HUPIS

Name

HUPIS

Legal name

주식회사 휴피스

Website

https://hupis.com

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)

Keywords

• E-book platform
• Digital publishing
• Mobile reading app
• DRM content protection
• Writer community platform

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-book Sales: Sale of e-books through piuri.com online and mobile platform. The company offers digital content in various genres and categories with real-time service of latest and best content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HUPIS operates Piuri, an e-book service that distributes digital books online and via mobile through piuri.com (e-book sales platform) and piuri.net (online writer community). The company delivers mobile-optimized reading experiences using proprietary viewer technology and DRM (Digital Rights Management) for secure digital content distribution across various genres and categories.

Product overview

HUPIS is an e-book service company operating a dual-platform structure: piuri.net (online writer community) and piuri.com (e-book sales platform), both accessible online and via mobile. The company provides an integrated e-book solution combining proprietary viewer technology with DRM protection, delivering optimized mobile apps and an emotional, convenient reading interface. The platforms serve real-time distribution of the latest and highest-quality content across various fields and genres.

Differentiator

Problem solved

Functional benefit

Brands

• Piuri (피우리): E-book service platform operating online author community (www.piuri.net) and e-book sales platform (www.piuri.com)

Products and services

• piuri.com E-book Sales Platform Online and mobile e-book sales platform providing electronic books for consumer reading across various genres and categories with real-time content delivery.
• piuri.net Writer Community Online writer community platform where authors can create, publish, and engage with readers, serving as a content supply channel for the e-book ecosystem.
• HUPIS E-book Solution E-book solution combining proprietary viewer technology with DRM protection, delivering mobile-optimized apps and a user-friendly reading interface for secure digital content distribution.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Apple Books: Apple Books is a global consumer e-book store and reader application integrated into Apple's ecosystem. It represents a comparable consumer-facing e-book distribution and reading experience to what HUPIS's Piuri platform offers at a much smaller scale.
• Kyobo Book Centre (교보문고): Kyobo is Korea's dominant bookstore chain with a major e-book and digital content arm, serving consumers with both physical and digital books. It competes with HUPIS in the Korean consumer e-book segment but at a vastly larger scale and with much deeper publisher relationships.
• Yes24 (예스24): Yes24 is one of Korea's largest online bookstore and e-book platforms, combining physical book retail with a digital e-book store. It overlaps directly with HUPIS's e-book sales proposition but operates at significantly larger scale with broader content verticals.
• Naver Webtoon / Naver Books: Naver operates Korea's largest web portal and a major webtoon platform, with adjacent digital content and e-book distribution capabilities. It is a broad incumbent in Korean digital reading that competes for the same consumer attention and author pipeline as HUPIS.
• Kakao Entertainment (카카오엔터테인먼트): Kakao Entertainment operates Kakao Page and Piccoma, dominant Korean webtoon and web-novel platforms that also distribute e-books. It competes with HUPIS for consumer digital reading time and indie author content in Korea, backed by Kakao's larger ecosystem.
• Amazon Kindle: Amazon's Kindle is the global benchmark consumer e-book platform with proprietary devices, apps, and DRM. While HUPIS does not directly compete internationally, Kindle defines the global standard for e-book viewer/DRM technology and consumer UX that HUPIS benchmarks against.

Direct peers

• Bookcube (북큐브): Bookcube is a Korean e-book distribution and library lending platform serving both consumers and institutions. It is a direct peer to HUPIS in providing Korean-language e-book services with proprietary reader technology.
• Ridibooks (리디): Ridibooks is a leading Korean e-book and web-novel platform serving individual consumers via mobile apps, with a catalog spanning fiction, nonfiction, and indie authors. It is the closest direct peer to HUPIS's Piuri platform in terms of consumer e-book distribution in Korea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUPIS