What Novinvest LLC does

Novinvest Corretora de Valores Mobiliários Ltda, operating under the trade name Novinvest LLC, is a Brazilian securities brokerage founded in 1969 and headquartered in São Paulo. Since 2020 it has operated within the Grupo Planner Investimentos holding structure, with client portfolios progressively migrated to the Planner platform. The firm is regulated by the CVM, B3, and the Central Bank of Brazil and serves individual investors, investment clubs, and institutional clients.

The company's product surface spans multiple proprietary trading platforms — Home Broker for self-directed retail, TRYD and Enfoque for advisory execution, and Robo Trader for algorithmic order routing — combined with access to a broad asset menu: equities, options, futures, public and private fixed income, investment funds, IPOs, auctions, securities lending, and Tesouro Direto (Brazilian Treasury Direct). Operational scope includes Mesa de Operações (a staffed trading desk) and back-office services for investment clubs.

Revenue is generated entirely from transaction-based and recurring fees: R$12 per Home Broker order, tiered Mesa de Operações commissions, R$10/month custody plus variable components, 1.5–3% per annum on investment-club administration, 0.10% per annum on Tesouro Direto positions, and a 15% commission share on securities lending. There are no subscription or software-license revenue lines; all flows are tied to client trading activity, custody balances, or admin mandates. No public revenue, AUA, headcount, or transaction-volume disclosures are available.

Name

Novinvest LLC

Legal name

Novinvest Corretora de Valores Mobiliários Ltda

Website

https://novinvest.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novinvest is a São Paulo-based Brazilian securities brokerage founded in 1969, now part of Grupo Planner Investimentos, offering multi-platform trading (Home Broker, TRYD, Enfoque, Robo Trader) and access to equities, fixed income, and Treasury Direct to retail investors and investment clubs.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Investment Banking and Securities Intermediation (523150)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industries

Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA), Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)

Keywords

• Securities brokerage
• Online stock trading
• Investment advisory
• Fixed income products
• Variable income trading

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Securities Brokerage Commission: Novinvest earns commission revenue through securities trading operations. For Home Broker transactions, a fixed fee of R$ 12.00 is charged per order regardless of trade value. For operations desk transactions, fees are calculated using B3 Table rates with fixed amounts plus percentage fees based on daily financial volume (ranging from 2.00% for trades R$ 135.08-R$ 498.62 down to 0.5% for trades above R$ 3,029.39). Day trade second orders receive commission exemption. Option exercises incur 0.5% commission plus R$ 25.21.
2. Securities Lending (BTC/BTB): Revenue from stock lending intermediation where Novinvest charges 15% commission on the lending remuneration from both lenders (shareholders renting their stocks) and borrowers (investors renting stocks for short selling or other purposes).
3. Term Market Custody Fees: Monthly custody maintenance fee of R$ 10.00 charged on the 10th of the following month. Additional variable custody fees on variable income assets calculated regressively from 0.0130% to 0.0005% annually based on portfolio size.
4. Investment Club Administration: Club administration fees charged based on club assets under management: 3.0% p.a. for clubs R$ 500K-R$ 750K, 2.5% p.a. for R$ 750K-R$ 1M, and 1.5% p.a. for assets above R$ 1M. Additional monthly charges for club controllership (R$ 150.00) and accounting (R$ 200.00).
5. Treasury Direct Fee: Administration fee of 0.10% per annum charged semi-annually on Treasury Direct holdings. Additional B3 custody fee of 0.30% per annum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Novinvest is a Brazilian securities brokerage that intermediates the buying and selling of equities, options, forwards, fixed income public and private bonds, IPOs, and stock auctions on behalf of individual investors, institutional clients, and investment clubs. It also administers investment clubs and offers treasury direct services, delivering trading and account access through proprietary online platforms (Home Broker, TRYD, Enfoque, Robo Trader) backed by a licensed operations desk and online account opening.

Product overview

Novinvest LLC operates as a multi-platform securities brokerage offering a unified portfolio of investment products and trading tools. The core offering consists of four main trading platforms: Home Broker (internet-based stock trading), TRYD (professional electronic trading with DMA), Enfoque (decision-support for traders), and Robo Trader (algorithmic trading). These platforms are complemented by a comprehensive suite of investment products including variable income (stocks, options, forward contracts, stock lending), fixed income (public treasury titles and private debt instruments), investment clubs, IPO participation, and auction services. The company integrates with B3 and other exchanges for market access and settlement.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Planner InvestimentoscoreStrategic or Co-development PartnerNovinvest shareholders joined the holding group of Planner Investimentos in a strategic partnership aimed at expanding operations and product offerings. The combination seeks to make capital markets more accessible and democratic. Clients will gain access to third-party fund distribution, proprietary fund possibilities, digital bank (B100), foreign exchange services, BM&F, US Broker Dealer services, and Research capabilities. Novinvest's culture, values, and personalized advisor approach will be maintained under the new structure.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rico Investimentos: Mid-sized Brazilian retail brokerage offering stocks, fixed income, funds, and trading platforms with both self-directed and advisor-assisted channels. Comparable to Novinvest as a full-service retail broker serving Brazilian individual investors across product types and trader sophistication levels.
• Modal Mais: Brazilian retail brokerage providing variable income, fixed income, funds, and an in-house trading platform with advisor support. Comparable to Novinvest in product breadth, self-serve platform plus assessor model, and target retail investor profile.
• Genial Investimentos: Brazilian broker offering equities, fixed income, funds, and advisory services to retail and high-net-worth clients. Comparable to Novinvest in customer segmentation, multi-platform offering, and emphasis on advisor-led relationship model alongside digital channels.
• Clear Corretora: Independent Brazilian retail broker offering variable-income trading, fixed income, and proprietary platforms. Closely comparable to Novinvest in target customer (retail/semi-professional Brazilian investors), product mix (stocks, options, fixed income), and self-serve-plus-advisor distribution model.
• Mirae Asset Corretora (formerly Tex Securities): Brazilian broker focused on active traders, offering advanced trading platforms and direct market access. Comparable to Novinvest's TRYD and Robo Trader serving active/scalper/day-trader segments with professional-grade execution tools.

Others

• Planner Investimentos: Parent holding company that acquired Novinvest shareholders in 2020 and to which Novinvest clients are being migrated. Relevant as the direct corporate parent and product-distribution counterpart, providing third-party funds, B100 digital bank, FX, BM&F, US broker-dealer, and research to Novinvest clients.

Broad incumbents

• XP Inc. Largest independent Brazilian brokerage with full-stack retail wealth management, proprietary platforms, investment funds, and advisor network. Comparable to Novinvest as a peer in Brazilian retail brokerage but operates at materially larger scale with broader product suite and captive asset management.
• BTG Pactual Digital: Major Brazilian investment bank's retail arm offering brokerage, advisory, funds, and credit products. Comparable to Novinvest in retail brokerage and advisory services, but with substantially broader resources, proprietary asset management, and institutional flow that small independents cannot match.

Emerging players

• Guide Investimentos: Smaller Brazilian broker targeting retail investors with stocks, fixed income, and educational content. Comparable to Novinvest's emphasis on investor education (Educacional section) and advisor-assisted onboarding for newer retail investors.
• Warren Investimentos: Brazilian digital broker focused on wealth management and advisory services with proprietary platform. Comparable to Novinvest in advisor-led service overlay and fixed-income/fund distribution, though weighted toward HNW rather than active trading.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novinvest-corretora-de-valores

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novinvest LLC