The Podiatry and Physiotherapy Clinics

What The Podiatry and Physiotherapy Clinics does

The Podiatry and Physiotherapy Clinics is a single-location specialist healthcare practice based at 15 High Street, Harborne, Birmingham, UK, founded in 2012 and operating with 1-10 staff. The clinic positions itself as a one-stop, diagnosis-led foot and ankle clinic delivering routine podiatry, advanced musculoskeletal assessment, and evidence-based treatment under one roof, and it serves self-referring patients from across Birmingham and surrounding suburbs without requiring GP referral. The patient mix spans general foot-care needs, athletes, diabetic patients, children, expectant mothers, and patients with arthritic and joint conditions.

The clinic's underlying technology platform combines a broad set of diagnostic and therapeutic modalities — point-of-care musculoskeletal ultrasound, video gait analysis, RS Scan pressure analysis, 3D foot scanning, Doppler ultrasound waveform analysis, and clinical examination — with treatments including Swift microwave therapy for verrucae (claimed 80-83% cure rate), extracorporeal shockwave therapy, Class IV laser therapy, foot mobilisation therapy, ultrasound-guided corticosteroid and hyaluronic acid (Ostenil) injections, and custom 3D orthotics. Clinical leadership is led by Consultant Musculoskeletal Podiatrist and Clinical Director Muhammad Tausif (FRCPS Glasgow, MSc Clinical Biomechanics, Extended Scope Practitioner, Independent Prescriber) and Consultant Physiotherapist Aamir Safdar Khan (Advanced Musculoskeletal Practitioner, Independent Prescriber, Diagnostic & Interventional MSK Sonographer with parallel NHS practice).

Revenue is generated predominantly through direct out-of-pocket payments for consultations, assessments, and procedures, supplemented by direct billing to private health insurers. The clinic is a Bupa-approved provider for gait analysis, SWIFT verruca therapy, and nail surgery, and also accepts WPA, Vitality, Cigna, and BHSF. A published price point exists for the Enhanced Diabetic Foot Assessment (£99, 40 minutes) but most other services are quote-based. Patient acquisition is organic, driven by condition-specific SEO landing pages, an educational blog, Cliniko-powered online booking, WhatsApp contact, and a telehealth/remote consultation offering. The clinic is privately held with no disclosed external investors, parent company, funding rounds, or M&A activity.

Name

The Podiatry and Physiotherapy Clinics

Legal name

The Podiatry and Physiotherapy Clinics

Website

https://thepodiatryclinics.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Podiatry and Physiotherapy Clinics is a single-location specialist foot and ankle clinic in Harborne, Birmingham offering diagnosis-led podiatry, physiotherapy, and advanced treatments (shockwave, Class IV laser, ultrasound-guided injections, Swift microwave therapy) to self-referring patients and private health insureds across the West Midlands.

Ownership category

akta.pro rank

Product category

Outpatient Podiatry and Physiotherapy Services

NAICS

Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

General Orthopedics (HLAKALAA)

Keywords

• Podiatry services
• Physiotherapy services
• Musculoskeletal diagnostics
• Foot and ankle clinic
• Custom orthotics

Headquarters

HQ city

Harborne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Consultation and Treatment Services: Direct patient payments for podiatry and physiotherapy consultations, assessments, and treatments including biomechanical assessments, nail surgery, and general foot care.
2. Private Health Insurance Billing: Bupa-approved provider offering gait analysis, verruca treatment (SWIFT therapy), and nail surgery covered under Bupa policies. Bills insurance directly, patient pays any excess.
3. Enhanced Diabetic Foot Assessment: Specialist 40-minute assessment priced at £99, includes GP letter and written clinical report. Significantly more detailed than routine NHS diabetic foot checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The clinic delivers specialist foot, ankle, and musculoskeletal care from a single Harborne site, combining diagnosis (point-of-care ultrasound, gait and pressure analysis, 3D scanning) with treatment services (shockwave, Class IV laser, ultrasound-guided injections, SWIFT microwave verruca therapy, nail surgery, custom 3D orthotics, physiotherapy, acupuncture, and telehealth). It serves self-referring private patients and insured clients through direct billing with major UK private medical insurers.

Product overview

The Podiatry and Physiotherapy Clinics operates as a one-stop specialist foot and ankle clinic providing a comprehensive range of diagnostic and treatment services. The clinic combines routine podiatry with advanced diagnostic technology (diagnostic ultrasound, gait analysis, pressure analysis) and specialist treatments (shockwave therapy, Class IV laser therapy, ultrasound-guided injections, custom 3D orthotics) under one roof. Services span general chiropody, nail surgery, diabetic foot assessments, children's foot assessments, sports podiatry and physiotherapy, foot mobilisation therapy, verruca treatment (SWIFT microwave therapy), acupuncture, and telehealth consultations. The clinic accepts Bupa, WPA, Vitality, Cigna, and BHSF insurance patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Ultrasound Scan (Musculoskeletal Imaging) Point-of-care musculoskeletal ultrasound imaging used to accurately diagnose soft tissue injuries around joints, assess plantar fascia thickness, Achilles tendon involvement, and other soft-tissue pathology.
• Shockwave Therapy Non-invasive Extracorporeal Shockwave Therapy (ESWT) for persistent heel and tendon pain that stimulates healing, commonly used for plantar fasciitis and Achilles tendinopathy.
• Class IV Laser Therapy Advanced Class IV laser therapy used to support pain reduction and tissue healing, often used alongside other treatments for comprehensive rehabilitation.
• Ultrasound-Guided Musculoskeletal Injections Targeted injections delivered under real-time ultrasound guidance for improved accuracy and safety, including cortisone, hyaluronic acid (Ostenil), and combination injections (Cingal).
• Custom 3D Orthotics Custom 3D orthotics and insoles prescribed following detailed biomechanical assessment including gait analysis, pressure analysis, and 3D scanning to improve comfort, function, and long-term outcomes.
• Biomechanical / Musculoskeletal Assessment Detailed analysis of walking and running style using video gait analysis software, pressure plate analysis, and physical examination to identify alignment concerns, strengths, and weaknesses.
• Nail Surgery Definitive treatment for painful or recurrent ingrown toenail problems, including partial or total nail avulsion under local anaesthetic with aftercare and follow-up.
• Chiropody (General Foot Care) General treatment of feet including corns, callus, ingrown toenails, heel cracks, plantar warts, and fungal nail infections with scalpel debridement and routine maintenance.
• Enhanced Diabetic Foot Assessment Gold-standard 40-minute comprehensive diabetic foot assessment including Doppler ultrasound with waveform analysis, 10g monofilament testing, vibration sensation testing, pressure analysis (RS Scan), and 3D foot scanning.
• Children's Foot Assessment Specialized assessment for children's foot problems including developmental issues, flat feet, toe walking, and early intervention for foot conditions.
• SWIFT Microwave Therapy (Verruca Treatment) Breakthrough microwave therapy treatment for verrucas and warts, using controlled microwave energy through a specific probe, with no dressings required and approximately 80% cure rate.
• Foot Mobilisation Therapy Specialized hands-on treatment method involving gentle mobilisation and manipulation of joint restrictions within the foot and ankle to restore normal range of motion.
• Shoe Analysis Expert footwear assessment including gait analysis, biomechanical evaluation, and shoe recommendations to ensure proper support for individual foot types.
• Physiotherapy Services Musculoskeletal and sports physiotherapy services including manual therapy, exercise prescription, acupuncture, and rehabilitation for various conditions.
• Sports Podiatry & Physiotherapy Specialist sports podiatry and physiotherapy focusing on diagnosing, preventing, and treating sport-related injuries using gait analysis, gait scanner, and video capture software.
• Remote Podiatry & Physiotherapy (Telehealth) Telehealth and telemedicine services providing remote consultations for podiatry and physiotherapy assessment and advice.
• Acupuncture Therapy Acupuncture therapy used as part of treatment for conditions such as neck pain, back pain, and various musculoskeletal issues.
• Fungal Nail Treatment One-stop fungal nail treatment service including in-clinic fungal nail testing, topical and oral antifungal treatments, Class IV laser therapy, and nail surgery.
• Joint Pain Injections (Cortisone / Ostenil) Corticosteroid (cortisone) and hyaluronic acid (Ostenil) injections for joint pain, arthritis, tendonitis, bursitis, and nerve pain conditions.
• Back, Neck, Shoulder, Hip, Knee, Elbow, Hand & Wrist Pain Treatment Comprehensive physiotherapy and podiatry treatment services for various musculoskeletal pain conditions affecting the spine, upper limbs, and lower limbs.
• Rheumatoid Arthritis Treatment Specialized treatment for rheumatoid arthritis affecting the feet and lower limbs, including orthoses, footwear advice, and routine care to minimize pressure on painful joints.
• Bupa-Approved Podiatry Services Bupa-approved podiatry services including gait analysis (AA641+AA365), verruca treatment with SWIFT therapy, and nail surgery (AA628+AA641).

Quantifiable outcome

• Swift Microwave Therapy achieves approximately 80-83% cure rate for persistent verrucas
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BupacoreChannel Partner/ Reseller/ DistributorBupa-approved provider offering gait analysis, verruca treatment (SWIFT therapy), and nail surgery covered under Bupa policies. Patients obtain pre-authorisation from Bupa and clinic bills insurer directly, with patient paying any applicable excess.
• WPA (Western Provident Association)minorChannel Partner/ Reseller/ DistributorPrivate health insurance provider accepted at clinic for covered treatments.
• Vitality HealthminorChannel Partner/ Reseller/ DistributorPrivate health insurance provider accepted at clinic for covered treatments.
• CignaminorChannel Partner/ Reseller/ DistributorPrivate health insurance provider accepted at clinic for covered treatments.
• BHSFminorChannel Partner/ Reseller/ DistributorPrivate health insurance provider accepted at clinic for covered treatments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fortius Clinic: London-based private specialist clinic focused on orthopaedics and sports medicine, treating professional athletes and insured self-pay patients with imaging, injections, and rehabilitation under one roof. Comparable in offering advanced MSK diagnostics and injection therapies to a similar private-pay audience.
• Nuffield Health: UK not-for-profit private healthcare network providing physiotherapy, podiatry, and sports injury services with insurance billing capability. Comparable as a broad incumbent serving the same self-pay and insured MSK patient base.
• Circle Health Group: Largest UK private hospital group (formerly BMI Healthcare) offering extensive physiotherapy, podiatry, and MSK services across numerous locations. Comparable because it competes for the same insured outpatient MSK patient population and uses similar advanced diagnostic and treatment modalities, although at far greater scale and breadth.
• Spire Healthcare: UK-listed private hospital operator with physiotherapy and outpatient MSK services accepting Bupa, WPA, Vitality, and Cigna insurance, mirroring the same insurer contracts the subject clinic holds. Differs in scale and acute care orientation but addresses identical insured self-pay patients.
• Bupa Health Clinics (UK): UK's largest private medical insurer and operator of health clinics offering physiotherapy, MSK, and podiatry services with direct billing to its own policies. Comparable both as a partner (insurer) and as a potential competitor with its own clinical network.
• HCA Healthcare UK: Major UK private hospital group with outpatient physiotherapy, sports medicine, and orthopaedic services. Comparable because it directly absorbs insured patient demand that would otherwise flow to specialist private podiatry/physio clinics.

Direct peers

• The London Podiatry Centre: Independent private podiatry clinic in central London offering specialist foot and ankle care, biomechanics, gait analysis, and orthotics. Comparable as a single-site specialist podiatry practice competing for similar urban, insured and self-pay patients.
• Pure Sports Medicine: London private multi-site sports medicine and physiotherapy practice serving self-pay and insured athletes and active individuals with podiatry, biomechanics, gait analysis, and injection services. Highly comparable in clinical scope and target patient profile.
• The London Foot & Ankle Centre: Specialist private foot and ankle clinic offering advanced diagnostics, MSK podiatry, biomechanics, and orthotics in a one-stop model similar to the subject company. Direct peer because the clinical scope (specialist foot/ankle, biomechanics, orthotics, advanced imaging) overlaps almost completely.

Others

• Physio First (private practitioners network): UK trade body representing private physiotherapy practitioners, many of whom operate single-site clinics similar to the subject company. Comparable as a network of independent physiotherapy practices targeting the same self-pay and insured MSK patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ThePodClinics
• Facebookfacebook.com/ThePodClinics
• LinkedInlinkedin.com/company/the-podiatry-clinic-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Podiatry and Physiotherapy Clinics