farms, commercial broilers and a state-of-the-art chicken processing centre) and also licenses its brand through a no-royalty franchise program with two outlet formats.
Product overview
Meat & Eat is an Indian QSR (Quick Service Restaurant) chain founded in 2013 by Countfoodis Pvt. Ltd. (CPL Group), operating as a single unified brand offering a diverse fast-food menu. The portfolio includes Burgers (chicken and veg varieties including signature items like Butter Chicken Burger, Korean Hot & Spicy Burger, and Paneer Makhani Burger), Fried Chicken (buckets, drumsticks, strips), Finger Foods (nuggets, fries, wings, lollipops, spring rolls), Momos (steamed/fried/glazed in chicken and veg varieties), Wraps, Pizzas, Biryani, Garlic Bread, Drinks (frappes and mojitos), and French Fries. The company also operates a franchise program offering two outlet models with no royalty fees. With 200+ outlets across 8 states and a business turnover of ₹100+ crores, Meat & Eat positions itself as India's largest homegrown fried chicken QSR chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Burgers
Companies that use Meat and Eat
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Meat and Eat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Meat and Eat partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Meat and Eat competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Meat and Eat social profiles
Digital presenceMeat and Eat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meat and Eat leadership team
Management profileNumber of profiles
Meat and Eat subsidiaries and ownership
Company hierarchySubsidiaries4 records
Meat and Eat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meat and Eat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meat and Eat
What does Meat and Eat do?
Meat & Eat operates a quick service restaurant (QSR) chain selling burgers, fried chicken, finger foods, momos, wraps, pizzas, biryani, garlic bread, french fries and beverages directly to consumers through company-owned and franchise outlets in India. The chain is supported by a vertically integrated farm-to-fork supply chain (own breeder farms, commercial broilers and a state-of-the-art chicken processing centre) and also licenses its brand through a no-royalty franchise program with two outlet formats.
Is Meat and Eat a public or private company?
Meat and Eat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meat and Eat founded?
Meat and Eat was founded in 2013. It employs 51 to 100 people.
Where is Meat and Eat based?
Meat and Eat is headquartered in Bengaluru, India, in the Asia region.
How does Meat and Eat make money?
Two revenue lines are on record. Food and beverage sales (direct to consumer) is the primary driver. The others are franchise fees.
Does Meat and Eat have an API?
No public API is recorded for Meat and Eat.
What industry is Meat and Eat in?
Meat and Eat's product category is Quick Service Restaurants (QSR). Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAC, Chicken & Wings QSR. Its SIC code is 2000.