Garland Lodge & Golf Resort

What Garland Lodge & Golf Resort does

Garland Lodge & Golf Resort is a privately held, four-season destination resort founded in 1951 in Lewiston, Michigan, on more than 3,000 acres of Northern Michigan wilderness. The company operates 72 holes of championship golf across four distinct courses (Fountains, Monarch, Reflections, Swampfire) plus a newly launched 10-hole reversible Par 3 short course called The Sawyer (2025), all accessible from a single on-site Golf Shop. Lodging spans 173 rooms and more than 350 beds across the main lodge, Single and Double Villas, Golf Cottages, and French Villas, supported by four dining venues (Antlers Bar & Grill, Tamarack Dining Room, Tiki Bar, and the Halfway House) and dedicated corporate and private event spaces.

The business model is direct-to-consumer: bookings are captured through the company-owned website (golfgarland.com) integrated with ForeUp Software for tee-time and member access, plus phone reservations and a dedicated Sales Manager channel for corporate retreats and groups. Revenue streams include green fees, Stay & Play packages starting at $145 per person, lodging accommodations, food and beverage, corporate event hosting for groups of 12-120, annual golf memberships, winter activities (Nordic skiing, Trout Camp ice fishing, sleigh rides, Nordic Nibble & Nosh events), and equipment rentals. Tee-time booking runs on ForeUp Software; there is no disclosed proprietary technology platform beyond standard hospitality and golf management tooling.

Ownership transferred from the founding Otto family to New Frontier Capital in 2009. The property has undergone successive expansions since the 1985 clubhouse fire, including the 1987 main lodge construction, 1989 South Wing and Villas, the 1990-1995 course buildout, the 2010 Fountains redesign, and the 2025 launch of The Sawyer. Core headcount is 101-250 with seasonal peaks above 400 employees during the golf season. The customer base is regional, drawing within a 3-3.5 hour drive from Detroit, Lansing, and Grand Rapids, with named segments including golf enthusiasts, corporate retreat groups, leisure travelers, golf members, and winter recreationists.

Name

Garland Lodge & Golf Resort

Legal name

Garland Lodge & Golf Resort

Website

https://garlandusa.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Garland Lodge & Golf Resort is a privately held, four-season destination resort in Lewiston, Michigan operating 72 holes of championship golf, 173 lodging rooms, four dining venues, and winter Nordic activities on 3,000+ acres, serving regional golf enthusiasts, corporate retreat groups, leisure travelers, and golf members primarily from the Midwest.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf resort
• Championship golf courses
• Resort lodging
• Corporate retreat venue
• Winter recreation

Headquarters

HQ city

Lewiston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Green Fees: Revenue from daily green fees across four 18-hole championship courses and 10-hole short course, with different pricing by course difficulty (Reflections easiest, Monarch hardest)
2. Stay & Play Packages: Bundled lodging and golf packages starting at $145 per person, including accommodations and rounds of golf
3. Lodging Accommodations: Over 350 beds across Main Lodge (173 rooms), Single/Double Villas, Golf Cottages, and French Villas ranging from standard rooms to 4-bedroom units
4. Food & Beverage: Four dining venues: Antlers Bar & Grill (breakfast/lunch/dinner), Tamarack Dining Room (seasonal), Tiki Bar (outdoor), Halfway House (on-course)
5. Corporate Events & Groups: Corporate retreats, seminars, business meetings, and golf outings for groups of 12-120 people with custom catering and event planning
6. Golf Memberships: Annual golf membership programs providing access to courses, member-only events, and discounted rates
7. Winter Activities: Cross-country skiing (Nordic trails), sleigh rides, Trout Camp ice fishing events, and Nordic Nibble & Nosh specialty events
8. Equipment Rentals: Golf club rentals, Nordic ski equipment rentals, and Sunday bag rentals for short courses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Garland Lodge & Golf Resort is a four-season recreational resort offering 72 holes of championship golf across four courses (Fountains, Monarch, Reflections, Swampfire) plus a 10-hole reversible Par 3 short course (The Sawyer), with 173 lodging rooms accommodating 400+ guests, four dining venues, and winter Nordic activities (cross-country skiing, ice fishing, sleigh rides). The resort also hosts corporate retreats, golf groups (12–120 people), tournaments, and Stay & Play bundled packages.

Product overview

Garland Lodge & Golf Resort is a four-season recreational resort offering four championship golf courses (Fountains, Monarch, Reflections, Swampfire) plus a new 10-hole reversible Par 3 short course (The Sawyer), totaling 72 holes. Accommodations include Garland Lodge rooms, Single & Double Villas, Golf Cottages, and French Villas with over 350 beds. Dining venues include Antlers Bar & Grill, Tamarack Dining Room, Tiki Bar, and Divots Comfort Station. Winter activities feature Nordic Center with cross-country skiing, Trout Camp ice fishing, sleigh rides, and Nordic Nibble & Nosh events. The resort also offers golf instruction, corporate event hosting, and Stay & Play vacation packages.

Differentiator

Problem solved

Functional benefit

Brands

• The Sawyer: A new 10-hole reversible Par 3 short course that honors the area's lumbering history. Features grassy undulations, numerous bunkers, and challenging greens, and can be played in either direction.
• Fountains
• Monarch
• Reflections
• Swampfire

Products and services

• Fountains Golf Course Championship 18-hole golf course featuring challenging approach shots and undulating green complexes that require strategy and accurate shots. Home of the famous log-style bridge. Carries an additional surcharge.
• Monarch Golf Course Garland's longest course, referred to as the "King of Michigan Golf," and a true test of championship golf. Features very large green complexes, wide fairways, and a mix of left and right doglegs. Home to Garland's resident bald eagles.
• Reflections Golf Course Slightly shorter course set among pine forests, lakes, streams, and wildflowers. Six each of par 3s, 4s, and 5s with well-bunkered greens and subtle undulations. Requires accuracy off the tee.
• Swampfire Golf Course A true shot maker's course featuring trees, bunkers, natural terrain, and water on 16 of 18 holes. Includes the signature number five horseshoe-shaped tee complex with generous fairways offering left and right doglegs.
• The Sawyer Reversible Par 3 Short Course New 10-hole reversible Par 3 short course that honors the area's lumbering history. Features grassy undulations, numerous bunkers, and challenging greens; can be played in either direction. Accommodates groups up to 12 and can be rented for private events.
• Garland Lodge Accommodation Main lodge offering rustic, elegant rooms featuring one or two beds, located in the same building as the restaurants. Rooms include updated bedding, flat-screen cable television, refrigerator, and standard bathroom amenities. Part of the 173-room / 350+ bed resort accommodation.
• Single & Double Villas Lodging One-bedroom Single Villas feature two double beds, living area, refrigerator, flat-screen cable television, and fiber-optic wireless. Two-bedroom Double Villas feature four double beds, living area, refrigerator, two bathrooms, and a small patio.
• Golf Cottages Four-bed units located on the Fountains golf course featuring living area with gas fireplace, fully equipped kitchen with stove and dishwasher, separate bedroom, full upstairs sleeping area, and deck with gas grill. Standard occupancy up to four adults.
• French Villas (3- and 4-Bedroom) Largest accommodations on the property, located on the Fountains golf course. Three-bedroom options feature three bedrooms, 2.5 bathrooms, Jacuzzi tub, and fully equipped kitchen. Four-bedroom options feature four bedrooms, 3.5 bathrooms, game room with pool table, TV, hot tub, and wet bar.
• Antlers Bar & Grill Full-service restaurant open for breakfast, lunch, and dinner featuring seasonally changing menus, a full bar with microbrews and cocktails, and widescreen TVs throughout. Located in the Main Lodge.
• Tamarack Dining Room Upscale dining room open for breakfast and dinner during prime golf season. Chef uses fresh farm seasonal vegetables from the local community and offers house-made sauces, dressings, and freshly prepared bread.
• Tiki Bar Large outdoor bar with umbrella-covered tables offering lunch specials and unique cocktails, with a warming fire available on cooler evenings and seasonal menus.
• Divots Comfort Station (Halfway House) On-course refreshment station located partway through rounds on Monarch, Reflections, and Swampfire courses. Offers hot dogs, brats, sandwiches, snacks, and alcoholic and non-alcoholic beverages.
• Stay & Play Packages Bundled golf vacation packages combining lodging accommodations and tee times. Includes Mid-Week Summer Golf Package (1 night lodging + 1 round of golf starting at $145 per person), Northern Michigan Spring Golf Special (1 night + 2 rounds starting at $145 per night), and Summer Weekday 1 Night/2 Round Package (starting at $185 per person). Rate windows are 30 days; no Saturday arrivals or departures.
• Annual Golf Memberships Annual golf membership programs providing recurring access to four championship courses, member-only events, priority tee times, and discounted rates. Managed through ForeUp member portal.
• Corporate Events & Group Retreats Corporate event hosting including company workshops, group retreats, seminars, business meetings, and conferences on 3,000 acres with meeting space accommodating various arrangements up to approximately 350 guests. Golf groups of 12–120 supported with custom catering and event planning.
• Private Dining & Event Venues Private event spaces including The Great Room (up to 60 people), The Garland Center, Tannins (30–40 people), and Game Room (up to 20 people). Catering available for up to 60–80 people.
• Golf Shop On-site golf pro shop offering equipment, apparel, rental clubs, and golf accessories. Also houses the Nordic Center during winter months.
• Golf Instruction Professional golf instruction including private lessons, group lessons, pre-tournament golf clinics, and "Beat the Pro" contests. Video golf swing analysis available.
• Nordic Center (Cross-Country Skiing) Cross-country skiing facility with trails varying in length and difficulty, featuring classic touring equipment with boot sizes Euro 26–50. Daily trail passes ($14 adult / $9 child), seasonal passes (family $125 / individual $75), equipment rentals, and ski lessons offered.
• Trout Camp Ice Fishing Experience Winter ice fishing experience featuring ice fishing, ice putting, ice bowling, and ice badminton on frozen ponds. Includes bonfire, beverages, music, hot soup, and Mick's famous pan-fried fish. Adults $45 / $40 for lodging guests.
• Sleigh Rides Sleigh ride experiences through the winter landscape on Garland's golf courses, available select dates from December through February. $20 adults (13+), $10 children (12 & under), free for 2 & under.
• Nordic Nibble & Nosh Themed Ski Events 10km cross-country ski trail event with five unique stations featuring food, specialty winter cocktails, and themed activities. Includes five drink tickets per person. Adults 21+ $99 public / $89 lodging guests. Multiple themed event dates available.
• Garland Charity Classic (Annual Charity Tournament) Annual charity golf tournament with $150 per person entry that includes lunch, shotgun-start golf round, on-course beverages, appetizers, and live auction. Has raised over $1.27 million for local charities over 25 years with 100% paid out to beneficiaries.

Quantifiable outcome

• Over $1,277,000 raised for local charities over 25 years through Garland Charity Classic with 100% payout to beneficiaries
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Destination Kohler (Whistling Straits / The American Club): Wisconsin-based luxury destination operating Whistling Straits and Blackwolf Run alongside The American Club hotel — broader portfolio competitor targeting the same Midwest corporate golf traveler at a higher price tier.
• French Lick Resort: Indiana historic resort complex with Pete Dye and Donald Ross courses plus hotels, spa, and casino — comparable multi-course Midwest resort with broader amenity portfolio competing for destination golf trips.

Direct peers

• Crystal Mountain Resort: Thompsonville, Michigan family resort with Betsie Valley, Mountain Ridge, and Crystal courses alongside ski, lodging, and dining — overlapping four-season resort model in same drive market.
• Boyne Highlands Resort: Northern Michigan resort operated by Boyne Resorts featuring The Heather, The Moor, and Arthur Hills courses plus lodging — directly competes for Midwest golf and ski trip demand.
• Boyne Mountain Resort: Companion property to Boyne Highlands offering the Monument and Alpine courses plus extensive lodging and snow sports — competes for the same multi-day Michigan leisure guest.
• Grand Traverse Resort and Spa: Northern Michigan multi-course golf resort (The Bear, The Wolverine, Spruce Run) with extensive lodging and spa — the closest direct competitor by geography, scale, and offering mix.
• Sand Valley Golf Resort: Central Wisconsin destination with multiple heathland-style courses (Sand Valley, Mammoth Dunes, The Sandbox) plus lodging — comparable multi-course destination resort archetype.
• Bay Harbor Golf Club / Inn at Bay Harbor: Lake Michigan shoreline resort with Links/Quarry/Preserve courses and inn lodging — directly comparable multi-course golf + lodging destination in northern Michigan.
• Streamsong Resort: Florida multi-course destination (Streamsong Red, Blue, Black) with lodging — benchmark for the four-course single-operator championship golf resort model Garland mirrors.
• Treetops Resort: Gaylord, Michigan golf resort with multiple courses, lodging, and ski packages — same Northern Michigan drive-to market and similar bundled golf + stay product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lodge_golf
• Facebookfacebook.com/garlandusa
• LinkedInlinkedin.com/company/garland-lodge-golf-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garland Lodge & Golf Resort